ianfordd

[ianfordd]

HYUNDAI PALISADE | 2023

A Journal by Ianford Fadriquela

Hyundai's new Palisade advertisement is a marketing tool designed to showcase the features and benefits of the brand's latest car model. According to Perez (2023), Hyundai has always been targeting working professionals who have the financial means to purchase a new car. Hence, by highlighting the Palisade's advanced technology, spacious interior, safety features, and luxurious design (Kay, 2023), the ad effectively appeals to this target audience.

Moreover, I could say that the advertisement is not manipulative. It uses a circus-themed setting to catch the attention of the viewers, but it does not deceive them. Instead, it focuses on showcasing the family-friendly aspects of the car, which is relevant to its target audience. The ad accurately represents the product, making it an effective marketing tool. Additionally, Hyundai's Palisade advertisement creates an emotional connection with the viewers by emphasizing the car's spacious interior, advanced safety features, and other family-friendly aspects. In applying our lesson ni MGT06, MGT02, and MGT01 courses, I could say that this connection is a powerful marketing tool that can influence a potential customer's decision to purchase a car. By delivering a clear and concise message, the ad captures the attention of the audience while accurately representing the product and its target audience.

In conclusion, Hyundai's new Palisade advertisement effectively showcases the car's features and benefits to its target audience of working professionals. The ad is not manipulative and accurately represents the product, making it an effective marketing tool. By creating an emotional connection with the viewers, the ad can influence potential customers' decision to purchase the car. Overall, the advertisement delivers a clear and concise message that captures the attention of the audience while accurately representing the product and its target audience. References: County fair | 2023 Palisade | Hyundai. (2022, July 29). Www.youtube.com. https://youtu.be/e0zjNn3j-0s

Kay, M. (2023, January 17). 2023 hyundai palisade review: Still an incredibly thoughtful family SUV. The Drive. https://www.thedrive.com/car-reviews/2023-hyundai-palisade-review-features-price-options

Perez, J. (2023, March 2). 2023 hyundai palisade review: Luxe on A budget. Motor1.com. https://www.motor1.com/reviews/655263/2023-hyundai-palisade-review/

[ianfordd]

APPLE iPAD MINI 6

A Journal by Ianford F. Fadriquela Based on what I have watched, Apple's new advertisement for the iPad mini 6 was designed to showcase the new features and convince the audience of the power and benefits that the device offers for their everyday tasks. The intended audience for this ad is young professionals who are known to be able to afford Apple's products (Casey, 2021).

As per my observation, the ad used forms of media manipulation to create a desire for the product that may not necessarily be based on the actual needs or wants of the target audience. For example, the ad used unrealistic language and visuals to create a sense of urgency around the product or false celebrity endorsements to create authority around the product. Also, it is important to note that the target audience for this ad, young professionals, is a group that Apple has always aimed to target in their product advertisements (Painter, 2022). This could suggest that the new features and benefits of the iPad mini 6 align with the needs and preferences of this audience.

In general, Apple's new advertisement for the iPad mini 6 was designed to appeal to young professionals by showcasing the new features and benefits that the device offers. In my opinion, whether the product advertised is necessarily good for the target audience depends on how well the features and benefits of the iPad mini 6 align with the needs and preferences of young professionals. References:

Introducing the all-new iPad mini | Apple. (2021, September 15). Www.youtube.com. https://youtu.be/gdeqbg8QFJM

Painter, L. (2022, October 19). IPad mini (2021) review: The portable powerhouse. Tech Advisor. https://www.techadvisor.com/article/722704/ipad-mini-2021-review.html

published, H. T. C. (2022, July 19). Apple iPad mini 6 (2021) review: Awesome and ultraportable. Tom’s Guide. https://www.tomsguide.com/reviews/apple-ipad-mini-6-2021