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When it comes to content, marketers and business owners alike are guilty of focusing on longer, keyword-heavy content. The result is often a gap between high volume content creation and high quality content conaumption.

Visit website: https://www.kvrsingapore.com/

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How to Grow Your Brand with Instagram Marketing Services

Grow Your Brand with Dedicated Instagram Marketing Services

                   Increase Followers—Drive Sales—Get Leads

 From setting up an Instagram account to creating successful Ads and everything in between, we create, optimize and manage top-performing Instagram marketing campaigns for businesses like you. 

 GET IN TOUCH NOW!

 Offering the Results Driving Instagram Marketing Services!

 As one of the most popular sales channels, Instagram delivers a wide range of ways to marketers to reap its advantages. All you need a sound strategy and the right implementation to making it happen.  

 At KVR Singapore, we offer you complete Instagram marketing services including postings, running paid campaigns, and monitoring, optimization and reporting of campaigns etc. We use a data-driven approach to conceptualize and imply dynamic campaigns created to uplift social presence and maximize audience numbers.

 With our thoughtful planning and customized services, we can turn Instagram as one of your key lead-generation channels. We have an expert team of Instagram marketers and our strategy is a combination of organic and paid ad campaigns. 

 Why Instagram Marketing Matters?

Instagram has gone beyond a photo-sharing app to a major marketing platform. Brands on Instagram can create meaningful connections with their prospective customers. And here are the reasons…

Instagram has more than 1 billion active users80% of users follow a business account

Over 80% of users use Instagram to know about products and services.

200 million Instagram users visit at least one business profile daily.

Instagram content can drive more traffic than other visual forms such as Pinterest and YouTube. 

 It also means that you are missing out on thousands of daily interactions with prospective customers if you’re not on Instagram or you don’t get serious about it. 

Instagram marketing is important for businesses looking to improve sales and revenue as the platform offers an easy way to reach people virtually and quickly. With a few engaging Instagram posts and right hashtags, Instagram users can be directed to your Instagram account and start exploring your products and services. 

                  GET STARTED WITH INSTAGRAM MARKETING NOW!

                            Our Key Instagram Marketing Services

 Creating Engaging Content:

 We create engaging content for Instagram posts and stories to promote products and services. 

 Targeting:

 We connect your products and services with the right audience. Thanks to our team of marketers that perform deep analysis of your audience behaviour and use sophisticated tools to locate the relevant audience for your ads. This way, we ensure you a great conversion rate.

 Campaign Optimization:

 We run A/B testing of campaigns to check out which ads can bring the best results and we make changes accordingly in the campaign. 

 Creating Instagram Advertising:

 We create relevant and effective Instagram marketing campaigns that lead to traffic and sales. 

 Building Relationships with Influencers:

 Influencer marketing that is done through approaching an industry expert is useful to raise brand awareness and boost sales. And we help you build relationships with your industry influencers. 

 How We Work

 Analyzing Your Instagram Competitor:

 We run a competitor analysis and locate the right audience to ensure positive results. 

 Page Monitoring:

 We analyze all the activities taking place on your Instagram page daily, such as your comments, followers and other things that require attention. 

 Creating Content:

 We develop alluring content that includes posts, images, text and videos. 

 Reporting:

 Our weekly reporting will keep you informed of the status of your campaign, including growth in followers, metrics and post engagement. 

 GET IN TOUCH TODAY TO LEVERAGE THE POWER OF INSTAGRAM MARKETING!

                                                  CONTACT NOW!

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Why Facebook Marketing is Important for Your Business

                              Facebook Marketing Services

        Fuel the Growth of Your Business with Facebook Marketing Services

                                         Let’s Discuss Your Project!

            Get Real Growth from Your Facebook Marketing Campaign! 

 Facebook is counted among the best social media outlets for businesses today. However, it is overly competitive. We at KVR Singapore can help businesses like you get exciting results from marketing and advertising on Facebook.

 We develop, manage and optimize your Facebook advertising and marketing strategy and campaign. Our Facebook marketing services are built around the strategies given below:

Targeting the right customers

Creating compelling ads

Posting relevant content                       

Build trust and relationship with your potential customers.        

                          Why Facebook Marketing is Important for Your  Business    

Whether you are a start-up, small business or an established organization, Facebook should be part of your marketing strategies. Here’s why…

Facebook Has More Than 2 Billion Monthly Active Users, thereby offering your business the largest User Base.

It is the 3rd Most Visited Website after Google and YouTube.

Over 80% of the orders on social media are made through Facebook. 

Over 90 Million Small Businesses Use Facebook Marketing

It is the most cost-effective online advertising platform. The CPM or cost per thousand impressions on a Facebook ad account ranges from $5 to 10, meaning that you can reach out to 1,000 prospective clients by spending as less as $ 10.

That’s why Facebook marketing is one of the effective ways to grow your business online. It provides a wonderful opportunity for companies of all sizes to approach their target audience and sell directly to them. It is also available in various ad formats such as Video, Slideshow, Dynamic, Carousel and more.

Tracking the performance of these ad campaigns is easy with real-time analytics. Facebook marketing is essential to the success of businesses that are looking to grow no matter if they are a start-up, small business or a big brand. 

                        What We Do To Maximize Your Facebook Leads

Setting Up Facebook Page:

We build your Facebook campaign from scratch. If you are new to Facebook marketing, we get it started by creating a Facebook Page for your business. We use the keyword-enriched description, appealing visuals and call to actions.

Identifying the Right Audience:

No matter how engaging your ad content is, it won’t bring results unless it appears in front of the right audiences. Not reaching your ideal audiences is simply the waste your time and money.

As an experienced Facebook marketing company, we develop detailed and create FB ad audiences to help you reach and engage with the right audience. Besides, we also do Facebook re-targeting to let your business reach back to the existing leads showing interest in your brand, giving another change to close the sale. 

Creating Facebook Ads:

We create engaging Facebook ad copy, headlines and descriptions that will appear in the ads. High-quality imagery or simple graphics will also be used to make your ads attractive. 

Monitoring and Optimization:

The only way to find out if you are getting ROI in Facebook advertising is to track the results of Facebook campaigns and analyse these results. It goes without saying that we manage your Facebook marketing campaign and monitor it consistently.

From Facebook referral traffic, impressions, reach, likes, comments, shares, to CPC and paid ad metrics, we closely track everything. This information is used by us to make data driven decision to optimize the campaign. 

Facebook Marketing Reporting:

We will send you a comprehensive report of your Facebook marketing campaign. This report will include your overall results as well as the status of your campaign. 

                       Why Choose Our Facebook Marketing Services

We are backed by Years of Experience and Expertise

While Facebook is an important part of business marketing, you can end up wasting money and time due to limited experience, knowledge and skills. We are an efficient Facebook advertising agency with solid experience and expertise in creating fruitful campaigns.  

Full-Service Facebook Marketing Agency:

As a comprehensive Facebook marketing agency, we offer your company everything you require. Our team includes social media marketers, web designers, ad copywriters and graphic designers. 

Providing You with Insights:

We make sure to equip you with important metrics related to ROI as well as clear and easy to understand reports. 

        Want to See Better ROI with Your FB Campaign? Call Us Now!

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Facebook Marketing Trends for 2021: What to Know

Started as an online service for students to rate the attractiveness of their fellows, Facebook has become a $720 billion business.

With over 2 billion users, it offers businesses with splendid opportunities to interact with customer and increase sales. It has been proved useful in certain business areas, such as marketing, customer support and collaboration. 

However, you make the most of Facebook marketing when you stay up to date on the latest associated trends and upgrades. 

Here is a rundown of important Facebook trends for 2021 to keep in mind. 

Facebook Video Marketing:

Unarguably, videos are the most liked and viewed content on social media. No wonder why Facebook videos continue to become top marketing strategies in 2021. 

The overall percentage of video content rose to 28.8 per cent in quarter 3 2020 from the previous year. Videos are the most popular content on the platform after images. They currently account for nearly 17 per cent of all content on Facebook, outranking links and status updates. 

The videos with 65 seconds to five-minute length are likely to perform better. 

Online Shopping:

With the recent launch of Facebook Shops, online shopping can one of the exciting Facebook marketing trends in 2021. 

For the past some years, online shopping has become the norm. The recent boom in e-commerce due to the COVID19 pandemic as the physical stores closed and consumers spent more time at home. This created a new opportunity for small online businesses. 

No wonder it didn’t take long for Facebook to launch new tools. In 2020, the platform launched Facebook Shops meant to “inspire people to shop and make buying and selling online easier,”

Facebook Shops lets vendors set their own online store on Facebook to promote and sell their offerings. More businesses will leverage Facebook Shops to tap into its 2 billion strong user base. 

Facebook News Feed Ads:

Businesses spend over 50 per cent of ad budget on Facebook’s news feed. And this expenditure is more compared to the budget for in stream video and video feeds. 

After all, news feed ensures the highest click-through rate or CTR of 1.82 per cent than other ad placement types on Facebook. Facebook video feeds and in stream video’s CTR, on the other hand, has the click through rate of 0.80 per cent and 0.60 per cent respectively. 

 User-Generated Content:

Showcasing user generated content in the form of testimonials, stories and images can perform much better than promotional content. It is more relatable to users and sounds more authentic. 

Over 70% of customers reported to be influenced by other users’ reviews. Besides, user-generated content gets 50% lower CPA and 50% lower CPC compared to those static Facebook ads. 

Brands that incorporate Facebook ad strategy have seen an engagement on their Facebook pages. Shoppers find these contents more appealing and authentic. Apart from increasing customer engagement, these ads can play important role in converting more customers and build a unique brand experience. Therefore, it is safe to say that user-generated content on Facebook will see new heights in 2021. 

It is easy to use UGC in your Facebook marketing strategy. You can get started by handpicking the best customer reviews and integrate them into your Facebook ads. 

 Chat bots:

 In the current digital scenario, a customer expects an instant response, whether it’s a product delivery or communication with businesses. This is where chat bot comes in.

A chat bot is defined as “a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent.”

 Simply put, they are the artificial conversational agents designed to provide basic customer support regarding company info, contact numbers and services. You must have seen them popping up on most websites.

According to the latest statistics, the chat bot market is speculated to become a $9 billion industry by 2024. 

40 million businesses claim to be on Facebook Messenger while 20 billion messages are exchanged between customers and businesses every month on Messenger, making it one of the most used business communication channels. 

Facebook is also enhancing the messaging experience for both customers and businesses. Some of its latest features let consumers request for appointments via Messenger while businesses can run lead generation campaigns via Messenger. 

The usage of Facebook Messenger and chat bots for businesses and sales can be one of the top Facebook marketing trends in 2021.

Hashtags:

Hashtags have become an eminent feature of any social media post. They are ubiquitous and part of modern culture. 

However, Facebook is likely to expand its hashtag feature to help users boost the reach of their content and drive more engagement. Besides, Facebook is all set to introduce a list of recommended hashtags based on predictive content as hashtag suggestions for users.

These will include the posts including the same hashtags. So we can say that hashtags can be one of the exciting trends in Facebook marketing in 2021. 

Stories:

Facebook publishes over 1 billion stories daily. 

According to Facebook CEO Mark Zuckerberg, stories can play a key role in the upcoming years. 

He also presented some reasons for this. 

First, Stories is considered as the new news feed. It has changed the way users share their daily events. As stories take place in real-time, sharing comes also almost rapidly, notifying other users in the user’s friend list.  

Stories feature is also compatible with smartphone, meaning that mobile users can use it easily.

Last but not least—stories feature ensure user privacy, a feature that has become most valuable nowadays. 

Journey Mapping:

Customer journey tracking helps you understand your customers better if done right. It is equally true that it is a quite overwhelming and daunting process.

Being a marketer, you know that tracking the ads being clicked by customers before a purchase can give you an idea of their requirements. 

A new attribution tool has been launched by Facebook to let companies simplify the tracking of their customer’s journey.

Unlike most current tools, it lets you view important factors such as landing pages, reviews, posts and ads that lead to a particular purchase. This way, Facebook attribution tool provides you with a clear picture of the entire buyer persona, letting you measure the value of specific sales channels. 

Bottom Line:

Any solid marketing strategy will lead to positive outcomes will have Facebook marketing in the mix. With over 2 billion users and new marketing features, Facebook is an important part of social media marketing.

Capitalizing on its existing and new features, you can hope for a seamless brand experience and take your brand to the next level. Above all, there is a need to imply the above-mentioned trends in a creative, strategic way.

What do you think? Let us know by commenting below! 

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Here are 5 magic ways on how you as a blogger can make your content more interesting and engaging. As more engaging the blog is, higher the chances of success

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B2B Marketing: Why to Run Campaign on Google Display Network

Want to create buzz or awareness about your new offerings? Or you are looking to get your brand in front of prospective buyers?

 Do you want to create a strong brand recall value?

 All you need to go for Google Display Network or GDN.

 Google Display Network or GDN is the part of Google AdWords, which allows you target audience outside of the search engine.

 Traditional search ads appear in Google’s search results whenever someone uses the relevant keywords for them. In other words, the search ads are dependent on the keywords.

 But that’s not a case with Google Display Network.

 GDN shows the ads on 2 million websites and more than 6,00,000 apps being used or visited by your target audience.

 While search ads are meant for the users with a specific concern and buying intent, GDN captures the audience with a specific interest and builds brand awareness as well. 

The key aim of GDN is to ensure the audience whose interests match with your services will know your brand and what it has to provide when they view it. 

GDN is ideal for B2B firms who are looking to get leads as it creates an excellent opportunity to showcase your products or services to your prospective buyers. 

Whether it’s encouraging someone to buy shoes or notifying past visitors to get back to your website—you can use many ways to build awareness and get leads by approaching the right audience at the right time at the right platform. 

Here are some benefits of Google Display Networks or Display Ads for your B2B services or products. 

Widening Your Audience:

Did you know that GDN covers over millions of websites, news pages, blogs and Google sites like YouTube and Gmail and apps? No wonder that it is seen by over 90% of online users across the world. 

People can come across your brand while watching videos, exploring websites, and using apps or checking emails on Gmail.

This way, GDN takes your brand to your potential audience on all these platforms. 

Whether you are looking for search engine optimization, building awareness or increasing conversions, display advertising can meet all objectives as it lets you impact every stage of the buyer’s journey. 

 Helping You Reach the Right People:

 The success of your campaign is determined by the genre of the audience and as well as your targeting approach. 

 The good thing is that GDN comes with many features to segment and target your users to help you reach the right audience who are more likely to buy your services or products. 

 Its general targeting options include  —

Placement targeting lets you pick the website you want to show your     ad on. For example, if you are an online marketing agency, you can choose     websites that target digital marketers such as Hubspot.com. 

Contextual targeting is meant for websites related to the keywords     you choose. For example, a B2B stationery retailer can choose keywords     such as “office stationery” “hotel stationery”, etc. and Google will show     your ad on related websites matching these phrases. 

Topic Targeting lets you show your ads on websites related to those     topics, whether its automobile, furniture, IT or something else. It helps     your ad appear on any pages on the Google Display Network that have the     content related to your selected topics. Topic targeting can be used in combination     with standalone placements—which are webpages or websites you have picked     where you want to show your ad—and keyword targeting—which lets you choose     the keywords that can be used to display your ad. 

Interest targets ads are displayed to the audience according to     their interests. 

Remarketing ads are displayed to the users who have been to your     site (visited it earlier). For example, if your prospected buyer explores     some products on your website, you can serve ads to get re-engaged with     them. In other words, it keeps showing your work and brands to your     previous visitors even after leaving the site. It also lets you engage     with the visitors who have purchased from you in the past, explore pricing     and product pages and have most engagement on your website than those who     just click and walk away. 

Getting Marketing Qualified Leads or MQL:

 It is great for the sale of your eBook or asking for a subscription for the webinar. 

 So, these are some key benefits of using GDN or display ads for your B2B marketing by KVR Singapore. What do you think? Let us know by commenting below!