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difference between affiliate marketing and digital marketing

Affiliate marketing and digital marketing are both forms of online marketing, but they differ in their approach and goals.

Affiliate marketing is a type of performance-based marketing where a business rewards affiliates for promoting their products or services. Affiliates earn a commission for each sale or conversion they generate for the business. In affiliate marketing, the focus is on driving traffic and sales through referrals and recommendations from trusted sources. It involves building relationships with affiliates who have a relevant audience and can drive targeted traffic to the business.

Digital marketing, on the other hand, is a broader term that encompasses all marketing efforts that use digital channels, such as email, social media, search engines, and websites, to promote a brand or product. It includes a range of tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more. The goal of digital marketing is to increase brand awareness, engagement, and conversions through various channels and tactics.

In summary, affiliate marketing is a type of digital marketing that focuses on rewarding affiliates for driving sales or leads, while digital marketing encompasses a wide range of online marketing tactics and strategies.