cinematicordinary

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This series of photography is interpreting the women as cruel object in societies. The societal pressure, the cruelty a mother / wife has to face in their modern household, being the perfect housewife , but kinda feel unappreciative by their children and husbands. 

( Lyric : St Vincent - Cruel )

(photography & Art Direction by me).

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London

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I actually attack the concept of happiness. The idea that - I don’t mind people being happy - but the idea that everything we do is part of the pursuit of happiness seems to me a really dangerous idea and has led to a contemporary disease in Western society, which is fear of sadness. It’s a really odd thing that we’re now seeing people saying “write down 3 things that made you happy today before you go to sleep”, and “cheer up” and “happiness is our birthright” and so on. We’re kind of teaching our kids that happiness is the default position - it’s rubbish. Wholeness is what we ought to be striving for and part of that is sadness, disappointment, frustration, failure; all of those things which make us who we are. Happiness and victory and fulfillment are nice little things that also happen to us, but they don’t teach us much. Everyone says we grow through pain and then as soon as they experience pain they say “Quick! Move on! Cheer up!” I’d like just for a year to have a moratorium on the word “happiness” and to replace it with the word “wholeness”. Ask yourself “is this contributing to my wholeness?” and if you’re having a bad day, it is.

Hugh Mackay says the darndest thing about happiness

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Bunch of pictures from my holiday.

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My voyage to fashion-photography 2007-2013

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Where's the fresh air?

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March favourite's . (left to below right) “From here to eternity” photographed by Ward Ivan Rafik for Vogue Thailand April 2013, Alessandro dal Buoni, “Poetry in motion”. Ji Hye Park by Kim Sang Gon for Vogue Korea August 2012, Yirantian Guo S/S 2012 )

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Edgar Allan Poe once said  “There is no exquisite beauty… without some strangeness in the proportion.”  As seen in Fall 2013 , Margiela, Hussein Chalayan, and Dior have proved that certain elements like raw, organic, haphazard and rather chaotic can make something exquisite and very magical.

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Céline Fall 2013

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Vogue Italia February 2009, The Idea Of Color

Mariacarla Boscono by Glen Luchford 

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Darcel Disappoints is uber-cute. From his website ( where he mention his work is about 'highs and lows of life in a big city' ) we can see his illustration subjects are honest, lively and exciting. 

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Graphic designer Lauren Hom have witty writing and beautiful typography style.

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The themes from the fashion week have a whole lot of different vibes on the brain. My favourite will be 'color-blocking theme' with the touch of pattern. Designers such as Matthew Williamson, Calla Haynes and Jeremy Laing are among my favourite. The first thing in my mind is imagining myself walk in rainbow and wear of those clothes. 

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(source : lylaandblu) 

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Nature in Clothes (Repost from my old blog , 'Nature in Clothes' 2012)

Some of us were just born with admiration to the natural world. Beach, forest, lake, mountain, or even river. Have you ever imagine that you ever walk in your city with an aspiration to put natural essence in your outfit? Thank God, Dries Van Noten has support our desire in his S/S 12 collection, with mixed of natural elements, jungle, wild plants, flowers, sea scape and beautiful landscapes. He brings the essence and appreciation to our nature to the whole new level. Also it’s seen in Carven Summer/Spring 12 too. We can’t resist the collection of the dress, which captured the view of Switzerland, his main inspirations. It is the colors and elements that makes the clothes lively. Best way to put nature in our sleeve.

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Can you imagine eating an utterly delicious ice cream with the shape of  Darth Vader or Marilyn Monroe? Well, STOYN can make this fantasy becomes reality.

STOYN is an ambient advertising agency based in Lobnya. So, I did an interview with STOYN last year.

1. What is an idea behind the amazing Stoyn Ice Cream?

A fun, and a different approach to the positioning of the advertising agency that not only serves clients, but also runs its own projects independently. This project should have been a business card of our indie-agency. Fresh natural ice-cream tastes give people so many endorphins and joy, striking shapes have their own cultural background appealing to many generations, the atmosphere that causes the consumer’s hearts sing, and all that are the collective image of ambient marketing.

2. What inspires you to make Stoyn ice cream?

We were curious what will happen after each stage of designing and production, because it was a complete experiment. An experiment and pop-culture in this particular case inspire us.

3. Three words to describe Stoyn (advertising agency) ?

Experiments in Humanity

4. What is your secret for young designers to break into creative industry?

An unbending intent.

5. How to stay original and resourceful?

To imagine situation from different sides, not only from the inside as a designer, but also from the outside as a consumer, and to trust your own instincts. Also a conscious lifestyle.

STOYN (Interview,2012)

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I really daydream about decorating my new place and keep my stuff organizedly . I’d compile a bunch of images that have been floating in and out of my head these pass few months.