christydonis02

[christydonis02]

HND2

[christydonis02]

Moving Image Evaluation

The point of this project was to recreate an 60 second advert and I was excited too get started and try something I've never done before. 

I found learning about different techniques and watching the way adverts are made the most interesting part.

I learned many different techniques from this project as I had never done anything like this before. I want to try and improve my video skills as I feel like this project has allowed me to start and learn and improve my video skills which I will continue to practice.

I really enjoyed this project but I preferred the post production and piecing it together. Seeing it from start to finish.

My main problem during this project was shaken hands which caused camera shake, I had to adjust a few clips and use things like chairs to create a smooth video. I also had to use my tripod a lot for different angles and to stop shake.

I would like more time to practice and perfect camera movements and learn about different way to transition from one shot to the next.

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Unseen sheet 2

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Unseen Sheet 1

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Structure Presentation

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Structure Evaluation

Although I had to change my building 2 times before finally getting my last shot of Ayrshire college in Kilmarnock. This buildings face is all glass and the perfect light hits it at sunrise which for me was at 4am. 

I felt as though the face of the building was the best part of it which urged me to focus mainly on it. The way the sun was hitting the glass and shiny metallic surfaces created beautiful colours as well as the candy floss like clouds reflected in the glass added to the dream like sky’s.

I really liked the use of my wide angle lens on the whole building photos. I think it really showed how large abs especially wide this building is.

The sides of the building also worked for me as their lines all lead to the middle of the building which is the glass panes.

I think that my presentation of a PDF worked well especially since I had 3 landscape and 2 portrait so I spaced them out with landscape, portrait, landscape, portrait and then my final landscape. 

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Story boards

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This is the type of advert I will be recreating but I have to make it longer, I couldn't find a similar advert that lasts 60 seconds 

[christydonis02]

Moving Image Research (Ad 3)

https://www.youtube.com/watch?v=YV8zGNe7Ebg

I find this advert very funny and strange, I was shown this advert once 2 years ago and I can't get it out of my head. I think this works really well for tango as it feels like a slap of flavour but this was literally a slap. 

There were very few camera movements...

slow zoom in 

fast zoom in

wide shot

Birdseye view

medium close up

tracking

still shot

The one thing that was constantly moving is the orange man which is the only thing that shows all the camera movements.

[christydonis02]

Moving Image Research (Ad 2)

https://www.youtube.com/watch?v=iRg0vm_9Ggs 

This Advert captured everyones eye when it first came out, everyone was going around singing this song is very popular and it was men in shorts with heels on dancing. This advert is about saving money and how you feel when you do. 

This advert has a lot of change but similar movements including...

Panning

Trucking

Tracking

point of view 

over the shoulder 

Dolly in

Low shot 

Medium shot 

Wide shot 

Extreme Shot 

Close up

With this advert there is a lot of movement with people or cars which helps the transitions 

[christydonis02]

Moving Image Research (Ad 1)

https://www.youtube.com/watch?v=E_49wj3qcv4 

This was one of many adverts for Dolmio, they used the same type of advert but changed what was happening in it. These Adverts work because they used what looks similar to the muppets which at the time was very popular. This also works well because of the humour in it (even though it could be somewhat inappropriate) as well as a catchy tune/slogan at the end “when’sa your Dolmio day”. 

This advert uses various techniques...

camera movements - 

Slow pan

Zoom in 

Tilt up 

Over the shoulder 

Two shot 

Still shots 

The composition included - 

Medium Shots 

Extreme close ups 

Close ups 

Full shots 

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Moving Image Research (Techniques)

Zoom - 

Probably the most well-known camera move, zooming gives the impression of moving closer or further away from the subject. It can be used effectively to magnify a certain focus point in the frame, but other moves such as a dolly, are a more natural way to show movement. While a quick zoom can help add a sense of drama and energy when used correctly, avoid over-using zoom as your default move.

Pan - 

Panning is when the camera is moved horizontally from one side to another on a central axis. This is a rotating movement in which the camera’s position remains in place, but the direction that it faces changes. It can be used to follow a moving character or to fit more into a frame, for example, panning across a landscape to create a sense of place.

Tilt - 

Tilting is similar to panning in that the camera is kept in a stationary position, but unlike panning (which looks from side to side) tilting focuses on upwards & downwards movements. Using a tilting motion helps to fit more into a single frame. A slow upwards tilt can be very effective in making a subject appear bigger or more significant while a downwards tilt has the opposite effect.

Dolly - 

A dolly shot is when the entire camera is mounted on a track and is moved towards or away from a subject. Unlike a zoom shot, the world around the subject moves with the camera. A dolly gives the illusion that the viewer is walking towards the subject and can be a great way of creating a sense of intimacy between them.

Truck - 

Similar to dollying, trucking involves moving the entire camera along a fixed point, but the motion goes from side to side, rather than in and out. It’s often used to follow characters in action. Mounting the camera on a fluid motion track will help to stamp out any jerking camera movements.

Pedestal - 

A pedestal (AKA Boom up/down or Jib up/down) involves moving the camera upwards or downwards in relation to a subject. It’s different from tilting in that the entire camera ascends or descends, rather than just the angle of the camera. A pedestal shot can be used to frame a tall or high subject (such as a building) while keeping the framing at eye level view for the viewer.

Full  Shot - 

The full shot is just as the name implies and shows the entire body of the subject from head to toe. This shot tends to focus more on the character’s movement and gestures, rather than their state of mind.

Medium Shot - 

Also known as the ¾ shot, the medium shot typically shows the subject from the knees up. It allows the viewer to see the background environment and the character’s gestures, while still being close enough to capture their emotions.

Close Shot - 

With a close shot, the subject’s head/face takes up the majority of the frame and therefore, allows their reactions and emotions to dictate the scene. The subject becomes the prominent focus and helps the audience build a personal connection, without being distracted by background interferences.

Extreme Close Up - 

An extreme close shot is so close that only one specific detail, such as a person’s eyes or mouth, can be seen. Because of the unnaturally close nature of the shot, it should be used sparingly, but when used appropriately, an ECS can be incredibly effective at adding drama to a scene. It allows the viewer to see details that may have otherwise gone unnoticed and can really accentuate the emotions that the subject is experiencing.

Up Shot - 

An up shot is taken from below the eye-level of the subject and creates the perception that the viewer is looking at them from a lower perspective. This type of shot can give the impression that the subject is in some way powerful, heroic or even dangerous.

Down Shot - 

A down shot, in contrast to an up shot, is taken from above the eye-level of the subject and can make the subject seem vulnerable or powerless.

Over the Shoulder Shot - 

This type of shot is taken from behind the shoulder of another character and typically frames the subject in a medium or close shot. It is particularly effective in group conversation scenes and helps establish which characters are speaking to each other.

Two shot - 

A two shot presents two characters together within the same frame. It’s a natural means of introducing both people and can be used to shed light on their relationship with one another. Different variations of the two shot can be applied to deliver different messages about the characters. For example, when characters are positioned next to each other, it may give the impression that they have equal prominence within the scene.

Point of View Shot - 

The point of view shot, also known as the POV shot, depicts an angle that shows what a character is looking at. This type of shot allows the viewer to take on the perspective of the character and begin to understand their state of mind on a more personal level.

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Structure -Finals

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Structure - Edits

Most of my editing for each of these photos were in similar steps 

Open camera raw editing in bridge, open the optics section and do lens corrections and chromatic aberration.

Adjust slightly in bridge such as exposure or histogram.

open in photoshop 

sort any perspective distortion/ straighten 

crop

Add a curves layer and adjust 

select out the sky and add a curves layers and adjust 

clone out any marks on the building (clean up) 

Any other small adjustments

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Structure - Contact Sheets

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Structure - Planning

I am planning to photograph the college at sunrise because I went to get an idea of what I need and how I am going to photograph the building. I went at sunset and realised that the light wasn't hitting the college so I am going to have to shoot in the morning.