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Top Trends of Digital Presence that has set Industry to an Impeccable State

Every year, we are witnessing multiple dynamics at an exponential scale and in an overwhelming rate of speed. These dynamics include changes in technology, globalization, partnerships, lifestyle, diversity and many more. In this competitive world, there is a clear shift from the traditional to the modern day business. A strong online presence is considered the best asset of a company. With the use of social media, SEO and every possible tool available on the market, the companies can reach their target audience in a good way.

From last few years, the term Digital presence has started to become popular and gained the popularity rapidly and with the usage of social media, it has changed the way a brand is being represented and viewed.

As per the World Economic Forum, by 2025, all the human activity will be completely online, and people will be able to interact with each other and share content in virtual reality, augmented reality and AI.

Even the customers are becoming more demanding with their demands and preferences have become more critical than ever. Being the #1 priority for brands these days, the company should cater its customers and know about the requirements and expectations of the customers. As per the Tractica report, by 2021, 50% of businesses globally will need to shift their primary sources of marketing to digital media.

For every business, it is a big challenge to create a web presence. This goes for small and medium enterprises as well as the multi-national corporations. A strong Digital presence comes with different questions and challenges and while developing and maintaining a strong Digital presence, a company should keep the following points in mind:

High-Level Understanding:

All businesses should have a strong knowledge about the needs and expectations of their customers. Without this understanding, it becomes a huge challenge to create a Digital presence, and this includes understanding the followers of your company, creating content which will help the followers to understand the importance of the company, creating loyal followers and improving the brand value of the company.

Simple Websites:

The simplicity in the layout of the website makes it easy to understand and find the correct information. Every business should have a basic homepage which is similar to a landing page. This means that the first thing a visitor should see after clicking on a website, should be the homepage of the company.

Social Media Presence:

The Social media has become the great tool for people, to reach out to each other and develop relationships. It is a great tool to get visibility and feedbacks of a company. If a company has social media presence, it means that the company is able to keep track of their customers and feedbacks. It gives the company the right kind of opportunity to stay in touch with its target customers.

The Number Of Messaging:

If a company has not created a messaging policy, it makes it a challenge for a company to handle the business as customers don’t respond instantly and it becomes a big challenge for the company to manage the communication.

SEO:

Search Engine optimization plays a big role for a company to gain high search rankings of the site. Every business should have an SEO team in place.

Business Stats:

It is one of the most important and fundamental requirements for a company to keep track of its KPIs.

Language Flexibility:

Any kind of business cannot open in one market. The demand or need for a business can be noticed in different markets. It becomes a challenge for a business to get a foothold in different markets of the world.

If a business wants to be a digital business, it has to invest in SEO, Social media, website and have a successful digital presence.

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New Developments In Digital Marketing For 2022

Digital marketing is rapidly evolving. While conventional outbound marketing has been fairly static in recent decades, inbound marketing has become increasingly dynamic. Take your eye off the industry, and it’ll change, rendering you competitively disadvantaged unless you reflect and adjust accordingly. Fret not, as I’ve kept my finger on the pulse of digital marketing developments. Here’s a quick look at how digital marketing is changing as we transition into ’22.

Personalization

Digital marketing is becoming much more personalized. Simply presenting a broad-based digital ad or piece of content with mass appeal to a generalized audience now tends to be ineffective. The most successful businesses and marketing professionals understand that digital marketing works much better when personalized for the target audience. Thanks to data tracking and metrics, it is now possible to personally tailor ads to specific buyer personas.

Businesses that invest the time and effort necessary to understand the specific platforms their audience uses, how those platforms are used and what, exactly, target customers’ desire allow for the personalization of messages for specific demographics. This hyper-focused approach is highly effective at transmitting messages to the target audience in a manner that encourages them to move through the sales funnel for conversion into paying clients or customers. Ad personalization maximizes the value of every penny spent on the advertising campaign, boosts customer loyalty and sets the stage for success for posterity in the form of loyal clients. Your marketing team or outsourced marketing partner can help you achieve this through the use of various tools, campaign breakdowns and effective customer flow strategic planning.

Meta Becoming Ubiquitous

Facebook changed its name to Meta as ’21 wound down. While roughly half of consumers think the name change was a response to the company’s public relations challenges, it was also a strategic semantic marketing move, as Facebook pivots toward a virtual reality community in which individuals interact with one another as digital avatars in a non-physical world.

Digital advertising is also making the transition to Meta’s Metaverse, games and virtual reality experiences. It might not be long until everyday people spend hours in the metaverse on a daily basis. The virtual escape presents businesses and marketers with a golden opportunity to build a rapport with target customers in the form of virtual ads. Keep in mind that Facebook, now Meta, reaches 3.6 billion people every single month with no sign of slowing down regardless of how we may feel about them, meaning it is prudent to begin preparing ads for the metaverse that will soon be seen by coveted prospective customers.

Conversational Marketing

Marketing is becoming less formal. This conversational marketing is characterized by quality interactions with the target audience. Think of it like an in-person conversation: You wouldn’t lead by shouting, “Buy my stuff!” Though not a breakthrough in the context of the overall industry, conversational marketing in the form of chatbots and social media is rapidly evolving and growing more popular.

The spike in the use of conversational marketing is partially due to shifts in consumer behaviors, which have been expedited in recent years by the influx of tech innovation. More and more businesses are directly interacting with target customers in real time through direct and indirect messages, with chatbots playing a more significant role in interactions with target customers. Such conversations will inevitably scale upward and become more seamless as the year unfolds.

Chatbots and social media conversational marketing will become increasingly important as interactions between target customers and businesses continue to be redefined in ’22 and beyond. To the surprise of some, customers respond positively to the use of chatbots and, in my company’s experience, conversational marketing in general in a digital context. Such a marketing strategy enhances the relatability of the brand, ultimately providing the customer with fulfilling dialogue that heightens the chances of timely conversions.

Conversational Searches & The Continued Rise Of AI

Artificial intelligence has the potential to revolutionize digital marketing in the years ahead. As an example, conversational searches make it easy for an individual to verbalize a question and sort through the results in the form of a dialogue. Instead of “Pick from these topics,” we’re now seeing “Ask me a question, and I’ll find the answer.” Though the vast majority of people do not yet interact with conversational AI on a daily basis, a growing number of individuals are engaging with tech tools to obtain information. Websites and other components of online footprints optimized for such searches enjoy a competitive advantage in the content marketing battle.

Search engines like Google are advanced to the point that they can listen to verbalized queries, process them and transmit the requested information using text or an automated voice. The AI powering voice search technology is improving with each passing day, meaning it will soon reach a mainstream tipping point at which it is socially normative to search for content, products, services and just about everything else through verbal interactions with machines.

These are just a few of the massive developments for digital marketing we saw in ’21. These and many others will continue to grow exponentially in use and return in ’22. I’m excited to see how current technology will impact existing marketing and even more excited to see what new technologies are developed that will continue to change the marketing landscape.

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AI Marketing- The New Future of Digital Marketing

Jim Sterne, Co-Founder and Director Emeritus, the founder of AI Marketing. Although Artificial Intelligence was founded by John McCarthy, also known as the father of AI, but AI marketing was discovered by Jim Sterne and it was introduced in the 80s and it came to use since 2000s and the deep learning come after 2010s. Now the AI is taking over the market as machine learning has been an integral part of the world. Machine learning has caught on as an integral part of modern-day machines that is not just seen in the form of small- and small-scale machines but it has become very integrated in the computers as well as in the farms as the decision makers.

Basically, Artificial Intelligence (AI) is the only AI in the list because it is software. However, the term AI marketing was first introduced by Jim Sterne. As Jim Sterne, when he started it in the late 80s, he envisioned for a customer-centric approach to marketing as well as the day-to-day marketing activities. It was not just thinking of the “what should the advertisement be” but more in the context of what the user needs or what he would want to have to be prompted for in the form of something the user is looking for.

“We believe that marketing is a natural extension of technology.”

It’s time for machine learning to take over the world, but first, we need to understand the concept of AI and the behind-the-scenes details of how it functions. There are many well-known brands who are already in the game of Artificial Intelligence and it’s safe to say that you will notice an enormous difference in how the brands look and feel in the coming years. We all know that these products are developed with a lot of tech-savvy in-house developers and designers. But why is it that a device developed with a brilliant design still looks like a tin box when it gets launched into the market?

The Artificial Intelligence will change that. The AI could be used to add some tech-savvy features into the product or gadget which is not something the device company alone can do. It’s almost as if the creators of these devices are just about an idea and the design is just the design and not a thing that is relevant to the development of the device. With the latest advancements in software and hardware, it is possible for these devices to come up with something that truly connects to the user and makes the experience of using the gadget or the device a joy.

Artificial intelligence is so engrained into the world that almost everyone has witnessed the impact it has had in our day-to-day life. It’s time for AI marketing to grow into a much more respectable industry and with the help of AI, the world of marketing is going to be much more exciting and engaging. However, despite the enormous impact it has, AI marketing is still quite new and underfunded.

Chris Connors, who works as an ecommerce marketer, said in a recent interview that there is currently not much support for AI marketers. But as time progresses and more companies come up with innovative techniques, and more companies that are looking at AI marketing, the total number of jobs in the area will significantly increase.

Who knows, maybe in the coming years, the growing number of AI marketing jobs will help boost up the US economy and contribute to the growth in the economy. Maybe, even more than the contribution in the workforce, it could be possible that it could be another factor that can raise the GDP of the US.

But what is artificial intelligence? What does it mean? Well, it’s simply a technology that is evolving as the time passes and while the first use of AI was more of science fiction than reality, the recent development of AI is absolutely brilliant and helps us in a big way. For example, if you have an automated vacuum cleaner that is super-fast and has the capability to clean the carpet quite nicely, then you have AI.

And now we are well aware of the fact that the first thing a computer is made to do is to solve a certain equation. It has no other choice but to look into the equation and find the right answer. But when the computer is asked to do something that does not fit into the equation, it doesn’t have a choice and it just simply tries to solve the problem by any means. As per Edmonson Holmes, the first true computer was thought to be a creature with four eyes and a mouth and ears. He was the one who developed the fundamental technology of how the computer can help solve certain problems but AI is not just about solving some mathematical equation, it can also solve any kind of problems that you throw at it.

So, is it possible for AI to be used in marketing? Yes, it is and there are quite a few companies that are using AI to improve their strategies and efforts in the marketing field. If the concept is quite simple, the implementation of AI in the field of marketing could prove to be quite a valuable tool to the growth of the industry and brand marketing in the future.

Here are a few companies that are using AI to improve their marketing strategies:

Sputnik (Tesla)

Sputnik, which is the brainchild of Elon Musk, was one of the first AI powered products in the industry that got launched in 2016. Since then, it’s been one of the most reliable and cost-effective tools that companies can use. But it wasn’t always like this. The idea behind the development of the AI was to speed up the production of the Model S car by 30%. The company used a combination of AI and robotics to do this and it worked like a charm. The challenge they faced was the fact that in order to pull this off, they had to develop an efficient system. But in less than a year, they had managed to achieve that and Elon Musk has expressed his love for AI in several interviews.

Amazon

Jeff Bezos, the founder of Amazon, believes that “the next decade will be worse than the last half-century.” With this in mind, he’s developed a new AI-based approach, which would help in solving the distribution issues of Amazon.

His vision is to take a few lessons from the organic retail, and implement it with his AI approach to distribute products to Amazon warehouses. It’s quite obvious that by just moving products around in the warehouse, the cost of delivery would go down and then Amazon can sell products for less. If Bezos’ vision has come true, then it would be yet another reason to hope for.

Thus, the conclusion is AI Marketing is the future that can also be concluded as a nice name for companies that use AI to improve their marketing strategies. It’s quite possible that in the next five years or so, the future of marketing can get a whole new look. It could get much more interesting than it is now. But how will AI improve the way that marketing is currently being implemented? One of the many ways is to use the programming and the advances that are happening in the field of artificial intelligence.

This is just the beginning and AI is surely going to make a huge difference to our lives.

Note: This is the personal opinion of the writer and does not reflect the views of International Business Times, India.