Ever wandered how sales funnels help you to go your business? Here's everything that you need to know & some best sales funnels tools. read now
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Is it a Pyramid Or Inverted Sales Funnel?
A lot of people associate the Pyramid Scheme with Network Marketing. This negative image has kept a lot of people form investigating the true character of Network Marketing. The shape of many popular compensation plans starting from a top position, going down in levels or tiers so as to build an organization is often shaped like a pyramid. Now we all know that the the true Pyramid Scheme is illegal. But there is absolutely no crime in the shape of these compensation plans and how they are laid out. In fact their potential for leveraging the attempts of others in building an organization is huge. No other configuration is as powerful. You may better describe the idea with the term "potential exponential growth". It is important however that the people who come in later still have their own top job for building their own organization with out any fear of having a business builder pulled out of their organization because they are successful. This "Breakaway" tactic has been associated with Multi-level Marketing and has lost popularity through the years do to its unethical mother nature. Now, what if we just shifted perspective here, took that pyramid and turned it upside down. Then you can have something shaped more like a funnel. Perhaps a sales funnel? Because, you see this is actually what it is. When a people enrolls someone into their marketing association it is always to their advantage to keep their top performers closer to their own position. In this way they can train these people to do the same, keeping the concentration of revenue deeper down in the funnel. The customers who ? re more interested in just the products can be placed in positions with other customers therefore filling out the wider portions of the sales route. This makes more sense if your building a business. Then you are building up rather than down. Click for more https://gotodigitalguy.com/how-to-find-best-sales-funnels-builder-for-your-business/ So you see, its just a issue of perspective. A pyramid on its head is a funnel, unless of course its a real pyramid like the ones with Giza, then its an architectural disaster. More on the effects of gravity later.
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What is a Sales Funnel and How Does it Work?
Hun, You're Speaking Greek To Me... My wife has an extensive computer and I. T. background, and she's fairly attracted to web site design and HTML code. Before she took on the full time job of being mom, and heck, even now, your lady talks computer language that I simply don't understand. It just never clicked with me. I'd always tell her I saw it no clue to what she was talking about when she and another computer tech would get together. Well, today, here I am as an internet marketer, and of course we have lingo that we use that most people have NO CLUE about. There are even a few internet marketers that have no clue as to what certain lingo actually means. I know I didn't when first started off this internet entrepreneur path. I remember reading Mike Dillards "Magnetic Sponsoring" almost two years ago and asking average joe "What the hell is a funded proposal? " And "How do you make a sales funnel? " I had virtually no clue at all what those terms meant. Fast forward 2 years and here I sit now instructing some others on what "Funded Proposal" and "Sales Funnel" actually mean. In reality they are truly simple concepts. Let's tackle gross sales funnel first, because as we get into what a sales funnel is, it becomes apparent what a funded proposal is usually. Sales Funnel - As I Was Taught A sales funnel is typically seen with an attraction marketing system. (I've supplied a diagram here at the bottom of the article since some people are more visual learners). It all starts off with the marketing techniques you're using. That's essentially the opening of the funnel. You have your marketing resources catching people's attention and attracting them into the funnel. They enter the funnel once they fill out the form on your PERSONAL lead capture page. My partner and i say "personal" because no one is going to opt in on your business lead capture page. They want to join a standard, not a business. The lead capture page is the entrance into the funnel - when they click that "Sign In place Now" or "Enter Here" button, they enter a whole new concept in network marketing. The best part is quite possibly qualifying themselves to do it. It is their decision. You've sold them nothing, other than yourself as a leader, some mentor, and as someone that can show them how to get more leads and more cash into their business. At this point when you start marketing properly, there should be a large number of leads pouring into the sale funnel from your social networking sites (Twitter, Youtube, Facebook, etc . ), flag ads, forums, and blogs. The number of leads will be even larger if you're using Pay-Per-Click (PPC) advertising - nevertheless that's a different topic for a different time. All of these leads have clicked on an ad, seen your lead seize page, and filled out the form. What happens now? Well, they immediately start receiving e-mail messages from your auto-responder enjoy clockwork on auto-pilot. Building Your List You have probably heard over and over, the money is in your list - ones list of contacts and prospects. Or maybe "monetize your list"? Does that sound familiar? If so, your list is simply that leads that have opted into your personal lead capture page. That's it! The more leads that opt in, the bigger your list grows. I only wanted to clarify this because some people still seem confused as to what a "list" actually means. The Auto-Responder What's in the messages? Well there are different things you want to have in there. First off, a greet message greeting your leads into your site and setting the tone of what to expect in the coming days to weeks, weeks, or months (depending on the number and scheduling of your messages). There are several things you can be offering to most people via the auto-responder. Things to help build your rapport with the lead - like links to valuable options, information about you (your background or your story), who you are, and what you're all about. Essentially ways for any lead to learn more about who you are. Of course one other way to get to know your leads, and vice versa, is to actually telephone them. Crazy concept I know! If a lead includes their number on the form, give them a call! It is a great immeasurable way to build that relationship with your lead and for them to get to know you. There are a METRIC TON of entrepreneurs out there that NEVER do this. Imagine how you will stand out from the crowd just because you took 5-10 minutes to help you call a new lead. They'll love you for it! You can also include an initial boot-camp or training camp scenario as a result of messages and video links that include the training information that you may have offered on your lead capture page. This is another smart way to promote you as a leader because you're giving away your valuable information for free. Back to the auto-responders. Now, don't forget, you're not slamming them with your business right off the bat. You introduce them to that later on down the road. You use the auto-responders so that you can simply tell them about you, help build your relationship, and put in your affiliate links to your affiliate web pages that you use to market yourself. That way, when they click on the links that you offer them, and they purchase something from which site, you get a commission from that sale. This can happen many times or just once. This is how you can get paid more and more even when your leads never join you in your primary business! Remember the Funded Proposal I was hinting about? Well this is the best place to introduce it because it ties in with your affiliate links. The Funded Idea The funded proposal is a vital part to your sales funnel. A funded proposal is the process of the providing of an inexpensive but very useful product to cover the costs of your business, then introducing your actual business later on when your leads have gotten to know you. What it does is fund your business long enough with immediate sales so you can advertise more which brings you more leads, meaning you can sponsor more leads into your primary online business. If done correctly, your expenses should equal $0, or you can actually be making a profit. Examples could be sales from the affiliate links you provide in your auto-responder messages. The resources for affiliate commissions are endless. To mention a few there is Mike Dillard's Magnetic Sponsoring course and all of those products, Ann Sieg's Renegade Marketer course, Perry Marshall's Definitive Guide to Google Adwords, list builders, auto-responders, social networks, e-books, etc . The list can really end up endless. The primary reason for a funded proposal is what I've just gone over - the sales of your low-cost products to fund your business. But there are other reasons as well. 1 . When you have someone that purchases products from your affiliate marketing links or buys your e-books, you have an existing customer as well as their contact information. They are a lead! It can be much easier to introduce them to your affiliate links and products later on rather than a "cold" prospect you've not produced a relationship with. This is how the REAL money is made in network marketing! 2 . Because of the help you've already provided by way of your valuable information in the e-books, you've positioned yourself as a leader, not a salesman. You've offered them simple solution, your advice, your help, and a system. 3. The information they've already bought from you via your online links or your written material is educating & training them. If they choose to become a part of your business along with downline, they're already trained. Your work is darn near complete. 4. The biggest problem with anyone joining your network marketing business is that it can take FOREVER before they feel any sort of positive cash flow. The funded proposal eliminates this issue. Your leads and downline get into positive cashflow quickly and this eliminates burnout or dropout, instead, it encourages confidence and momentum. If you use a funded proposal system, it means positive cash flow for you, endless leads for you, and then a monetary source for more advertising, and even more leads. This is the system that the top income earners are using. They may not be selling their biz opportunity upfront. They sell and promote everything BUT their primary business. The financed proposal drops money into their business and attracts more network marketers to them. Attraction Marketing! Back to the Sales Route Up to this point your leads are getting the e-mails from your auto-responder. They are learning valuable information, techniques, strategies, and even what it takes to become successful in this industry. They're also learning some information about you and the leader that you are. But, We one thing I always do is provide more of who I am. More of me so that my leads not to mention prospects get a better idea of who I am. I simply compose one message and add it into my auto-responder to send out to my leads. That message contains all of the links to my social networking sites - your blog, Face Book, Twitter, YouTube, MySpace, Better Networker. com, etc . All of those sites contain videos, photos, options, thoughts, tips, and strategies that I give away for free. This way, whatever I post in those sites, my potential customers can get updates about me instantly. Plus they get to look at what I'm up to at any given point and also realize that I'm just a regular Joe. I'm not doing anything special. I just figured out the method to get this to figure for me, so I teach others how to do it as well. Pay it forward! The leads that have made it this very far into the sales funnel are highly qualified leads. They've gone to my lead capture page, they've received a messages via the auto responder, and I've talked with them personally over the phone. They're attending the training phones or webinars. Some leads I even get to meet locally or at conferences. They've visited my web site, seen my profiles on Twitter or Face Book, and subscribed to my newsletters. I've been building a connection with them all. When a lead has made it this far, they are very qualified! The next step is the end of the sales route - the introduction of my primary business. This is where you hope to drive ALL of your leads to. It do not ever happens because some leads fall out of the funnel along the way. And that's o. k.! Fall out will happen no matter what sales funnel process you're using. But the ones that make it this far are introduced to my primary business. They are introduced because of several different avenues. First is through my auto-responder messages. A message containing the links to my primary internet business lead capture page is sent out and introduces the lead to what I do. Another route is through our blog site or Facebook. I simply send them a message when the timing is right, or they click on my the flag ads, or they are directed there by a message I leave, or they attend a training webinar and are unveiled that way. When I've done a good enough job with providing training for my leads and built this relationship with them, they will join my business because they see what I and my business can bring them. Truly, That's it! A sales funnel explained from top to bottom.
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