designvision-journal

[designvision-journal]

Le Petit Soldat Brand Identity Design by Anagrama.

-

Y.J.Y Opinion Reviews:

With the brand name of the three letters"L P S" as a pure font logo, but the shape is simple and dynamic, irregular slightly misplaced geometry to bring a collage, tape effect. Through the flexible use to break the basic geometric elements of the dull feeling. Logo composition is also very suitable for the creation of other brand materials applications and extensions, such as the brand pattern part and so on.

The design of the brand recognition section is the biggest highlight. In particular, the design of business cards and envelopes, break the old 2D planar space restrictions and traditional graphic design performance, combinate with the behavior of the art effect and cross-media material together, in the plane space to create a three-dimensional time of the four-way effect. The "Five senses" are fully invoked to design. The visual effect of the charred hole seems to smell its taste in an instant.  The way of expression is bold and novel, unforgettable.

The deconstruction of logo graphics, so that the brand impression of the perfect engraving into the various parts of the material. Only simple logo geometry elements, perturbations processing techniques, combined with simple brand color (black, natural color, white, etc.), but also highlight the strengthening of the graphics itself. And the choice of brand color has added a wider range of application and affinity.

The whole creation of a concept of experimental atmosphere, giving audience a space of infinite reverie, seems to tell the audience its brand can bring "everything is possible", is the creator of "Magical Magic ", is advocating the leading "rebels ".

Throughout the brand design, chic, unique, bold, exquisite, full of infinite possibilities and unlimited creativity of the sense of space, but at the same time is still a corporate brand of corporate sense, high-quality professionalism and reliability. A good balance between those.  Yeah  "Just Right".

A strong brand personality allows the viewer to feel its constant breakthrough in breaking the rules of constraint values, a strong sense of ideology and opinion so that the audience feels persuasive and also evoke a strong curiosity. Achieve a touchable "five-sense" balance between seriousness and rebellion.

[designvision-journal]

Identity design by KIGI. Japanese Designers 植原亮輔,渡邉良重.

-

Y.J.Y Opinion Reviews:

Simple layout and minimalist graphics, but the use of bold lively and approximate color colors on the color, contrast strongly, let people at a glance, memorable, the logo design part is unique.  Although it is a pure font logo, the main color is only black, but its sharp contrast of thickness, smooth, and slightly strange unique shape, with instability, but also a movement, rhythm.

And with the brand identification material part of the design together, the whole looks, Lively but unobtrusive, creative but not pompous, fresh, simple, bold, very special, and exquisite enough, let audience eye-catching.