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How To Win Clients And Influence Markets With Car Accessories

Volkswagen AG unveiled last Monday its most-recent people’s car dubbed Up! with the Frankfurt Auto Show. The German automaker plans to introduce the model in India by 2010.

Martin Winterkorn, the Volkswagen CEO and Chairman, commenting about the automaker’s plans, said: We will manufacture Up! for emerging markets like India, Russia, and China. India is a crucial niche for us, he added.

Price-sensitive Indian industry is more likely to get Up! about 40 % cheaper compared to Europeans buyers. The car will surely cost about a6,000 (Rs 3,30,000) for Indian customers although it will be sold for a10,000 euros (Rs 5,50,000) in Europe he told The Economic Times.

Joerg Mueller, the president of Volkswagen India, said: The Indian information mill competitive and we will fight competition through our product innovations, technology, brand, and affordable pricing.

Up! is engineered to appeal to the brand new and small family platform. The four-seater car is around 136-inch long and 64-inch wide. It will include a rear-wheel drive and ample luggage space underneath the hood. It would be powered by way of a three-cylinder engine with direct fuel injection. The rear-engined, three-door machine, with sat-nav plus an onboard computer, remains in the concept stage. That means the business is yet to take one last contact building it.

Going forward, VW of America will concentrate on four core product segments namely compact sedans, for example the Jetta; compact SUVs, such as the Tiguan; mid-size sedans, like the Passat; and mid-size SUVs, for example the Touareg. The German automaker can also be absorbed in improving its parts accessories and equipment such as Volkswagen tail light lens, engines, and more.

The year 2010 is beginning to look like an interesting year for small car users. Auto giants including the Toyota Motor Corp., Honda Motor Co., and Renault AG are planning to hit the Indian roads with small car models by then. Interestingly, Tata Motors much-awaited Rs 1-lakh car can also be planning to be available around then, divulged Car Connection. As such, fierce competition within the auto marketplace is supposed to occur.

One with the key issues left to eliminate is whether Volkswagen will utilize that facility to make a product specially catered for the American market. The proposed facility, combined with recently-announced decision to advance Volkswagen of America's headquarters to suburban Washington, D.C., underscores the dramatic changes underfoot at the huge German manufacturer, added the report.

Revitalizing the automaker’s struggling American operations will be critical for the automaker's promises to boost its worldwide sales from six million to eight million cars, trucks, and crossovers by 2010, noted Winterkorn. "We need a culture of latest ideas," said Winterkorn, during a conversation at the Frankfurt Motor Show. And that added Volkwagen's United States CEO Stefan Jacoby, is why he authorized the move from Detroit to D.C. But Jacoby's boss cautioned that "The go on to Washington is only one piece within the puzzle."

Should everything grouped into the right places, Winterkorn is targeting American sales to triple over the next decade, one million. On a global basis, Europe’s largest car manufacturer expects to operate a vehicle up volumes by a full third, to a anticipated eight million, this season. To do it, the automaker is rolling out an array of latest products through its various brands, including not merely Volkswagen, but Audi, Skoda, and Seat along with the premium marques, Bentley, Lamborghini, and Bugatti.

Winterkorn, for the other hand, confirmed that VW is working on developing several new pickups, but Adrian Hallmark, second in command inside United States, quickly cautioned there are no plans to bring a truck to the States.