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Check out the fictional fashion shoot Zucker and her associates staged in Siwen Li, a soon-to-be-demolished lilong in Huangpu district. Zucker brought together models and branded goods and invited local residents to get involved in the photos. A participative performance turned into an alerting video reflecting on fashion, consumerism, globalism and westernisation 

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How does it happen that wearing premium legging activewear to a Monday meeting in an uptown corporate company is considered chic? How can the Avant-Garde designers Homberto Leon and Carol Lim (of “Opening Ceremony”), become the Directors of the Kenzo Heritage fashion house and simultaneously launch their 18 carat gold smart bracelet? And finally, what in the fashion arena allows for Kanye West—the popular musician—to become America’s number one fashion designer? Following this confusing reality, the Generating Creative Concepts workshops seek to explore how the fashion industry reinvents itself. And how does a creator come up with new ideas?

Although the inventory of fashion garments and accessories is limited, the amorphous power of the fashion world is endless. The strategy of the world of fashion lies in creating a new context for existing apparel demands. It also lies in adding new interpretations and meanings to familiar items. By contemporizing the fashion product, the new context and meaning make it looks fresh, and give it a new allure.

But the fashion world is also facing tremendous shifts: The democratization of self-expression in times of radical temporality, consumerist comfort and populist media led to major changes in the current fashion world. This intensification of contents and images created a confusion between the consumer and creator. Consequentially, it caused for a change in the status of the curator/creator/consumer.

This proposal explores how to increase a productive creativity in relation to the conflict between

the artistic aspiration of any individual and the demanding market forces. It includes three work-

shops targeting professionals in digital communication and marketing/branding departments.

Each workshop is composed of theoretical and practical parts.

Creativity is one of the greatest qualities any of us can be blessed with. Yet, many never allow their true creativity to be expressed.

Creativity and innovation are based on shedding new form and idea into a constant context.

The aim of these proposed workshops is to reveal, enhance and stimulate the students’ creative mind set and deliver practical tools. The fashion industry is fast paced industry which tends to suffer from customers’ short attention span. A young creative person, working independently or as part of a creative team—in brand, agency or media group—needs to apply an “out of the box” kind of thinking to reinvent concepts, bring on a personal sensibility and solve problems on a daily basis.

The following workshops explore three challenges in a productive creativity: how to be innovative under a content flood; how to elevate a familiar product, and how to benefit from the new relation between creators and consumers.

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Love the feeling of being lost 24 hours video, here 

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http://www.chinafashionbloggers.com/hadas-zucker/

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Love The Feeling Of Being Slightly Lost

When two very different Tel Avivian artists get together and invite their artistic friends, it results in the best kind of creative overload! Arik Miranda’s show Love The Feeling of Being Slightly Lost  at The Lobby Space is all about experimenting with space and art, deciding to forgo typical boundaries between the artist and gallery setting. With the entrance of Tel Avivian creative Hadas Zucker, it will take on a new dialogue with even more activity.

Zucker, a visual artist and creative consultant currently based in Shanghai, is visiting Miranda’s space for a week–disrupting the work already set in place, calling the act Love The Feel of Being Slightly Lost, deliberately eliminating the word “slightly”, indicating her complete surrender to the theme. Zucker approaches the space with a critical view on the fashion industry, zooming in on the things that make up our everyday lives and using ready-mades from the exhibition to recreate them. While Zucker takes over, she will sleep at the exhibition, confronting it with her own creative energies.

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http://timeout.co.il/%D7%94%D7%97%D7%99%D7%99%D7%9D-%D7%94%D7%99%D7%A4%D7%99%D7%9D/%D7%90%D7%95%D7%A4%D7%A0%D7%94/%D7%90%D7%91%D7%99%D7%93%D7%95%D7%AA-%D7%95%D7%9E%D7%A6%D7%99%D7%90%D7%95%D7%AA-%D7%9C%D7%9C%D7%9B%D7%AA-%D7%9C%D7%90%D7%99%D7%91%D7%95%D7%93-%D7%9E%D7%95%D7%9C-%D7%9B%D7%95%D7%9C%D7%9D-%D7%91%D7%AA

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http://telavivian.com/love-the-feeling-of-being-slightly-lost/

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Love the feeling of being lost - collaboration

The collaboration is documented in the form of a photo diary–photos taken by Miranda, Zucker and other participating artists. And finally, the performance will end with a discussion panel at The Lobby featuring the artists Miranda and Zucker, as well as guest speakers Dr. Rachel Gottesman,  Shachar Atwan, Julia Fermentto, Nataly Izchukov and Eyal De Leeuw.

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Love the feeling of being lost.

Hadas Zucker takes over Arik Miranda solo show in The Lobby-art space

Zucker, a visual artist and creative consultant currently based in Shanghai, is visiting Miranda’s space for a week–disrupting the work already set in place, calling the act Love The Feel of Being Slightly Lost, deliberately eliminating the word “slightly”, indicating her complete surrender to the theme. Zucker approaches the space with a critical view on the fashion industry, zooming in on the things that make up our everyday lives and using ready-mades from the exhibition to recreate them. While Zucker takes over, she will sleep at the exhibition, confronting it with her own creative energies.“LOVE THE FEELING OF BEING  LOST”

This image by photographer Miri Davidovich  is one of 7 images created with guest artists who were invited to the gallery during her week residency.

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"LOVE THE FEELING OF BEING  LOST"

Hadas Zucker takes over Arik Miranda solo show in The Lobby-art space

 In the exhibition "LOVE THE FEELING OF BEING SLIGHTLY LOST" Miranda examines the various practices that operate on him as an artist while exposing his works in a public place. The lobby is a space where art is displayed and open to the public at regular hours but also serves as a lobby in a residential building. The artists are invited to present their work on the opening day, not so Miranda who wants to continue its intervention in space, to appropriate it for himself a subtenant in the building. Miranda also invites other artists to participate in various disciplines and be part of the project.

Hadas Zucker, a visual artist who lives in Shanghai, is a creative consultant and content creator, advising to international brands in fashion, tech, lifestyle & communication and co-founder of  Zucker,  online premium fashion brand, based in Tel Aviv.  As a longtime friend of Miranda, she was invited by the artist to remain in space over the next week, to work and to live & create.

In the performance LOVE THE FEELING OF BEING SLIGHTLY LOST Zucker takes out the word "SLIGHTLY" from the exhibition name, indicating to the total surrender deliberated act. Exploring the constant tension between the various control modes of the creative person in general and in particular Miranda. Zucker will sleep in the bed situated in the space for a week, during which she will try to fit in the local urban environment. by doing so she appropriates the public space in favour of the permanent "Instagram window" of the physical space. challenging the intimate relation between the creator with the objects that surround him , and examining  the concept of home and identity, humbly informed by the consent blurred  visual  and cultural boundaries .

During the week, Zucker will produce along with Miranda and other artists visual diary, composed  out of encounters with passers-by  and combining objects from the fashion and everyday world of  her travels in Tel Aviv.

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We try to hard to feel. Nov 2015 Shanghai

The habitants of the about to be demolished  Chinese neighbourhood, were asked to take part in the narrative of the fictional fashion shoot. This work questions the limits of cultural appropriation to celebration and spectacle, clashing ghetto culture with high life ambitions, portraying luxury scrubbed with sand paper.