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How To Optimize Your eCommerce Site Design To Make It Rank Better

How To Optimize Your eCommerce Site Design To Make It Rank Better

Building an eCommerce website is one thing, but making it rank well on search engines is another big project. Generally, eCommerce optimization strategies are similar to traditional SEO, targeting relevant keywords and using descriptive URLs. However, there are specific site design methods that help improve your eCommerce website’s ranking. Below, we’ll cover the benefits of having better…

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Tips On Great Web Design That Attracts Customers

Tips On Great Web Design That Attracts Customers

As web design trends come and go, one factor remains constant; we are visual creatures. We absorb information, both explicit and implicit, much more rapidly through visuals than through bare text. In the digital age, when social media marketing thrives on visual storytelling, design choices are far from aesthetic preferences. On the contrary, they substantially affect visitors’ perceptions of a…

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Small Business Tech Trends To Implement By The End of 2021

Small Business Tech Trends To Implement By The End of 2021

This year was a wild period for many small business owners. Most of them had to recover from the negative effect of the global pandemic and find new ways to boost their income. As a result, new digital marketing and tech trends have slowly begun to emerge, allowing business owners to stabilize their cash flow and develop new strategies for business success. In this article, we’ll talk about the…

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6 eCommerce Strategies For Converting First-Time Visitors Into Buyers

6 eCommerce Strategies For Converting First-Time Visitors Into Buyers

When running an eCommerce business, increasing conversion rates can become far more difficult than developing a great product. It’s also not as simple as investing tons of money into high ROI marketing strategies. Today we are going to go over some eCommerce strategies for converting first-time visitors. In the real world, converting first-time website visitors into buyers takes time. Knowing…

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Key Marketing Tactics For Connecting With Your Target Audience In 2021

Key Marketing Tactics For Connecting With Your Target Audience In 2021

In 2021, the people you want to reach your business are closer than ever before — yet simultaneously farther away. You might wonder how that works. Well, let’s first look at why they’re so close. Almost everyone uses the internet at this point, with most Luddite holdouts having conceded the battle during the early days of the COVID-19 pandemic. Let’s discuss some ways of connecting with your…

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Top 10 Effective Lead Generation Strategies

Top 10 Effective Lead Generation Strategies

A lead generation strategy is a way to attract people to become potential customers. It is done by advertising the brand on social media or through emails. But it is not as easy as it seems to be. Targeting the right audience, leaving a good impact, building a trustworthy relationship, etc are some other factors that play a huge role. Let’s talk about the top 10 effective lead generation…

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Tips For Successfully Managing Customer Reviews

Tips For Successfully Managing Customer Reviews

Before buying a product, paying for a service, or hiring a professional, most people will check reviews from previous customers and decide based on what they read. Good reviews, then, equal good business. For this reason, feedback from your customers is essential to your success. But how can you encourage people to leave reviews? And what should you do with those reviews once you do receive them?…

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Considering New Marketing Channels: How To Meet Your Customers Where They Are

Considering New Marketing Channels: How To Meet Your Customers Where They Are

Reaching your customers in today’s modern market means knowing how to traverse and leverage multiple channels. 87% of today’s retailers believe that an omnichannel marketing strategy is crucial to success. That’s because customers are constantly jumping between avenues. They use everything from social media to podcasts, video marketing, and marketplaces. The easier it is for your customer to…

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New B2B Website Top Design Firms Showcases Matchbox Design Group

New B2B Website Top Design Firms Showcases Matchbox Design Group

At Matchbox Design Group, we build bespoke digital and branding solutions that empower our clients to grow. Since 2006, we’ve been igniting innovative ideas and building brands. With that in mind, we are extremely proud to be featured as a leading content marketing partner for Top Design Firms’ inaugural launch. From the same team that created Clutch, a leading B2B platform, Top Design Firms…

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Use These 5 Simple Strategies To Boost Domain Authority

Use These 5 Simple Strategies To Boost Domain Authority

There are a number of different metrics that tell you how your website is performing. It is vital to monitor these as they can provide key insight into your digital marketing backlink strategy. One of the most important metrics to monitor is domain authority. Today we are going to talk about how to boost domain authority. Let’s examine domain authority in more detail and how you can improve…

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How To Scan For Vulnerabilities In WordPress Sites?

How To Scan For Vulnerabilities In WordPress Sites?

WordPress has a lot of skeptics, the main argument of which is that the platform is too at risk of being hacked, it is constantly being attacked by hackers and bots. There are a lot of vulnerabilities in WordPress sites. The recent statistics have confirmed that WordPress is the most preferable CMS all around. Now, it is empowering 39.6% of the internet, which shows an improvement of 5% from 35%…

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6 Simple Homepage Tweaks That Will Boost Conversions

6 Simple Homepage Tweaks That Will Boost Conversions

Conversions are a goal every website strives towards. Whether you’re aiming for sales, lead capturing, or getting someone to click on your affiliate link, you want your conversion rates to be high. Today we are going to discuss some homepage tweaks that will boost conversions. Your homepage is usually the first point of contact most of your audience has with your brand. So, ideally, you want to…

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Market Research Tips To Perfect Your Marketing Strategy

Market Research Tips To Perfect Your Marketing Strategy

Even when a business feels like it’s on top of the world, there’s always room for improvement. Finding places to boost your marketing strategy can sometimes leave you feeling lost. That’s why market research can help any business new or old, successful or struggling, in redefining its priorities and finding a better path to prosperity. For some of the best tips for effective market research,…

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GMB Optimization - How To Optimize Your Google My Business Listing

GMB Optimization – How To Optimize Your Google My Business Listing

Getting found online for a local business is becoming more difficult and expensive. Ad prices are skyrocketing while organic reach through social media is on the decline. One way that’s still affordable and effective is using a Google my business account, or GMB for short. Today we will discuss GMB optimization and why it’s so important. But What Exactly Is A GMB Listing? A GMB listing is…

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The Importance Of Tech Support For Your Small Business

The Importance Of Tech Support For Your Small Business

Technology has infiltrated every business, including you if you are a small business owner, in some way, even if you do not work in the technological sector. It is so important for your small business to keep up with the latest trends and to ensure you are always safe from the threats of cybercrimes. You also probably utilize computers, smart devices, pieces of software on those devices, the…

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How A Full Service Marketing Agency Can Help Entrepreneurs In Uncertain Times

How A Full Service Marketing Agency Can Help Entrepreneurs In Uncertain Times

In uncertain times such as the one we are in right now due to the COVID pandemic, your business might have a decline in sales. This means that new opportunities have to be seized or that certain things need to be done differently. If this is the case, collaborating with an online marketing agency can be a good solution. We are talking about how we can help entrepreneurs in uncertain…

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UX Design Trends

New lists of UX design trends show up consistently, similar to the route with directions. However, there’s a purpose behind that. When most players begin to follow either pattern, it unavoidably becomes inadequate on account of the oversaturation. So, the exit plan for designers is to look at them occasionally to offer something new for the clients, while for business owners, it’s a wellspring of…