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Snapchat
What is snapchat? - Snapchat is a free messaging and social networking app for smartphones. Available for both Android and iOS, Snapchat allows you to send text messages, pictures, and short videos to friends and family. What makes Snapchat unique is that most of these messages are temporary. For example, after someone views a photo or video you've shared, it will disappear and cannot be viewed again.
Why is it popular? -
Its temporary: Younger audiences like clean channels. Pictures you send to friends are gone as soon as they view the message and user stories are gone after 24 hours.
Interaction: Geo-filters offer users a fun way to interact with their own photos in different locations.
Friends: The app offers a quick, easy way for friends to stay connected and up to date on each others lives without having to swipe through a news feed. A newer feature, Snap Map, allows friends to share their location on a map so they can see what their friends are up to all over the world. The map also features "hot spots" where there is a lot of Snapchat action such as events, that users can watch.
features -
Snapback - This call was more prominent when Snapchat introduced, however it is discolour since. However, if you have listened to it, feel in one’s bones that it just implies a respond to a break. So, if you Snapback, you are simply responding to a personal one-on-one break that you have obtained. It is one of the most unique features of Snapchat.
Tale - You can possibly web link snaps with each other as well as program them as you catch them. They will show up for a fans as a “tale” reel. They can possibly faucet with your tale as well as enjoy every break to experience your whole day. A reel can possibly just be Repeat for 24 hr, after which, it goes away completely, however you can possibly constantly conserve your whole tale, or a private break from your tale, to the Memory area – also known as exclusive storage space – of your Snapchat to maintain permanently. Overall one of the most unique features of Snapchat.
Snap code - A Snap code is a scannable code that makes including brand-new buddies also much less complicated. As an example, a good friend can possibly just blink their Snapchat video cam at your Snap code. Which will certainly promptly include you. Without you needing to by hand search for their manage as well as faucet the “include” switch. Your Snap code, which resembles a QR code, can possibly lie on the Account display. You can possibly accessibility it by touching the ghost symbol or your Bitmoji in the edge of the Video cam display. Making it one of the most unique features of Snapchat.
pros & cons - In contrast to various other social media platforms, Snapchat has worked exceedingly well on its interface. Making it simple, appealing, and amusing has won millions of hearts within less time. Not only its clean interface enables the users to benefit from its snap features but it also makes this app run faster than any of its competitors.
It Hides Real Identities Through Filters:
People have become so consumed to using Snapchat that they have stopped turning to their natural cameras. They have become somewhat habitual of taking beautiful Snapchat filtered pictures. Filters do have the disadvantage of concealing one’s true identity. This trend, in the longer run, can be dangerous.
why use snapchat for retail? -
The majority of users on Snapchat are between the ages of 18-25. The app was initially popular amongst high school students but has now caught the full attention of college-aged students as well. Even though Snapchat keeps their number of users secret, it is estimated that the number is over 30 million active users. With recent numbers suggesting that over 400 million messages are received on Snapchat every day.
For brands who appeal to exactly this target audience, it is a no brainer, in regards to deciding to take advantage of this social media channel.
Engaging Platform For Your Community
Brands, in some cases, have large followings on Facebook or Twitter. However, Snapchat offers you a new way to interest your followers. Snapchat truly is the new age of advertising, and you will realize that in social media, it is not only about how many followers you have, but the level of engagement that comes with it.
Since Snapchat allows you to swipe through all stories and updates, it allows the community to interact with the brand even more so than Facebook or Twitter. Snapchat is also special because after 24 hours of posting on their ‘My Story’ feature, the update is gone, which means engaged users will often check for updates over the course of the day.
issues - Snapchat experienced a massive issue Thursday evening, with more than 125,000 users reporting problems on Down detector. I tried logging into the app on my iPhone 12 Mini, and the app just crashed every time I tried to open it. Two other Verge staffers weren’t able to open the app, either.
Snap acknowledged the problem in a tweet at 6:51PM ET. “We’re aware of an issue preventing some Snap chatters from logging in,” the company said from Snapchat’s support account. “Hang tight, we are looking into it and working on a fix!” Snap reported the issue solved five hours later. Snapchat support advises users to manually update the app in the App Store if issues continue.
The outage followed a nasty bug from June where a version of the iOS Snapchat app would crash at launch. That bug was eventually fixed in an update released soon after.
Would you buy something on snapchat? I personally wouldn't but it depends on the product.
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Speak the Word: online poetry writing workshop
This is the poetry event i attended and it was very easy to get a ticket.
We're a friendly, inclusive and encouraging group. Whoever you are and whatever your relationship with poetry, we'd love you to join us.
Following on from an incredible series of poetry and spoken word workshops with Roundhouse Slam PoetRakaya Fetuga, throughThe Caraf Centre, several of us enjoyed the community so much that we've decided to continue the sessions.
Poet PJ Samuels opens the session with a wellbeing check-in and freewrite, and Poet nudi brings poems, artwork and prompts for inspiration.
There's no pressure to share what you write, so feel free to just come along and see how you like it!
I choose this event because they are welcoming and helpful, The event would have been better in person because i would be able to get into it better but overall it was good.
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imperfections in SEPHORA Models
Sephora highlights differences while they use people that are different.
Two years ago, we started collaborating with Winnie to develop CAY SKIN and we couldn’t be more excited to see her vision come to life,” said 100.co founder and CEO Kim Perell. “For both 100.co and CAY SKIN, working with a partner such as Sephora is a huge moment of success. We all have a shared vision for a diverse and inclusive beauty industry and I’ve always believed in supporting female founders from diverse backgrounds, which Sephora is committed to as well.”
Harlow added, “I wanted to create CAY SKIN for all those people who have sensitive skin, who have vitiligo, who are light, dark, any color under the sun, and Kim and the 100.co team have given me an unbelievable platform to develop this line of products. They were with me every step of the way, from product concept to manufacturing, and from fundraising to marketing. Most importantly, their AI platform gave us the data and insights to understand the market gaps not being fulfilled by traditional skincare brands.”
Harlow and Sephora are introducing differences
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instagram
What is Instagram?
Instagram is a free, online photo-sharing application and social network platform that was acquired by Facebook in 2012. Instagram allows users to edit and upload photos and short videos through a mobile app.
Why is it popular?
People turn to Instagram because of the huge amount of exposure that users get by using hashtags, following others, and staying active. There have been several success stories of people finding fame and even making money or getting hired just by running an Instagram account!
Instagram features
Instagram has a vast user-friendly feature that includes filters, video posts, Instagram stories, story highlights, Instagram Stories video, Instagram live, AR filters, and IGTV. This social media platform has a wide range of users across the globe.
what good about Instagram?
The best thing about Instagram is that it is like a microblog in itself that comes with an excellent visual component which brings in high engagement. Not only does Instagram lets you showcase your incredible photos or videos, but it also enables you to 'heart' or 'like' a picture and comment on it.
what's bad about Instagram?
Studies have linked Instagram to depression, body image concerns, self-esteem issues, social anxiety, and other problems. By design, the app capitalizes on users' biological drive for social belonging—and nudges them to keep on scrolling
issues about Instagram?
The study found that Instagram collects 79 per cent of its users' personal data and shares it with third parties, including search history, location, contacts and financial info. “Any information you agree to be gathered by an app when signing up can be analysed for their benefit and even shared.
why is it good for retail?
Instagram has become like a second storefront for many retail businesses. Loyal followers, high engagement, and achieving measurable business goals make this channel a no-brainer. You can use Instagram to post photos of your newest products, connect with your community, and expand
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Facebook
What is Facebook?
Facebook is a social networking site that makes it easy for you to connect and share with family and friends online.
Why is it popular?
Facebook is popular as you can follow what your friends and family are doing, message people through messenger that are overseas for free.
Features
Facebook consists of several features such as newsfeed, timeline, Messenger, wall, events, likes, comments, and reactions, groups, notifications, and others. What is Facebook’s new feature? This summer, Facebook launched a new feature called “ Forecast ” also referred to as a “prediction market”.
What is good and bad about Facebook?
Facebook is great to send photos and information to anyone is the world that your friends with, but what bad? You can have spam messages or ads that consistently come up when you say your not interested.
PRIVACY CONCERS WHILST USING FACEBOOK
Personal information being sold used by 3rd parties at 55%
Invasion of privacy issues by 43%
Internet viruses 36%
US citizen had information stolen 4 times least in 2019
We can use Facebook for retailing, we can make business pages, create groups, advertise sales.
i have never bought anything off Facebook but I could have if I was able to.
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