katierobertsbcu-blog

[katierobertsbcu-blog]

GRADUATED

[katierobertsbcu-blog]

Degree show #Index19

[katierobertsbcu-blog]

In response to feedback from David, I went back to the Adnams leaflet and cut out the gin bottles so that they become 3D when the leaflet is folded. I agree that this is an effective idea that will make the leaflets stand out more and make them more interesting given the new interactive aspect.

[katierobertsbcu-blog]

Revisiting the YCN Energy Saving Trust Brief

I went back and worked further into the illustrations, playing with stroke sizes to make them a little more interesting and experimental.

[katierobertsbcu-blog]

Final Logo

This is the final logo design that the client chose. We both agreed that the navy background worked best.

[katierobertsbcu-blog]

Update

After further feedback, the client had the idea of cutting out a small heart in the handprint. 

We also thought it might be interesting to see it on different coloured backgrounds.

The client questioned whether the design could be more ‘childish’, but I said that the heart in the palm could be the ‘childish’ aspect and that as the logo is white, it can go on all sorts of happy and fun backgrounds, but I didn’t think the logo should change.

[katierobertsbcu-blog]

Update

The client wanted the infant handprint in the same style as the version using my hand,This is the final logo design that the client chose.

[katierobertsbcu-blog]

LOGO FEEDBACK

The client wanted the logo icon to be more stylised, so I created my own using my own hand and vectorised it.

[katierobertsbcu-blog]

CCF Calendar - updated cover

I realised that the original didn't have the year on it, so I added in ‘2020 Calendar’

[katierobertsbcu-blog]

Fun in the studio!

[katierobertsbcu-blog]

Logo Variations

[katierobertsbcu-blog]

MOOD BOARD SUPPLIED BY THE CLIENT

[katierobertsbcu-blog]

Mini Client Brief - The Woody Alvin Foundation

Charity name: The Woody Alvin Foundation

Charity slogan: Supporting Very Sick Children And Their Families.

Background info on the charity: Woody had an incredibly rare, microscopic lung malformation disorder with only 15 other reported cases on medical records, he was alive for 22 days where he remained in hospital for the duration until his passing the care we both received was second to none although due to financial constraints and lack of ideas more could be done in a wellbeing/pastoral sense. We want to use our experiences and those of others weve met during this time to offer free gifts, products and services to our recipients to make their situation a little more bearable in the bleakest of circumstances.

LOGO DESIGN

[katierobertsbcu-blog]

Photography Mood Boards

Gaining inspiration ahead of my product photoshoot.

I also created a mood board of test images that I have quickly taken to recreate in the studio.

I have also made a list of things I need to photograph so that I am organised and prepared and can make the most of the time in the studio.

[katierobertsbcu-blog]

Souvenir mini Dot To Dot book

A little freebie to for kids to take away from the walk. A 6 page booklet with dot to dots for each of the 4 new Legacy WM logos. 

Each page also has a little bio about each of the walks.

[katierobertsbcu-blog]

Continuing to take the Legacy WM brand further

Brainstorming ideas for further development of the brand by introducing more collateral and souvenirs that tourists can take away from the experience.

Badges: As they are round, the icons from the logos would be a perfect fit to them. I think they are a fun souvenir that anyone would be happy to have.

Notebooks & Tote Bags:  Very commonly done within brands, but also effective and useful objects that people enjoy having.

Stamps: Rubber stamps are considered quite old fashioned, which I think ties in nicely with the ideas and aims behind Legacy WM, so I think incorporating stamps into the brand is a nice and memorable touch.

Children’s colouring books / dot to dots: This isn’t a very common method of marketing a brand and that’s why I think it could be a successful addition to the Legacy WM brand. Having children’s books could broaden the target audience and show people that the tours are fun for children too.

[katierobertsbcu-blog]

Planning how to lay out my branded products for product photoshoots