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Pitti Uomo 86 - Day 1

Photo: William Yan for PROJECT

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Talking Shop: Modern Anthology

We sat down with John Marsala and Becka Citron of Modern Anthology in DUMBO, Brooklyn to see how things have evolved after almost four years of business.

by Chris Astrouski

photos by William Yan

What is the story behind Modern Anthology?

Becka and I are designers first and foremost, with collective backgrounds in architecture, film, industrial and interior design. We’ve always shared the same design aesthetic / ‘masculine design’ sensibilities and began discussing the possibility of opening a storefront while working on other projects together. We saw an opportunity in creating MA to open a unique men’s shop that merged interiors and home furnishings with fashion and accessories. We also still run our  design studio - working on both residential and commercial projects as well as designing for television shows for the likes of HGTV and the DIY Network. It’s been fun to watch it all evolve.

How have you seen DUMBO change since your opening and where do you see it going in the future?

DUMBO is a really unique neighborhood for New York. We’ve always loved the vibrant architecture of some of the landmarked buildings and cobblestone streets as well as the iconic views. Its’a neighborhood that has done a great job at converting old factory buildings - for example, 220 Water Street which used to be an old shoe factory - into residential units. We feel like it’s a great model for how we can live with respect and appreciation for history and heritage, while still embracing certain modern sensibilities in our lifestyle. 

In the nearly four years since we launched Modern Anthology’s storefront here, we’ve also seen considerable development of the area such as Brooklyn Roasting Company and Gran Electrica opening up their doors, a Vinegar Hill House expansion, and witnessed the transformation of Jane’s Carousel and the waterfront parks.

This, with Dumbo’s easy subway accessibility, proximity to Manhattan, we can imagine that Dumbo has the potential to become sort of the ‘Soho’ of Brooklyn as long as the developers continue to invite an interesting mix of retailers and restaurants into the neighborhood.

What is your favorite restaurant in New York?

Of course there’s lots of favorites, but we count Vinegar Hill House and Walter Foods amongst our favorite ‘go-to’ restaurants. Becka is also a big fan of Lighthouse in Williamsburg - the chef is a friend and someone who is so completely passionate about food, which makes the dinning experience that much better. 

You travel a lot for your design projects, where’s your favorite place to find inspiration?

Fortunately we’ve had some great travel experiences where projects have taken us to places like India, Japan and even Kuwait - but those experiences don’t get to happen as often as being inspired is required of us. Being from New York however, there’s no shortage of amazing design all around us - it’s only a matter of making sure you give yourself the breathing space to go out and approach everything with a sense of wonder. 

Nearly everything visible in your store is for sale, from apparel to furniture; how does change the shopping experience?

As interior designers, we wanted to create an immersive shopping experience that was authentic to who we are, and felt it is important to make all of the amazing things that we come across available for purchase. 

By offering a range of products, from apparel, vintage barware, taxidermy, books, to leather bound notebooks and Japanese stationary, we hope to create a shopping experience that is about discovery. We often hear customers comment how they ‘want to live in the store’, which we think is a great compliment.

What brands have been performing best for you?

When it comes to apparel, we’ve had a lot of success with some of our staple brands like Todd Snyder, Ernest Alexander, Universal Works and Wolverine, but have been really excited by our recent discovery of the emerging french brand, La Panoplie. In particular, their shirting and outerwear are really well-made with just the right amount of detail.

 What was your favorite purchase of recent past?

Becka recently traveled to Berlin and came across the most amazing skin care brand called Traditional Germany, that we’re about to introduce into the shop. We also recently picked up some vintage German Pommel horses that make great coffee tables, hand crafted pewter flasks from the UK, and some beautiful handmade knives by Max Poglia.

Do you have any advice for a new brand looking to sell to your store?

Sure. Email us - we’re pretty approachable

Follow them here!

-Web: http://www.modernanthology.com

-Instagram: http://instagram.com/modernanthology

-Facebook: https://www.facebook.com/modernanthology

-Tumblr: http://modernanthology.tumblr.com/

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All @elevenparisofficial everything!! #projectready

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Tiger of Sweden

We caught up with Deepak Gayadin over at Tiger of Sweden to talk about their new pop-up shop, suits and style.

What makes a Tiger suit a Tiger suit?  What are the distinguishing features? Tiger suit is recognizable through their unique fit, is a typical Scandinavian slim-fit, where you feel very comfortable, sexy and confident .

Congratulations on the new store opening! What was the motivation behind the brick and mortar store?  How did you chose the location? The reason why we open a pop up store on Madison is to show the formal traditional Madison avenue that there is a "different cut" in tailoring, the average suits stores are very traditional with traditional fit. We are confident that the younger generation in finance and business people like  to wear a different cut in tailoring. 

What would you say is the difference between how American men dress and how Swedish men dress? American men like to wear comfortable clothes and Scandinavian men like to wear clothes to get laid. They wanna look stylish and sexy.

Scandinavian brands are really having a moment – Any Scandi brands you wear, other than Tiger of Sweden? I wear Tiger and Hardy Amies. Scandi brands are very New York inspired. 

In your opinion. Whats the biggest / most frequently made style mistake a guy can make? Biggest mistake is too overdress/over-style. Less is better. And second Not investing in quality staples pieces

Tiger of Sweden Pop Up Store

400 Madison Avenue

New York, NY 10017

212-750-5221

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Excited to have @duluthpack at The Tents in NY and Vegas. #projectready

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TMRW x Monsieur Jerome

Stoked for this one- Jerome of MonsieurJerome.com joins the PROJECT team as Curator of TMRW. 

Hand Selected by Monsieur Jerome and PROJECT President Tommy Fazio, TMRW highlights what's new and what's next, providing a stage for the next generation of influential brands.  

Get a taste of what's to come below:   

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M65 Ventile Shacket

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Register and walk right in to #PROJECTSole *Registration info on profile link or visit http://www.magiconline.com/register-now

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Welcome to The Tents @costumenational 👏 #projectready

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@colehaan

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Monday Mood Board: Inspiration from the office of Tommy Fazio - Slim Aarons Edition

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Faherty Brand

We spent an afternoon with Alex and Mike Faherty, brothers and founders of Faherty Brand to find out whats new and whats next.  

102 Thompson Street, NYC 

MON-WED 12-7PM / THU-SAT 11AM - 8PM / SUN 12-7PM

877-745-8994

fahertybrand.com

1. This is your first retail shop, how did you guys go about in deciding its location and design of the space? What was the process like?

It took us a while to figure out exactly where we wanted to open our first store. We knew SoHo was a great place to be, but we didn't want a huge standard retail space. We wanted to create a small, intimate space that felt like you were entering a friend's beach bungalow--a place that had a lot of character, was casual, and had good energy. When we saw 102 Thompson, we knew it was perfect. We loved the community feel in the neighborhood and we loved that we could bring our whole Faherty team there to work. When you walk in, you're also walking into our Faherty creative headquarters--our design team designs everything beneath the store and our marketing and operations team is working above you. 

Our mom, Ninie Norris, and one of our closest friend, Ryan Lawson, did the entire design. They basically designed and built the space in four weeks, which caused them a ton of gray hairs, but they nailed it. (Thanks mom!) The walls are lined in recycled barn wood, the shelving is made of recycled metal piping, and we have our own bamboo tiki hut. Most everything is built from natural or recycled material. The store  with accessories and fabric that we've collected from our travels around the world--a vintage Vacancy lamp, Japanese blankets, antique photos, and some beautiful photography books.

What are some of your favorite beaches? To hang and relax at as well as to catch a good wave

We grew up in Spring Lake, a beach town on the Jersey Shore, and it's still one of our places to relax and surf. It gets a bad rap, but the beaches are beautiful, the waves are great, and all our childhood friends and family are still down there. 

We also love Ditch Plains in Montauk, Manhattan Beach in California, Rincon in Puerto Rico, and Fisherman's Cove in Southern India. But let's be honest, if it's a beach with good waves that has a bar with rum punches, we're not that picky. 

What are your must have items right now for Spring

Our swimwear is still a number one seller. I (Mike) invented the fabric, which is a blend of recycled polyester woven with cotton (for men) or with lycra (women). Our cuts are easy and flattering, and the prints are beautiful. 

For women, a must have is the Airlie Day Pants, it's a cotton linen blend pant that feels as comfy as a sweat pant, but is tailored enough that you can wear them out and about. Throw on with an easy tee and you're good to go.

Men are loving our natural indigo slub tee-shirts. We can't keep them on the shelves--the color is deeply saturated, the hand feel is amazing, and it's just a perfect fitting tee shirt. 

If you can collaborate with anyone right now, who would it be?

We're really excited to be partnering with a couple great up and coming brands right now. We're doing a collaboration with Vere Sandals, which makes beautiful leather sandals in upstate New York, and we're selling BareMade (a Made in USA brand that makes accessories from coffee bags) and Saint Clair jewelry, which combines reclaimed industrial brass findings with more delicate beads and minerals.

We're at an exciting point in our growth, though, where we're open to a bunch of like-minded collaborators. If it feels right and has good energy, it's always worth considering.

  What's next for Faherty?

Mike is continuing to grow our line and add collections like resort. We'll continue to develop our own fabrics, find new innovative prints, and design these easy, soft clothes people want to live in. Our mobile beach shack on wheels will continue to travel around the country, whether it be the South, West Coast, or Midwest.  Most importantly, though, we've got our eye on California for the next store.... to be continued....

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Let's file this into the inspiration, color and aesthetic folder.

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Congrats on the CFDA nomination @toddsnyderny @jimmooregq

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Perfect for those on the move, hustling on the weekends. @benminkoff

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A different cut @tigerofswedenofficial

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A sneak peek inside @modernanthology shop, full feature on projectnylv.com soon.