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Is Online Video Marketing Reliable and Effective?

Is Online Video Marketing Reliable and Effective?

We love watching moving pictures. Always have; from flipbooks to cat videos. No wonder television was called the opiate of the masses. When I think of video marketing, I immediately recall advertisement jingles from my childhood. Vicco turmeric, nahi cosmetic, yeh hai Vicco turmeric Ayurvedic cream… I bet you just sang that in your head. The Ad Revolution These advertisements from the 90s were a…

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7 Surprise Communication Growth Tips from "A Clockwork Orange"

7 Surprise Communication Growth Tips from “A Clockwork Orange”

You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers. Or you could say that translation is the only reality. Everything is translated. Everything changes form. Everything becomes something else. We think of anything and it is translated into an image or being or existence.   TRANSLATION is…

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Make Your Value Proposition Matter Using Persuasive Storytelling

Make Your Value Proposition Matter Using Persuasive Storytelling

Stories have a  way of capturing our minds and transporting us in another dimension all together. However, there are good stories and bad stories. In our lives we come across both. The bad stories fade away with time. The good stories leave a mark on us; they leave us lingering onto the thoughts and feelings of the character. In a simpler language…. they stick. Photograph by rawpixel.com You need…

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How Testimonials Establish Trust and Encourage Action

How Testimonials Establish Trust and Encourage Action

“Your son has a lot of potential”; said my English teacher. My parents beamed. I bought it. But nothing ever came out of it. Sometimes I wondered if all the teachers in all the schools were coached in the same vocabulary. Their praised were as bland as their complaints. They refused to acknowledge us as individuals. We were just another brick in the wall. What are testimonials? Unlike our school…

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3 Genuine Ways to Boost Vibrant Audience Interaction

3 Genuine Ways to Boost Vibrant Audience Interaction

As far as I remember, we always had fishes at home. My brother was obsessed with these aquatic creatures. But in spite of my friendly (nagging) ways, I could never develop an interactive  bond with them. I came. I gave food. They ate. They forgot me (happily) till I came again with food. Photograph by kazuend Goldfishes are believed to have an attention span of just 9 seconds. But post 2000, a…

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7 Traits of Millennials as the Anxious Generation

7 Traits of Millennials as the Anxious Generation

Once known as the birds that never leave the nest, the millennial have finally flown into the vast blue sky. Yet this flight of the sparrows is riled with nervousness and anxiety. We have built our tribe but we have grown disenchanted with the community. We as a generation have rewritten the rules of engagement. When there was nothing left to discover we have invented worlds. And in our zeal to…

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Happy Women's Day

Happy Women’s Day

The colours that define the true you. Blue defines love nurture kindness and vastness. Red defines strength expression and determination. Happy Women’s Day from the fantastic four. At Brainpan Studio we simplify complexity by using love, logic and learning to tell innovative stories for brands. http://www.brainpanstudio.com/about Say hello to us on other networks: Brainpan Studio (The mothership)…

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7 Reasons how Stories Move the World

7 Reasons how Stories Move the World

Many years ago when I was still a duckling and the day was my birthday. With a Britannia Marie Gold biscuit in my hand, I stood on the window still, staring outside on a hot afternoon of May. An old umbrella man, carrying dusty old umbrellas, stood bent over the dustbin. Fighting the pariah dogs, he found something. A bunch of chapattis, he pulled out. He carefully tucked the food in his bindle…

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Blink, Blink, Forget: How to Fight the Goldfish Syndrome

Blink, Blink, Forget: How to Fight the Goldfish Syndrome

Goldfish are believed to have an attention span of only 9 seconds. But post 2000, a new ‘fish’ has beaten them in fickleness. We, humans now have an attention span of 8 seconds (a study by Microsoft).  What does that mean? Photo by Marius Masalar Most people will not read through to the second paragraph. Most people will not stay for the next act. Most people will not wait for the main course.…

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How to Grow Up with Parents the Millennial Way

How to Grow Up with Parents the Millennial Way

We as millennials give up on our parents. Often too easily. We assume that there is no point in talking to them because they are not going to change their mindset or their beliefs. We are scared of initiating any exchange of ideas. The seed that leads to this mindset is called ‘Fear of Conflict’. Something I read about in Patrick Lencioni’s book called “ Five Dysfunctions of a Team”.   Read the…

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Happy Valentine's Day

Happy Valentine’s Day

No religious sentiments were hurt in the making of this video. We attempt to humour and not to offend (we try). Happy valentines, people. DRIVE SAFE. Animation by Strom Rider Ikki Visit to learn a bit about us: www.brainpanstudio.com/about Say hello to us on other networks: Brainpan Studio(The mothership) | Facebook (Polls and…

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VigilBox: Virtual Security Guard for your Car

Meet Mr. Joginder Singh also known as Jogs Paaji by his Karolbag friends. Himself a big property dealer and a huge lover of fancy cars. He recently bought his second car, a shiny red convertible. To celebrate his new purchase, he is out on a world tour of Chandi Chowk (Delhi). Jogs Paaji wants to impress the pretty kudiyans (girls) but manages to impress the carjackers even more. Vigilbox engages…

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Shared Mobility Pledge by Uber: A Case Study

A brand gains long term relevancy for its audience only when it not just answers the present queries but also designs a solution for the future. The audience knows what it requires today but is largely unaware of the future challenges. Unlike what we would want to believe, the audience mostly do not take ‘informed’ decisions. Most often than not, it is the wave of emotions that guide them towards…

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‘A Clockwork Orange’ Guide to Digital Communication

‘A Clockwork Orange’, novella by Antony Burgess, later made into a feature film by Stanley Kubrick narrates the dystopic world of Alex de Large and his droogs. Question uno: What is translation? You could say translation is a myth. Nothing that we want to convey is exactly translated. Our thoughts churn and we are only able to spew signifiers. Or you could say that translation is the only…

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Videos, the Dominant Face of Digital Marketing

Golden Question: What do brand managers, digital marketeers and entrepreneurs have in common? Answer: Need for Speed or in other words, digital acceleration. VIDEOS work like magic for the movement starved digital interactions. Here is how and why: TYPES: How-to, Animation, Infographic, Live action, Documentary, Product, Explainer, Demonstration, and more. ADVANTAGES: High engagement and…

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How Cultural Capture Videos Build Brand Loyalty?

Cultural Capture animated videos enable brand voices to be embedded into the social fabric. It creates a positive and responsible vibe for the brand to engage with the cultural mores of its audience. And therefore builds trust. The “Dealing with Road Rage” video showcases how abusive drivers HONK too much, BUMP into you, CUT you off, BLOCK your way and STEAL your parking.…

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DCA Students Make a Field Trip to the Studio

The future will only know us by the way we influence the younger ones. And by our strength (LOVE, LOGIC and LEARNING), we attempt to induct and inculcate the newer generation into the fold of digital art.   Delhi Collage of Art (DCA Pitampura) made a study trip to the studio. After a guided tour through the creative space, an informative and interactive session by CEO Aditya Singh and COO Moon…