lokesharyan-blog

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We have achieved ranking in featured snippets for “rethink SEO strategy” search term. Want to know how? Here is the case study that will help you to understand how we did it.

http://bit.ly/30A0Wye

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With the advent of smartphones and tablet devices, mobile landing pages and mobile marketing have become more popular than ever. Creating mobile landing pages that convert into sales, revenue, subscribers, and new leads are not always easy, especially if you represent a business in a highly competitive market or niche.

Knowing how to create mobile landing pages that convert is a way to outperform your competition while solidifying a place for your business and brand in any industry of your choosing.

With the right tips, tricks, and solutions craft mobile landing pages that are useful, informative, appealing, and extremely effective with any target demographics or audience you intend to reach.

Here are some tips that help you to create mobile landing pages that convert.

http://bit.ly/2KlUt6K

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What Does SEO Stand for In Business?

SEO increases the visibility of a website and it requires strategizing, time and monitoring to get such effect which enables to drive traffic to a website.  SEO is dynamic and the requirements vary continuously with the development of technological tools. Thus you need to keep abreast of the changed requirements for SEO by accurately tracking the results. There are various strategies for SEO and one of the most effective strategies is to develop useful contents around keywords. Since the algorithms used for search engines are being updated continuously, SEO strategies are also needed to be updated continuously.

What is the importance of SEO for a Business? If you are looking an answer to the question what does SEO stand for in business, the following discussions can be of immense help.

https://www.lokesharyan.com/what-does-seo-stand-for-in-business/

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How a Powerful Instagram Influencer Marketing Can Transform Your Business

Influencer marketing is a type of marketing which focuses on using key leaders to successfully drive your brand image in a larger market. An influencer can play the role of influencing the customers on your behalf even when you do not approach the customers directly. Majority of influencer marketing is attached to social media components through which the word can be spread quickly by use of personal social channels.

If you have been planning to start an influencer marketing campaign, you should start with Instagram Influencer Marketing campaign.

https://www.lokesharyan.com/how-a-powerful-instagram-influencer-marketing-can-transform-your-business/

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Top 7 Tips for SEO Stats and Site Analysis

SEO or Search Engine Optimization is the need of today’s time if you wish to establish yourself and make yourself known in the digital world. But what is it? Well, SEO increases the quantity and the quality of traffic to a website through organic search engine results. Quality of traffic means only that traffic which is drawn to your website by people who are genuinely interested in the products that you offer. The quantity of traffic can be increased only when your website has a prominent page in the Search Engine Results Page or SERP.

With the basic objectives of search engine optimization in mind, it is now important to discuss the ways for SEO stats and site analysis. Here we will discuss seven steps that can help you optimize your site.

https://www.lokesharyan.com/top-7-tips-for-seo-stats-and-site-analysis/

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How to Increase Click-Through Rate on Google AdWords?

Want to boost your #AdWords click-through rate (CTR)? Everybody does, but the challenge lies in finding the right ways to #increaseCTR. The process of knowing how to increase #clickthroughrate on #GoogleAdWords can be quite frustrating.

A lot of #webmasters suggest focusing on #adcopyoptimizationtechniques, but that can take you only so far. Eventually, you will need to implement advanced ways to #enhance your #CTR.

If you want to find surefire ways to #improveCTR of your AdWords ads, the following might help. Take a look.

https://www.amfastech.com/2018/10/howto-increase-click-through-rate-google-adwords.html

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7 Link building strategies for driving quality traffic

Having a strong visibility in the market is very crucial for a brand to emerge as successful in the long run. A company’s brand image can only be harbored through brand awareness and for creating that awareness it is necessary that more people are exposed to the presence of the company’s brand.

In this digital world, it has become extremely important to have a solid online presence; each brand is doing its best to make its brand more visible than others. Link building strategies is an important facet of gaining visibility in the market by promoting a flow of quality traffic towards a brand’s website.

https://www.lokesharyan.com/7-link-building-strategies-for-driving-quality-traffic/

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7 Hacks for choosing a brand name for your product

When Shakespeare said, “What’s in a name?” little did he know that in the future it will be everything that will decide the success of a brand and its products. While choosing a brand name for your product there are bound to be questions like ‘Will the name connect with the crowd?’ ‘Will it describe our motto well?’ ‘Can it become outdated over the time?’

When it comes to your product, one thing is for sure, the name that you give your product is what will last for eternity (at least for the lifetime of the product!)

Follow these 7 hacks for choosing a great and suitable brand name for your product that will help it to create a niche in the market.

https://www.lokesharyan.com/7-hacks-choosing-a-brand-name-for-your-product/

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10 Latest Content Marketing Trends you should be Following in 2018

It’s two thousand eighteen (2018) and we can’t stress enough on the importance of content marketing for the development of your website and your business. When the level of competition has surpassed the level of imagination, it is time for you to step-up your content marketing game to survive the competitive tide. To remain in the race for a long time and to emerge as a winner, in the long run, content marketing should be a priority in your marketing strategies.

Following points are some of the most popular and latest content marketing trends;

you should use these to ensure that you don’t lag behind in the marketing race:

Content Re-marketing

No matter how well you promote your content there will always be a chunk of the target audiences who will miss out of on them. In order to ensure that the majority of your potential lead sees your content, adhere to content remarketing. It also helps the audiences to revisit your website, who were not able to finish the content before.

Embedded Videos and podcasts

These are currently raging as the most effective content marketing trends in the marketing world. These not only help the target audiences to get the gist of the post within a short time but also tend to appeal to them more than reading out a bland blog post. The ease of understanding and the opportunity to multitask make these latest content marketing trends popular among the audiences. Use it in your favour to drive maximum results.

Humorous

Humour will never go out of the trend; use this tactic to engage more audiences and to maintain old leads. Add a touch of humour to your content by making them funny. Use the crazy trend of the memes to market your content to the light-hearted crowd. It will not only interest them but will also increase your website traffic.

To know more about 10 latest content marketing trends you should be following in 2018 visit Lokesh Aryan Digital.

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7 Tips for Developing a Content Marketing Strategy

In current digital media, an excellent content marketing strategy is crucial to determine the success of a business. Besides the quality, the capability of the brand to market its content effectively is vital for reaching out to more people on a large scale. Most businesses utilize content marketing strategies to fulfill their long-term goals in terms of earning revenue. While some exceptional ones, try to utilize it to develop their brand image in the market and to attract potential customers on a global scale. Different brands opt for different methods and mediums to market their content but they all do it for the same objective of generating revenue to meet their desired goals in the long run.

Since content marketing has become an indispensable part of business these days, having a strong strategy for the same is also very important.

https://www.lokesharyan.com/7-tips-for-developing-a-content-marketing-strategy/

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How to Build an Influencer Marketing strategy

Influencer marketing is a process in which companies reach out to people with a strong social presence and get them to talk about the company’s products or service on a social platform. Every day, while browsing through your social media accounts, knowingly or unknowingly you come across these influencers. Be it Twitter, YouTube, Blogs or Instagram they are everywhere, and they are changing the marketing scenario one post at a time.

https://www.lokesharyan.com/how-to-build-an-influencer-marketing-strategy/

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How to write effective Email Marketing content

There are thousands of people who subscribe to email newsletters for products, website updates, and services. What is the best way to use this data effectively, without cluttering their inboxes and ensuring the message reaches them? The answer to this is simple- your email content. Ensure your email has simple yet creative content, with the correct message, which effectively reaches out to your audience garnering more views, exposure and inevitably an increase in sales! So how do you write an effective e-mailer? Read on:

https://www.lokesharyan.com/how-to-write-effective-email-marketing-content/

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How to Measure the result of your Content Marketing Strategies

Content marketing might just be the new name on the block but then we might not be aware of the extent of its power. Implementation is just one aspect of it which is given a lot of importance, but equally important is measuring the outcome of the strategy, which is most of the times ignored. This article focuses on the measurement of outcome aspect of a content marketing strategy.

https://www.lokesharyan.com/how-to-measure-the-result-of-content-marketing-strategies/

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How Businesses Use Social Media for Marketing The impact of Social Media has been huge in the 21st century. From school going children to business executives, everybody uses it. It began as a mere chat box and now it somewhat designs our lives. We want to look good in it. We want to have debates on it and what not. So it work’s around our lives and we do take care of our social media image. Having said that it also a good platform to promote and advertise a certain product, domain or business. With the spectrum of target audience increasing every single day it is really not difficult to touch all socio-economic strata’s and age groups. Confining the domain and scope of this discussion to how businesses use social media for marketing, let us begin.

https://www.lokesharyan.com/how-businesses-use-social-media-for-marketing/

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How much should I spend on Facebook Ads

Facebook Ads – the newest way of digital marketing and marketing trends and strategies. That is what we all know about right? Let us look at it from a perspective of a business. When a company creates a Facebook page as a part of its digital marketing strategy, it is all about posting pictures, new marketing campaigns, events, videos, etc. in order to keep the page active. and interact with their audience. But often we come across certain messages from Facebook that ask these companies to “promote your page”. This is where the real investment of money comes in.

https://www.lokesharyan.com/how-much-should-i-spend-on-facebook-ads/

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How to boost a Post on Facebook Effectively

Facebook decided to change their algorithm and alter the way their website functioned in 2014, which had a major effect on small businesses. They decided to clean up their Newsfeed, as a result of which many businesses and pages lost out on their organic followers and subscribers, all because of the introduction of advertisements.

With the introduction of the feature ‘Boost Post’ we have seen a slow but effective change in the situation. It is therefore imperative to understand how this feature works, and how to effectively use it to reach out to your target audience.

https://www.lokesharyan.com/how-to-boost-a-post-on-facebook-effectively/

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How to Build Content Marketing Strategy for SEO Growth

Creative content and online marketing have now become a more widely used method for marketing, rather than following traditional marketing techniques. Using Search Engine Optimisation as a marketing tool has now become a trend, where creative content plays an integral part. But before we even raise further questions on how to build a content marketing strategy for SEO Growth, it is important to understand the basics- content marketing and Search Engine Optimisation.

https://www.lokesharyan.com/how-to-build-content-marketing-strategy-for-seo-growth/