ianartillaga

[ianartillaga]

Journaling Your Response to Advertising

Safe at ang Saya Mag-Dine in Dito! (Enjoy a Safe and Joyful Dine-in Experience!) by Jollibee

Due to the sudden rise and impact of COVID-19, lots of businesses and establishments, such as fast food chains like Jollibee, eventually had to close business in order to reduce and help in lowering the cases of the said surge. As the announcement came wherein food establishments may now operate once again, Jollibee made sure that they would follow the said safety protocols to ensure their customers that they would be still happy and, most importantly, safe while dining in. Their advertisement was specifically targeted towards their loyal customers, especially during this time of the pandemic, since most of them are afraid of eating in public, especially indoors and in closed spaces, as they might catch the virus.

Despite the current events, the company still made sure that they would be able to deliver and serve their customers the same quality of food, bringing joy and happiness to their faces. They made a very creative jingle showcasing the different safety steps they had deployed, such as having temperature checks and disinfection before someone would be able to eat and dine in. In this way, the customers would be happier and be at ease while eating since they know that they are in good hands. In an article posted by Loyola (2021) in the Manila Bulletin, it stated that Jollibee is continuing to strengthen its health safety protocols by ensuring the safety of the food consumed and is paving its path toward a digitalized system to avoid health risks by further personal contact.

There was no presence of manipulation of any type within the advertisement since they were able to showcase how their establishments really worked at this time. It is very evident in all of their branches worldwide that they are able to follow the safety protocols instructed by the government strictly, and there are no major issues so far in regard to their said actions. It was able to capture the viewers’ attention since they were able to disseminate properly the safety information that they have in their establishment and made sure that their environment would be just as safe as staying and eating at their homes.

------------------------------------------------------------------------------

Sama-sama sa Distansya | #SafeAtHome by Globe PH

The ongoing pandemic created space and a borderline between each of us and our loved ones. We were forced to stay apart and refrain from seeing each other physically to avoid having contact, which could lead to harming our most loved ones. The advertisement wanted to convey that even if we are far away from each other, we can still be close and still bond with one another by having online meetings, calls, or sessions. COVID-19 might have affected our physical bonding, but it will never hinder us from maintaining our communication with our loved ones and making sure that they are safe and sound. Globe PH intends to show this to all families, friends, and to those close ones we have. They wanted to show their message to everyone to be stronger and closer together despite the current events. They also wanted to inform the public that everyone should be obedient to the safety protocols and stay at home, wherein we could keep ourselves and those close to us a lot safer.

Their intention with their short poem in the advertisement is that we should stay far away from those who we love for now and maintain a far distance. It is beneficial for those who will be able to watch this as they will be more aware of the current events and what they must do keep everyone safe. Maintaining a far distance but also keeping their communication is the best way that everyone must do at this time. This is supported by an article from La Trobe University (2020), wherein they stated that following and ensuring a safe physical distance from each other would decrease the risk of transmission of the virus between people, which can lessen the infection, further helping lower the curve.

Any type of media manipulation is not present in the said advertisement as all information is factual and true, as stated in the previous source cited above. They were able to captivate the audience’s attention as they were able to create a creative poem that may be a bit harder to understand, but if one would understand its real meaning, it really does mean something important about what we should do if we want to keep our close and loved ones safe from this time of the pandemic. References:

La Trobe University. (2020, March 25). The importance of social distancing. Www.latrobe.edu.au. https://www.latrobe.edu.au/news/articles/2020/opinion/the-importance-of-social-distancing#:~:text=Remember%2C%20distancing%20ourselves%20from%20others

Loyola, J. (2021, October 20). Jollibee Group boosts food safety measures due to COVID. Manila Bulletin. https://mb.com.ph/2021/10/19/jollibee-group-boosts-food-safety-measures-due-to-covid