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Transcribe your videos to text - Why should you consider it for SEO

SEO is the process of making your content searchable by engines such as google or bing. One way to get more viewers, is to transcribe your audio and video files to text. Transcripts are really powerful for SEO. You might have invested time and money in a video project and have a fantastic video to show for it. However, as you know, Google can’t see videos, but it can see the description, tags and keywords behind the video. Adding a transcript will help Google find your video, understand its content, & rank it for relevant search terms.

According to HubSpot, 81 percent of companies use video in their advertising. A number that has grown tremendously over the years.

More than 500 million hours of videos are watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years (more stats here). With this much video content being generated and shared throughout the World Wide Web, it is important to set yourself apart from the competitors. Transcriptions & captioning or subtitling are the biggest 2 differentiating factors or SEO advantages you can create over others.

What is Video SEO?

Video SEO is the process of optimizing your videos to be indexed and ranked on the search engine results pages so that you can get more link clicks.

What is Video Transcription?

Video transcription is the process of translating your video’s audio into text. This is done with automatic speech recognition technology, human transcriptionists, or a combination of the two. When hearing the word transcription, most people just think of a video’s spoken words.

1. The easiest way to transcribe a video is to use a speech recognition software. You can upload your video or audio to YouTube and use their free captioning tool to get a rough transcript. You can also use a captioning vendor.

2. If you used a speech recognition software, make sure to edit the transcript to ensure it matches the audio in the video.

3. Upload your transcript to a webpage or video description box. If the transcript is separate from the video or audio, make sure to provide a link from the media

Does Transcribing a Video really matter?

Transcribing a video has many benefits, for both users and creators. Transcription enhances the UX (user experience) and SEO making it possible for you to make your content more viewed.

A 3-week long SEO study by SafeNet compared the search rank for web pages with video transcripts added. In less than a month, the pages with video transcripts climbed the ranks in Yahoo and Bing for a targeted keyword phrase, moving from no listing, up to 14th, then to 9th and 11th place, respectively.

How Transcription Helps in Search Engine Optimization?

Adding transcription provides search engines information on the content and context of the video, possibly boosting your search results. 

One study by Liveclicker compared 37 web pages before and after adding transcripts. Pages with transcripts earned on average 16% more revenue than they did before transcripts were added.

The radio show This American Life (TAL) enjoyed a similar boost. When TAL transcribed their entire audio archive and posted transcripts online, they found that 6.26% of all unique visitors who came from search traffic landed on a transcript page. Thus, adding audio transcripts increased overall inbound traffic.

Videos can also be ranked higher in YouTube results, if they’ve included a complete transcription.

A case study by Discovery Digital Networks showed that YouTube videos with captions had 13.48% more views in the first two weeks and 7.32% more lifetime views, as compared to videos without captions.

A high quality, searchable video transcript can simply benefit your overall SEO.

Closed Captioned Videos Rank Higher in Search Results

Unlike the other content in your video, closed captions come from a text file that your video references as it plays. That text file is readable by search engine bots.

Closed captions increase viewership because they keep the viewer engaged regardless of their access to audio.

This is especially important in mobile video viewing environments where audio may be disruptive or inaccessible.

Again, the data backs this up. Facebook found that captions increase video views by 12% compared with uncaptioned videos.

Getting started with Video Transcription.

We have broken these down into five easy steps 

Step 1: Name Your Video with the Appropriate Keywords

By default, many video programs will export your videos with names like “sequence 1” or other generic titles that have no SEO value. To optimize your video title, use the keywords that you have chosen for the video.

Step 2: Place the Video Transcription

After you’ve transcribed your video from a transcriptionist or using a transcription software, paste it into the description section on YouTube. This is something that both Google and YouTube will crawl and use to form your SEO ranking.

Step 3: Format the Video Transcript

You will want to create titles, headlines, and subheadings in the transcript for optimal SEO success. You should include your keywords in:

Page titles

H1 and H2 tags

Meta description

Alt text

On-page content

URL

Step 4: Create a Blog Post

Each video should have its own landing page with the SEO optimized transcript on the page, Google will see the contents of the video and the page and index it into search results. 

Let's Wrap things up

Video transcription is beneficial in a lot of ways. It can help improve your video retention and enhance SEO. When you plan to transcribe your media, it’s important to work with an accurate and reliable transcription provider. 

Transcription software programs are available & they do a pretty good job however, they generally only work well with crystal-clear audio and often have difficulty discerning words that may sound muffled or unclear. You can also consider hiring an experienced transcriptionist to create the transcript: someone with a trained ear who can pick up on the things that a software program cannot.

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Hair Problems? Here’s How Hair Extensions comes as a Solution

Are you frustrated with your damaged hair? No matter what type of hair problems you have, hair extensions could be the answer for all of them.

Now-a-days lots of women are facing different types of hair problems. There are many reasons why women might want to give hair extensions a try. If getting hair extensions over hair problems is something you have been on the fence about, then here are some reasons you that might just help you make the decision to finally try them.

Get rid of thin or fine hair:

Very thin or fine hair will appear limp and flat, it is based on how long you have spent styling it. If you do manage to make your thin hair look good, a light drizzle or just a mild wind can immediately undo all your hard work. 

By simply adding hair extensions, you can instantly add more weight and volume to your hair. If you like wearing your hair short, you can cut the extensions to your desired length and attach it to your natural hair. 

This will make it so much easier to manage your hair and also give you the opportunity to try-out various hairstyles.

Say Goodbye to the Hair that refuses to grow:

Tired of living with short hair? Have you resisted getting a haircut for ages, but your hair will still not get longer? Your hair is definitely growing, but the growth might be extremely slow. This can be a cause of frustration, especially if you have a special event or occasion coming up. 

If you have short hair growth cycle, you can depend on extensions to give you the length and volume that you are hoping for. If you are looking for something temporary for just one party, you can opt for clip-ins. Clip-in extensions are easy to attach and remove. But, if you want something a bit more permanent, you can get tape-ins. 

Tape-ins are very versatile and they simply need to be taped to your natural hair. Tape-ins last longer than clip-ins and you can carry out your daily activity of swimming or working out in them. 

You might have to re-attach the extensions every few weeks to accommodate your hair growth.

Worrying about damaged locks?

Have you experimented with your natural hair too many times? If so, it is possible that your hair is damaged due to years of bleaching, colouring and dying. 

Your hair might begin to appear rough, thin and frazzled. This can definitely cause you despair, but as long as your hair is healthy at the root, you simply have to give your hair time to recover. 

What you can do is get hair extensions and protect your natural hair from pollution and also your hair experiments. The extensions will protect your natural hair and give it time to heal.

Do not worry about hair loss:

Hair loss can happen due to a number of reasons. One of the reasons is pregnancy. When you are pregnant, massive changes happen to your body and your hair will also come under the list. After you have given birth, you might notice more hair loss than normal. You can get through this by applying hair extensions.

Conclusion:

So, these are a few hair problems that you can fix with hair extensions. Make use of extensions made of virgin human hair, and they will easily blend with your natural hair. This is one of the most discreet ways of boosting the appearance of your hair and feeling confident of yourself. 

About Author - Oliviya Lauren

I am a professional hairstylist in New York. I have been in the industry for 12 years now. I love my job because I get to make every person that sits in my chair feel great about themselves. I get to meet new people every day and everyone has a different story, wants a different look and I get to help them accomplish it.

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Types of Hair-Extensions

Did you ever think that, how do Celebs and Models have such beautiful and perfect hair? Well their secret is nothing but Hair extensions.

Hair extensions have come a long way over the years. As the beauty industry has grown, the demand for new methods, styles, lengths, and colors has too. It’s no surprise that both cosmetologists and beauty mavens alike want to know what types of hair extensions are out there, and which method will be best for them.

Luckily we are here for you. We have turned the Internet upside down and collected the list of top-rated and popular hair extensions used by celebs around the globe. Make sure to go through this post completely.

What Are Hair Extensions?

Hair extensions or hair integrations  are used to add to the length and volume to one’s hair. They can be made of natural or synthetic hair. Virgin natural hair extensions are the best quality  as the cuticle of the natural hair is preserved and all the hair runs in one direction, giving it the most natural look. If you are tight on your budget, synthetic hair extensions are a cheaper option. Though they are not great for heat styling and tangle quite easily, synthetic extensions are good for anyone who wants a temporary change in style. They also do not require as much maintenance on your part as natural hair extensions do.

Alright, now let's dive deep into it. The most popular, widely used and top-rated hair extensions are

Clip-in Hair Extensions

Tape-in Hair Extensions

Halo Extensions

The Weave Extensions

Wigs and Hair Pieces 

 Clip-in Hair Extensions

Clip-ins are the the fastest and most affordable type of hair extension. You can apply them yourself in 10 to 15 minutes by using toupee-like clips to secure the band of hair to your scalp. "Imagine a hula skirt of hair with clips on it," says Valles. The cost of clip-in hair extensions can cost anywhere from $100 to $200.

 Tape-in Extensions

Tape-ins are Valles favorite type of hair extension. "Tape-ins are thicker and give you picture perfect hair," says Valles. They are segments of hair attached to two-inch thick double sided keratin tape. The extensions are secured by sandwiching the tape between strands of your natural hair and cost as low as $200 for partial extensions or more if you have very thin hair.

Halo Extensions

Halo extensions are the least invasive to your hair roots. A transparent wire sits around the crown of the head like a halo. The bottom half contains the hair, while the top half remains bare so it can be easily hidden under your own hair. Since it isn't secured to any stands, there's less to weight pulling on your natural locks, and it's super easy to do yourself.

The Weave extension

Weave is also known as sew-in extensions are made for naturally voluminous hair. The hair is first braided and then the needle and threads are passed through the braid for it to be attached to the wefts. Weaves are very much the big deal of hair extensions. The process can take several hours and it can cost a shiny dollar. Weaves work by narrowly braiding your natural hair and the extensions are attached to the cornrows with a needle and thread, sewing them into place.

Wigs and Hair Pieces

The last extension type we need to talk about is wigs. Some of you may not even think of wigs as an extension type, but they’re certainly are. The purpose of extensions is to transform your hairstyle, make the locks long and lustrous, and add some density and volume to the hair. And that’s exactly what wigs do.

What makes wig special among extensions is the ability to give you a full head of hair even if you suffer from hair loss. Of course, you can use wigs to simply change your style and try something new without cutting or dyeing your natural strands.

About Author -  Oliviya Lauren

I am a professional hairstylist in New York. I have been in the industry for 12 years now. I love my job because I get to make every person that sits in my chair feel great about themselves. I get to meet new people every day and everyone has a different story, wants a different look and I get to help them accomplish it. 

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Top 5 Hair Extensions Brands USA

So you’ve finally decided that Hair-Extensions are going to be the Hidden Secret of your Beauty. And you’re willing to make an investment for quality extensions, but where do you start? More importantly which brands are worth spending your invest in?

Lucky for you, we’ve gone ahead and done the hard work for you and filtered-up five trust-worthy hair extensions brands of US. Keep reading for our list!

1. HairAreUs

Hair Are Us in an internationally known Hair Extension Brand that holds pride in ensuring top quality human hair to women & Salons worldwide. We understand that a “Woman’s Crown is her Glory” and that each woman has different hair desires. Therefore, their team of hair experts, hand picks a variety of top quality hair extension from suppliers around the world.

We’ve found that Hairareus is growing drastically in recent years, since they provide high-quality hair extensions. And if you care about the budget, then definitely you should go for them. 

Benefits of choosing Hairareus:

Hair Are Us in an internationally known Hair Extension Brand.

Free global shipping

100% Free Return and Refund Policy.

2. Bellami Hair

Bellami Hair, LLC retails personal care products. The Company offers hair colors, extensions, wigs, lashes, blow dryers, styling toolsets, and accessories. Bellami Hair markets its products in the United States. We hope that everyone will sooner or later find out about Bellami Hair. 

We heard about their quality and great reviews in the past, but 2019 does not look that good. Upon reading many posts from their users on sites, we were left off with mixed feelings. Now, maybe it was just a coincidence and other sites have much better reviews?

Benefits of choosing Bellami Hair:

Their Clip-in Hair Extensions are double drawn and produced with 100% Remy human hair. 

They ship quick! All orders placed before 12:00 PM PST (MON-FRI) are shipped within the same day!

Free Gift, with the purchase of any clip-in hair extensions. 

3. Easihair Pro

Easihair professional or EHP is a family-owned and operated 2nd generation education company. They design engaging programs for the front desk, technicians, and management as it relates to being successful with their tape in and top of the head hair extension systems. At ehp they believe that the success of ANY product or service is rooted in the people involved, the quality of the products offered and the proven process used to generate a profit.

Easihair is one of the oldest brands in the industry, but our team has found that they are laying off now-a days. It looks like they’ve turned their focus on some other thing. We don't exactly know what’s the reason.

Benefits of choosing Easihair Pro

They offer certification courses to teach stylists how to use their hair extensions and build a customer’s business.Each of these classes can each be completed in less than a day either in a salon or online. The convenience of these classes makes them a great investment for your business.

They help you to increase your revenue by half a million dollars in 12 months by their course.

They provide newly launched and high quality hand tied products.

4. Luxy Hair

Luxy Hair provides top-rated clip-in hair extensions. Along with 100% Remy human hair extensions and a range of premium accessories, They’ve created tons of styling tutorials and hair care guides so you can get the hair of your dreams, long after your purchase. Luxy is one of the best clip-in hair extension brands, if the budget isn’t of your concern.

Benefits of choosing Easihair Pro:

Their products are made from premium quality, 100% Remy human hair.

You can wash, heat style, and dyed their extensions like your own hair.

You will get longer, fuller hair in just 5 minutes with clip-in Luxy Hair extensions.

5. Boho Exotic Studio

Boho Exotic Studio is relatively new on the hair extension scene, but has quickly become the natural girl go-to. With over 21 different curly textures, this brand is the font beauty of natural hair extensions. With so many options that represent a variety of curl patterns and manageability, Boho Exotic Studio sets itself apart from the pack.

We found lots of negative comments about their product than the positive ones. Most common comment which comes from their customers are “Their products only lasts for 2-3 months”. Since it’s a growing company we are unable to find more information about them

Benefits of choosing Boho Exotic Studio:

All items will be in wholesale rate if you are a Premium member.

15% off on International shipping if you subscribed to their Premium membership.

You can customize the product according to your own style and pattern from Boho exotic studio.

About Author -  Oliviya Lauren

I am a professional hairstylist in New York. I have been in the industry for 12 years now. I love my job because I get to make every person that sits in my chair feel great about themselves. I get to meet new people every day and everyone has a different story, wants a different look and I get to help them accomplish it. 

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How To Take Care Of Hair Extensions

Hair extensions are wonderful. You can add length to your hair or a beautiful streak of color. They can cover a bad cut or color and allow you to tie short hair in a ponytail. With all the glorious things they can do, can you return the favor and take good care of your extensions?

To ensure a long-lived look, it’s essential to get the maintenance rituals for both real human and synthetic hair down pat (yes—there are differences between the two).

Different types of Hair Extensions

Clip In Hair Extensions as from the name explains that the hair is made attach onto the clips. To which the user needs to snap open the hair extension, attach it onto the roots of the natural hair and then snap close the hair extension. These are best for a temporary time period of use and not a long time in a day.

Ponytail Hair Extensions are good for a woman who wants to attain more hair volume upon their head. These are simple and easy to apply as one does not need any help from professional hairstylist for the application of the hair extensions. Similar to that of Clip In Hair Extensions but gives the user more hair volume on the head.

Permanent Hair Extensions though found in the market are basically found in professional beauty saloon because for the application of this hair extension one need certain hair tools that would make the hair extensions attach onto the roots of the natural hair. But one gets a much better hair feel when applied onto the head rather than temporary hair extensions. It is because these hair extensions have to be used for a longer period of time which practically for one year. Although costly but highly beneficial.

Variables To Consider For Finding Hair Extensions

Compatibility With Native Hair. The best hair extensions are those which are most compatible with your own hair type, texture, color and current condition.

Extension quality + attachment. The best hair extensions are not only tied to the quality and origins of the hair used but the type of attachment methods such as semi-perm fusion, braids, beads, tape or temporary clip-ins.

Lifestyle requirements. They are most compatible with your lifestyle (how much time you have to maintain) and your overall budget.

Your end hair goals. Are you getting married, wearing them to help your business career, or just going clubbing?

Your expectation of longevity. How long do you want them to last? Also, daily wear and tear (how many fall out and how fast).

The skill of the hair extension expert. The best hair extensions are those applied by a great hair extension expert who really understands their craft, what is the best type of hair and attachment method for you.

How long do Hair Extensions last?

The lifespan of Hair Extensions can range anywhere between 3 and 6 months to a year or longer, depending on the general care they receive and how often they are worn. Remember, the more you wash and heat style your extensions, the shorter their lifespan will be, so try to keep the washing and using products on your extensions to a minimum. 

WASHING HAIR

Wash your hair very thoroughly, preferably twice a week. When doing so, be sure to be as gentle on the bonds as possible! We, therefore, recommend never washing your hair with your head down but instead keep your head up. This is easiest in the shower or at your salon.

ROOTSIt is important to never brush your roots. Why? Because this is where your extensions are bonded to your head and you will damage them and potentially pull them out if you brush them. Instead, finger your hands through the roots to keep them from tangling and then hold your hair in a fist just under your ear and then brush the ends. By holding your hair you are taking pressure off the bonds, therefore, keeping them tight.SHAMPOOChoose a natural or extension friendly shampoo. Stay away from any

shampoo

with Sodium Laurel Sulfate (SLS) as this often damages and corrodes the bonds.CONDITIONERNever condition the roots as you'll cause the bonds to unravel over time, instead, condition only the ends, this is all you need anyways.

DRYING HAIR

Squeeze your hair, do not rub. Then properly arrange the damp strands and carefully brush with the Great Lengths brush. When blow-drying, start at the root and the bonds, then the shaft and tips. We also recommend slightly drying the bonds when allowing your hair to air dry.

BRUSHING AND COMBING HAIR

Get an extension brush. This is vital, you will literally rip your head of hair out if you try to brush them continuously with a normal brush, so seriously get one.

To ensure gentle brushing and combing, we recommend arranging your hair daily. To do so, place your fingers between the fusion and the scalp and run through your hair from roots down. Your hairdresser will gladly show you the correct technique! Please, never brush your hair completely wet, only whilst damp or semi-dry! Wavy hair should only be brushed after washing, since the curls may become frizzy from frequent brushing. Use a hair pick or your fingers for your morning hair routine. Slightly dampen the genuine hair strands and scrunch up curls. Straight hair should be combed thoroughly morning and night. When doing so, hold on to the genuine hair strands at the root and brush carefully, without tugging, from the tips to the root.

COLOR THEM SAFELY As far as coloring goes, if you have to do it try to do it right. Human hair extensions can be colored with no problem, but it’s best to leave this particular job to the professionals.

STORE THEM CAREFULLY Show some love to your extension, not just use and abuse them. After usage don’t just rip them out from your head and throw them wherever. The right thing to do is to deposit them in a box that is big enough to properly accommodate them. Make sure they are laid down nicely, detangled and not in a pile. 

Are Hair Extensions right for me?

You want a confidence boost. Longer, fuller, shinier locks are a sign of youth. As we age, our hair thins (though some are more genetically prone to this than others). Similar to a great blowout or a killer pair of shoes, hair extensions can give you a little pep in your step.

You want to change up your look. Bored with your strands? Extensions allow you to experiment with color without bleaching your hair.

You want to grow out a bob. If you have a shortcut that you're desperate to grow out, extensions will instantly add length and ease your frustration. 

Quick Dos & Don’ts

The Do’s:

Braid your hair before going to bed. This will help against knots and should be done with naturally long hair as well.

When drying hair, dry bonding areas first. This will protect the bonds.

Have your hairdresser cut your hair for a more cared after look.

Only use brushes with soft bristles. This will help ends and bonds.

Brush thoroughly twice a day.

Do brush 2 to 3 times a day and before showering or wetting hair. Hold the roots of your hair with one hand while brushing in a downward motion with the other. Brush gently, and be particularly careful with the bonds.

Do avoid salty or chlorinated water. Salt and chlorine harm your hair extensions just like they harm your natural hair.

Do apply any oils or sprays from the midshaft down, avoiding the bonds. Leave-in conditioners and hydrating oils are great for hair extensions, especially if they are feeling dry.

The Dont’s:

Do not use products that contain alcohol.

Do not brush with twisted knots. They may be at the bonds.

Never wash, brush or dry your hair with your head upside down.

Don’t wash your hair too much. We recommend washing the hair as infrequently as possible and using a dry shampoo to absorb oils and make your hair feel and smell fresh. Certain hard or mineral intense water may also deteriorate bonds or the condition of the hair.

Don’t sleep with wet hair. Once your hair extensions are completely dry, braid hair or tie it in a loose ponytail.

Don’t use heat tools too often. Just like with natural hair, too much mechanical heat will damage hair. When you do use heat tools, be sure to use a heat protectant.

Don’t chemically process the hair. Avoid any products that lighten a natural color, create waves, or straighten natural curl.

About Author -  Oliviya Lauren

I am a professional hairstylist in New York. I have been in the industry for 12 years now. I love my job because I get to make every person that sits in my chair feel great about themselves. I get to meet new people every day and everyone has a different story, wants a different look and I get to help them accomplish it.