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Rugby Minis are a SME within Widnes, UK, providing sports coaching services for toddlers and school age children. They required copywriting support for their digital presence and also promotional materials.

Schools’ Brochure

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Rugby Minis Rugby Minis are a SME within Widnes, UK, providing sports coaching services for toddlers and school age children. They required copywriting support for their digital presence and also promotional materials. Schools' Brochure

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Events by Dianna

WEBSITE CONTENT  The brief: A website for a wedding planner. As part of a requirement for professional membership Events by Dianna needed a refresh of their online presence. Requiring a characterful tone of voice, Events by Dianna wanted to convey a sense of luxury whilst appealing to the everyday bride to be. Following completion of the website copy, Events by Dianna were awarded UK Wedding…

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@OneMinuteBriefs the award-winning Twitter phenomenon for creatives. One rule. One minute. Create an ad.

 15x winner

Most Improved OMBLE 2016

WINNING ENTRIES

#gallery-0-9 { margin: auto; } #gallery-0-9 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 33%; } #gallery-0-9 img { border: 2px solid #cfcfcf; } #gallery-0-9 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

WINNING ENTRY Advertise #Garlic

WINNING ENTRY Advertise #SamAllardyce

WINNING ENTRY Advertise #CHILLIS

WINNING ENTRY Advertise #SPRINKLERS

WINNING ENTRY Advertise #VIBRANTWESTMIDLANDS

WINNING ENTRY Advertise #WorldMentalHealthDay

WINNING ENTRY Campaign for clean air #NO2DIRTYAIR

WINNING ENTRY Advertise #QUADBIKES

WINNING ENTRY Advertise #DRONES

WINNING ENTRY Advertise #CleanSleeping

WINNING ENTRY Advertise #XLCondoms

WINNING ENTRY Advertise #STRIPCLUBS

WINNING ENTRY Advertise #SHINPADS

WINNING ENTRY Advertise #OMBLIVE

WINNING ENTRY Advertise #ALPHABETSPAGHETTI

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#SHINPADS

Becoming an ‘OMBLE’ has allowed me to explore my creativity and develop my short copy skills. I love to incorporate humour into my ideas and often take an unexpected female perspective on most topics.

WINNING ENTRY Advertise #SHINPADS

One of my proudest moments has been a producing a brief for #SHINPADS in homage to

the ‘This Girl Can‘ campaign, receiving commendations from peers within the creative advertising industry.

Using the visual of a pair of shinpads, I alluded to their likeness to acrylic nails, by combining the image with the phrase ‘I’d rather break a nail than swerve a tackle’.  This ad used a traditional masculine tone of voice mixed with typically feminine behaviour to great effect.

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THE DRUM DO IT DAY: CLIENT EARTH 

WINNING ENTRY Campaign for clean air #NO2DIRTYAIR

This entry was featured in the London Evening Standard and the Financial Times as part of a campaign to raise public awareness of the health effects of air pollution in the UK. This was part of a collaboration between The Drum and One Minute Briefs to help prove that marketing can change the world.

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GRANT THORNTON UK: VIBRANT WEST MIDLANDS

WINNING ENTRY Advertise #VIBRANTWESTMIDLANDS

As part of Grant Thornton UK’s Vibrant Economy campaign, I created a quickly put together concept aiming to encourage greater collaboration amongst West Midlands communities to unlock its full potential.

The brief features the names of iconic areas within the Midlands, with the letters coming together to form the word vibrant. With more design work this idea could be developed further.

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OTHER ENTRIES

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Each One Minute Brief takes only 60 seconds to complete. Provided with a hashtag brief each day, the pressure is on to create an advertisement for the chosen topic. From #WETWIPES to #ENDLONELINESS, every ‘campaign’ offers the opportunity to be entertaining or thought-provoking in equal measure.

The submissions above highlight my ability to create a range of spontaneous ideas, using humour and emotion with a range of visuals.

You can find out more about my creative journey with One Minute Briefs here.

One Minute Briefs @OneMinuteBriefs the award-winning Twitter phenomenon for creatives. One rule. One minute. Create an ad.  15x winner…

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Women’s Running

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BLOGS

http://velocitygb.com/5-reasons-not-miss-velocity-fitness/

http://velocitygb.com/widnes/aint-no-party-like-velocity-party-booking-next-birthday-party-velocity-will-bring-smiles-round/

http://velocitygb.com/widnes/4-reasons-toddler-time-great-4s-development/

The brief: An in-house marketing role, high quality blog content is required to inform customers about the range of activities available at the trampoline parks, whilst also offering SEO boosting keywords. It has been my role to develop the tone of voice for the online content, ensuring that it is fun, entertaining and accessible to a range of audiences.

SOCIAL MEDIA CONTENT 

(@VTrampoline, https://www.facebook.com/Velocity-Trampoline-Park-Widnes-1576654089241148/, https://www.facebook.com/velocitywigan/)

   The brief: Create interesting and shareable visuals to accompany social media posts.

PROMOTIONAL LEAFLET CONTENT & DESIGN 

The brief: Create a bright, vibrant yet informative promotional leaflet for the opening of a new trampoline park, and to highlight the variety of party packages available.

Velocity BLOGS The brief: An in-house marketing role, high quality blog content is required to inform customers about the range of activities available at the trampoline parks, whilst also offering SEO boosting keywords.

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Run Geek Bespoke

WEBSITE CONTENT http://www.rungeekbespoke.co.uk The brief: A in-house copywriter for an independent sports retailer specialising in running equipment and sports wear. Create concise content for a new website as part of Run Geek’s expansion, emphasising the range of products available, whilst highlighting the quality and convenience of the services offered. Intro Page on Run Geek Bespoke Website…

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LONG COPY EXAMPLES

BLOGS

http://www.londonspeechworkshop.com/youre-never-fully-dressed-without-smile/

    https://londonspeechworkshop.com/how-to-warm-up-your-voice-like-a-professional/

https://londonspeechworkshop.com/5-top-tips-making-good-first-impression/

The Brief: A freelance project working with a London based team of communication specialists. The London Speech Workshop is a leader in the field of communication training with a proven method for Accent Softening and Elocution, and required regular blog content to enhance their online presence.

It was essential that the work reflected the professional, yet warm tone of voice, already established by the company, and that the content provided a relevant, interesting insight into their field of expertise, linking to topical events when appropriate.

eBOOK

(AWAITING IMAGE)

The Brief: Create a user friendly guide for distribution across higher education settings, targeted at university graduates looking to improve their interview technique. The ‘bitesize’ content complements the organisation’s tone of voice, whilst appealing to a new generation of post-graduates.

PRESS RELEASE 

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The Brief: Produce a press release in advance of the launch of ‘The Communication Equation’, a book authored by LSW company director, Emma Serlin, for distribution across relevant publications.

London Speech Workshop LONG COPY EXAMPLES BLOGS The Brief: A freelance project working with a London based team of communication specialists.

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WEBSITE CONTENT

  RUNGEEK BESPOKE    

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LONG COPY

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E-MAIL

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SOCIAL MEDIA

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E-COMMERCE

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PRESS RELEASES

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BLOGS

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SHORT COPY

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Offshore Marine Management

Company:

      Press Releases

The Brief:

http://www.offshoremm.com/news/corporate/offshore-marine-management-appoints-new-team-members-to-support-business-growth-in-2017/

  Website Content

The Brief:

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Jargon: Keep it simple, stupid!

Jargon: Keep it simple, stupid!

How many times have you visited a website, but haven’t been entirely sure what it is that the company actually do?

Words like innovation and synergy buzz around, but when you’re after (insert desired product or service here) it’s hard to be sure that that’s what you’ll actually be getting with all that jargon lying around.

Simplicity is often underrated, with a preference for flowery language…