luz247

[luz247]

Post 5 Target Market

Farmasi targets most of all demographic segmentation. It has different product lines with different demographics. The makeup line is mostly targeted towards women,

[luz247]

Post 4 SWOT

STRENGTHS

Affordable Products

High safety standards, Dermatologist tested

Does NOT contain Parabens, SLS , heavy metals, or Gluten

Not tested on animals

WEAKNESSES

Low investment

Declining Market share

OPPORTUNITIES

Add a clothing line

Partnerships with other big beauty brands

Growth in other countries in world

THREATS

Nearby competitor could rapidly grow

Change in demographic

Trade relationship between different countries

I recommend management to market FARMASI with celebrities. Farmasi does not have much publicity. Most of the marketing is done by word of mouth from Beauty influencers, like you and me. It is rapidly growing but with the help of Social media ads and collaborations with celebrities i think their expansion would be much more successful.

[luz247]

POST 3: STRATEGY

A key differentiation that makes Farmasi preferable is that Farmasi meets European manufacturing quality standards."Each Farmasi products are manufactured with the highest standards and certified by independent international companies and laboratories such as GMP, FDA, HALAL and ISO 9001." That means that it does not have 1,300 nasty chemicals that are in US cosmetics. It also cruelty-free, meaning that it is not tested on animals. This is important to the industry.

To give an idea of the pricing in Farmasi is that you can compare it to the quality of Nordstrom but at Target price. Their products are affordable even though their line of all their products continues to grow. Most products for beauty influencers are under 15 dollars. Furthermore, as a beauty influencer you get an additional 50% off on personal use. The Beauty influencer Subscription starter kit is only $19.99 + shipping and comes with catalogs and beauty examples.

The distribution process that Farmasi uses:

 "Farmasi’s preferred shipping vendors are USPS Priority, FedEx Home Delivery, UPS and DHL Expedited.  You are able to choose your own carrier and shipping speed. If you select Standard Shipping, Farmasi will determine the company to ship with. Farmasi reserves the right to change the delivery company to a higher pace / quality service due to operational reasons." This is only for the US, it has different methods of distribution in each of the countries it operates in.

https://www.linkedin.com/company/farmasi/about/

https://www.farmasius.com/farmasi/content/policies-and-procedures

[luz247]

Post 2: BRAND

It’s headquarters are in Florida,USA and TURKEY. Farmasi has been rapidly growing around the world, one of the recent countries to join the Farmasi Family is COLUMBIA!!! And it continues to get global recognition through skincare line, Dr.C.Tuna, Nutrition line,Nutriplus, and Cosmetics line.

Farmasi has a Direct Sales channel in cosmetics and self care sector. Most of the sales are done Online through the Farmasi website. It is also a great business opportunity. You save when you purchase it as a Beauty Influencer, you earn more when you sell Farmasi, and you can earn more when you build your own Farmasi team. As of now, Farmasi has 4 million beauty influencers across the world. Farmasi offers a high competitive compensation plan to those entrepreneurs who join this opportunity.

Farmasi is all about:

Power of self-expression

Power of intention

Power of integrity

Power to empower

Farmasi Mission statement

“We change people’s lives not only through the proven benefits of powerful ingredients, but also by empowering them to achieve success as far as they dream of.”

Farmasi has a revenue of 5 million. It has no Direct competitors because it’s not just one specific industry however they do have competitor like Skin Beauty (beauty industry) with a 7.7 million revenue, and Cosmetic Mall (beauty and personal care) with a 4.9 million. As of now Farmasi is an international leader in Direct sales in Cosmetics, skincare, and nutrition with its clean and safe beauty standard and not tested on animals.

[luz247]

Post 1: Brand Name

Farmasi

I chose this brand name because I’ve witness the magic of Farmasi, it’s just something you have to try. This company has different great lines of products. They sponsor many beauty influencers around the world with their cosmetics line and personal care. They also organize events in each of the countries they operate in to inform more about the products that Farmasi offers. When you a beauty influencer you are a independent contractor and not a purchaser of a franchise or business opportunity. So whatever you make then that is what is going to be your income. So it can be Business to consumer however it is also consumer to consumer because once and beauty influencer buys the product they resell it to another costumer that is not a in the Farmasi data base. And that is how sales are generated.

Farmasi also invites their top selling Beauty influencers to different trips around the world with an all pay-stay. This year they are going to maimi in a 3 day stay all expenses payed. “Extraordinary, memorable events is what separates our top-notch incentie trips from a mere corporate-funded vacation.In 2022, when you reach any of the stated titles 1st time ever, you will have the privilege of joining the trips.” Honestly that’s enough to motivate me.