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Onyx Beacon is a leading developer of Beacon hardware and management software that allows developers to create innovative ways to reach users and assets by detecting micro-location and proximity and creating value from position and context.

Tracko represents an innovative and revolutionary solution and is introducing a new generation of real-time locating services, dedicated to logistics & manufacturing professionals & warehouse and factory staff. Users will be able now to quickly locate the assets, machines, equipment, and inventory they need, within their premises, without the need for expensive readers and manual scanning/location updates.

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Yelp WiFi (formerly Turnstyle) is a marketing technology that transforms wireless infrastructure into a powerful marketing & engagement platform. It helps brick-and-mortar businesses use their guest WiFi to collect customer information, send promotions, and increase customer loyalty. This gives businesses the ability to identify who their customers are, how they behave, and most importantly, deliver tailored content to them in the moment. The technology has been proven to drive new sales, increase dwell time, increase visit frequency, and many other key business outcomes... all without requiring a mobile app, and no infrastructure beyond Cisco Meraki WiFi.

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Zenreach is the marketing platform for offline businesses.

Zenreach works with the top restaurants, bars/nightclubs, arenas and retailers across the globe to seamlessly build their customer lists, run segmented and automated marketing campaigns, and provide real insight into whether customers return after receiving a message - calculating what we call, a 'walk-through rate.'

On average, our customers capture over 5x the number of customer profiles they received prior to Zenreach. Better yet, one-third of “lost” customers return within one week of receiving a text or email message. We don’t just show you click through rates. We show you how many customers walked back through your door making Zenreach the most loved, automated and ROI maximizing CRM and marketing solution.

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Case Study: PRADA Group

The Prada Group uses Cloud4Wi’s Volare with Cisco Meraki to transform in-store customer experience in about 500 stores worldwide. 

The Prada Group is a global leader in the luxury goods sector, with brands including Prada, Miu Miu, Church’s, Car Shoe and Marchesi 1824. In 2015, The Prada Group realized that the absence of guest Wi-Fi in their stores was affecting their customer base’s loyalty and satisfaction. The Prada Group’s customers wanted Internet access, and they also wanted easy social media access in order to share their in-store experiences.

Given their number of brands and store locations, The Prada Group knew that rolling out guest Wi-Fi would be a complex challenge. They required a solution that would make it easy to roll out and manage the Wi-Fi service globally while ensuring a consistent customer experience. In addition, they had to be confident that the chosen solution would meet each country’s unique compliance rules and regulations.

The Prada Group implemented Wi-Fi in about 500 stores across the world. Cloud4Wi’s Volare platform simplified the creation and customization of welcome portals for all the brands of the group, as well as the collection of new contacts – through the social login – added to their customer database. 

The platform also enabled The Prada Group to understand how shoppers behave while in their stores and confidently make business decisions, such as when and where to best allocate merchandise and staff.

The successful implementation of Cisco Meraki’s Wi-Fi and Cloud4Wi’s Volare has given The Prada Group the foundation to build a more comprehensive view of customers and full personalization of the in-store customer experience with digital and human touch. 

For more information on The Prada Group and Cloud4Wi Volare, download The Prada Group Success Story

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Interface Proximity is a fully managed Bluetooth Low Energy (BLE) network combined with your company’s new or existing mobile application to provide best in class retail analytics and customer engagement.

Since 2009 Interface has managed wireless networks for thousands of customer locations. Interface Proximity optimizes the granularity of first generation 802.1x wireless analytics by combining the latest BLE sensors and Near Field Communication (NFC) technology.

Interface Proximity enables an instant marketing campaign toolset for any size company in the retail and hospitality segments. Interface Proximity provides companies a mobile platform to deploy advanced user retention and acquisition campaigns and offers years of consumer loyalty expertise.

Interface Security Systems Holdings, Inc. (Interface) and Speedway Motorsports, Inc. (SMI), have partnered to improve the experience of hundreds of thousands of fans at the Charlotte Motor Speedway over Memorial Day weekend, with an updated mobile app that can detect long lines and crowded entrances to suggest faster alternatives.

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Meraki @ Cal Hacks

Thanks for attending Cal Hacks! The winners of the Meraki API prize go home with a Cisco MR33 Wi-Fi access point! If you worked on a Meraki API - stick around at the event to claim or prize !

Winners click here to claim your prize!

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ENGAGEcx’s vision is to deliver Retail, Hospitality, Financial Services, etc. a connection to their customers that is missing in today’s on-demand world.  Through ENGAGEcx, customer interactions are seen, composed and analyzed across all digital and physical touchpoints in real-time in order to attribute customer lifecycles, scorecard performance and drive financial improvement through authentic relationships.

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Interview: Cisco Meraki is the largest BLE Gateway vendor

Steve Statler from Hitch Hiker’s Guide to the Beacosystem interviewed Colin Lowenberg from Cisco Meraki’s product management team to discuss the new Bluetooth capabilities on the Cisco MR access points.

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Aislelabs provides marketing, analytics, and behavioral targeting technologies for enterprise customers. The product suite enables digital advertising, guest WiFi monetization, marketing campaigns, and deep analytics for customers in shopping center, transportation, retail, and hospitality verticals.

Transform your guest Wi-Fi into a powerful market research and customer insights tool. Provide one-click access to your Wi-Fi via Facebook, Twitter, email and other popular social sites. Get access to guest’s age, gender, interests, email, and other key attributes. Understand the demographics of your visitors and engage with them in an opt-in model. View footfall analytics by visitor types such as age group and gender by integrating with Aislelabs Flow. Engage with the right visitor at the right time. Create multi-channel marketing campaigns with email, SMS, and social posts. Use rule-based marketing platform for real-time personalized communication. Slice and dice metrics across your properties in ways that make sense for your business. Track key objectives across all locations and obtain complete visibility on visitor behavior.

With enterprise customers across the Americas, Europe, Asia, and Australia, Aislelabs is leading provider of Wi-Fi based marketing, analytics and behavioral re-targeting technology.  All products are delivered as easy-to-use cloud based interface in a SaaS model. The platform gathers insights and helps connect to millions of end users daily. 

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Skyfii is a data analytics and marketing services company for venues and physical spaces.

The cloud based Skyfii platform ‘IO’ uses existing Wi-Fi infrastructure, BLE beacon networks, door-to-people counters, video sources, web and social platforms to allow various types of venues to not only analyze the behavior of anonymous visitors, but capture the contact details from those who opt-in to a Guest WiFi service, as result of the platforms feature rich captive portal tool. This data is then converted into a critical sales and marketing tool, allowing venues and their commercial tenants to deliver content that is personalized to each visitor’s needs and interests.

Skyfii has a pedigree in retail deployments, working with shopping centers, franchise restaurants, bricks and mortar outlets, chain store retail and bars. However, the company’s adaptive platform has resulted in deployments with universities, airports, smart cities initiatives, local government, transport networks and events.

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Artisoft helps turn WiFi networks into media and a valuable source of information that will help you generate revenue through better-designed marketing and sales strategies. Artisoft uses Cisco Meraki technology that enables network management from the cloud, easily, scalable and cost-effectively for infrastructure and IT specialists. Artisoft’s Smart WiFi is a cloud-hosted application, so users can access the platform and make modifications in real time remotely - backed by the highest standard of information security management.

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Local Measure’s integration with Cisco Meraki gives businesses the power to receive real-time customer intelligence, based on customers using free venue Wi-Fi and social media. The integration includes a low friction social Wi-Fi sign-on splash page also acting as a customer acquisition strategy. The solution collects location analytics and creates rich customer profiles to better communicate with and serve customers. 

Watch the Case Study by Dreamland:

Local Measure's customer experience tools allow venues to communicate with customer live, pull in real time feedback and social media content and build a database of customers. Local Measure integrates with Cisco Meraki, Cisco Spark and Cisco Vision for digital signage.

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Freckle IoT is the Global leader in in-store attribution measurement. Leveraging the Cisco ecosystem of access points and beacons around the world, Freckle IoT connects its diverse network of mobile applications, all of which carry Freckle’s proprietary software development kit (SDK), to any Cisco location to measure in-store foot traffic. Freckle’s platform enables Cisco clients to leverage beacons inside their stores to capture real-world consumer behavior.

The captured data includes in-store dwell time, entry and exit events as well as the persona of customers who enter a location. In addition to providing in-store metrics to Cisco clients, Freckle IoT also provides insights on the consumer’s path to purchase – revealing the journey of the customer to the store as well as after leaving the store. This first party data is accessible to Cisco clients for both auditing and marketing purposes.

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Presence Orb is an analytics company, allowing clients in the retail, hospitality, advertising and consultancy sectors to analyze how customers use commercial space through mobile phone signals using only WiFi access points to passively collect and analyze data. 

Presence Orb provides users with valuable insights that support the achievement of business objectives, including reducing costs, driving revenue, evaluating initiatives and more; 75%+ of customers in a venue can be tracked using wireless networks and phone signals. How customers use a space, their gender and age, along with external factors such as weather, are pulled together to present end users with a deeper understanding of business activities and to provide direction to further optimise.

As valued partners, all Meraki customers are being offered a 30 day free trial of Presence Orb to start capturing live data and generating actionable insights to improve their business in all departments from operations management to store layout design, marketing and more.

Visit PresenceOrb for more

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The sample code linked below will show you how to get started using the Cisco Meraki Scanning API. This code is for sample purposes only. Before running in production, you should probably add SSL/TLS support by running this server behind a TLS-capable reverse proxy like nginx.

You should also test that your server is capable of handling the rate of events that will be generated by your networks. A good rule of thumb is that your server should be able to process all your network's nodes once per minute. So if you have 100 nodes, your server should respond to each request within 600 ms. For more than 100 nodes, you will probably need a multithreaded web app.

Ruby server - Runs a web server and also Resque, a background message queuing and processing system in Heroku.

Python with Flask - The basic app will place the data received on the console, and the MongoDB script will extend the app by placing data into a local MongoDB database.

Node.js server - A simple NodeJS application to accept WiFi location data from a Cisco Meraki network.

Node-RED node - A node that will collect Scanning API data into a Node-RED flow and store into a Mongo database.

AWS Lambda - This guide will walk through the process of building a Meraki Scanning API receiver using the AWS Lambda service by Amazon. The data will then be placed into DyanamoDB where it can optionally be indexed and searchable using ElasticSearch and visualized with Kibana.

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VivaSpot with Clover is an advanced Wi-Fi and Point of Sale (POS) solution bundle that securely drives customer traffic, intelligence, engagement, and transactions, all while lowering your acquisition and operational costs.

Ready to go out-of-the-box, this bundled Wi-Fi POS solution ensures reliable, secure, and PCI-Compliant wireless payment transactions through all methods available (cash, checks, mobile device, and cards that swipe, dip and tap). Take payments wirelessly on the move or at the counter, safely and securely, through several different POS device models which come pre-installed with essential business tools and can also be customized with more than 100 apps to help run your business better. 

With Cisco Meraki Wi-Fi, VivaSpot with Clover gives you more visibility into your existing customers, helps pull in new prospects around your local business, and engages with customers in a branded and automated way to maximize repeat business and enable speedy and secure transactions. Customers engaging with VivaSpot Wi-Fi will receive coupons and rewards that incent return visits and are easily validated and redeemed through a built-in and integrated redemption application on Clover. This seamless integration drives increased profits through additional revenue and lower operational costs.

Vivaspot Website More about Clover

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Bloom Intelligence deploys Wi-Fi and other sensors to measure the health of brick and mortar chain locations and provide actionable business intelligence. Underperforming KPI’s trigger automated marketing tools to improve business performance.

With access to detailed customer traffic information, online stores no longer have an advantage over brick-and-mortar businesses. Bloom's cloud-based Wi-Fi marketing and analytics platform lets you see customer visit patterns, collect contact information, and bring them back again and again.

Bloom Intelligence Website