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Looking forward to the East Cleveland Klondike GP on Sunday and reminiscing on creating the brand work that's contributed to @wigginsofficial et al racing through my hometown Guisborough and rest of East Cleveland.⠀ ⠀ HT @ecklondikegp @velo29_events @enjoyteesvalley #KlondikeGP (at Guisborough) https://www.instagram.com/p/BwKahm4hlGu/?utm_source=ig_tumblr_share&igshid=bof3275vvvpl

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#NoComment (at Middlesbrough) https://www.instagram.com/p/Bv08nr3hgju/?utm_source=ig_tumblr_share&igshid=ne1z3v3alcvy

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Blogging on Tumblr

So what is a 'blog' and what makes a 'business blog' different or any better than an 'everyday blog'?

Truth be told that's probably a question beyond the aim of this blog and open to plenty of debate. ~Feel free to share your ideas in the comments.

That said, this writer's spin on the difference between an 'everyday blog' and a 'business blog' is the intention behind it. Business blogs are part of a business's digital marketing toolkit with the ultimate aim of driving sales and increasing revenues. An 'everyday blog' on the other hand perhaps doesn't quite have the same underlying commercial aim or drive. This is one of the reasons it can be so tricky for a 'business blog' to feel authentic or genuine.

But what is a blog in the first place?

To answer that we're going to take a trip back to the early days of the internet as the general public would recognise it.

It's c.1989, and John B launched the World Wide Web as we know it. This was hosted on a NeXT computer at CERN. Next computers, by the way, were what Apple's Steve Jobs was up to between getting sacked by Apple, being involved with the formation of Pixar and then getting hired back by Apple...more to come.

blog

/blɒɡ/

noun

1.a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

verb

1.add new material to or regularly update a blog.

"it's about a week since I last blogged."

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"One constant in social media marketing is that things are always changing." (at Novotel Newcastle Airport) https://www.instagram.com/p/BueXZZth5kr/?utm_source=ig_tumblr_share&igshid=a5qyhiduan8w

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Let's Do This #EMSGrowth (at Novotel Newcastle Airport) https://www.instagram.com/p/BudjbQIhV-C/?utm_source=ig_tumblr_share&igshid=w6h08799u8kt

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Wednesday Wisdom from Landonis Calrissian…

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All set for our 'new' #DigitalTraining session aimed at #Teesside #Businesses in their first year of trading. #EMSGrowth (at Enterprise Made Simple)

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Enjoying all the sessions at #DigitalGarage so far. Really useful and relevant information for #StartUp and #Local #Business #EMSGrowth (at The Fleece Hotel)

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Another day, another @google Training Event. This time I'm in Richmond at a #DigitalGarage upping my #digitalskills (at The Fleece Hotel)

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"Often when you think you're at the end of something, you're at the beginning of something else." - Fred Rogers #EMSGrowth #MondayMotivation #MrRogers (at Guisborough)

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⸮ Who knew there's a rhetorical question mark⸮ Find out more via @Wikipedia ‏ https://buff.ly/2ujJJvd #EMSGrowth #ExamplePost #Design #Typography (at Novotel Newcastle Airport)

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Landscape by @SproutSocial is a free #SocialMedia image resizing tool for creating #Optomised #Content like this. Add it to your own toolbox now! https://buff.ly/2FQENXi Pic HT Lidya Nada on @unsplash #EMSGrowth (at Novotel Newcastle Airport)