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Mockup used for my environmental collateral.

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Final Billboard design

Final design towards by environmental collateral. By using a question, this billboard leave people who pass by contemplating what they’ve read, being an effective way of communicating to people who usually would take a quick glance at something like a billboard.

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Billboards- Variations of a concept

An alternative to a bus stop animation, I’ve decided to go down the path of billboards as they are a bold and eye-catching format. These are variations of my best concept within my campaign.

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Final poster series

This poster series is to be experienced as a timeline, viewing from left to right. The series questions the viewer on their personal connection with the series of posters.

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‘This is real’ poster development

The first poster was a start on this concept of showing a real, unedited girl as a contrast to another poster that is edited. The second image is the completed version, using the concept of rips differently than the half rip so the whole face is able to be shown for a bigger effect.

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Typographic poster experiment

This typographic poster was working towards my poster series, however, as much as I like it, it represents too much of a water-like effect which is unrelated to my concept. This would be a cool idea for an alternative campaign but does not work for mine. 

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Alternative infographic poster concepts

These are plays on my previous infographic poster, experimenting with how to make it clean but interesting. I continued without using these and they are still too messy and did not fit with the poster series theme I was experimenting with.

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Paper texture used throughout my campaign, found on unsplash.

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Instagram posts mockup used for my campaign’s social media posts.

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Iphone mockup used for the Instagram profile page.

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Final Instagram profile and posts

This is the official Persona campaign Instagram, completed with 9 posts and profile page. I used a combination of all colours in my colour palette to create a range of posts with different combinations of colours. I had an alternative idea for this collateral to create a monochrome theme, but believe that this more colourful approach is more inviting and comforting.

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Infographic

Playing around with poster designs and different infographics, I created this poster. This was a different step in my infographic direction and will not be used in my campaign as I found it difficult to make this poster look well put together. The ring is the 78% proportion in a different form.

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Statistic design

A woman icon for my statistic infographics- a change from my original design of a figure that represented a man more- this change suits my target audience better

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Brushed backgrounds

Brushed background options using colours from palette, using blue in campaign

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https://www.freepik.com/free-psd/button-badge-mockup_15808159.htm#page=1&query=pin%20mockup&position=0&from_view=keyword

Button badge mockup used to display my tactile collateral badge designs

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Badge Designs- Tactile

Offical badge designs for my tactile format- may refine further

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Campaign identity- Altered

Through experimentation with the background, I created a new Instagram profile picture that has inspired an alter in my campaigns branding using the monochrome-blue brushed background. This adds another element of texture to my campaign as it started off lacking any form of texture, but now has paper and brush textures (paper in the rip posters)