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Remarks on a Video Advertisement

What is the advertisement all about?

The advertisement is all about Micronutrient Deficiency, which many kids are experiencing even today. According to WHO (2023), micronutrients are relatively small levels of vitamins and minerals that the body need. However, their impact on a body's health is crucial, and a lack of one of them can result in severe and even life-threatening illnesses. A study by Stevens et al. (2022) estimated globally that 56% of preschool-aged children and 69% of non-pregnant women of reproductive age were experiencing a deficiency in micronutrients. The advertisement wants to inform those who will watch the commercial to gain information about micronutrient deficiency and its severity worldwide. Moreover, the ad talks explicitly about the deficiency within the zinc vitamins, wherein these zinc vitamins support the immune system of everyone, which is very important to our body. In addition, this product is advantageous as it can help you maintain your bone health. It contains calcium, phosphorus, and vitamin D, which are vital for bone formation and strength. It also contains vitamin B12, folic acid, and iodine, essential for your nervous system and cognitive development. Drinking the product may also prevent colds, flu, and other illnesses. The ad also informed everyone about the product's benefit, which was proven effective against micronutrient deficiency. To validate this, a joint study by the FNRI-DOST found that the children improved their concentration, comprehension, and memory. The brand has been famous for a long time, not only in the Philippines but also in different places in Asia. It was also introduced in 1892 in the Philippines by the Bernese Alps Milk Company, which was currently owned by a big group in the world, Nestle. Lastly, to conclude everything, Bear Brand is milk that can benefit your health in many ways as it could help your body function at the highest degree and prevent your brain from mental decline and dementia.

Who are the intended audiences?

The intended audiences of the advertisements were primarily composed of two consumer groups, parents that have young children, individuals with lactose intolerant, and older people. The advertisement highlights the essential nutrients found in Bear Brand, such as iron, calcium, and protein, which are essential for growing children. Bear Brand's messaging focuses on the idea that parents want the best for their children, and giving them Bear Brand is one way to ensure the children are getting the nutrients they need. Another audience that Bear Brand may be targeting is individuals who are lactose intolerant. They have a line of lactose-free milk products that are specifically designed for people who have trouble digesting lactose. Bear Brand's lactose-free milk is an excellent alternative for those who still want to enjoy the taste and benefits of milk without the discomfort that comes with lactose intolerance. In addition, Bear Brand advertisement also targets adults who are health-conscious and looking for a nutritious drink option. The advertisement showcases the benefits of drinking milk, such as improving bone health and providing energy. Also, the advertisement illustrates the use of it not only to kids but also everyone as a whole that will benefit from drinking the product, which includes the vitamins and minerals that are found in the milk. Lastly, to older people that want to improve their bodies because, as stated in the advertisement, the product produces a lot of vitamins and minerals which are highly needed to maintain a healthy body. In addition to that, the advertisement emphasizes the importance of consuming nutritious products like Bear Brand to maintain good health. This message is particularly relevant to people who are looking for ways to boost their immune systems and stay healthy during these uncertain times. 

Were the products advertised to the target audience necessarily good for them?

When advertising products, it's important to consider how they will impact the target audience's health and well-being. The product has been promoted as a healthy and nutritious option for families, boasting high calcium content and featuring happy, healthy children in the advertisement. Moreover, the product has many advantages that make it a great choice for those looking for a healthy and nutritious option. It is an excellent source of essential nutrients that are important for maintaining strong bones and overall health. However, it's crucial to question whether Bear Brand milk is truly the best choice for everyone. While milk is a good source of calcium and nutrients, there are other sources of calcium and essential nutrients that may be just as effective as milk that does not have a problem with people with lactose intolerant. Another concern with Bear Brand milk is that it's heavily processed and contains added sugars and ingredients that may not be beneficial for our health. In addition, many nutrition experts recommend limiting processed foods, so this milk may not be the best option for those seeking a healthy diet. Ultimately, determining whether Bear Brand milk is suitable for the target audience is complex. While it may be appropriate for some, there may be better choices for others. When deciding on any nutrient product, it is essential to consider the ingredients, nutritional value, and potential health effects. Seeking unbiased information and making informed decisions based on our unique needs and preferences is the best approach. This way, the consumers can ensure that they are making choices that are genuinely benefiting them rather than relying solely on advertisements to dictate their way of decisions. 

Are there any forms of Media Manipulation present in the ads? If yes, what is it, and why do you think so? If no, discuss how the ad managed to capture the attention of the viewers.

I am absolutely thrilled to report that my thorough analysis of the micronutrient deficiency edutainment video promoting Bear Brand powdered milk drink advertisement has revealed no evidence of media manipulation. This is an incredibly significant finding, especially in today's world, where manipulation and deception in advertising have become increasingly prevalent. As we all know, media manipulation can come in many different forms, from subtle alterations to the facts and figures presented to outright lies and misrepresentations. Unfortunately, these manipulations can be used to sway public opinion, promote certain products or ideas, or generate more clicks and views. It's no wonder that consumers have become increasingly wary of advertising and are demanding more transparency and honesty from companies. Thankfully, this commercial advertisement delivered an advertisement that is not only informative and educational but also transparent and honest. The advertisement highlights the importance of micronutrient intake and the benefits of consuming Bear Brand powdered milk drink, and the advertisement provides viewers with valuable information that they can use to make informed decisions about their health and nutrition. What's truly impressive about this advertisement is its ability to be both promotional and informative without resorting to manipulative tactics. In addition, the advertisement used a lot of essential information about micronutrient deficiency and used catchy music to the ears of everyone, making the advertisement capture the attention and heart of the audience.

What can you say about the totality of the commercial ad? Is it effective? Why do you think it became viral, controversial, or banned?

When it comes to assessing the effectiveness of the micronutrient deficiency edutainment video promoting Bear Brand powdered milk drink Powdered Milk Drink advertisement, it is important to consider its overall impact. The video highlights the nutritional benefits of the product, emphasizing its high calcium and nutrient content, which is essential for maintaining good health and strong bones. It also promotes the convenience and versatility of the product, making it an ideal choice for those with busy lifestyles. The video has become viral and controversial due to its unique approach to promoting a product. It combines entertainment and education, making it an engaging and informative experience for viewers. Its use of animated characters and catchy jingles makes it appealing to both children and adults, making it an effective tool for reaching a wide audience. However, some critics have raised concerns about the accuracy of the information presented in the video. Audiences argue that it oversimplifies the issue of micronutrient deficiency, which is a complex and multifaceted problem. People also question the commercial nature of the video, arguing that it prioritizes profit over public health. Despite the controversy, the video has succeeded in raising awareness about the importance of proper nutrition and the benefits of Bear Brand Powdered Milk Drink. Its engaging format and widespread distribution have contributed to its viral success, making it a powerful marketing tool for the product.

Stevens, G. A., Beal, T., Mbuya, M. N. N., Luo, H., Neufeld, L. M., Addo, O. Y., Adu-Afarwuah, S., Alayón, S., Bhutta, Z., Brown, K. H., Jefferds, M. E., Engle-Stone, R., Fawzi, W., Hess, S. Y., Johnston, R., Katz, J., Krasevec, J., McDonald, C. M., Mei, Z., & Osendarp, S. (2022). Micronutrient deficiencies among preschool-aged children and women of reproductive age worldwide: a pooled analysis of individual-level data from population-representative surveys. The Lancet Global Health, 10(11), e1590–e1599. https://doi.org/10.1016/S2214-109X(22)00367-9

World Health Organization. (2023). Micronutrients. Www.who.int. https://www.who.int/health-topics/micronutrients#tab=tab_1