francievanwirkus

[francievanwirkus]

[francievanwirkus]

What you know about _what you offer and promote_ to your customers as valuable needs constant attention. Bank cards like American Express with “earned” companion (flies free) tickets for Delta airlines, for example.

Initial User Story: I want to use my American Express eticket on Delta Airlines so that I can visit my family member and get the value of the annual fee on my bank card.

Search:The companion ticket is unavailable, so I am unable to use it. I changed my User Story:

Second User Story: I want to use my American Express eticket on Delta Airlines so that I can visit Florida, (a second choice to visiting my family member) and get the value of the annual fee on my bank card.

Search: The companion ticket is unavailable. Now I wonder if I can use my valuable benefit ticket...anywhere. I changed my User Story:

Third User Story: I want to use my American Express eticket on Delta Airlines so that I can visit anywhere in the U.S. and get the value of the annual fee on my bank card.

Exasperated and curious search: Atlanta, Fargo, Tampa...no companion ticket available.

It was, and is right now, a perfect day for product management teams at American Express and Delta to discuss customer value.

[francievanwirkus]

“How many Scaled Agile Framework trains have you set up?”

A common recruiting question aimed at determining experience that often misses the mark.

Repetition is only part of experience.

If you must get a number for experience, ok, and then follow on that with questions that will provide a deeper look into the candidate’s experience.

Was the change successful?

Is SAFe still being used there (sustained)?

Do you have any examples of coaching management to become leaders?

And, many other questions to follow that provide a deeper view into experience.

[francievanwirkus]

Design Your Future Exercise

The deeper your reflection, the more meaningful the discussion. Make the time to reflect on these questions before doing the exercise, and you will find more powerful outcomes. Reflection is key. Always has been.

1. Share two things you learned this year. 

2. Share two favorite moments from this year. 

3. Share one-two things you want to learn in the new year. 

4. Design and share one or two future favorite moments of the new year.  

[francievanwirkus]

Useful authority is not a jab, here. When this situation is part of your daily (hourly?) work, it’s sign that change is needed.

[francievanwirkus]

You may have a formidable list of things you didnt expect to do (or not do) in 2020. Beyond the reactions, the collective sighs, its time to reflect. So you can build your resilience for the future.