shapesdefined

[shapesdefined]

Telling Stories Through Lens: The Magic of Editorial Product Photography

Editorial product photography is more than just a snap of the camera—it's a powerful storytelling tool that has the ability to breathe life into your products. Unlike traditional product images that are designed to showcase an item in its purest form,editorial photographyadds context. These images blend the product into a narrative, creating a lifestyle around it and connecting with the viewer on a deeper level. It's not just about showcasing the product but also about conveying its place in the viewer's life. This form of photography can be instrumental in amplifying your brand message and forming an emotional connection with your audience.

Giving your brand a lift

Through the magic ofeditorial photography, your brand gets a spruce-up that takes it from ordinary to extraordinary. It's about more than just taking pretty pictures; it's about telling your brand's tale in a way that makes people sit up and take notice. This style of photography helps you to paint a picture of your product's unique qualities in the minds of your audience, which makes your product more than just an object but a part of a lifestyle.

Boosting social media engagement

Editorial photographyisn't just for your website or print media; it can also be a game-changer for your social media presence. High-quality and story-driven images captivate audiences, hold their attention, and encourage them to interact with your brand. When shared on platforms like Instagram or Facebook, these visuals can increase engagement rates by providing a context that resonates with followers on a personal level. The narrative element of editorial images can drive discussions, inspire shares, and lead to more profile visits, enhancing overall brand visibility and fostering a loyal online community around your products.

Shape your brand's story with Shapes Defined.

When it comes to translating your brand's story into captivating visual content, there's no better partner than Shapes Defined. With a wealth of experience and a track record of over a million successfully delivered images and videos, Shapes Defined has set a new standard for eCommerce photography in the Middle East. They've mastered the art of combining high-volume automation with state-of-the-art robotic equipment, ensuring efficiency without compromising quality.

Above all, Shapes Defined understands the power of editorial photography and its potential to create an emotional connection with audiences. By adding a narrative to every product, they help brands not only showcase their offerings but also embed them into the lifestyles of their customers.

Let Shapes Defined take the reins of your visual content and watch as they bring your products to life, one image at a time.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Investing in Quality: The Benefits of Hiring a Professional Product Photographer

The value of exceptional product photography can't be overstated in the highly visual world of online retail.

As a business owner, you've poured time and effort into creating or curating high-quality products. But in an online setting, your customers can't hold your products—they can't turn them over or feel the weight in their hands. All they have are the images you provide.

This is why it’s important to hire a professional product photographer. They have the expertise to showcase your products in a way that not only accurately represents their features and benefits but also creates a compelling narrative that resonates with your audience.

Making products come alive

A professional product photographer has the skills to inject life into still images. They can highlight the minute details, accentuate the unique selling points, and present your product in its best light. This is a form of visual storytelling that goes beyond basic product representation. By creating visually appealing and engaging images, they can evoke a sense of desire in the potential buyer, subtly persuading them to make a purchase.

Saving time and effort

If you're a business owner, you're probably juggling multiple responsibilities daily. Adding the complex task of learning photography and mastering editing software to your to-do list can be overwhelming and time-consuming.

A professional product photographer has specialised skills, the right equipment, and a keen sense of creating impactful visuals. They have a deep understanding of the technical aspects involved in product photography, allowing you to save considerable time and effort. By hiring a professional product photographer, you free yourself to concentrate on other crucial aspects of your business. This delegation of tasks leads to more efficient operations and can even accelerate your business growth.

Shapes Defined: The gold standard in professional product photography

Entrust your product photography needs to Shapes Defined, the pioneering photography studio at the forefront of eCommerce photography in the Middle East. Their innovative approach combines high-volume automation with cutting-edge robotic equipment, providing a seamless, efficient, and superior-quality solution. At Shapes Defined, the goal is to translate your vision into tangible, compelling images, turning potential buyers into loyal customers.

Take the first step towards enhancing your online product presentation by contacting Shapes Defined, your future partner in professional product photography.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Crafting Brilliance: Elevate Your Jewellery with Professional Photoshoots

A jewellery product photoshoot isn't just about capturing images—it's about telling a compelling story that resonates with your customers. Each piece of jewellery holds an essence of elegance and sophistication that requires the perfect light, focus, and setting to fully showcase its beauty. A professional photoshoot can help encapsulate this allure, elevating your products from simple accessories to works of art. With the right approach, every detail—from the sparkle of a gem to the curve of a metalwork design—can be highlighted to enhance the desirability of your collection.

Why invest in a professional jewellery product photoshoot?

Choosing a professionaljewellery product photoshoot means investing in years of industry-specific experience, a modern studio setting, and high-end equipment. These elements combined can make a remarkable difference in how your jewellery is perceived.

Professional product photographers are adept at understanding the unique needs of each jewellery piece, be it a diamond necklace or a gold ring. They know how to place each item in the spotlight, capture the minute details, and highlight the craftsmanship that sets your products apart.

Moreover, a high-quality studio setting provides the right control over factors like lighting and background, which can significantly influence the final result. The use of top-notch equipment ensures that your products are captured with optimum precision and clarity. While this might seem like a significant upfront cost, the return on investment can far outweigh these expenses. High-quality images can increase customer trust and perceived value, drive more sales, and ultimately contribute to a stronger brand image. Therefore, a professional photoshoot is not just an expense—it's a strategic investment in your brand's success.

Where should you go for a professional jewellery product photo shoot in the UAE?

When it comes to professional product photography in the UAE, Shapes Defined has earned a reputation for its unwavering commitment to excellence. They cater to a wide range of industries, from luxury jewellery to high-end fashion brands, tech gadgets, and more.

Every project they undertake is handled with meticulous attention to detail, ensuring that their client's products are showcased in the most captivating light. With a team of skilled photographers, state-of-the-art studios, and high-end equipment at their disposal, Shapes Defined ensures every image tells a compelling story that resonates with the targeted audience. Simply put, their dedication to crafting exceptional photography makes them a trusted partner for businesses seeking to elevate their brand image.

To breathe life into your jewellery pieces with stunning visuals and craft an unforgettable brand story, reach out to Shapes Defined—the best product photography specialist in the UAE.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Picture-Perfect: The Role of Post-Processing in Product Photography

Editorial photography has always been a dynamic field, but in today's digital era, it has taken on an entirely new dimension. What once involved simply capturing an image has now evolved into a meticulous process of post-processing, honing, and perfecting. With the advances in editing software, photographers can not only correct minor imperfections but also shape the entire aesthetic and mood of their work, which pushes the boundaries of what is achievable in product photography.

Enhancement of product features

Post-processing plays a crucial role in the enhancement of product features. By using various editing tools, photographers can accentuate the details of the product and bring focus to its unique attributes. This enhancement can brilliantly highlight the product's texture, colour, and design elements, thereby making it more appealing to the audience. Adjustments in contrast, sharpness, and saturation during post-processing can significantly transform a simple image into a stunning visual representation of the product.

Crafting a narrative

Editorial photography isn't just about showcasing a product—it's about telling a story. Post-processing allows photographers to craft a narrative around the product by adding depth and context that directly speak to the target audience. By manipulating elements such as lighting, tone, and composition, they can evoke specific emotions and set a particular mood. This ability to create a story around a product through post-processing not only makes the image more engaging but also significantly enhances the potential for an emotional connection with the viewer.

Establishing brand identity

Editorial photography also plays an instrumental role in establishing and reinforcing a brand's identity. Every adjustment made, every detail accentuated, and every narrative crafted contributes to the larger vision of the brand. The consistency in colour schemes, tonal balance, and stylistic elements across a series of product images can help create a distinct visual identity that resonates with the brand's ethos. When consumers see these images, they should be able to immediately identify the brand, even without seeing the logo.

Elevating eCommerce with Shapes Defined

Shapes Defined has been pioneering the field of eCommerce photography in the Middle East and has successfully delivered over a million images and videos to its clients. Their expertise ineditorial photography is unparalleled, bringing products to life through a meticulous process of post-processing and storytelling.

Whether it's enhancing product features, crafting a narrative, or establishing a brand identity, they continue to redefine the role of post-processing in product photography. By choosing Shapes Defined, clients can expect nothing but excellence, precision, and a clear reflection of their brand ethos in every image.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Beyond the Snapshot: Understanding the Basics of Professional Product Photography

Professional product photography goes beyond the mere act of capturing images. It's an art of carefully crafting visuals that tell the story of your product, embody its essence, and communicate its value to potential customers. It's about ensuring that each snapshot is more than just an image but an invitation that draws viewers in and makes them want to learn more about what your product has to offer. This is the magic that aprofessional product photographerbrings to the table.

Understanding light and shadows

The foundation of professional product photography is the understanding of light and how it interacts with your product. A professional product photographerknows that lighting can make or break an image. It influences not only the visibility and vibrancy of the product but also the mood, tone, and atmosphere of the photograph. Different lighting techniques can dramatically alter the perception of a product and leads to a range of effects from dramatic and intense to soft and inviting.

Tools of the trade:

A professional product photographer is only as good as the tools they use. The right equipment can significantly improve the quality of the photographs and allow for greater creativity and flexibility. Apart from the camera and lenses, a professional photographer's toolkit often includes a tripod for stability, different types of lighting equipment such as softboxes or reflectors to manipulate light, and various props or backdrops to add context or enhance the product's appeal. Essentially, each piece of equipment plays a vital role in facilitating the photographer's vision into a captivating image.

Maximising potential with the right studio

The choice of studio can have a profound impact on the outcome of professional product photography. A studio equipped with state-of-the-art technology and resources can elevate the quality of the photographs taken, resulting in more compelling product portrayals.

One such leader in the field is Shapes Defined Photography Studio. They have consistently proven their mettle by delivering over 1 million high-quality images and videos. They not only rely on the skills of their professional product photographers but also utilise high-volume automation and industry-leading robotic equipment for superior efficiency. Their sophisticated technology has revolutionised traditional photography processes, providing clients with visually stunning and effective product images that speak volumes about their brand. Shapes Defined is not just a studio—they are a visionary in product photography.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

A Sparkle of Perfection: Mastering Jewellery Product Photoshoots

Photographing jewellery to highlight its details and sparkle can be difficult. Even beautiful pieces need the right skills, lighting, and angles to truly shine in photos. For business owners already managing many responsibilities, this added task can be daunting. This is why hiring professionals experienced in jewellery product photoshoots is essential for those wanting to display their collection at its best.

Lighting is everything

The right lighting can transform a simple jewellery piece into a magnificent work of art. As a fundamental element in jewellery product photoshoots, it's vital to experiment with different lighting styles. Natural light can highlight subtle details, while artificial light offers better control over shadows and reflections. Remember, the goal is to enhance the jewellery’s sparkle and make every facet shine.

The right tools make all the difference.

Having the right tools for a jewellery product photoshootis nearly as crucial as lighting. A high-resolution camera, macro lenses, and a tripod are just some essentials to consider.

Macro lenses can capture the smallest details of your jewellery, displaying its unique charm and intricacy. A tripod, on the other hand, ensures stability and precision, reducing the risk of blurred images. It's also worth investing in lightboxes, reflectors, and stands to enable more control over the environment. These tools, although seemingly simple, can dramatically enhance the quality of your photos and provide a professional touch that only a well-equipped studio can offer.

Professional studio

While these tools and techniques can certainly be learned, the learning curve can be steep, requiring a considerable investment of time and effort. This is where the value of a professional studio becomes evident. A professional studio not only has the right tools but also the expertise to use them effectively.

And this is where Shapes Defined Photography Studio shines. With their extensive experience, they have mastered the art ofjewellery product photoshoots and successfully delivered over a million images and videos to satisfied clients. Their team of professionals ensures each piece of jewellery is portrayed in its best light, capturing every intricate detail and radiant sparkle. They take the hassle out of your hands and allow you to focus on what you do best: creating beautiful pieces. Let Shapes Defined Photography Studio bring your jewellery to life in images as stunning as the pieces themselves.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Unveiling the Secrets of Post-Production: Mastering Photo Retouching

As a business owner, you understand the importance of presenting your products in the best possible light. This is where the art of photo retouching comes into play. Meticulous post-production is the key to transforming good images into exceptional ones, ensuring that your e-commerce product photography truly stands out. While some may choose to take the DIY route, others prefer to rely on the expertise of professional retouchers to bring their vision to life. In this blog, we will unveil the secrets of mastering photo retouching, empowering you to make informed decisions about your brand's visual presentation and ultimately elevate your online presence.

Organise your images

Organising your photos is the first crucial step towards streamlining the editing process and achieving professional-quality retouching. By sorting your images into clearly labelled folders based on categories such as product type, lighting conditions, or even shooting angles, you'll save valuable time during post-production. This simple yet effective tip makes it easier to locate specific images and helps maintain consistency across your e-commerce product photography, ensuring a cohesive and polished visual presentation.

Master the use of adjustment layers.

As you delve into photo retouching, learning to work with adjustment layers is essential for non-destructive editing and maintaining flexibility throughout the process. You can modify individual elements without affecting the original image by applying adjustments such as colour correction, exposure, or contrast on separate layers. This technique allows for easy fine-tuning and experimentation while preserving image quality, ensuring your product photography achieves the desired impact and showcases your products in the best possible light.

Collaborate with professional photographers for exceptional results.

While mastering photo retouching techniques can certainly enhance your e-commerce product photography, enlisting the help of experts can elevate your visuals to new heights. Professionals possess the experience, skills, and advanced tools necessary to achieve consistent, high-quality results that effectively showcase your products. They also understand the nuances of various industries, ensuring tailored solutions that resonate with your target audience.

Shapes Defined is a renowned photography studio that offers unparalleled expertise in capturing and retouching stunning product images. Their team of seasoned professionals is dedicated to delivering captivating visuals that align with your brand's vision and goals. By entrusting your e-commerce product photography to Shapes Defined, you can focus on growing your business while they take care of crafting eye-catching images that drive customer engagement and boost sales.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Maximising Sales: How Product Photography Influences Consumer Behavior

The power of compelling visuals cannot be overstated in today's digital landscape, where a professional product photographer can make all the difference in maximising sales. High-quality product photography not only captures the essence of your products but also significantly influences consumer behaviour by evoking emotions and conveying your brand's story. This article will explore the impact of exceptional product images on your target audience's decision-making process and offer insights into harnessing the potential of expert photography to drive business success.

The enhanced perceived value of products

Investing in professional product photography can significantly improve the perceived value of your offerings, as stunning visuals create a positive impression on potential buyers. High-quality images showcase your products' finer details, textures, and craftsmanship, helping customers appreciate their true worth. This perception of enhanced value not only attracts more customers but also justifies premium pricing, ultimately contributing to increased revenue and brand reputation.

Improved customer trust and confidence

Exceptional product photography delivered by a professional product photographer instils a sense of trust and confidence in your customers. By accurately representing your products with clear, detailed images from various angles, you provide shoppers with the necessary visual information to make informed purchase decisions. This transparency reduces the likelihood of returns and negative reviews while fostering long-term customer loyalty, as satisfied buyers are more likely to become repeat customers and recommend your brand to others.

Increased brand recognition and consistency

A professional product photographer's expertise in creating visually cohesive and striking images plays a crucial role in building your brand identity. Consistent styling, lighting, and composition across your product photos not only make your offerings more recognisable but also convey a strong and unified brand message. This visual consistency helps establish a memorable brand image in the minds of your target audience, making it easier for them to recall and associate your products with quality and reliability, ultimately driving customer loyalty and repeat business.

Shapes Defined is a leading professional product photographer renowned for their exceptional skills in capturing and retouching stunning images. Their team of experts is dedicated to delivering captivating, high-quality visuals that showcase your products in the best possible light. Trust Shapes Defined to elevate your brand's presence and drive customer engagement with their unparalleled expertise in product photography.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Creating Visual Glamour: Elevating E-commerce with Cosmetic Still-Life Photography

With the beauty industry flourishing and the global beauty and personal care market expected to reach $663 billion by 2027, it has become essential for brands to utilise the power of cosmetic still-life photography to stand out from their competitors and showcase their products in the most appealing way possible.

What is cosmetic still-life photography?

Cosmetic still-life photography is a specialised branch of still-life photography that focuses on capturing images of beauty and personal care products. The goal of this type of photography is not just to document a product's appearance but to create engaging, visually stunning images that convey the product's unique qualities and values.

In cosmetic still-life photography, a great deal of attention is paid to lighting, composition, and staging. The objective is to present the product in an appealing and desirable manner through creative setups and artistic presentations. These photographs might feature products like makeup, skincare items, hair care products, and more—often styled with props, set pieces, and backdrops to create a specific mood or atmosphere.

For example, a high-end skincare product might be photographed with luxurious fabrics and richly coloured backgrounds to convey a sense of luxury and indulgence. On the other hand, an eco-friendly shampoo might be pictured with natural elements like plants or wood to emphasise its environmentally friendly qualities.

Why should brands embrace cosmetic still-life photography?

In the competitive beauty industry, cosmetic still-life photography is a vital marketing tool. It can greatly influence consumer perceptions and decision-making processes by presenting products in a certain light. As such, this type of photography can help brands differentiate themselves from their competitors and highlight the unique aspects of their products.

Moreover, with the increasing prevalence of online shopping and social media, high-quality cosmetic still-life photography is more important than ever. These images often form a potential customer's first impression of a product, and a stunning photograph can attract attention and create interest in a way that product descriptions or reviews may not.

Professional product photography in Dubai

Shapes Defined, the largest and leading eCommerce photography studio in the Middle East, is your ultimate solution for creating captivating cosmetic still-life images. With over 1 million images and videos expertly delivered to clients across various industries, their cutting-edge robotic equipment and technology ensure efficiency and excellence in every shot.

Entrusting your brand's visual presence to Shapes Defined guarantees an elevated, luxurious experience that will set you apart in the competitive world of cosmetics. Discover the potential of product photography with Shapes Defined today, and propel your brand to new heights of success.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Product Photographer - Surprisingly Simple Techniques to Grow Your Business

Research shows that 21.8% of the global population—amounting to 1.66 billion people—now make purchases online and that 75% of these online shoppers claim that product photographs are a major factor in their purchasing decisions.

With the ever-increasing competition amongst e-commerce businesses, there is a corresponding growth in demand for professional product photography services.Expert photographers can create imagery that will entice customers and lead to increased sales. Here are just some of the many ways in which a product photography servicecan help you grow your business.

Macro product photography

Macro photography is a way of showing a subject larger than it appears in real life. This type of photography can be used in product photography to accentuate specific features or details. Through macro images, the viewer can gain a different perspective and notice details that may otherwise go unnoticed - resulting in a higher engagement with the product.

Lifestyle shoots

Lifestyle photography involves capturing images of people in scenes that emulate their actual activities. This technique can be applied to product photography to show how the item could be used on a regular basis, helping prospects envision how ownership and usage of the product would look like.

360° product photography

360° product photography offers customers the opportunity to view a product from all angles, something not generally provided in an e-commerce store. This type of photography provides customers with a better understanding of the dimension and shape of the product, assisting them in making an informed decision about whether or not it is suitable for their needs.

Model photography

Adding model photography to a product page can be an effective way of making a connection between the customer and the item. People naturally connect with images of other people, and this can be used to show how a product could fit into someone's life or wardrobe.

When selecting a professional product photography service provider, choose one that will take time to understand your goals and deliver the images that can truly boost your bottom line.

Shapes Defined is Dubai's leadingproduct photography service provider. They have the expertise, skills, and experience to create unique, visually stunning images to help you grow your business. Contact them today to learn more about how their services can benefit your e-commerce store.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Is Your Awful Product Photography Losing You Sales? Here Are the Reasons Why

It has been said that a single picture can speak louder than a thousand words. This is especially true when it comes to online shopping, where the product image is often a customer's first impression. If your product photography doesn't look professional and inviting, then you are likely losing out on potential customers.

Now more than ever, the professional product photography is essential for your business if you want to increase sales and improve customer experience. But is it worth the expense? Here are some of the key reasons why you should invest in professional product photography:

1. Statistics never lie

High-quality product photos are crucial for eCommerce businesses, as 87% of consumers consider them very important when making purchase decisions, according to the CMO Council. Additionally, 65% of consumers value the quality of product images more than the product description, and 56% are more likely to buy a product with better images. In light of this data, it's clear that professional product photography is essential for improving sales and customer experience.

2. Visuals create an emotional connection

Product photography has the power to evoke certain emotions in potential customers, which can lead to increased sales. Good product photography can help highlight the features of your products and draw attention to them in a way that text or descriptions simply cannot.

3. Professional photos show off your products in the best light

Professional product photographers know how to highlight the features and benefits of a product, so customers can see why it’s worth buying. With their expertise, they can show off your product using the right lighting, angles, and styling. This will help customers visualise themselves using the product and ultimately result in increased sales.

By investing in professional product photography, you can make sure that customers are getting the best possible impression of your products, which will help to boost sales and improve customer experience.

Shapes Defined is the only studio in Dubai to offer fully automated product photography, utilising software-controlled methods combined with the latest technologies for efficient and high-quality image production. Reach out to Shapes Defined today to take care of your product photography needs.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Best Backgrounds for Jewelry Product Photography: Creative Ideas

Taking good product photos of jewellery requires considerable skill and experience.

Everything from the lighting and reflectionsplays an important role in creating the desired effect, so it is essential to consider these factors in order to create a successful image. Aside from them, the background you choose also plays an even more important role in creating the right atmosphere and making the jewellery pop.

But with all the choices available, which background is the best option for your jewellery? Here are some ideas to help you get started.

1. Plain white background

A plain white background is a traditional choice for jewellery photography, as it creates an overall clean and crisp look. It keeps the attention on the jewellery, making it the star of the show.

2. Black backgrounds

A black background is an ideal choice when photographing jewellery with gemstones. This colour scheme works particularly well for white and silver-colouredjewellery as the dark backdrop accentuates those colours, giving a glamorous and sophisticated look to your product.

3. Neutrals

Beige, off-white, and grey all naturally bring out the colours of the product, creating a different visual aesthetic without distracting from the piece itself. These colours are simple yet effective for capturing jewellery in photographs.

4. Try lifestyle jewellery photography

Lifestyle jewellery photographyinvolves using a model to showcase the jewellery in an authentic environment. Styled images of people wearing the jewellery can be very effective, as it allows the customer to imagine themselves wearing and enjoying the product.Lifestyle jewellery photographyhas the ability to authentically capture your pieces in a way that is both artistic and natural. The unfiltered, spontaneous, and carefree essence conveyed through each photograph is so compelling that it can capture people's attention almost instantly.

Now that you have four creative ideas for backgrounds to use in your jewellery product photography, you can start exploring and experimenting with the different options. By combining these tips with good lighting, props, and professional product photographers, you will be able to create stunning photographs of your products that are sure to capture the attention of potential customers.

Shapes Defined is the top provider of product photography services, offering best-in-class services that are tailored to meet your demands and expectations. From traditional product photography to lifestyle jewellery photography, their passion and commitment are evident in everything they do.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Outdoor Product Photoshoots - Are They Worthy?

Product photography has been recognised as an invaluable asset when it comes to marketing. After all, we humans are highly visually-driven. Research has established that we retain 80% of information we see and only 20% of information that we read. This is why product photography can help people better understand and remember crucial information about your business.

How can you as a business owner and marketer guarantee that your product images are of the highest quality? Try an outdoor product photoshoot. A photoshoot outdoors offers a unique opportunity to make your product stand out compared to similar items that were only photographed in a studio. With an outdoor shoot, you can illustrate to customers how they can use your product in their everyday lives, making it more relatable and appealing!

You have two options when taking this route: take some time to master the basics or hire outdoor product shoot services. Whichever path you choose, here is why outdoor product photography can be a great idea:

An abundance of natural light

Outdoor product shoots allow access to various types of natural light, creating a range of product images depending on the season, time of day, and weather conditions. As you might already know, natural light is an essential component of product photography. It ensures depth and clarity in the product image, making it more appealing to potential customers.

Create an atmosphere

Outdoor product shoots give access to a range of backgrounds that can be used to create the perfect atmosphere for product images. This allows product images to stand out from the competition, as well as providing potential customers with an idea of how the product would look in their own space.

No space limitations

Unlike studio product shoots, outdoor product shoots are not limited by the space of a room. Larger items can be easily photographed without any restrictions.

With so many benefits, it is clear that outdoor product photography should be an essential part of product marketing. And with professional product shoot services, businesses can ensure they get the most out of product photography and ensure they create an impact with potential customers. Make sure you invest inproduct shoot services to give your product the exposure it deserves.

Shapes Defined strive to provide clients with superior yet affordable product photography. They combine both traditional and digital photography methods, aiming to create top-notch images. Their primary objective is to guarantee a high success rate in product photography, so their clientele can be assured that the results will be of superior quality. Happy product shooting!

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Cosmetic Product Photography Mistakes that You Should Never Do

Surveys show that 93% of customers cite the visual appeal of a product as the primary determinant when making a purchase. Product pages with excellent visuals are 362% more likely to be viewed by potential buyers which can increase sales by more than 50%.

For cosmetic products, the stakes and importance of high-quality photography are even greater. Poorly executedcosmetic product shoot services can make your products look unappealing and damage the reputation of your business. Here are three common cosmetic product photography mistakes that you should never do:

Mistake #1: Poor lighting

Accurate lighting is the most important feature of any photographic work. You can still get excellent photographs with a mobile phone camera as long as the lighting is appropriate. However, even if you have a high-end camera, poor lighting will mean subpar results—and it’s very difficult to correct this in post-production. If you have the funds, invest in professional studio lighting to get consistent, high-quality results.

Mistake #2: Not taking enough pictures

Taking multiple photographs from various angles is the best way to display items for sale online. Experts recommend taking more pictures than you will need, as you can always delete those that are not necessary later. Taking additional images will ensure that all details of the item are showcased and that the whole item is visible. This is important as trying to retake forgotten images later on might prove difficult.

Mistake #3: Not getting professional help

Photography is a technical art and it takes skill and experience to create beautiful images. Whilst anyone can take cosmetic product photos, only someone with experience will know how to make the most of your products in photos. Investing in professional help is cost-effective in the long run because it will ensure high-quality shots that will properly represent your cosmetic products.

By avoiding these three mistakes, you can ensure that your cosmetic product shoot will be high-quality and attractive to potential customers. This may require some investment in terms of time or money, but it is worth it as it will help you sell more cosmetic products online.

Shapes Defined is the only completely automated studio in Dubai, setting a new standard in product photography. Get in touch with them today to learn more about their cosmetic product shoot services and see how they can help you improve your online presence. Good luck!

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

4 Reasons Your Fashion Portfolio is Not Selling

Are you struggling to make sales with your fashion business? Do you feel like the internet is not seeing your hard work and dedication? Look no further, as this blog post will help you understand why your fashion portfolio might be failing, and what you can do to improve it. Here are four key reasons why your fashion portfolio might not be selling, and provides detailed advice on how to fix them.

1. Your website is not mobile-friendly

By 2023, the use of mobile devices is expected to jump by 63%. Failing to optimize a fashion portfolio website for these portable devices means missing out on an expanding target audience. To ensure that people can access and navigate the website with ease, it's important to make sure that the design layout is responsive and that all text and images are optimized for any size screen.

2. You're not using SEO

To rise to the top of search engine results pages, it's essential to use SEO. This involves incorporating key fashion portfolio-related keywords and phrases into the content, as well as enlisting the help of an SEO specialist. Doing so will attract clients searching for fashion portfolios online and make the work more visible.

3. You attempt to take on all of your tasks alone

Creating a fashion portfolio is a lot of work. With the right tools, it's possible to make something great by yourself but often, quality suffers when someone has limited resources or time. Investing in professional help can go a long way in ensuring that the fashion portfolio looks top-notch and functions properly.

4. You have mediocre fashion portfolio photography

Finally, fashion portfolio photography is key to showcasing fashion items. Professional photography can make all the difference in how fashion pieces are presented. Hiring professionals to capture fashion pieces in the right light can bring out the best in fashion items and make them more appealing.

By tackling these four key elements, fashion business owners will be able to create a website that draws in potential clients.

Do you need help with fashion portfolio photography? Shapes Defined is the premier automated studio in Dubai, renowned for its cutting-edge software-controlled photography. The latest technologies are employed to craft high-quality product images rapidly and effectively, unlocking the maximum potential for businesses online.

Reach out to Shapes Defined now and see how professional fashion portfolio photography can help you obtain the desired results in digital marketing.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

How to Hire a Product Photographer – 5 Skills to Look For

Product photography is an essential part of creating a successful online store. Studies reveal that 75% of online shoppers rely on product photographs to make a buying decision. This means that hiring the right product photographer can make or break the success of your venture.

How do I choose a professional product photographer near me?

Choosing a product photographer is one of the most important decisions you need to make. Here are five essential skills to look for:

Communication - Product photography is a collaborative effort. You need to be able to communicate with your photographer throughout the process, from conceptualising ideas and brainstorming concepts to sharing feedback and getting results. Look for someone who’s open to constructive criticism and is willing to work with you closely.

Creativity - Product photography isn’t just about taking pictures. It’s also about presenting a product in the best possible light. Look for someone with creativity and vision—someone who can create stunning visuals that make your products look their best.

Technical ability - Your product photographer should have a solid understanding of how to use their camera, lighting equipment, and other tools to achieve the results you’re looking for. Typing “professional product photography near me” in your search engine can help you find a photographer with the technical skills you require.

Experience -Even if your product photographer has the above skills, it’s still important to check their portfolio and reviews. Hiring an experienced product photographer will result in better-quality images and fewer retake requests.

Management - A professional product photographer should understand the needs of your business and have an organised system for managing deadlines and delivering results. A reliable product photography studio with a team of experts can make sure internal and external deadlines are met and results are always of the highest quality.

Choosing the right product photographer is essential for creating professional-looking images that entice customers to buy your products. Consider these five skills before deciding, so you can find the perfect professional product photographer near you that meets your requirements and budget.

Remember that professional product photography is an investment in your business. The better the quality of your images, the more likely customers are to buy from you. With the right photographer on board, you can increase sales and improve your online store’s profitability.

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.

[shapesdefined]

Go With These Lighting Tips to Make Perfect Food Products Photography

Food products photography is an art form that requires skill, patience, and a whole lot of finesse. When done right, it can make even the simplest dishes look mouth-watering. But to achieve perfect results in food products photography, you need more than just an eye for composition—you also need the right lighting setup.

Lighting tips for taking photos of food

Whether you’re shooting indoors or outdoors, mastering light is key to capturing beautiful shots of your culinary creations. Hiring professional product photographers to do the job for you is the best option, of course, but if you’d like to try your hand at food photography yourself, here are some tips on how to get the lighting right:

1. Natural lighting is your friend.

Using natural light is one of the best ways to bring out the most vibrant colours in food photos. Position your camera near a window to get the best natural light whenever possible. If you’re shooting outdoors, find a spot in the shade so that your food doesn’t become overexposed by direct sunlight.

2. Align your light with the camera.

It’s important to ensure that your camera is properly positioned in relation to the light source. This will ensure that the light hits the food at the most flattering angle, resulting in a crisp and clear photo.

3. Use soft, gentle lighting.

Soft, natural lighting is the best type of lighting for food photography. You can use artificial light or a combination of both, but make sure it’s diffused so that your photos don’t end up looking flat and washed out.

4. Use additional reflectors.

To add more depth to your shots, consider using reflectors. By positioning a white sheet of paper, fabric, or foam board near your food, you’ll be able to bounce light back onto the food and create more dimension in your photos.

5. Watch out for shadows.

Finally, pay close attention to any shadows that may be present in your photos. The last thing you want is your food to look flat and dull due to excessive shadows, so make sure you adjust the lighting accordingly.

By following these tips, you’ll be well on your way to capturing beautifulfood product photography that will have everyone drooling. Remember, your business’s success depends on how well you present your products, so make sure to give food photography the attention it deserves. Good luck!

About the Author:

This article is written by Allan Rufus, Marketing Manager at Shapes Defined, a fully automated studio in Dubai, which specializes in offering high quality ecommerce product photography services. Their photo solutions and services include from HD photography to 360° rotations and 3D interactive animations to business from fashion and apparel, food, sports, electronics, and more.