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The World with Media Convergence

Have you ever heard Media Convergence? What is it? Basically, media are various means or channels of communication which people use to send and/or receive information as it carries messages from one person to another, or from one person to a group of large people. Convergence means to come, meet, and join together having one interest, purpose, or goal.

Hence, Media Convergence is the co-existence of print media, broadcast media (radio and television), the Internet, mobile phones, as well as others, allowing media content to flow across various platforms. It involves the interconnection of information and communications technologies, computer networks, and media content. It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet. It transforms different kinds of media into digital code, which is then accessible by a range of devices (ex. from the personal computer to the mobile phone), thus creating a digital communication environment.

Application of Media Convergence to the World

Nowadays people use all kinds of media due to various reasons, like for work, for school, for entertainment, etc. It is now practical to use various kinds of media because most of the people would like to do their jobs easy and fast and by the means of multiple media, it could be done. Using all kinds of media is also a strategy for some people to also make their jobs done, like advertising. For now, a lot of people, old aged and young aged, use various kinds of media for how they need it.

By the sentences being said, the application of media convergence is already done by a lot of people and by that most people generalize that media convergence is now a necessity. The application of media convergence is just easy as said on some information, it is by joining a types of media in one. One example is instead of bringing a camera, a television, a microphone, a radio and a speaker, one could just use a smart phone for it has all that is mentioned.

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Media convergence may be practical but this can also make people very lazy, very very lazy. This is why most people become fat in their work. Also this is why the generation today made the world turning slow because instead of planting trees and cleaning the environment, people will just plant trees in their games on the phone and clean their storage.

There are effects of media convergence to the world has a lot of advantage and disadvantage. Though this all had to be controlled whether it has good and bad effects because too much is always enough.

Importance of Media Convergence to the World

Media helps us connect globally and connects with the people that are far away from us. This type of technology gives us news and knowledge of the other country. We love social media, smart phones and daily digital rituals. It is currently our key to both education and entertainment (not to mention news, our networks and our social calendars). In addition to the latest and greatest apps and gadgets, we also love vintage, antique and timeless tools of communication. It is all because the face of communication has changed dramatically over the past few years. Traditional Telcos, which have historically dominated two-way interpersonal conversations, are increasingly being challenged by new market entrants that use open platforms to meet diverse and rapidly changing user wants and needs. Driven by high broadband penetration, maturing “social software” and readily available, affordable Internet enabled multimedia devices, these sites and services are making inroads with enthusiastic users and garnering the attention of advertisers, consumer product companies and enterprises that are using social media to reach their customers, build brand loyalty and communicate with geographically dispersed employees, suppliers and partners.

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In short, people in this generation won’t live without media convergence because people need it. Education will not be easier unless there is Google helping them using their phones, laptops or personal computers, learning is made easier because instead of going to the library from far away, people could just use the internet. Entertainment is also made easier because there are some sites like YouTube, Facebook, etc. Even though its easy to access, this can make one lazy and this is where the limitation comes in.

How it Affects the World

Media Convergence offers many opportunities to people. It makes things easy to access, create, and use. It mainly applies to newspapers' evolution. News were usually distributed as prints before but as the media converged, news are now distributed in many ways such as posting in social media, visiting the website, downloading the app and of course print still exist. This helps people read in any way they are comfortable of reading it. It helps the news in a way that it can be distributed faster and the information can be disseminate in a wider audience. All good things has its limits, news can sometimes be viewed different from the prints compare to the website and apps. It is because of some technical errors that the editors encounter. Due to that, some audience experiences inconvenience reading online. Media covergence also applies in education, where students are very fond of using their smart phones in studying. The traditional way of teaching has now with the touch of technology. Students can now buy books online instead of buying it in a bookstore. Most of the students nowadays as what I've also experienced, we prefer to have our notes encoded and saved as pdf format than writing it down in a notebook. Teachers also discusses in a way that they uses power point presentation instead of written visual aids. We can really see the merging of media some aspects of out daily lives. We can't deny the continuous changing of earth so better embrace it than to fight it.

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Other People’s Opinion

Few professionals were asked some questions regarding the topic in this blog, and theses are the questions asked:

1. What is your idea about media convergence?

2. Is media convergence useful?

3. Does it help in making your tasks easier? Explain and give examples.

4. How does media convergence help you in today’s technologically advanced world?

Their answers were sequenced in how the questions were number above.

Jeric Api

Senior Highschol Teacher in University of Cebu

1. Different of media presented into one device

2. It depends on its purpose. If it is used to disseminate wrong information to the people then it’s bad.

3. It can because all ways of acquiring information can be achieved in one way.

4. It makes me more updated with what’s happening in the society. However, it can mislead me with the presence of fake news.

Sheila Mae W. Pañales

Licensed Professional Teacher

1. Media convergence is the junction of several diverse technologies into one form.

2. It is not just useful but essential nowadays where technology is rampant and increasing in value. It makes life easy but it also depends on how people utilize it.

3. Yes, it makes our task easier in a way that we can have everything we need in just one gadget. For example, if we need a dictionary, a camera, or timer, we can have it all in one smart phone. All you need is to install applications to it.

4. It helps me to be more competitive in today’s advanced world and it makes me more informative of what’s happening in our society.

Jayson Lloyd P. Maquilan

AB-Political Science Graduate

1. It is the accumulation off all available resources present in bringing media within the grasp of the people.

2. A qualified yes. It is useful if the intent is not to mislead others.

3. Yes, as I can easily access all the information with just a click of a button.

4. Yes, it helps me to be more productive in every task I do. Example of which is reading international news and cases.

Thoughts

Media Convergence means to come, meet, and join together all media platforms. This help in making the information accessible by a range of devices.

The application of media convergence is already done by a lot of people. This helps them make their work easier and it has its own advantages and disadvantages.

Different forms of media play a vital role in the world of technology today. It helps us connect globally and connects with the people who are far away from us and it is now our key to both education and entertainment.

Media Convergence helps the people in doing the things they like.

Due to the advancement of technology, users are advised to use all media platforms appropriately and correctly as not to violate its purpose. Having limitations is a must.