jackzimmer

[jackzimmer]

This is a poor representation of data because the underlying idea is that, "America is no longer Christian". With the idea that Christianity has dropped 12% in 10 years, to a total of 65%, in a few years that number could be 0! However, the population of the U.S. increased, so more people are practicing different religions, and we dont know what the percentages of the other religions are! The next closest religion could be at 10%

For me, this logo/subset of Lego resonates with me as being the child of a larger system. The serif font and location of the logo is always the same and that helps me differentiate between normal and sets for the "Ultimate Collector Series". This series uses the serif font to promote Lego as a brand that is more than just for kids as serifs are usually seen as more professional and advanced. While the concept of the building id the same, there are thousands of pieces in these sets, and they can take days to complete.

[jackzimmer]

1. The denotative meaning of this photo is using a cartoon heart. This would translate to “we heart you” which doesn’t seem to make a whole lot of sense.

2. The connotative meaning for the first picture changes the meaning from “we heart you” to “we love you” and it’s a big difference. People all across the world use the word heart synonymously with the word love but you still have to learn that meaning.

3. The icon here is a bike that people everywhere know what it looks like.

4. A crosswalk street sign is a great index because it shows an icon (the person) walking between 2 lines (the crosswalk)

This symbol of the red circle with the line thru it has to be learned as there is nothing to indicate that it means “no” or “not”

6. Wild Bill’s is trying to convey the sense of old timey by using a wooden background for the letters, the apostrophe is a spade (like used in poker games back in the old west) and a minimalist figure wearing a cowboy hat and a cigar.

[jackzimmer]

1: The words flow from different fonts but apply a old and decorative rhythm

2. The brand is in the largest font and the actual meaningful word (antiseptic) in smaller font

3. The h has an ascender

4. The p has a descender

5. The D, o, d and e have counters

6. The T has a crossbar

7. The Ls have very long stems to them

8. The stems on the b and p are very small

9. The font choice is very clean concise and modern

10. The font choice is serif for the name tries to convey a sense of sophistication

[jackzimmer]

Photo 1: The red background is a common theme across all the packaging but the green banner over top really draws your eyes to that portion of the design.

Photo 2: The red yellow and orange analogous colors provide comfort to your eyes. It also looks visually pleasing and calming.

Photo 3: The use of cool colors (blue grey white) gives the implication that the product will cool you down and prevent you from sweating.

Photo 4: The red and gold of the warm colors acts as an additional bravado for the product. Making the product seem more masculine and effective.

Photo 5: The different shades of the purple gears with the yellow text overtop provide you with a sense of the amount of work that can be done at the gym.

Photo 6: The logo in the Blender bottle looks like a squiggly line, but through the gestalt principle of closure, you can make it out to be a ball (even though it is not a rounded figure)

Photo 7: The space force logo uses an active foreground to draw your eye to the upward arrow, to signify reaching higher & going to space. The background is the star Polaris, which is more readily seen after looking closely at the image

Photo 8: This bread logo uses serif fonts, and very few colors to make a portrayal of being very old fashioned. This could give the buyer a sense of trust, as they have been around for a while

[jackzimmer]

IMAGE 1: The robot here is a good example of utilizing white space contrast to create an image. The absence of the area on the chest to create the heart is well done. I believe that there is a layer of contrast about the robot and the heart, two items that aren’t found together. A robot is programmed and analytical, more like a brain. A heart is human, what gives people their life and gives them their empathy. The heart is was separates us from being one dimensional, like a robot. The combination of both could’ve allude to the increase of AI development and how every iteration is more human like, and scary

IMAGE 2: The green poster uses great contrast when referring to the text choices. In big, bold letters it says “$5.8 Billion” and makes the reader think that there was a huge increase in money generated. This text is the biggest on the graphic because people should key in on this as they drive past. Upon further inspection, there is a “total” in much smaller letters, almost unseen from a distance, but this word helps put the design into perspective. Instead of thinking that MSU had raised a bunch of money, the reader sees that MSU just impacted the economy for this much money (whether it was tuition reduction or what not). This is still very impressive but the message changes when you see the small print.

IMAGE 3: The atom logo is a simple design and uses the white space to its advantage. Although the Atom IDE is no longer in use, the logo is still a good design. Atom IDE was named so because it ran on Electron software. In the design, you can see the nucleus and the electrons “flying around” to encapsulate the name. Because of the simple design, most can recognize what the logo is for, even if they don’t know what atom IDE is, they can tell it’s an atom. The white space helps distinguish the difference between each electron trail and the nucleus, as well as between each other. None of the trails are full circle, but give the illusion that they are due to the white space.

IMAGE 4: There is a good contrast between the letter sizing on this package of gum. The company name is the smallest lettering on the whole design because they don’t care about the company getting more traction and would rather talk about the product. The big letters of “Extra” going across the middle lead you to read the design as “extra long lasting flavor” and most people will buy it because they want their gum to last. In smaller, thinner letters, the actual contents of the package are listed and are hard to distinguish. I think that maybe a person buying this wouldn’t actually care about how many sticks of gum are in it, or that it’s sugar free.

IMAGE 5: Another great usage of contrast in letter sizing is the graphic on the sign that tells you the meanings of the crosswalk symbols. All the main information needed is located next to the image it is describing in all capital letters. To draw even more attention to this, there is an underline of the words in all caps in contrast to the other words on the design. There is secondary information underage the underlined words that are more in complete sentences and use a normal letter sizing pattern (first letter in each word is capital, the rest are lower case). This portion is not needed but helps someone who has never seen this type of crosswalk graphic before.

[jackzimmer]

Photo 1: This book is an instructional manual about what is needed in order to successfully take care of a cat. The book is designed to look like a user manual for a car, playing on the fact that there are things that may go wrong that you will be able to fix. The colors of the book are complementary, but also very mild, to signify that this may not be a book that you will need all that much. It has a picture of the cat only to signify that this is what you are dealing with.

Photo 2: While very clearly being a graphic that has a key included behind the company name, the “S” also looks like what a key would look like in the keyhole. For a large sign, there isn’t a lot of content on it, but enough so that you know what the company is, and why you would need them. The simple color contrast also helps in readability.

Photo 3: This granola bar is a small package, but it uses a simplistic design to convey their message about the bar. The company decided to put their name on the packaging, but also wanted to make the design about the bar, and what it offers. The bar itself is pictured, along with its flavor, important ingredients, and the non-gmo icon. This conveys that the company was more interested in talking about their product, than trying to make it more appealing to eat.

Photo 4: The Celsius can uses a lot of whitespace to capture the audiences eyes to what is important. In this case, the brand name, the flavor , and the contrasting bottom part of the can. This clear contrast draws the audiences eyes so that the can is able to flaunt its most important aspects. No ingredients are listed, but the benefits of the drink is, showing that the company is more interested in selling this product than they are in conveying the whole truth. (The drink is actually healthy, but the design doesn’t focus on the ingredients)

Photo 5: This planet fitness machine has the logo as well as their slogan. There is a lot to digest in this picture, but one of the bigger things id like to point out is the differences in letters, even though they are in the same font. The “you belong” is clean, with no imperfections, almost saying that the viewer is perfect and that they belong in this gym. But the “planet fitness” letters are jagged and imperfect, as to signify that everyone in the gym isn’t as perfect as they may seem. Everyone is in there to help everyone, so the imperfection in the text could be to say that even though we are not perfect, it doesn’t mean we don’t have meaning/value. Also, the gear drew my eye because a gear alone does nothing. But when a bunch of gears are lined up next to each other, they can spin together and work towards a common goal.