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Amazing hacks to run successful Facebook ads on a small budget

It is a common misconception that Facebook advertising is just for the big boys in an industry. Too bad!

We have come across many small business owners who are disinterested in running Facebook ads simply because they are swimming in the myths. One of the most notorious myths is that they will not enjoy meaningful results from any Facebook ad expedition unless they pour in loaded bullion vans into your ad budget.

This is wrong! You can enjoy tangible – even enviable results – from your Facebook advertising on a small budget if the ads are efficiently run. I agree that there is no way you are getting airtime on traditional marketing platforms like newspapers and TV with your lowly $50. But on Facebook, you can. The good news is the billionaire Zuckerberg hasn't gotten too rich to turn down your $20.

With an optimal Facebook Business Account, you can sufficiently drive brand awareness, pulling ample targeted traffic to your website, product page, or any particular service you are offering.

In this guide, we will explicitly explore winning hacks on how to enjoy incredible results from Facebook advertising on a supposedly wretched budget. Don't go mortgaging your beloved spouse just yet; you wouldn't need more than $60 to execute the tactics we will be exploring down the line.

Make sure you are marketing to a streamlined Facebook audience

I can't perform magic for you buddy; there is no way you are targeting the whole world with an ad budget of $60! With a small budget like you have now, you need a significantly streamlined audience.

This is where buying personas come dancing in. The best way to define your targeted audience is by modeling your buyer persona around the product or service you are offering.

With a precisely modeled buyer persona, you would be spending your hard-earned bucks on the people that matter most. These are the prospects with the highest possibility of being converted – in terms of taking targeted action or executing the goal of your Facebook advertising campaign.

The perfect buyer personas are a sect of potential consumers whose interest and demographics are closely related to your market. Demographics here broadly encompass specifics like geophysical consideration of your targeted audience, their

income range, needs…making sure it as absolutely refined and segmented as it can be.

Your goal here with your Facebook ad campaign is to adequately inform your buyer personas that you (or your service) can solve their problem or needs. Such assuredness would pull them through the consideration phase of their customer journey.

Possibly, you are eyeing an audience spread across several states with your $60 ad budget. Undoubtedly, doing so would drain your ad budget as quickly as trying to outspend Floyd Mayweather on a shopping escapade.

With a reasonably extended geographical audience –say spanning three American states – it is more economical to go with Lifetime Budgets of around $15-20 for each ad campaign spread over like 4 days.

Make sure your ad sweeps your audience off their feet

Remember your days in high school? If you have to ask that coveted cheerleader out and haven't got much money, you definitely have to be extremely romantic! The same applies to your Facebook audience. You don't have a large budget; therefore, your ad has to be terrifically compelling.

Truth is, you don't have many shots to shoot actually. This is why you need to captivate your audience as quickly as possible. A compelling ad creative served with a hypnotic ad title could get the job done here. The ad title is one of the first things your prospect is going to see on his newsfeed.

If it "KIDNAPS" their attention, they would peer closer at the creative. If the ad creative is proportionately compelling, they would dwell more on the ad and possibly click the link. We would advise you to iterate your Facebook ad creative (and title) to see which fetches you the most delicious results. How?

You can try out three variants of your ad, creating them first on your spreadsheet. In each of these versions, you can try different copy, visuals, and titles.

Need an idea? One version should have its title directly tied to the image. Then, another ad variant should have a piercing question for the title. And the last should have a title clearly espousing the purpose of your ad.

Great! Which catches you most? Try your best to pocket your subjectivity and see it as much as possible from the eyes of your prospective audience. If you have made your pick, you could move on to Power Editor to get your ad created.

  From our experience, put creative emphasis on the visual content. With a reduced budget, you don't want to feed your audience obese with just text copy. Catchy visuals "hug" their eyeballs, hooking them on the ad. Personally, I call it the Facebook Velcro effect!

   You don't need to spend more than $5 on each campaign 

By Facebook ad policy, your least daily budget to successfully run a Facebook ad is $1. Being that you have a reduced budget, we will fly the "economic class" and maximize a Lifetime Budget for each of your ad campaigns.

The beauty of Lifetime Budgets is that you get to set your maximum ad spend. For your very first ad campaigns, we will recommend you set your daily ad spend budget somewhere around $1.50-$3.50. Why are we go so low?

Because we want you to have enough lives to try out your ad variants and see which best gets you the results. If you derived meaningful success of one of these ad campaigns, you could shoot up your spending correspondingly.

You could try boosting 3 separate posts each for a week for 4-5 days on a lifetime budget of around $5. The days are not definitive, but you could go with starting the first one at the start of the new week on Monday, following it closely with another on Tuesday, then on Thursday and Friday.

By the time you have run your ads for the first 14 days, spending averagely $10 on two ads, you should have started accumulating reasonable insights on your ad promotion's success. Here you should be keeping a keen eye for vital performance metrics like clicks, likes, and impressions.

In all, these are some insightful ways to run your Facebook ad on a small budget. The emphasis here is creating a perfect blend of results and cost-effectiveness.

At Eula Blue, we can help you drive your social media marketing, spoiling you with results with a very competitive budget. We have been able to digitally accelerate the market penetration of many brands by cutting edge social media tactics painstakingly mined from our decades of experience, giving our clients maximal results for their dollar. Yes, you don't have to take our word for it. Book a session with us today let us show you we put our money where our mouth is!

To know more, visit: https://eulablue.com/pages/social-media-ads-managment

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Case Study: The future of remote working as engineered by the Covid-19 pandemic

The pandemic has occasioned in a new work reality. Remote working before now used to be a pariah arrangement as managers favored the traditional setup of the corporate office. The pandemic and the inevitable need to space up office spaces have necessitated the increased adoption of remote working.

The emergence – or consolidation – of remote collaboration technologies ensure that teams can effectively collaborate as a distributed workforce without necessarily suffering a slash in their productivity.

Some believe that there would be a quick reversal to the conventional office setting once the pandemic clears up. However, studies are consolidating the workers' preference to do their jobs remotely, especially in the small to medium business (SMB) sector.

Intermedia carried out an insightful survey of 250 SMB owners and top CEOs whose companies boast from 5-250 employees. Of these businesses investigated in this survey, all them have had more than half of their teams take on jobs in the office.

Preceding the pandemic, the surveyed businesses had over 80% of their employees working in centralized roles stationed in the office. However, with the proliferation of the pandemic and the need to observe social distancing, this percentage has dramatically collapsed to 26% employees yet working from the office with the remaining chunk working remotely.

Let us examine some of the key findings from this survey and how they apply to the future of the general corporate space.  

Employees are not eager to get back to the office any time soon

Of the surveyed SMB owners and decision-makers, 57% say they are open to keeping their employees working in remote conditions in the long term. The implication of this runs through radical changes in employee engagement, collaboration, and reportage.  

Nonetheless, this appears vindicated by a corresponding climb in positive stats like employee life satisfaction, availability, and even output. Precisely, this study shows that life satisfaction since these companies resorted to remote working has been pumped up. Job satisfaction has gone up by 15%; employee availability has gone up by 19% while overall employee life satisfaction has also climbed up by 7%.   

Some of these business owners admit that their employees have only been happier, and they have been more productive. This leap in satisfaction and output is not disconnected from the relief of being free from office-related stress like daily commuting, emotional pressure of sustainably being away from family. Notably, overhead costs for these employees have also significantly slumped.

This is further corroborated by findings from Flexjobs, who discovered that remote working employees are saving in the tune of $4k by working from home in an employee study.

When these cuts in cost are combined with hikes in employee engagement and productivity, it shows many companies may not be rushing their employees back to the office when the pandemic substantially subsides.

Businesses are favoring remote collaboration technologies, but in-person meetings remain crucial

On the immediate, there aren't yet formidable technologies to completely replace physical in-person meetings. Aside from the technology, cultural configurations of the corporate space mean that in-person live meeting (especially with customers) goes a long way in solidifying the credibility of businesses.

The Intermedia study reveals that over 90% of interviewed businesses agree that their capacity to carve out new business opportunities greatly relies on the physical projection of their brand, which is typified in the tangible presence of their brand or personnel. Here is where in-person meetings come in crucially.

However, much of the vacuum (in the face of the pandemic) is being filled with remote working technologies. Companies are rapidly transferring some of their less delicate in-person meetings to remote video conferencing. 

Of these businesses interviewed in the Intermedia study, 57% of them favored video conferencing before the pandemic let its horror loose. More than 83% of the businesses are energetically leveraging video conferencing technologies in the heat of the pandemic. This makes an exciting increase of over 25%.  

Within February 1 to March 18, Slack added 7,000 new customers as the pandemic boomed their viability. Unsurprisingly, Zoom Video Communications Inc, who wasn't a major player before the pandemic, has enjoyed aggressive bursts of growth. The American communications technology titan has enjoyed a voluminous 50% climb in its number of daily users.

Going by reports from Bloomberg, Zoom ballooned to 200 million users by April 1, 2020, from a previous 10 million 3 months ago. Furthermore, by April 21 this year, it was a catch-me-if-you-can speedy rise to 300 million users. 

More businesses are promptly relocating most of their physical meeting using video conferencing platforms like Zoom, Slack, and Microsoft Teams.

According to Jossi Fresco Benaim, Chief Technology Officer, Brevity,

"Zoom is the video conferencing and collaboration solution our start-up had been looking for. It's also reliable, even internationally, and has the simplest installation process. Best of all, Zoom becomes transparent; it's never in the way, and no one has problems with it. It's just there, allowing us to collaborate, screen-share, and work together as a team without any hassles."

Remote working may have come to stay

Initially, many businesses recourse to remote working as a quick fix, but it appears it would morph into something more enduring. The flexibility remote working brings on for businesses has been fantastic for both employee and employer.

For employers, remote working, when aided with the right technologies, has enabled them to save tremendously without losing output. By leveraging remote working arrangements, companies have been able to save on logistics expenditures like travel reimbursement, office space, equipment, office edibles, and refreshments.

According to Global Workplace Analytics Telework Savings Calculator, a company can save as much as $11,000 for each employee by maximizing remote working. These savings, when diversified to market penetration or market share consolidation, can be game-changers. This is a beauty as you can diversify this cost into more delicate channels without adversely distorting your business structure. 

A supportive 2020 study by Airtasker shows how companies enjoy more output from their remotely distributed workforce. The daily habits of 1,004 workers were investigated. It was discovered that when accountability technologies like (mouse movement and screen time trackers) were deployed, 56% of in-office employees were suffered distractions as opposed to only 39% in employees working from home.

Zillow, one of the biggest real estate listings platforms in the United States, is giving its employees the option of working from home from the remaining part of 2020.

According to Rich Barton, CEO of Zillow "my personal opinions about WFH have been turned upside down over the past 2 months. I expect this will have a lasting influence on the future of work … and home. Stay safe."

Indeed, all these don't stipulate the outright death of in-office collaboration. It shows that executive managers now have a bigger box of possibilities to explore when they structure their working environments. This flexibility allows companies to explore remote working engagements either full-time or periodically or with staggered in-office workforces.

To know more, visit: https://eulablue.com/

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