sagekyla

[sagekyla]

— David Cronenberg, Consumed

[sagekyla]

The Hated Thing I've heard about the Cobra Effect Wherein too many snakes led to the request Upon the colonized nation's peoples To bring cobras For a payment. Indeed, payment was given, Until it was known that the people were secretly breeding More, for more payment. A perverse incentive, they call it. An unwanted thing turned currency. When you do not want something to exist so badly You put a worth on it. Each time you speak your distaste into it, Make commands and laws to display your contempt, Just know You make the hated thing precious.

[sagekyla]

Email Copywriting

Below is an autoresponse wherein the customer has left a trendy fashion website with items still left in their cart. Autosending a check-in email about these forgotten items leads to the customer being more likely to follow through with their purchase.

This next email is a promotional email sent out to those on the company's mailing list. This is introducing a summer sale as well as giving the reader an idea of what new items are available. This email would include images of the available listings applicable to the sale.

I am aiming for a playful and casual tone where the demographic is young women between the ages of 16-30. Being playful and not forceful in the wording, customers are more likely to positively engage with the content. The causal nature means customers do not have a negative reaction from being pressured to spend money, and instead feel invited to explore the website, leading to them engaging with items they are interested in and likely to purchase.

Contact me!