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Top 10 Direct Mail Companies

Direct mail companies specialize in printing and sending marketing postcards, brochures, letters, and other promotional items for your business. The best direct mail services have design teams that can help you create visually pleasing, informative pieces that will entice recipients to contact your company or buy your product. They also offer address lists that are based on demographic data, and they may have campaign-tracking features that enable you to monitor your ROI.

Direct-mail services that have a low minimum order amount make it easy to get started, even for small businesses. In addition to providing printing and mailing services, some of the top 10 direct mail companies offer additional marketing products like response rate tracking, call-tracking, follow-ups, and email and postal tracking. This can save your marketing team a lot of time and work.

The top 10 direct mail companies have a large selection of products, so you're likely to find something that fits your needs. Some of the top choices include VistaPrint, which offers over 4,000 templates for your postcards. It also has a drag-and-drop design platform that makes designing your postcards easier for people with no experience or training.

If you're looking for a company that can help you target specific industries, try Gunderson Direct. This company focuses on marketing campaigns for telemedicine, B2B companies, and financial advisors. Cactus Mailing is another option that helps small businesses, including dentists, auto repair shops, and restaurants. Its prices are average for the industry, but it runs specials that can save you money.

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Best Postal Api – Wix

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Direct Mail Marketing Examples

Direct mail can be a powerful way to target your audience and encourage them to take action. However, it’s important to be strategic about your goals and the needs of your audience when creating your campaign. For example, a postcard with a short quote or bold CTA will be more eye-catching than one with a long message that doesn’t add value.

Postcards are a great option for direct mail marketing because they’re easy to personalize and provide space for a small call-to-action. To get the most out of your postcards, make sure they are trackable. Including a QR code, shortened link or UTM tag on your postcards allows you to see the results of your direct mail campaigns. This can help you decide whether to continue with the same campaign or modify it based on your ROI and response rate.

In addition to tracking your results, it’s important to incorporate a clear call-to-action in your direct mail pieces. For example, a coupon for free shipping or a discount on their next order will keep your company top of mind with customers. It can also be a great incentive for new prospects to join your business.

Adding value to your direct mail can increase your customer retention rates and lead to more conversions. Providing a useful item like a branded coffee mug or a pen can increase customer retention, especially if the items are personalized. Also, using customer testimonials in your direct mail campaigns can be a powerful tool for increasing credibility and inspiring trust.

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Best Postal Api – Wix

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USPS Address Validation API

USPS Address Validation / Standardization API - Verifies that an address is valid and in a format accepted by USPS. Also includes the ability to append ZIP+4 Codes to an address.

USPS ZIP Code Lookup API - Returns the city and state for a specified ZIP Code or range of ZIP codes. This API is limited to five lookups per request.

INTELLECTUAL PROPERTY RIGHTS - Sample code, documentation and trademarks/logos are intellectual property of the U.S. Postal Service and protected by federal copyright laws. You may not reproduce, republish or otherwise use them in any form except to fulfill your application's API requirements.

Address information for verification is updated weekly and the rates, restrictions and prohibitions that effect international mailings are updated as soon as they become available in Postal Service databases. Periodically, major updates are based on Postal Price Changes and are released through the Web Tools program.

Melissa Data

A big name among address validation APIs, Melissa Data has a clientele that mostly consists of large enterprises. Its main selling point is its uptime and tech support. Its documentation is also easier to understand than that of USPS. Another strong competitor is Loqate, a company that offers its services to customers in 240 countries and territories. It is a good option for users who need highly accurate addresses and geocodes. However, its system isn't as streamlined as that of USPS, so you'll need to be skilled at reading technical documentation and working without any hand-holding from customer service.

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Best Postal Api – Wix

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Choosing Direct Mail Marketing Companies

A direct mail marketing company can save you time and money by taking on some of the responsibilities of designing, printing, and mailing your physical marketing campaigns. They can also help you find the best way to promote your brand and business. For example, some direct mail services offer add-ons like response rate tracking to help you see how well your campaign is working.

When choosing a direct mail marketing company, make sure to research their past work and clients. Then, look at what their pricing structure is. Most companies don’t post their prices online, but they should be able to give you a cost estimate. This way, you can see whether or not the service is worth your budget.

In addition to a cost estimate, you should also check how flexible the company is. Some direct mail marketing companies only design and print postcards, while others have a full suite of products to meet the needs of every campaign. For example, Smartpress rolled in the popular PostcardBuilder to create a complete marketing company that caters to small and midsize businesses. They have a team of design experts, advanced target lists, and a vast array of print products to maximize your campaign’s results.

Additionally, you should research the industries each company serves. For example, Gunderson Direct specializes in telemedicine and B2B marketing while PostcardMania helps businesses that use brochures and postcards as part of their campaigns. They include AC and heating, restaurants, roofing, real estate, and more.

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Best Postal Api – Wix

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Email Automation Software Free to Use

Email automation is a key tool that every eCommerce and digital marketing specialist should add to their arsenal. While it does require a certain degree of time and effort to set up, it allows marketers to deliver personalized emails that can boost engagement and sales. Thankfully, there are many different tools that can help with this process, some of which are even free to use.

SendLoop is a popular solution that provides comprehensive list and email management features. With email deliverability rates of up to 98%, this platform can ensure that your emails will end up in your subscribers’ mailboxes and not in spam folders. It offers flexible pricing packages starting at $9 per month and includes automation workflows, an SMTP server, landing pages, and forms.

Mailjet is another mail automation marketing tool with a focus on email automation. It features pre-built automation journeys and segmentation to help you meet conversion goals. The platform also includes smart recommendations that are customized based on your subscriber’s behavior. Its Content Manager feature lets you sync and store all images and files so that you can access them with ease.

The next on our list is Kickbox, an integrative email verification tool that ensures that your messages reach the right inboxes. Its services are available to both individual marketers and agencies. Its basic plan is free and offers up to 500 contacts with a limited number of email automation features. To upgrade, you can purchase its Pro plan that starts at $16 per month for up to 2,500 contacts.

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Best Postal Api – Wix