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Must Avoid – 7 Mobile SEO Blunders

According to a recent survey, all most 50% of the searches take place on mobile rather than desktop. The fact gives rise to need for designing mobile-friendly websites. Moreover, if mobile based websites are there, then their SEO is also essential otherwise the sites are of no use. If you are the one, who is going to do SEO on your mobile site, then beware of the following blunders:

Loading Speed: Loading speed of a site is the factor that can make or break visitors most important on the web page. Viewers hardly spend few seconds on the website, and if it takes more time to load, the visitor will quit out. So, don’t test the patience of visitor. So, while doing mobile SEO make sure that site would take less than 3 seconds to load otherwise it leads to lower convention rate.

Interstitials Stuff: Google like those sites which contain low interstitials. When it’s about mobile site, one should always prefer few ads or popup. As these occupy the whole page on the smartphone and covers the content. This action disturbs the reader and breaks the concentration. Thus, leads to lower conversion rate. The worst part is that when sudden click on interstitials redirects the reader to another page. One can go for small ads or banners that occupy 10%-20% of the space.

Content-Type: When it’s about desktop webpage then the size of content hardly matters as it is on the big screen. But it comes to designing a smartphone page; due concentration should give to the content type such as font, style, color scheme, design, etc. If the font size is too small or large, it irritates the reader. So make it standard. The color scheme should match with the whole of the concept and design, and a paragraph must not be more than 3-4 lines. Give clean and readable stuff to the readers.

Special Care of Interactive Elements: No doubt that form, quiz, quires, checkboxes or surveys are more accessible to fill on the desktop. But it’s not that tough on the mobile if SEO strategies adequately take care. Make sure to have significant boxes or column so that user will touch the exact one. Small icons or elements can become misleading and hurt customer experience.

 Wrong Links/ Redirects: Most of the time mobile users have to face the problem of wrong redirects just because mobile sites have different URL’s from the desktop. Bad links are the major a factor that forces the user to leave a particular site and enhance the bounce rate.

404 Error: For a user, nothing is more annoying than a 404 error on the web page. Usually, it occurs on the mobile site when URL is not accurate, or page does not exist. SEO must remove that error as soon as possible to create the existing level of readability.

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8 Key Principles on Which SEO is Based

Want to build your career in digital marketing? You can be the next SEO of a big company. This professional is right to opt with the rising demand of online marketing. But before this, you have some basic knowledge of search engine optimization principles. This article is not only for those who are going to start their profession but also informative for them who own their website and looking for an optimizer.  

1.    On-Page SEO: An optimizer is a person who makes a website foundation strong. On-page refers to adopting the technique directly on the web pages to make them active and valuable enough for the customers. Quality content, internal link, sitemaps, domain, etc. are the tools of on-page strategy.

2.    Off-Page SEO: Apart from on-page, search engine optimization can also be off-page. It refers to adopting various methods indirectly on the website. The primary tool is a generation of backlinks. Others are the link building, social bookmarking and social media. It is equally essential to boost the web ranking.

3.    Local SEO: It is another way to market your business online by focusing on the local customers. The whole helps in ranking your site on the top of the Google which probably show on 1-2 SERP’s. All you need to do is mention exact location, contact details, business hours and another minor thing accurately.

4.    Title Tags: Another fundamental of SEO is the creation of title tag. A title tag must include the relevant headline which suits the working of the business. In case of local level business, it is beneficial to add the name of the location. It helps in making the level of local search high on the search engine.

5.    Digital Press Releases: It is the medium to attach with the people and make them aware about the product and services. PR on a high level built a positive reputation. But the small scale and start-up business cannot go for high-level PR. So they can opt for medium grade release for launching any new product or making the big announcement.

6.    Social Networking Channels: Social media is an inseparable part of search engine optimization. There are some social channels available for communicating, and all of them are grabbing traffic in millions. It is the best platform to make the product brand familiar with the audience and showing the latest updates.

7.    Listing of Business: Listing of business is significant. It is a type of authentication for the Google that you become a valid member of its family. That’s why the listing is an essential element. This process is known as NAP (name, address and phone number). There are various directories available online such as yellow pages, yelp on which one can list the business. Unless the listing not complete, your company will not be valid regarding the internet.

8.    Monitoring Success Graph: The professional SEO always keep a tight eye on the success graph of the website for which it is working. In any case, if the figure comes down, he sat making marketing efforts again to bring it to the same level.

For More Information about SEO principals you can learn from top SEO expert Hp Sangha and learn detail about SEO.

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