blinkmarketing - Tumblr blog

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URL shorteners streamline marketing campaigns by making links more clickable, trackable, and brandable. They improve performance tracking, boost brand visibility with custom URLs, and enhance user experience across devices. By optimizing links for social media and mobile, URL shorteners drive better engagement and ROI.

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Discover key strategies to measure campaign success with precision. Learn how to track and analyze attribution across channels for better marketing insights.

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Learn how GS1 Digital Link improves product details, makes supply chains smoother, and boosts transparency. See how it helps with quick product recalls and supports global standards. Stay competitive with this new technology.

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Improve campaign analytics with shortened URLs from BL.INK

Despite its robust features, Google Analytics isn’t the silver bullet for every marketer. Using a short-link platform like BL.INK alongside Google Analytics helps marketers uncover campaign analytics beyond what GA can deliver on its own.

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Unleashing QR Code Potential in Marketing

In the rapidly evolving digital landscape, linking the physical world to digital spaces is increasingly important for marketers. QR codes offer a dynamic solution, serving as a gateway for consumers to access online content effortlessly. Specifically, BL.INK QR codes elevate this experience by providing marketers with the tools for creating customized, measurable links that generate rich analytics like scan frequencies and user locations. This guide aims to demystify the use of QR campaigns for marketers new to the practice, offering practical advice on deploying these codes effectively to enhance your marketing efforts.

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What is Sunrise 2027 GS1 Digital Link?

By 2027, GS1, the not-for-profit global arbiter of business standards, requires all UPC labels to be replaced with 2D barcodes, otherwise known as QR codes. The initiative is called Sunrise 2027 GS1 Digital Link.

While this initiative gives brands so many new ways to interact with consumers—right from your product's package—it's also an opportunity to standardize, capture, and share data across the entire supply chain.

BL.INK can streamline and simplify this process from start to finish by delivering millions of QR codes to standardizing product data to creating compelling consumer landing pages.

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Last year's inaugural ObservePoint EDGE Conference was lauded for its natural collaboration and rave reviews. This year, the exclusive web governance event held in Provo, Utah, under the majestic Wasatch Mountains, did not disappoint.

It continued to provide a platform for passionate leaders in Digital Marketing, Analytics, and Privacy to interact, learn, and address pressing issues in the industry.

Read more about ObservePoint EDGE Conference...

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Marketing ROI of Television Advertising with QR Codes

Advertising with QR codes is a key way to capture engagement and marketing attribution, especially for offline marketing, including television advertising. Including QR codes in television ads can maximize customer engagement and drive conversions by providing instant access to relevant content. Here's how to use QR codes in television advertising.

Learn more about Advertising With QR Codes

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Maximizing Efficiency with Inventory Management Using QR Codes

In today’s fast-paced business environment, maintaining an accurate and efficient inventory system is crucial for any organization. QR codes, or Quick Response codes, have emerged as an efficient, data-rich tool for inventory management, offering a modern solution to the challenges posed by traditional barcoding systems.

Given article will explore how and why to use QR codes in inventory management, the advantages they offer, and how BL.INK can help streamline this process.

Learn more about inventory management with QR codes

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What is Sunrise 2027 GS1 Digital Link?

By 2027, GS1, the not-for-profit global arbiter of business standards, requires all UPC labels to be replaced with 2D barcodes, otherwise known as QR codes. The initiative is called GS1 Sunrise 2027 2D barcodes.

While this initiative gives brands so many new ways to interact with consumers—right from your product's package—it's also an opportunity to standardize, capture, and share data across the entire supply chain.

BL.INK can streamline and simplify this process from start to finish by delivering millions of QR codes to standardizing product data to creating compelling consumer landing pages.

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Capture unlimited data behind every short link and QR code

BL.INK Enterprise enables you to deliver targeted, relevant customer experiences from a single QR code or shortened URL. 

Deliver dynamic experiences based on the user's device, time, language, date, and geography. Unlimited possibilities.

Create one short link that identifies your campaign parameters, then select variables that trigger delivering a page in a different language, pop up a different message, and more. 

Avoid broken links with BL.INK's always-on link monitoring.

Read more about Structured data from QR codes

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Why Marketing Attribution is Important

Understanding which campaigns and channels work is vital to the business. Here are just a few reasons to continuously measure marketing impact.

Optimize Marketing Spend

Enhanced Customer Journey Insights

Improved ROI Measurement

Data-Driven Decision Making

Cross-Channel Understanding and Strategy Development

Competitive Advantage

Future Planning and Forecasting

As marketers are challenged to “do more with less,” measuring the effectiveness of marketing campaigns has never been more critical. Marketers invest in analytics tools that promise to reveal attribution details and hire people to manage the analysis. 

Find more about marketing channel attribution

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GS1 Digital Link is an innovative standard that transforms traditional barcodes and other data carriers into powerful web links. By integrating GS1 identifiers, such as the Global Trade Item Number® (GTIN®), with the internet, GS1 Digital Link allows products to connect directly to online sources of real-time information controlled by brands.

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Capture unlimited data behind every short link and QR code

Only BL.INK Enterprise allows you to collect unlimited data points for perfect customer experiences, attribution and data analysis, change any destination link in a moment (or dynamically), and create thousands of new links in seconds, eliminating hours of tedious work.

Read more about structured data from QR codes