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Module 6 Scavenger Hunt

1. This infographic has a clear underlying agenda. From the first look, more information is given on the orange side, which is used to persuade the viewer that farm raised salmon has more benefits than previously known. Without context, most people would generally assume that wild salmon is better for you because of the common idea that natural/organic is more healthy. With this graphic, the designer uses only positive facts about farm raised salmon with the hopes that the viewer will shift their judgement towards a more accepting view of farm raised versus wild salmon.

2. This example shows a design that is part of a larger identity system. As can be seen, all of these examples of design relate to “Blue Diamond Almonds”, and the logo remains recognizable through all of these products. However, the slight differences in design aspects, like color and font, make for the products to have a slightly unique identity. For example, the wasabi flavored almonds use a capitalized, bold font to imply that the product inside follows suit. On the other hand, the sweet blueberry almonds use a more relaxed color, purple, and an elegant font because the flavor is less intense than the wasabi. Although these products are all from the same company, and are nearly the same product, the key factors that distinguish them from each other give insight to what a buyer would get if they purchased it.

[kaileydeweerd]

Module 5 Scavenger Hunt

1&2. This product is a good example of connotative and denotative meaning. The connotative meaning, the felling/thought the word invokes, is that the violet is going to crush the yellow out of blonde hair to tone it down. The denotative meaning, which is what the product actually says, is “violet crush for blondes”, which implies that the shampoo is for blondes but does not explain what the violet crush is about.

3. This is an example of iconic design. Iconic design uses an icon, or a recognizable image, to stick in someones mind. On this aveeno bottle, the icon is the picture of wheat/oats to emphasize the “natural oat extract” which is the main selling point of this “gentle” cleanser.

4. The next example shows indexical function in semiotics. Indexical function means that an aspect of the products graphic design points to another aspect without directly referring to it. This can be seen above with the five silver bars referring to the five blades on the razor, but never exactly saying that.

5. For this example, we will be looking at symbolic function. Symbolic function means the signifier and the signified’s relation is conventional and culturally specific and it can be used with words or images. This means you probably have to be under a certain context to catch the connection. Above, we see the word relax written in all lowercase, which symbolizes how the lotion is supposed to make you feel, but doesn’t actually refer to the lotion itself.

6. Finally, the last example is a reference to a past style. This book refers to a past style by keeping a very simple cover, simple color palette, and not having any modern edges. They did this because it is the diary of Anne Frank and to bring people back to the past helps them relate more to Anne, which in turn makes the diary more touching and comprehensive from a modern standpoint.

[kaileydeweerd]

Module 4 Scavenger Hunt

1. Rhythm in Publication Design

This dumdum shows rhythm in design by using repetition. The question marks all carry the same weight and create rhythm around the wrapper.

2. Typographic hierarchy

This example shows Typographic Hierarchy by changing the size of the letters according to what the designer wants the audience pay attention to, in this case “strength” is the point.

3. Letter with Ascender

This example shows a letter with an ascender at the end of “fruit”. The lowercase t has an ascender.

4. Letter with Descender

In this picture, the word scope contains the letter P which uses a descender.

5. Letter with Counter

You can see a few counters here including the letters D, O, R, and more.

6. Letter with Crossbar

Letters that use a crossbar in this example include T, F, and E.

7. Large X Height

This example shows a large X height. You can tell because the ascenders are quite short in comparison to the body of the letters. 

8. Small X Height

The word chamomile on this bubble bath uses a font with small X height. You can tell because the letter bodies are short but the ascenders/descenders are long in comparison.

9. Modernist

This example shows modernist text in the word “freestyle”. I think this is a modernist font because it is a pretty passive, subconscious font. There is nothing that jumps out at you, it is universal and smooth.

10. Text that connotes more than the word

This example shows the word “pieces” in a chunky broken up font which implies that the food inside is crunchy without directly saying this.

[kaileydeweerd]

1. This example uses complimentary colors to separate the viewers attention from the brand down to the citrus scent.

2. This example uses analagous colors to signify the calming effect of the incense.

3. The third pictures shows how the use of cool colors provides a more relaxing perspective about a product. This one is a water scented diffuser so the use of blues was appropriate.

4. This picture shows the use of warm colors representing a hot and spicy food product. The packaging hints to the content inside.

5. This example uses high contrast to draw the viewers eye to the big bold 50% right under the brand name.

6. This example uses grouping to separate the brand from the product description. The top half of this example only contains two words, whereas the bottom contains most of the information.

7. This picture shows an active figure-ground relationship. The background is just as important to the design of the product as the label on the front.

8. This example uses a historical element, the eagle in their brand name. This is to show that they are an established and experienced brand who has secured their place in the market.

[kaileydeweerd]

Picture 1 (Oil)- This shows contrast by using different text sizes and fonts to lead viewers eye over the label. The big, loopy font at the top is way bigger than the rest of the text, and it happens to be the brand. They did this so the brand would be the first thing you read so you know their product name and are more inclined to trust their other products or repurchase things. The background is very lightly textured to add interest but not busy things up or draw attention away from the text.

Picture 2 (Hair Product)- Contrast is achieved in this design by using spacing and text size to direct the viewers eye. The first thing you see is the brand, and then there’s a gap before the product name. The company uses capital letters on the brand and the product name, but lowercase on the details. They signify the importance of the different sections of text by using different sizes.

Picture 3 (Printer paper)- This shows contrast by the logo and the name of the paper being starkly different. The logo font is thick and uses a bold shape, but the product name is thin and simplistic. The HP draws your eye.

Picture 4 (Operation)- Contrast is being achieved here by the weight of the letters versus the business of the picture. Since there is so much going on in the picture, the designers made sure the title of the game didn’t get lost in the chaos by making it take up half the both and outlining the text. They did this because they want their name to stick out when you look for a game to play. They also used a funny font to ensure the viewers know it’s a very silly game.

Picture 5 (Candle)- Contrast is shown with the background of this label. The dark strip with lots of texture in the middle grabs the viewers attention which then leads them to the shiny brand logo, and then over to the brand name and finally down to the less remarkable scent name. They did this to ensure their brand got the first impression on the viewers when they looked at the candle in the store.

[kaileydeweerd]

Module 1

Picture 1: This Nivea Lotion uses different typefaces and a picture of vanilla beans/almond flowers to communicate that it's is a different scent.

Picture 2: This deodorant uses a tropical themed picture to imply that it is so good that it will work even in tropical heat (and that it smells tropical). The typeface they used for "old spice" looks older therefor suggests that it is an established and reliable brand.

Picture 3: This makeup primer says PORE boldly to grab attention because poreless skin is highly sought after in that industry. I believe this product also uses aged aesthetics to imply a successful reputation.

Picture 4: The sangria shown uses a funky pattern on the can and a brawny logo so it appeals to all audiences. The design looks modern and communicated that it is new.

Picture 5: The puzzle book gets straight to the point by communicating exactly what the book entails, the cover is very simplistic consisting of an example of a puzzle, a simple typeface, and a clip art pilot. This example can appeal to all generations.