russellwebbdesign - Tumblr blog

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Test Post

http://dlvr.it/TCjZCG

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Incorporating Business Strategy in Product Design (Book Review)

http://dlvr.it/T8lWg9

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Rubes Cartoon: Career and Basics

http://dlvr.it/T8B817

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Financial UX Champion: Empowering Users through Design

This is me: Mobile onboarding, Open Banking, and omni-channel design expertise empowers users and shifts the balance towards financial well-being. Led UX transformation for major financial clients (3,000+ employees), streamlined design systems, and delivered mobile products through Agile. Passionate about mobile design, skilled in stakeholder management and workshop facilitation (Figma & Design System Champion).

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Rubes Cartoon: Career and Basics

http://dlvr.it/T2sPJW

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Quick Bet is essential for quickly placing bets on mobile devices. Strong UX handles price changes, suspensions and signal drops without delays. This includes gracefully handling errors, red cards, penalties, and goals that can suspend in-play markets... all lead to bet cancellations. Learn how prototyping and a hands-on design approach can solve user problems.

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Portfolio case studies describing design, my UX process, and the business impact. 

From boosting user adoption in fintech, to improving trust with responsible gambling through to retaining Millennials in the world of digital lotteries UX to leveraging key USPs for mobile healthcare.

More Case Studies | Quick-Look PDF

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Get to know your users better - Pt 1

Despite resource limitations, this Content Audit project successfully utilised proto-personas to gain a deeper understanding of user needs. By consolidating and refining persona data into meaningful ‘chunks’, and effectively communicating findings to stakeholders, all lead to a deeper comprehension of users for all involved. This empowered us to move forward with the next stage – using experience maps to uncover user behaviour and emotions. See: https://russellwebbdesign.co.uk/get-to-know-your-users-better/

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Crafting an unforgettable investment experience within the intricate world of investor behaviour unveiled a tapestry of needs and motivations that shape financial decisions. Using Experience Mapping these insights into the customer lifecycle were uncovered and common threads exposed. Read more: https://russellwebbdesign.co.uk/category/experience-design/

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Delight, speed and satisfaction are rewriting our UX playbooks in finance. While at the bleeding edge of this digital transformation, a modern UX-er has rapidly emerged, changing the rules of the game. Designing an ecosystem that can scale to deliver multiple connected products is really the ultimate UX/UI case study. Part of that skill-set is the new must-have that is dark mode.

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This two-part post focuses on mobile UX design and drilling down one level further, specifically targeting designer types that have reached a certain point in their career. Read on for more design theory challenges, lean agile challenges and the elephant-in-the-room, ‘user challenges’.

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Over the last few months I was tasked with producing the ‘best-in-class’ mobile sportsbook and casino. Here is a snapshot of how I did it.

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Designing for Conversations (Book Review)

http://dlvr.it/StK9M3

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Rubes Cartoon: Sustainability

http://dlvr.it/ShgWBy