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Providing New Life for Your Content

Providing New Life for Your Content

One of the fun things about public relations is getting to tell our clients’ stories and seeing how they resonate and even deeply impact the reader. As a PR professional, we’re able to sit back, let our mind wander, and allow a new way for a story to develop. We get to place ourselves in the minds of our readers and work to determine what is the angle that will engage and inspire them to take…

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Take a Second Look at YouTube Marketing

Take a Second Look at YouTube Marketing

Digital marketing is a frequent tool used by organizations, which is imperative to get closer to their consumers. But, not many organizations utilize YouTube to build affinity for their brand, or to build their fan base. YouTube is a rapidly-growing tool in the marketing community, and for good reason. It has the ability to inform, educate and draw in your audience quicker than typical social…

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Telling Your Story Well

Telling Your Story Well

The Secret to High Impact Public Relations Many people believe that public relations is a combination of writing press releases and putting out fires. While those components are vital, they are not the most important, or the most impactful part of the role. The most important secret weapon of public relations is the “relations” portion. As PR professionals, it is our responsibility to relate to…

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LESSONS FROM A BACKUP GOALTENDER

LESSONS FROM A BACKUP GOALTENDER

The Pittsburgh Penguins just won the Stanley Cup for the second consecutive year. It is the second time the Penguins have won a back-to-back title and many intriguing storylines have come from their run. Even those of you who are hockey fans, however, may not likely be aware of the bigger story brewing behind the scenes. Okay, I’m possibly being dramatic. It’s hard to top the story of a…

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IS FAKE NEWS AFFECTING YOUR BRAND?

IS FAKE NEWS AFFECTING YOUR BRAND?

Fake news. The phrase seems to be on the tip of everyone’s tongue these days. The President is tweeting about it — the news outlets are defensive about it — and even Facebook is at the center of the fake news debate. But have you taken time to think about how this talk of fake news may be hurting your organization’s brand? I know what you must be thinking… “We take pride in being transparent and…

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Tips to Pitching Pre-Produced Content

Tips to Pitching Pre-Produced Content

If you’ve been working hard to pitch your organization’s story to a media outlet and you haven’t had much luck, there may be a way to get your organization noticed and build a valued relationship with the outlet at the same time. It requires offering up unique content that you have not used before, and giving it to the outlet with no strings attached. So, how do you do that? It’s tough to give up…

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Is Content Marketing Worth the Effort?

Is Content Marketing Worth the Effort?

I won’t make you scroll to the bottom to find the answer to this one. YES. Yes, is your answer. Content marketing is worth the time, effort, and cost that you may incur. But, why? And, how do you convince those who decide where time and resources are allocated that this is an important initiative? What is Content Marketing? It’s one of the big marketing buzz terms right now, but the purpose…

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Are You Thoughtful?

ARE YOU THOUGHTFUL? I would like a quick show of hands (okay, not really)… How many times has someone told you (or you have told someone else) “I need a press release!”? And, that marks the extent of the solution to your public relations challenges.  Unfortunately, a true strategy is often overlooked by marketers because PR appears complicated, not easily quantifiable and honestly, can be quite…

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Sorry Folks, Public Relations is Not Free

Sorry Folks, Public Relations is Not Free

There has long been a belief that public relations is “free” publicity for an organization. Though hours of strategy and relationship building must be dedicated to achieving any type of publicity, the cost associated with this type of promotion is thought to be relatively low and economical. While PR remains the most effective way to earn the public’s trust, there is now, certainly, a necessity…

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Exercising My Right To Be Different

Exercising My Right To Be Different

I exercised my right to vote today and I hope you did too. After such an ugly and divisive campaign, I was surprised at how emotional I was after voting. This country is clearly unhappy with the state of our nation, and all of the frustration and sadness came out over the last year. Boy, did it come out. Maybe it was cathartic for us. Maybe we all just needed some time to express our views and…

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WE ALL NEED EACH OTHER

WE ALL NEED EACH OTHER

No one wants to admit it, but there is a bit of a love-hate relationship between public relations professionals and the media. It shouldn’t be that way and it certainly doesn’t have to be.   I read far too often online or on social media about journalists who are annoyed and frustrated by someone in public relations working for coverage of their organization. Here is what it comes down to — both…

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Maggie found some treats. In my pocket. She clearly doesn't know how pockets work. #quickestwaytothetreats #miaandmaggie #dogsofinstagram

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MAKING THE MOST OF YOUR CAMPAIGN

MAKING THE MOST OF YOUR CAMPAIGN

As the Super Bowl approaches this weekend, thoughts of touchdowns and interceptions quickly shift to the second game played on that fateful Sunday night. Everyone quiets down as play stops and the score fades to black. It is time for the commercials. Why exactly is it that we have such a fascination with Super Bowl ads? The answer is fairly simple — they go above and beyond to make us feel…

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ACQUIRE YOUR OWN ALL-ACCESS CREDENTIAL

ACQUIRE YOUR OWN ALL-ACCESS CREDENTIAL

The way people consume information has changed drastically over the last few years and everyone has had to make adjustments — not just the media. If your organization is not functioning as your own media outlet, you are not taking advantage of your greatest asset — your complete access. You know your organization more intimately than anyone else. Or, at least you should know it better than anyone…

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Just me and the girls owning Olympia St tonight. #sweatertwinsies #weimaraner #dogsofinstagram #miaandmaggie #tripawd #instaweim (at Mount Washington (Pittsburgh))

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Happy 14th birthday, sweet Mia -- my little #tripawd rockstar! #miaandmaggie #dogsofinstagram #weimaraner #instaweim

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Sweet friends! #mostwonderfultimeoftheyear #MerryChristmas