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Why Roblox is well set to withstand the COVID bounce effect

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This invites questions around how much of the current valuation is aided by a temporary, artificial COVID-related boost, as opposed to fundamental trends which will drive growth for Roblox during the ‘new normal’.

In short, the COVID bounce effect is real, and Roblox will not be exempt from feeling increased competitive pressures in the short term. However, given its positioning it is set to come out a winner compared to many other games companies. This is because it caters to emerging consumer needs which, albeit catalysed by the coronavirus pandemic, have been in the making for years and will carry on beyond it.

The COVID bounce

The COVID bounce effect, as MIDiA labelled it at the start of the pandemic, is as a result of artificially halted time and money spent on out-of-home and ‘in real life’ (IRL) entertainment. Combined with additional available time and attention gained via the efficiencies of remote working, digital propositions have seen significant spikes in engagement during the COVID-19 outbreak. However, as vaccine distribution, upcoming lockdown easing, and the summer approach, and governments are likely to engage in schemes supporting out-of-home and High Street spending, consumers will gradually begin to reallocate portions of their time and money back, away from digital.

However, we are heading for a ‘new normal’ rather than ‘back to the old days’. Even post-pandemic, commuting is likely to take up less of our weekly time; meeting new people (be it a professional or personal) and forming bonds in the digital environment will be more common than ever before. While consumers will want to go back to theatres, gigs and restaurants, post-pandemic we will ultimately find more of our lives transpiring in digital.

Entertainment propositions that are just that (i.e. all they do is deliver fun) will face the COVID bounce effects more strongly than propositions which cater to fundamental consumer needs in the new world (a more digitally skewed one). Two particularly important needs are enabling expression and lean-in consumption in the digital environment. Roblox caters to both.

Expression in the digital environment has never been more important (and more difficult)

The more of life consumers spend in digital environments, the stronger the need to express themselves and define their image therein. With crowded feeds and algorithms, however, coupled with a continuous growth of content (professional and user generated), it is increasingly more difficult to stand out and actually communicate expression efforts to others (which is a fundamental part of expression’s value). Platforms which encourage the forming of micro-communities make it easier for consumers to cut through the digital clutter and more effectively find, associate with, and express to their own digital camps. While single-purpose games companies are typically based around one or just a small handful of fan ‘tribes’, Roblox’s metaverse approach means it acts as a suitable destination for any tribe to set up camp.

Lean-in: The rise of creation as a part of consumption

MIDiA has written about the emergence of the lean-in consumption era, where creation itself becomes a core part of the consumption process. Advances in technology have enabled unprecedented degrees of content co-creation. Smartphone cameras and filters have turned us into photographers; DIY creator tools have turned us into songwriters and cinematographers, and now Roblox is enabling DIY and co-creation for games. While creator tools have now become table stakes in terms of audio, video and text, enabling consumers to seamlessly produce games is not yet quite as common of a feature, which gives Roblox a competitive advantage.

Roblox’s key advantage is that it is more of a digital expression and co-creation company operating in the world of games, rather than a games company.

While the COVID bounce will see individual games companies going more directly head to head with out-of-home entertainment propositions, the need to co-create and self-express in the digital environment will remain a part of new normal, and edge closer towards the mainstream as Gen Z and Gen Alpha age.

All in all, Roblox will face some short-term speed bumps in terms of engagement as consumers establish a new equilibrium between out-of-home and digital entertainment, but those effects will be likely less pronounced than for more traditional single-purpose games titles. As the dust settles, Roblox’s strategy of embracing co-creation and digital expression could see it emerge as a cultural, social and entertainment leader, rather than just a leading games company.

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You may not always have a comfortable life, and you will not always be able to solve all of the world’s problems at once, but don’t ever underestimate the importance you can have. Because history has shown us that courage can be contagious, and hope can take on a life of its own. 이천출장안마

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Remember,it's never too late to build new friendships or reconnect with old friends.

Investing time in making friends and strengthening your friendships can pay off in better health and a brighter outlook for years to come.

Manage your nerves with mindfulness.

You may find yourself imagining the worst of social situations,and feel tempted to stay home.안전놀이터 Use mindfulness exercises to reshape your thinking.Each time you imagine the worst, pay attention to how often the embarrassing situations you're afraid of actually take place. You may notice that the scenarios you fear usually don't happen.

Make yourself available

Building a close friendship takes time — together.Make an effort to see new friends regularly,and to check in with them in between meet-ups.You may feel awkward the first few times you talk on the phone or get together,안전놀이터 but this feeling is likely to pass as you get more comfortable with each other.

Open up

Build intimacy with your friends by opening up about yourself. Being willing to disclose personal experiences and concerns shows that your friend holds a special place in your life,안전놀이터 and deepens your connection

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더킹카지노 life is too short.life is like a game like many looses and success

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Six surprising benefits of playing video games 더킹카지노

1. Reading

Researchers think that this may happen because kids need to figure out text instructions to play. There’s also a fun factor. Kids who are reluctant to open a traditional book may rush to read a website or internet forum to get the latest on their favorite game.

That doesn’t mean video 더킹카지노 games should replace books, though.

2. Visual-spatial skills

Many games — like Minecraft — are set in 3D virtual worlds that kids have to navigate. And there’s no GPS or smartphone map app to lead the way.

The result is that kids who play these games have the chance to practice their visual-spatial skills . This can lead to a better understanding of distance and space.

3. Problem-solving

Some researchers say kids who play these video games improve in three areas: planning, organization, and flexible thinking . But don’t get too excited about this. It’s not clear that these gaming problem-solving skills carry over into daily life. And there’s no evidence that so-called “train the brain” games  can improve real-world skills.

4. Social connections

Some kids have trouble fitting in and making friends in real life. Video games can be a refuge for them to find people to connect with in positive way. In our busy lives,더킹카지노 games offer virtual playdates with real-life friends.

On the flip side, kids who struggle socially in real life  may also have trouble online. Learn how this can play out in multiplayer online video games .

5. Imaginative play and creativity

There’s also some evidence that games encourage creative thinking. In one study, 12-year-old gamers were asked to draw, tell stories, ask questions, and make predictions. All the kids showed high levels of creativity and curiosity.

6. Video gaming careers

Just as with professional sports, the chances of becoming a professional video gamer are very small. However, the video gaming industry is growing by leaps and bounds, much faster than traditional sports and entertainment.

There are lots of careers in this growing industry — careers like coding, marketing, or running events.

[lovelessgirl35]

Ever wonder why people tend to smile the second they set foot inside a casino? The nice décor and free booze that lies ahead isn’t the answer (though they definitely help). Today, we’re diving 더킹카지노 deep into the world of the psychology of gambling to find out why gambling makes us happy.Believe it or not, it’s not just the ambiance and the possibility of winning: every detail at a casino, whether it is online or land based has been carefully designed to make you feel comfortable, important and give you the urge to smile

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Improve Your Social Skills 더킹카지노

Gaming has always been known to improve social skills and now, with the development of online and social playing, connectivity is at an all-time high. In recognition to this, online 더킹카지노 casino and poker sites have reacted by deliberately creating social formats of existing casino games and adding a social gaming twist. The benefits of social gambling are many fold. It will increase your compassion and tendency to help others out while reacting positively in social situations. Players with good teammates had a larger inclination to give money out to their teammate without expecting any reward in return.

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It’s not easy way:>)

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It’s not easy way..

Be grateful for your accomplishments Accept all your blessings Appreciate what you have Protect all that you possess Do without the unnecessary Be at peace with yourself Make the best of everything

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Friendship Is Good for Your Health

Boost your happiness and reduce your stress.Improve your self-confidence and self-worth.Help you cope with traumas, such as divorce,serious illness,job loss or the death of a loved one. Encourage you to change or avoid unhealthy lifestyle habits,such as excessive drinking or lack of exercise.

There’s some good news, though.안전놀이터 suggests maintaining strong friendships can help you cope with stress more effectively and help lower your chances of facing some types of stress in the first placeReduced stress

Everyone faces some stress. It can come in large or small doses, but no matter how minor it seems at first,it can quickly pile up and overwhelm you.

Emotional support

Emotional support is an important benefit of relationships

If you have a romantic relationship, you might go to your partner first. This is perfectly normal, and romantic partners can absolutely offer comfort and reassurance. However, they shouldn’t be your only source of emotional support.

Personal development

If you want to create positive change in your life or have a habit you want to break, friends can help you maintain your resolve to practice healthier habits. This may be one reason why strong friendships can lengthen your life