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The history of Sabritas takes us to the Morelos colony in Mexico City, its founder was Don Pedro Marcos Noriega, the reality is that in its beginnings it was only a purely family business and its botanas were distributed from his home to different expenditures through bicycle, the business was a success and ten years later they open a small factory called "Golosinas y Selectos", however they noticed that the commercial name was not so attractive; so his son of Mr. Pedro, Guillermo Noriega suggests to give the name "Sabritas" result of a pun of: "tasty" and "fried".

In 1963 the founder of this company dies and his son Guillermo takes the position to lead it, a huge expansion begins. For the year 1965 Pepsico who had associated with Frito Lay in the United States look for Mr. Guillermo to buy "Sabritas".

Guillermo accepts and becomes CEO of the company, at the same time "Oscar" is created the famous "happy face". You can't eat just one.!! I don't know about you, but I'm already craving a botanita!!

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The world's rarest marine mammal, the vaquita porpoise, does not appear to have suffered a drop in its population since October 2021, according to new research published on Wednesday by Sea Shepherd. The critically endangered vaquita, native to Mexico's Gulf of California, has been imperiled by illegal fishing, putting Mexico's government under pressure to crack down on the practice. Biologists estimated that some 20 or fewer vaquitas were left in 2018, and previously warned more die each year in nets than are born.

However, Sea Shepherd's latest surveillance mission said they spotted around a dozen healthy looking vaquitas, including calves, "roughly the same" estimate as in October 2021, when the last survey was conducted.

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Mexico is struggling with the country's highest levels of inflation in two decades.

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This report at AP is worth the time spend reading! The Covid-19 pandemic is a global thing and therefore does also apply to Baja. Small businesses around the world are fighting for survival amid the economic fallout from the coronavirus pandemic. Whether they make it will affect not just local economies but the fabric of communities. Associated Press journalists tell their stories in the series “Small Business Struggles.”

Image credits and report: Associated Press

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Mexico is starting to bustle again as the country gradually reopens after a quarantine that hammered its economy. But many Mexicans, including medical experts, are worried the move has come too early, and will lead to more illness and death under a pandemic that has not been brought under control in Mexico and is surging across Latin America. “Most people think from the government’s message that the worst is over,” said Dr. Francisco Moreno, who heads the Covid unit of ABC Medical Center, one of Mexico City’s top private hospitals. “We are at the peak of the epidemic,” he added, explaining that the center is so full it has had to turn patients away, despite doubling its capacity in recent weeks.

Mexico’s president, Andrés Manuel López Obrador, has struggled to balance a response to the coronavirus with the economic needs of a country in which over half of the population lives hand-to-mouth, working informal jobs, without a safety net.

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It’s time for some re-model. After 12 years www.baa-buisness.com we feel like it’s appropriate to re-do our web-presence and also filter some of the older content that is no more relevant. Please bear with us, we are only temporary with an “Baja Business Light” version!!

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The following are the main industries and products that Baja California successfully exports to the world, without forgetting about the services offered by the state, which are of interest to tourists in many regions. Agriculture: Agriculture is one of the business activities that characterizes the State of Baja California is its wine grape production, since it’s the state with the highest grape production domestically. Other major crops in BC are corn, barley, oat, some vegetables, tomato, scallion, berries and cilantro. Livestock: Baja California is a major player in the production of bovine livestock, milk, livestock fattening, pig farming and meat.

Industry: In this business, the maquiladora industry is the largest, followed by the food and beverage industry, construction, manufacture of metal and non-metal products. Currently, the most important industries are: textile, electronics and automotive. Tourism: Baja California has an infrastructure that intersects the old with the new; the oldest structures in Tijuana are between 50 to 70 years old. It also has modern hotels, camping areas, restaurants, bars, theatres, racetracks, a monument square at the Tijuana beaches, beach resorts, golf clubs and hot springs.

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Mexicali is the capital of the State of Baja California in northwestern Mexico , bordering the U.S. border. The City of Mexicali has been recognized as one of the best cities to live, work and establish businesses. Mexicali has a population of more than 1 million inhabitants with an average of 3 % annual growth . The main economic activities are manufacturing, medical tourism, trade and construction services. In addition , the Mexicali Valley is the most important in the country, within the agricultural sector. The port of San Felipe is a renowned tourist destination in the warm waters of the Sea of Cortez.

The city of Mexicali, has become a favorite destination for business quickly , attracting successful national and international companies such as: UTC Aerospace, Gulfstream, GKN Aerospace, Kenworth, Bosch, LG, Technicolor, Frito Lay, Kellogg’s, among many other companies