hel-looks

[hel-looks]

Paloma, 5, Verso, 4

Paloma: “I like this outfit because it is soft.”Verso: “I like the pom poms and the color pink.”

30 May 2024, Otaniemi

[hel-looks]

Liisa, 26

“I’m wearing a shirt with a shopping list on it by Gangstamarla and pants borrowed from my bestie Ruusu. My hat is by STARLOVER, as are the accessories on my bag. The bag itself is thrifted and so are my boots and all my jewelry. My biggest style inspo is my loveliest partner Jenne, everything baby pink, and I guess channeling my inner 7-year-old Pikku G fan.”

29 May 2024, Laivakatu

[hel-looks]

Uni, 24

“I’m wearing a top by Senni Mellin. The silk dress and the bag are from my mother and aunt, Hammi and Maikku Mettinen’s brand Lustwear. Acne shorts and Camper heels for my long legs. Femininity, my friends, mom and the three months of sun in Helsinki inspire me now.”

29 May 2024, Laivakatu

[hel-looks]

Iida, 30

“I’m wearing a gorgeous Sofia Ilmonen top from her previous collection, pleated vintage pants, vintage sandals and a hama beads bag. Sunglasses are old Ace&Tate. I'm always inspired by contrasts, a mix of fabrics and layers but hot summers tend to make things a bit difficult. Fall is my favorite season fashionwise.”

29 May 2024, Laivakatu

[hel-looks]

Iisakki

“I’m wearinge a 2000s CDG homme plus jacket and a thrifted skirt with some big pants underneath from Berlin based brand UY Studio. Currently like mixing and matching different layers which has been made difficult by the recent heatwave. It’s hard out here.”

29 May 2024, Laivakatu

[hel-looks]

Emilia, 18

”I’m wearing my Grandma’s old Marimekko silk set with a thrifted corset top. I am still exploring my own style so I am mostly inspired by Instagram and Pinterest nowadays.”

29 May 2024, Laivakatu

[hel-looks]

Mette, 31

“I’m wearing trifted Nike basketball shorts, a vintage leather jacket from Fida Iso Roba, a corset top and my all time fave @frejawewer x Asics running shoes. The bag is from a vintage store in Göteborg last summer. I soak in inspiration like a sponge from wherever I lay my eyes on. I’d say that my style is a combo of chic & tomboyish. If you see something you like don’t be afraid to ask strangers what they are wearing!”

29 May 2024, Laivakatu

[hel-looks]

Titta, 29

“I am wearing a skirt that I crocheted, a cycling shirt that I DIY'd, vintage motorcycle boots, and lace socks. The bag is also vintage. My style is currently inspired by my mother, she was a fierce Y2K queen who always made heads turn wherever she went.”

29 May 2024, Laivakatu

[hel-looks]

Erica, 23

“I usually don’t wear black this much, but today I decided to take inspiration from the weather...very foggy and gloomy. Everything is second hand expect my Uniqlo bag and Diesel pants.”

26 February 2024, Kalevankatu

[hel-looks]

Nikke, 15

“I'm wearing a red shirt I got from the recycling center, the necktie and the skirt are hand-me-downs from my family. I try to mix and match and try new things all the time and sometimes it ends up something completely crazy but that's the way I like it.”

26 February 2024, Kalevankatu

[hel-looks]

Jarkko, 24

“I’m wearing platforms by New Rock, distressed denim skirt by my designer friend Aurora von Busch, upcycled hoodie by me and jacket from UFF. I wear stuff that makes me confident. Authenticity in people inspires me.”

11 February 2024, Tehtaankatu

[hel-looks]

Hilma, 28

“I woke up this morning and decided that spring started. I’ve only been wearing grey and black tones the past few months but today I wanted to add some colour. Everything’s thrifted. My current favourite are these teddies that I attached to my bag, they are cute! Personality inspires me.”

24 February 2024, Runeberginkatu

[hel-looks]

Olga, 23

“I’m wearing my grandma’s old skiing jacket, Dickies shorts, moonboots, vintage belt, StarLover beanie and Studio Lamea bag. My style currently is inspired by pop stars, everything shiny and Bratzs!”

24 February 2024, Runeberginkatu

[hel-looks]

Andre, 25

24 February 2024, Runeberginkatu

[hel-looks]

Anna, 53

“Everything I’m wearing today is thrifted except the bag and thights. Coat is from UFF, t-shirt is an old Stussy, skirt is a vintage underskirt from Beyond Retro, and boots are second hand Toteme from Sellpy. Bag is Prada. The Groke in Moomins inspire me. And oversized coats in general. They are also very practical in Finnish winter, because you can layer up inside.”

24 February 2024, Runeberginkatu

[hel-looks]

Anton, 24

“The shoes are leather Dr. Martens, the leather pants are originally from Uff, but I have made them look my own afterwards, the jacket is a basic bomber on which I have sewn denim scraps, the glasses are Finnish design, the pins in the beanie are from Vain, and the bag is Marimekko which I also customized myself. Inspiration for my style comes from everything that deviates from the so-called ’normal’, as well as everything that I see around me and on social media every day.”

24 February 2024, Runeberginkatu

[hel-looks]

Camilla, 22

“Everything I’m wearing is bought secondhand; black straight pants, leather boots and my favorite puff sleeve shirt under the coat are from UFF, the pleated skirt is from my partner’s wardrobe and the black wool coat was found at a recycling centre! When it comes to dressing, I am inspired by shapes, surfaces, textures, and my surroundings.”

11 February 2024, Kapteeninkatu