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Gold Metalized Foiling Services | Grand Prints

Grand Prints specializes in metallized foiling and printing services. Elevate your brand with our expert metallized printing solutions.

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Braille Embossing Services | Grand Prints

Discover Grand Print's expert braille embossing services. Elevate accessibility with our braille embosser printer solutions tailored to your needs.

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UV Printing Services | Grand Prints

Grand Prints offers expert UV printing and conventional printing services. Explore our ultraviolet printing solutions tailored to your needs.

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10 Product Packaging Design Mistakes to Avoid Right Now

 Packaging industry is ever growing. Packing an asset now makes it secure against any damage, it also helps in branding of a product. There are a few companies that get packaging right at very first time, and even if they do it, there is always a room for improvement to make the product packaging even better than what it actually is. The packaging must be spot on, say what your product delivers and what your brand stands for in very simple words and graphics.

To help you customize your product packaging in a better way, we bring you some of the custom packaging design mistakes that you should avoid.

Less is More

 The companies providing custom packaging solutions usually don’t recommend doing excessive packaging for the product and advice you to use only limited amount of material as required. The major reason behind this is you don’t want your customers to have hard time in opening the product and ending up with lots of waste. You should know that today’s customers are environment-friendly, and the wasteful packaging doesn’t bode with them at all.

Typo Errors in Print or Graphics

 Picture says it all. A type error not only brings a bad impression about the product inside and your brand, it also reflects that your company is too careless. With this blunder, customers might develop a mindset that the product inside the printed carton might be faulty too. You’ll never want that to happen, and no one in the world ever would.

Complicated Packaging

If the customer has to figure out for minutes how to open the packaging, trust me, it’s a big flaw. It is like buying a pair of scissors to open a pack of scissors you have just purchased.

KISS Principle

 ‘Keep it simple stupid’ principle is what generally works for most of the things in advertising and marketing world. The same applies to the world of packaging design. Simple, easy to understand, straightforward and streamlined designs are what will grab the attention of the audience.

Aesthetics

The packaging of your product must be artistic and shouldn’t have anything that might look too funny in a bad way.

Clear Printing

 The name, logo and all other specifics that are printed on custom printed boxes should be clearly visible and the font should be readable by human eyes.

Do Not Change the Packaging Soon

 This is one of the most basic product packaging design mistakes that most of the companies usually do. When a customer just begins to recognize your brand through your packaging, you change it completely into a different one. Once you take this step, the customer gets confused who will still search for your product in old packaging. There are chances of losing that customer.

White Space

Color experts say that each packaging should have an element of white or a white space because white is one of the most highlighted backgrounds. Jarring too may colors on entire background will give headaches to the customer.

Find your Product’s USPs

You should avoid keeping the packaging too generic. If you keep the packaging generic, there would ne nothing to keep you different from the competition. There must be some element in the packaging that should stand out to make an impression on the customer. You can even highlight your product’s USP in the packaging design.

Go with the Trend

If your packaging speaks the old word, your potential customers might perceive your product just like other ordinary products having no unique factor or lacking the motivation. Try to incorporate the modern packaging trends into the design and stun your customers.

The Bottom Line

 Packaging of product matters a lot when it comes to safety and brand identity. A good solid packaging not only protects your product from any damage, it also ensures that there is no tampering during the transportation phase. Playing with right graphics and text on product packaging or going for a well-planned custom packaging for your products can provide it an additional USP and give you an edge over the competitors with ordinary packaging. So, you need to have a well-planned strategy to create a packaging that can appeal to the audience while looking beautiful.

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The What and Why of Hybrid Printing

The label printing industry is undergoing a face upliftment due to the introduction of new hardware in printing and print management software. Many businesses have welcomed this change and migrated to the digital printing wholescale scenario. Others, however, are vary of leaving the traditional flexographic printing, especially considering the cost of digital printing.

The growing demand for high-quality labels, quicker lead times, customization, shorter print runs and the rising pressure on pricing had led to rapid evolvement of label printing industry. This has increased the challenges for production leaders too.

The new printing technologies like digital printing have entered in the market and are expanding continuously. However, the industry is still looking for ways to combine benefits of digital and conventional technologies.

Printing of Different Types- Digital, Flexo, and Hybrid

 With digital printing, small scale print volumes and variable information options for packaging and labeling can be done economically. While flexo printing is cost compatible for large amounts or cycles of long processing. Equipment for digital printing is also comparably expensive than flexo printing, though it can be said that their maintenance and cost of operation is cheaper.

The concept that merges the capability of these two options is hybrid printing. A combination of the capabilities of analogue and digital printing is achieved by integrating the reliability of flexographic printing with the power of creativity found in digital printing. This allows businesses to achieve the best of both worlds- the high quality and low-cost print through flexography and fast turnaround and flexibility of digital printing.

Benefits in Using Hybrid Technology

 Hybrid printing is combining various printing technologies and converting them in a single technique in a single-pass process. It aims to merge the capabilities of digital and conventional printing methods. For example: integrating reliability, efficiency and in-line features of flexo printing technique with creative possibilities in digital printing industry.

Hybrid technology’s approach to label printing differs from the traditional methods in the following ways:

There are variable options in hybrid printing machines for businesses to customize their print runs, such as-

·        Advanced UI with touch screen technology

·        Programming print setting in advance through remote operation and activation through a button

·        Options of four colors and mono

·        Choosing web widths according to preference

·        UV drying system built in the machine

·        Facilities to print and over varnish

·        Pre-coating with uni-colored rotary flexo head

·        Systems in-line to finish and color

Increased Flexibility

 Labe printing businesses can cater to a wider range of applications through hybrid presses. They include colors that lie outside the CMYK range which sets it apart from other digital printing gamut. By adding special inks to the production line, you can elevate the appearance of a label, and only hybrid technology gives you this luxury. In a single flick you can convert inline, decorate, and finish using the hybrid printing technology.

Simplifying Complex Jobs

If you wish to make changes as you go, hybrid printing provides variable data imaging facilities to make room for such alterations in-between complex jobs. Production and printing via this technology significantly reduces operational and digital consumable cost. The reduction in cost is made possible by aiding heavy coverage to fill areas with solid colors and using digital processing to achieve composite images.

Dynamic Construction

  Hybrid presses are built using the same structure used in flexo presses, to better integrate a variety options and upgrades within a compact print house. They are low maintenance and cost-efficient to run. Yet, they are at the end of the day digital machines and can be combined with the rest of the IT infrastructure in the company to provide a smooth flow of design, layout, and print.

Higher Levels of Productivity

The undisputed benefit of hybrid presses is the spike in production speed. The output is greater as compared to the time spent laboring. Increased speed does not imply that the quality of the print is in any way compromised. The digital aspect of the press handles cumbersome tasks such as labeling, coating, packaging, cutting etc. automatically. Subsequently the staffing cost required on each run also becomes lower. The newer models are time-efficient and easy to operate too.

Hybrid Technology- An Investment

Hybrid machines take the best qualities of traditional printing methods and combines them with digital interface to form a better method of printing that is less time intensive. This detail allows any company to cater to a wider base of customers and handle multiple jobs at the same time.

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Grand Prints India is the leading company in printing & packing.We provide innovative design and high quality printing to your product.We provide services of MET PET LED Printing , Security Printing, Hybrid Printing,Mono Cartons Printing,Pharmaceutical Printing,FMCG Printing,Consumer Durables/ Electronics & Cartons Packaging.

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Security Printing and Packaging Solutions by Grand Prints cater the needs of various industries ranging from healthcare to enterprise with it's reliable Security Printing Solutions.

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With customized Met Pet printing and Packaging Solutions, Grand Prints offer environment friendly LED UV printing onto Metalized Polyester films for Pharma, FMCG, Cosmetics and Liquor Industry.

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Hybrid Printing (leverages drip-off coating effects) on Met Pet Cartons and Conventional Cartons using the industry recognized Heidelberg Speedmaster printing machine.

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Security Printing and Packaging Solutions by Grand Prints cater the needs of various industries ranging from healthcare to enterprise with it's reliable Security Printing Solutions.

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With customized Met Pet printing and Packaging Solutions, Grand Prints offer environment friendly LED UV printing onto Metalized Polyester films for Pharma, FMCG, Cosmetics and Liquor Industry.

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Hybrid Printing (leverages drip-off coating effects) on Met Pet Cartons and Conventional Cartons using the industry recognized Heidelberg Speedmaster printing machine.

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What are the major challenges involved in pharmaceutical printing and what is its significance in pharma industry as medical printing is bit different from other form of printing.

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Things you should know about prospective printer – company of printer and its years of experience, machine type, its working pattern, sample print copies and more.

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Black color has many varieties – Plain Black and Rich Black the major ones. It is essential for every business to choose right black color in order to print exact replica of initial design

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In commercial printing selection of paper is very crucial because it determines the quality of printing. This is exactly why good printers are over cautious while finalizing the paper type. Here are some tips to choose right paper for commercial printing.