The celebrity culture of motherhood representation leaches off the insecurities and anxieties of non-celebrity mothers
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Motherhood, the competition AND reality show?
In The Mommy Myth, Douglas and Michaels argue the visibility of carefully curated feeds by celebrity mothers resurrect traditional portraits of women who are, "nurturing and maternal, love all children, and prefer motherhood to anything ... More perniciously, they exemplify what motherhood has become in our intensified consumer culture: a competition. They rekindle habits of mind pitting women against women that the women's movement sought to end, leaving the notion of sisterhood in the dust" (138)
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Kardashian is Othered within a moral universe defined by a 'double discourse of frugality and productivity' (Biressi and Nunn 2013, 183–184).
Allen, Kim, and Heather Mendick. “Welfare Queens, Thrifty Housewives, and Do-It-All Mums.” Feminist Media Studies, 30 June 2015.
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In November 2018, actress Jameela Jamil, known for criticizing toxic celebrity culture, called Khloé Kardashian “irresponsible” for misleading her more than 90 million followers on Instagram into believing that her post-baby figure was the result of drinking the “skinny teas” that she frequently advertises in the social media. Jamil exposed Kardashian’s advertisement by claiming that her appearance was rather the outcome of a complete mommy makeover that involved the work of “a personal trainer, nutritionist, probable chef, and a surgeon.” The twisted duality is in which celebrity mothers of high-status, fame, and wealth simply bounce back with the right diet and exercise is severely damaging to the already high expectations society has on pregnant woman and their bodies. They have access to the best doctors to perform surgeries to get rid of extra skin and fat in what appears to be mere days since the CM gave birth.
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