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Recap of Education and Technology From Across the Web w/e 03-16-19

Recap of Education and Technology From Across the Web w/e 03-16-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers.... [Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] https://ift.tt/2TOmzwA

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Reaching Generation Z with BombBomb

Reaching Generation Z with BombBomb

When it comes to high-touch enrollment marketing to Generation Z, there are few products better than BombBomb. See what it can do for you in today’s post!

[Full Disclosure: I’m a BombBomb affiliate, and the links below are affiliate links. While I do get a little something out of it if you decide to use BombBomb, the real reason I’m writing this post is because I’ve enjoyed the results of using BombBomb for my own marketing and sales. It works, and I think you should know about this really cool marketing tool.]

Generation Z is unlike any generation before it. But like previous generations, it’s difficult to understand their preferences and motivations while they’re still so young.

This quality of unknowns creates a challenge for enrollment marketers in every kind of private college, university, or independent school.

However, there are some things that we do know about Generation Z.

They’re real digital technology natives.

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’re independent.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

They’re global minded.

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

They’re realistic.

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world.

They’re individuals.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

Time for a Different Approach

For some time now, marketers in every field have become enamored with the ability of technologies to create personalized experiences with education brands.

But even with the latest innovations like messaging apps that respond to prospective student’s queries, nothing can beat the unique feeling for a member of Generation Z than getting a truly unique message.

High-touch enrollment marketing resonates more deeply with Generation Z than previous generations because they have a realistic view on how technology can mimic human interaction.

This partly explains the frustration admissions officers are feeling with the limited ways to reach Generation Z. Many of them lament how prospective students don’t read email, respond to texts — let alone answer a phone!

Generation Z students’ strong individualism also plays a role.

This individualism (which translates into entrepreneurialism for many of them) might come from a feeling of responsibility to put the world back together.

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.” – MTV president Sean Atkins to TIME magazine

The TIME magazine article suggests that Generation Z believes that the institutions that make society have been “disrupted.”

This means that many of them feel they have a part to play as an individual in rebuilding our world.

More than a Number

With this incredibly personal call to change the world and a realistic view on technology, prospective students respond very well to high-touch interactions.

They want to be more than a number. They want to be an individual.

Don’t misunderstand me. I’m an advocate for using automation like the messaging apps I mentioned above and tools like these.

But these automations should be used strategically to free up your time to implement high-touch tactics with prospective students who are highly likely to enroll at your school.

While BombBomb is a modern marketing technology, it’s a tool I’d put in a little different category.

Email Meets Video Marketing Meets FaceTime

BombBomb is a video email marketing software that lets you create quick, personal video email messages that you can send through your Gmail or Outlook email.

Science Is on Its Side

BombBomb is a communication medium that enhances the unique personal qualities of your message.

With video email, prospective students not only get your message, they see your gestures, hear your voice, and watch the visual clues your body is giving them.

This leverages the science we have which says that up to 93% of all communication is nonverbal.

No matter how good your copy, design, or messaging, nothing comes close to the power of communicating your message in person.

It Can’t Be Faked

Chatbots may be able to mimic human interaction, but we all know they’re not real humans.

Really good copywriting with personalization techniques can create incredibly personal emails and direct mail pieces.

But there is still that doubt that it was meant specifically for me.

Only high-touch enrollment marketing techniques send genuinely one-to-one human communications that can’t be faked.

When you get a handwritten note that asks how your last music rehearsal went, you know it came from the enrollment officer directly to you.

Likewise, when you get a video email, you know it wasn’t faked.

Watching your enrollment officer’s personal video message is almost like being on a FaceTime call with them.

It Is Scalable (Kind of)

One of the problems with high-touch enrollment marketing is that it doesn’t scale well.

You can’t possibly have high-touch interactions with all of the prospective students you’re responsible for. You can only reach the ones most likely to enroll.

But with BombBomb, you can get more high-touch messages in a day than ever before.

It’s way faster to push the record button, give your message, and push send than it is to sit down and write out a letter.

With that kind of speed, you get much more scale out of video email marketing than you would out of other high-touch strategies.

Go Ahead and Try it Out

You can start a 14 day trial here to see if BombBomb is right for you and your enrollment team.

I hope this little product review has been helpful. Keep looking for new tools to come in the future to help you boost your enrollment numbers this year!

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Djile via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/reaching-generation-z-with-bombbomb-product-review/

The post Reaching Generation Z with BombBomb appeared first on edSocialMedia.

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Maryland budget with added education funds advances

Maryland budget with added education funds advances <img src="https://ift.tt/2Faip93" height="1" width="1" alt=""/> https://ift.tt/2XQrICB

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Audience-Centric Enrollment Marketing 101

Audience-Centric Enrollment Marketing 101

Have you heard of being audience-centric? If not, it’s time to talk about audience-centric enrollment marketing so you know how much of this growing philosophy to integrate into your marketing.

Lately, I’ve been reading about a growing conversation around “audience-centric marketing.” I’m glad this important topic is gaining more prominence, because marketing is changing.

Audience-centric enrollment marketing calls on education marketers to center their strategic planning, brand messaging, and content creation around the needs and wants of their audience(s).

In previous posts, I lay out my reasons why enrollment marketers should begin their marketing strategies with a marketing and brand audit and a review of your marketing performance.

But once you’ve done this hard internally focused work, everything afterwards should be focused on the experience your audience will have with your educational brand.

Audience-Centric Enrollment Marketing vs. Org-Centric Marketing

Org-centric marketing is the way education marketing was done for years. It goes like this:

What do we have to offer?

How does what we have to offer benefit students?

How are we better than our competitors?

How can we convey to our audiences that we’re better?

At first glance, this looks good. Benefits, features, differentiation – these are the fundamentals of marketing, right?

Back in the day when marketing was a one-way stream of messaging from education brands to potential students, this was a great strategy.

But not anymore.

Who’s Looking for Whom?

Before, education brands were on the hunt for prospective students. It was all up to you and your marketing team to get the word out and build brand recognition.

But now, prospective students and their parents are more in control of the enrollment process than ever before. Now, they are the ones who initiate the search for the right school.

In today’s education market, your audience is looking for you.

They are looking for answers to their questions so they can make the right decision for themselves and their families.

This is why audience-centric enrollment marketing makes so much sense. If you start by answering the questions your audience is likely to have, they will find you.

But if your marketing messaging only talks about your organization’s great features or how you’re different than your competitors, you’re likely to be ignored.

No School is Right for Everyone

Org-centric marketing also hurts your marketing results because it makes you think your organization is right for everyone.

If you begin with the academic, sports, science, environmental (campus, classrooms, dorms, etc.), and prestige benefits that your educational institution has to offer, how could you not come to the conclusion that your school is the best choice anyone could ever make?

But when you begin with what your audience wants and needs, you���ll soon find the areas of your private college, university, or independent school that shine and which areas need improvement or closing.

Prospective students aren’t coming to your school because of how great you are. They come because of how great you are for them.

So how do you do Audience-Centric Enrollment Marketing?

The first step is to start listing your target audiences. Here are a few of the common education marketing personas I listed in an earlier post you should consider:

The “Customer”

The traditional student

The non-traditional student or adult student

The graduate student

The “Influencers”

Moms and Dads

Siblings

Coaches

Youth Pastors

After listing your target audiences, you should start crafting marketing personas for each one of them. For more on how to create effective marketing personas, check out my post here.

As you craft your marketing personas, brainstorm the various questions that each of them would have about the topic of choosing the right school for them. In other words, what questions do they have about…

Financial aid?

Career planning?

Starting life as a college student?

Student finances?

Making new friends?

Packing for dorm life?

Growing personally or spiritually through the college experience?

Obviously, there are many more questions you can come up with, but this is a good start.

Once you’ve got your list of questions, concerns, desires, and goals written out, get your marketing team started on developing content that answers those questions in different ways.

And while you’re creating content, avoid going on long tangents about yourself.

So when should you talk about yourself?

There are moments when you should present your education brand as the solution to the problem or as a caring partner on the educational journey.

But this needs to come after your audience knows you are committed to their best interest.

Audience-centric enrollment marketing isn’t just about attracting prospective students to your marketing messages, it’s about building brand trust.

Answer their questions first before presenting what your organization has to offer. This really is the bottom line of audience-centric enrollment marketing.

Is this going to last?

In marketing, there are all kinds of fads that come and go. Audience-centric enrollment marketing isn’t one of them.

Being audience-centric is more than a strategy. It should be a way of thinking about everything in our work.

Does your content answer questions your audience has or does it simply add to the noise in their life?

Do your banners, landing pages, and other calls to action have an audience-centric value proposition? Or do your value propositions only talk about how great your school is?

My friend, it’s time to make the conversation about them.

Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my new ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap.

Inside, I’ll show you proven marketing tactics like…

How to leverage low-cost technologies to reach your target market,

How to craft a content marketing strategy on a bare-bones budget,

The number one thing your website needs to do,

The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by fizkes via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/audience-centric-enrollment-marketing/

The post Audience-Centric Enrollment Marketing 101 appeared first on edSocialMedia.

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Education Donors Shift Priorities, Survey Suggests

Education Donors Shift Priorities, Survey Suggests Philanthropies may be moving away from big new investments with a K-12 academic focus and toward areas like social and emotional learning and wraparound services, Grantmakers in Education finds.<img src="https://ift.tt/2Eg1oc0" height="1" width="1" alt=""/> https://ift.tt/2T6racO

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Education and Technology Web Recap w/e 02-23-19

Education and Technology Web Recap w/e 02-23-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers.... [Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] https://ift.tt/2VkqBJn

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How Schools are Evolving to Serve Students in a Tech-Focused Economy

How Schools are Evolving to Serve Students in a Tech-Focused Economy Image Source The rise of the internet and related technologies has changed the education industry in a variety of ways. Brick-and-mortar educational institutions now have access to the sum of the... [Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] http://bit.ly/2Ne5c1A

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Great Tech and Teaching Content From Across the Web, w/e 02-16-19

Great Tech and Teaching Content From Across the Web, w/e 02-16-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers.... [Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] http://bit.ly/2GNwOJJ

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Arrest warrant issued for Puerto Rico's education secretary

Arrest warrant issued for Puerto Rico's education secretary <img src="http://bit.ly/2X0KzdC" height="1" width="1" alt=""/> http://bit.ly/2S3CAsr

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Enrollment Marketing Personas: Speak Their Language

Enrollment Marketing Personas: Speak Their Language

What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.

Enrollment marketing personas are profiles of imaginary persons who represent your audience.

They are a composite character made up of all the general traits that you know about your target audience(s) based on the information that you have in your files and some strategic guesses on your part.What are the best marketing personas for enrollment marketing? Here’s a guide to creating your enrollment marketing personas.

Here’s an example of an enrollment marketing persona we created for a private university client. If you’re an independent school, your enrollment marketing personas should still include a lot of the same information.

Enrollment marketing personas help make your marketing messages resonate deeply with your audiences.

Enrollment marketing personas put a human face on the data to help marketers better understand buying triggers and move audiences towards those desired behaviors.

And for creative activities like copywriting or graphic design, having a person in mind, even if it’s a fictitious person, is extremely helpful when making creative decisions.

For example, if you were going to write a marketing piece for our persona, Robert, you wouldn’t want to use the expression “this is going to be lit” to express the idea that something is exciting. A man his age probably wouldn’t talk that way.

And when you’re designing the graphic layout for Robert, you wouldn’t set your font size below 12 pt, because Robert’s eyes will not appreciate having to squint to read your words.

Having an enrollment marketing persona for Robert means that you don’t have to have mountains of policies telling your creatives and executives how they should communicate to your audiences – all of these details are expressed in the persona.

With personas–distributed and visible to all your teams–everyone can quickly and easily craft content that is targeted specifically for your audience.

Use Data to Build Your Enrollment Marketing Personas

You might be tempted to throw your personas together quickly because you feel you know them intuitively. I mean, everybody knows that we’re mainly marketing to 16 – 20 year-old Generation Z students, right?

That may be true, but not all Generation Z students are the same.

Your “gut instinct” or assumption might be wrong. This can happen for several reasons.

Different regions have different cultures and socio-economic backgrounds to take into consideration.

A Generation Z prospective student in your region won’t respond to the same marketing messages that a Gen Z student in another region would.

This is especially true if your prospective students are mainly recruited from rural communities as opposed to urban school districts. Very different audience.

But there’s another growing reason to review your data periodically to ensure your personas accurately reflect your target audiences – changing demographics.

Changing Demographics

According to demographic studies, it’s likely your regional demographics are changing.

“Multicultural segments are growing: By 2060, Hispanics will represent almost 30% of the U.S. population, according to the U.S. Census Bureau. With 72% recent growth, Asian Americans are the fastest-growing segment, according to Pew Research. At $1.8 trillion in purchasing power (according to a report by the Selig Center for Economic Growth), African Americans set the trends for young consumers.” – Kerux Group

If you rely on your best guess for crafting your enrollment marketing personas, chances are you’ll miss the cultural shifts that are happening all over the U.S. Your region might have more Hispanics than you thought, or it might have more first-generation college students than you realized.

These insights would certainly change how you’d write your website content, email campaigns, and other marketing pieces.

It’s important to consult your own data and other data sources before creating your personas.

Typical Admissions Data You Can Use

There are lots of data you could use to create your enrollment marketing personas, but here’s where I recommend you start:

Age (traditional, non-traditional)

SAT/ACT Scores

GPA Statistics

Class Rank

Household Income

Extracurricular Activities

Location

Personas are the stories your data is trying to tell you.

Learn to see your data (like the ones I listed above) as stories waiting to be told, and you’ll be amazed by what you learn.

When you begin writing your personas, you’ll be imagining the life and feelings of the individuals you are trying to reach with your marketing message.

You’ll realize where they go for answers. You’ll discover what channels and platforms they use to get their info. You’ll see who they trust and who they avoid.

These are all insights into your audience that you simply can’t get from a data table. But you can glean these insights from the stories around your data.

Since we’ve talked enough about diving into your data to find the stories that will define your marketing personas, I think it’s safe to go to some examples.

Just don’t copy and paste these profile types into your enrollment marketing strategy assuming they will work for you. Start here, but refine them with the data that you have.

Here’s a list I previously put together of common enrollment marketing personas and the groups they fell under.

Examples of Enrollment Marketing Personas

The “Customer”

The traditional student

The non-traditional student or adult student

The graduate student

The “Influencers”

Moms and Dads

Siblings

Coaches

Guidance Counselors

Youth Pastors

Teachers

Friends

Upperclassmen

And, of course, don’t forget to create personas for your advancement or development strategy like…

Young donors & alumni

New donors

Recurring donors

Legacy donors

Major donors

Mid-level donors

Grant makers

Chances are you won’t need every single one of these personas. In fact, if you have more personas than your marketing team can handle, it can be counter-productive.

So how many personas do you need?

Depends on your marketing strategy. Most of the time, you’ll only need to write out personas for the constituents that fit the objectives of your marketing plan.

Also, if you find your team writing messaging or creating content for a specific group of people over and over again, then you should have an official persona mapped out for that group.

Remember, too, that crafting marketing personas isn’t an exact science.

It takes practice to see all of the motivations, cultural factors, and opportunities by just looking at spreadsheets from a database.

Writing marketing personas is the art of analyzing data and then making good guesses — and then revising them as you get better information.

And if you aren’t seeing the results you need from your marketing, consider revisiting or refining your personas. They should be dynamic until the point you see consistent results from your messaging.

Next Step: Schedule a personas brainstorm meeting.

A great next step you can take is to pull your marketing and/or development team together into a brainstorming meeting.

Make sure your data team is represented as well to present the data sets that you have.

Then, it’s time to start crafting stories about the people your data refers to. Pull photos and post them in a character sketch of the personas you’re creating. Then, share the new personas with your marketing team.

Have fun with this, and don’t let the brainstorming get so complicated that you don’t pull the trigger.

Get the main enrollment marketing personas that your team needs posted quickly so you can get to work creating irresistible content for your audiences.

If you and your team need help facilitating a personas discovery meeting or assembling the personas for your institution, give us a call.

Want to Improve Your Digital Marketing Results?

Then you’ve got to know how to write for the web. That’s why we want to send you our latest ebook: Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers!

With this helpful resource from Caylor Solutions, you’ll learn how to:

Grab your reader’s attention immediately

Pull your reader’s attention deeper into your content

Write so that Google (and other search engines) find you easily

Increase your website’s conversion rates

In short, you’ll be able to write the copy that makes your digital marketing strategy work for you. Download your copy today!

Featured image by Andrey Popov via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/enrollment-marketing-personas/

The post Enrollment Marketing Personas: Speak Their Language appeared first on edSocialMedia.

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Whitmer says roads, education in crisis; touts tuition plan

Whitmer says roads, education in crisis; touts tuition plan <img src="http://bit.ly/2DAzmHU" height="1" width="1" alt=""/> http://bit.ly/2Sy29Hv

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California governor names new leaders on water, education

California governor names new leaders on water, education <img src="http://bit.ly/2DFlkor" height="1" width="1" alt=""/> http://bit.ly/2SyQvfq

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'Grit Is in Our DNA': Why Teaching Grit Is Inherently Anti-Black

'Grit Is in Our DNA': Why Teaching Grit Is Inherently Anti-Black The popular trend of teaching grit is actually the education equivalent of "The Hunger Games," argues Bettina L. Love.<img src="http://bit.ly/2N58cNI" height="1" width="1" alt=""/> http://bit.ly/2Swl71a

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EdTech and Academics Web Recap, w/e 02-09-19

EdTech and Academics Web Recap, w/e 02-09-19 Informative, inspiring, or just plain interesting education and digital technology content from across the web, posted on Twitter over the past week and collected here to share with our blog readers.... [Please click on the post title to continue reading the full post. Thanks (and thanks for subscribing)!] http://bit.ly/2DtkQ4w

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Five Major Characteristics of Generation Z for Education Marketers

Five Major Characteristics of Generation Z for Education Marketers

Each generational shift sends massive shockwaves through the world of education marketing. Generation Z is already making its mark in education marketing. Is your marketing reaching them effectively?

Here is my take on how education marketers like you can leverage what we know of Generation Z to provide them better quality, more useful information in their educational decision.

Digital Technology Natives

While many Millennials remember a time when digital technology was not integral to daily life, no one in Generation Z has any memory of life without a screen.

They’ve grown up with screens in every room of their house. Screens in the family car.

Screens in their toy boxes (think: iPad apps for kids). Screens in their classrooms.

The digital world is so embedded in their daily activities, it has become essential to their experience of the world and their expression of themselves.

Being a digital native has produced certain qualities:

They are “less focused”.

They absorb information in short visual bursts, like Snapchat, Vine, or YouTube.

They multitask just like their devices do.

What This Means for Education Marketers

The quality of your digital presence and message is crucial to market your school to Generation Z members. Education marketers will need to master the art of digital marketing like never before.

Use rich media like videos, images, and infographics wherever possible. Design every part of your online content for mobile browsing.

But most importantly, treat digital marketing as seriously (or perhaps more so) as you do print marketing.

Although digital marketing may not be as expensive or permanent as printed materials, you should treat it as if it were to meet the high standards of Generation Z.

Realistic

They are the only generation not to know what the world was like before 9/11. They’ve never known a day without a 24-hour news cycle. They can’t imagine a world without social media. They’re also growing up in homes that were significantly affected by the Great Recession that started in 2008.

Mix terrorism, violence, and economic distress with 24/7 access to an Internet that will show you the gruesome details of it all, and it produces a harshly realistic view of the world. MTV president Sean Atkins told TIME magazine concerning Generation Z:

“They have this self-awareness that systems have been broken. But they can’t be the generation that says we’ll break it even more.”

MTV calls Generation Z “The Founders” because “the name acknowledges that while millennials have disrupted society, it’s this new generation’s job to rebuild it.”

What This Means for Education Marketers

Be careful not to paint too cheery of a picture of the world. While marketers should avoid pessimism, be sure to present the problems of the world frankly.

Show young people how your school can prepare them practically to “rebuild” the society that they see as broken.

Independence

Many institutions and industries—long since thought to be a permanent fixture of society—have been toppled by globalization and technology. Traditional publishing, television media, energy, news media, marketing, and education have all changed drastically in the last 20 years or so.

As a result, Generation Z members tend to be independent and entrepreneurial.

It seems this new generation is reluctant to trust their careers to corporations, wanting more of a stake in their future than any preceding generation. In fact, up to 72% of high schoolers say they want to start a business someday.

What This Means for Education Marketers

Demonstrate in your marketing content how your institution prepares students to take control of their career, their ministry, or their life.

Generation Z members are self-motivated to seek answers to their questions—and they know how to find those answers. Education marketers need to invest in robust content marketing strategies that will offer the answers young people are looking for.

More than ever, your content must be student-centric, not org-centric. Your messaging should stress how you’re here to empower the student to build their destiny, not preserve your institution.

Feature programs, classes, or degrees that will support Generation Z members in their entrepreneurial quest.

Global Minded

Past generations have been globally aware, but Generation Z is globally minded. Their digitally integrated world isn’t hindered by geographic or political barriers as they converse with friends and followers from around the world on social media.

Location-independent teams are collaborating and doing business from anywhere in the world with a high-speed Internet connection. And we see the offline world following this trend as international travel gets faster, cheaper, and more popular every year.

What This Means for Education Marketers

Even if you’re a rustic campus nestled deep in the woods, you must strive to show prospective students how your school is connected to the world at large. This doesn’t mean you have to be political or into global activism, but prospective students want to see that you’re a part of the events on the world stage.

Feature programs and classes that offer study abroad, work abroad, or missions opportunities. Be creative and forge partnerships with academic organizations in other countries to give your students the global reach they’re looking for.

Change-makers

As part of the rebuilding concept, members of Generation Z feel like they are here to change things. Despite the realism that we talked about earlier, young people today feel hopeful about the future and their role in it.

Another interesting quality of this generation is that although they’re tightly connected to their world, young people desire to be unique, to make a distinct impression. They want to make a change that uniquely reflects their individuality.

What This Means for Education Marketers

Emphasize how your classes, faculty, and programs can foster the prospective student’s creativity and personhood. Feature hero stories of individual students and alumni making a difference.

Do your best to pick out stories to tell of students, alumni, and faculty who are advancing changes in the world in noteworthy or novel ways.

Reaching Generation Z

As you review your marketing messaging, you shouldn’t have to rewrite everything. But most education marketers will find themselves having to tweak their content to emphasize certain brand values that resonate deeper with Gen Z youth than other brand values.

We help school brands make their mark on prospective students—and we’d be happy to help you get more out of your marketing as our other clients have achieved. Get ahold of us today!

Want to Improve Your Digital Marketing Results?

Then you’ve got to know how to write for the web. That’s why we want to send you our latest ebook: Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers!

With this helpful resource from Caylor Solutions, you’ll learn how to:

Grab your reader’s attention immediately

Pull your reader’s attention deeper into your content

Write so that Google (and other search engines) find you easily

Increase your website’s conversion rates

In short, you’ll be able to write the copy that makes your digital marketing strategy work for you. Download your copy today!

Featured Image by Michael Flippo via Adobe Stock Generation Image by stokk.co via Adobe Stock

This post was originally published at: https://www.caylor-solutions.com/5-major-characteristics-generation-z-education-marketers/

The post Five Major Characteristics of Generation Z for Education Marketers appeared first on edSocialMedia.

http://bit.ly/2BlNqog

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New U Financial - "Pay It Forward" Credit Repair Program

New U Financial - "Pay It Forward" Credit Repair Program

New U Financial is the Only Company Offering True Pay It Forward Credit Repair Services! http://bit.ly/2SiiaQV We are "Paying it Forward" Sign Up Free Today & I'll Pay Your $200mo Brokers Fee! https://boost.link/newu Make $1,000's Giving Away MONEY 100% FREE Opportunity (limited time) All Software, Training, & Tools Provided Get access to the FREE webinar #NewUFinancial #PayItForward #FinancialServices Getting Started Is Easy It takes just a few minutes to request an assessment. The first step is to create a free profile! This will give you access to our private credit portal and you will fill out just three short forms. Once you request an assessment, one of our credit coaches will contact you within 48 hours. Each One Helps One The Pay it Forward program is the genesis of our core philosophy. “If you help people get what they want, you will get what you want” and ALL of us want more income and time freedom. Paying it forward is a way to help yourself while helping others. Here’s how it works There are 68 million people in America with slow to bad credit. VIP Funding Solutions has the platform that can enhance or restore their credit enabling them to become credit partners and create passive monthly income. Our Pay It Forward program uses money that has been pooled from prior credit partners to finance the credit enhancement service for future credit partners. In other words…Each One Helps One. A portion of funds acquired from each funded partner goes to helping new candidates enhance their credit scores so they too can become credit partners and this cycle of reciprocity continues funder to funder. Helping You Live The American Dream For too long Americans have been taught to use credit to create liabilities. We then are forced to work today to pay down debt tomorrow. It’s no wonder why two thirds of the population struggle with poor credit. VIP Funding Solutions teaches to use your credit as a cash producing asset instead of creating liabilities that enslave you. Our credit partners not only enjoy passive monthly income but also receive a world class education on how to create wealth utilizing their good credit. Moreover those that don’t qualify for funding today may take advantage of our “Pay It Forward” program to get the credit enhancement they need to catapult their credit score enabling them to create wealth utilizing their newly bolstered credit score. NewU Financial New U Financial NewUFinancial New U Financial (844) 325-4688 http://bit.ly/2SiiaQV support@newufinancial.org https://www.youtube.com/watch?v=klbUbHxZ_Og

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Lawmakers plan to fix education system this year

Lawmakers plan to fix education system this year <img src="http://bit.ly/2ROcr0Y" height="1" width="1" alt=""/> http://bit.ly/2WN19h2