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★What's a Marketer do??

A Marketer that creates a demand for a product or service in front of target customers to make feel them that they need it.

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Why Are Meta Descriptions Important for SEO?

In the olden days of SEO, meta descriptions were important parts of optimization to get right.

Did they help rankings back then? Google has said and continues to maintain that they do not help ranking, and that they are not a ranking signal.

According to a recent in-depth study, performed by Yoast:

Google automatically creates many of the meta descriptions on their own, regardless of the ones they wrote and regardless of whether or not the page appeared in the segmented groups they created for the study.

It did not matter that Yoast created long or short meta descriptions, and whether a high or low keyword density was implemented for them.

In two-thirds of cases that they examined, Google used sentences from the first paragraph. Of course, this particular assertion is not a guarantee Google will do the same for your site, but the indication is there that an article introduction should be completed with the meta description as a focus.

Be that as it may, there are other important considerations for meta descriptions beyond their SEO value.

In addition to SEO, meta descriptions can drive clicks, traffic, potential conversions, and revenue by:

Increasing a site’s CTR in the SERPs: There is evidence that meta descriptions that have been well-written and properly optimized are directly responsible for increased “website curb appeal”.

Traffic: By increasing a site’s CTR through proper optimization, increased rankings can result in more traffic to the site.

Potential conversions: Crafting a well-written meta description that is closely related to the topic of the page, is interesting to users, and is highly optimized for user intent can increase conversions significantly. In addition, when you do this, there is anecdotal evidence to support that the increased traffic and CTRs will cause Google promote your site. It is worth noting, that the head of Google Brain in Canada has recently confirmed dwell time as a ranking factor, per Brian Dean’s Definitive Guide to SEO in 2018.

Credit By : searchenginejournal