ashaseth

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Margo Morris Brings New Light to Ancient Wisdom in 'Yoga Sutras of Patanjali'

“Bridges in the soul are built upon a quiet place in our hearts where truth speaks softly and embraces all that we have to give. Cultural bridges are built upon sympathetic comparisons and finding the places where our common perspectives meet.”  This new translation and commentary brings together original commentary, ample supportive references, and comparative insights from Buddhist, Christian,…

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Mahesh Rajmane's 'Khandav' is a Groundbreaking Novel in Indian Horror Landscape

Deep within an ancient, uncharted jungle, something stirs―something that should have remained buried. When a daring botanist disappears while uncovering its secrets, Maya, a journalist, sets out to investigate Khandav’s mysteries. But what begins as a search soon becomes a waking nightmare. ‘Khandav’ is one of those rare horror novels that instantly pulls you in and doesn’t let go. From the very…

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Interview with Afreen S, Author of LGBTQ Romance Thriller 'Deadlines Vs. Bloodlines'

‘Deadlines vs Bloodlines’ by Afreen is set in Tokyo’s underworld, that brings together crime, suspense, ambitions, love, and revenge in a contemporary world where power reigns supreme; with criminal aspirations and schemes on the high. With shades similar to Japanese hits such as Stray Dog and Shoplifters, the book makes for an entertaining thriller where all loose ends tie up together in the end…

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Interview with Historical Fiction Author, João Cerqueira

João Cerqueira was born and lives in Viana do Castelo, Portugal. He holds a PhD in Art History from the University of Porto. He is the author of nine books and is published in eight countries: Portugal, Spain, Italy, France, England, United States, Brazil, Argentina. He won the 2020 Indie Reader Awards, the 2014 Global ebook Awards and the 2013 USA Best Book Awards. About the book ‘Perestroika:…

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Ankur Warikoo's 'Make Epic Money' is an Insightful Guide to Financial Management for Beginners

In his groundbreaking book Do Epic Shit, Warikoo dropped this truth ‘Three relationships determine our life’s course – time, money, and ourselves.’ Now, in his third book, Make Epic Money, he dives deep into the complex world of money to provide you with the ultimate personal-finance blueprint. Drawing on a lifetime of experience of financial highs and lows, he shares everything he has learnt…

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15 Essential Copywriting Terms Aspiring Copywriters Should Know

Every profession has certain terminologies, words, and concepts specific to that field. Learning these basics not only helps excel but also perform at the role with confidence and expertise, creating milestones as we go. The realm of marketing and advertising, as we know, is heavily dependent on effective communication and human psychology. Copywriting plays a central role in this process.…

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In talks with Vasudha Sahgal, Author of Short-fiction Anthology - 'Almost Perfect, but Mostly Not'

Vasudha Sahgal is an author, freelance journalist and screenwriter. Her storytelling journey began early—at the age of eight, she wrote her first story about a bunch of friendly witches. Over the years, Vasudha has contributed to publications such as The Tribune, Daily Post, The Times of India, HuffPost and The Quint. Her short story was included in the anthology Love in the Times of WhatsApp and…

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'Love, It Was Never Meant for Me' by Kulbhushan Chaudhary is a Heartfelt Memoir with the Trials and Tribulations in Love

‘Love, It Was Never Meant for Me’ by Kulbhushan Chaudhary, affectionately known as KK, is a poignant rendezvous with heartbreak and healing in love. Released on March 8, 2025, this deeply personal narrative offers readers an unfiltered glimpse into the author’s own experiences with love and loss. The book chronicles KK’s journey through six significant relationships, each leaving an indelible…

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An Inspiring Tale of Strength, Sacrifice, and Separation of the Lioness of Punjab

Daughter of the royal kennel keeper, the beautiful Jindan Kaur went on to become Maharaja Ranjit Singh’s youngest and last queen; his favourite. She became regent when her son Dalip, barely six years old, unexpectedly inherited the throne. Sharp-eyed, stubborn, passionate, and dedicated to protecting her son’s heritage, Jindan distrusted the British and fought hard to keep them from annexing…

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Loyalty, Love, and Survival Jostle in Afreen's 'Deadlines vs Bloodlines', a Romantic Thriller Set in Tokyo's Underworld

‘Deadlines vs Bloodlines’ by Afreen is set in Tokyo’s underworld, that brings together crime, suspense, ambitions, love, and revenge in a contemporary world where power reigns supreme; with criminal aspirations and schemes on the high. With shades similar to Japanese hits such as Stray Dog and Shoplifters, the book makes for an entertaining thriller where all loose ends tie up together in the end…

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10 Commandments of Copywriting to help you become a Great Copywriter

What is copywriting? It is a great place to start if you’re looking for a freelancing career or a side hustle along with your existing hobby or job. As a career, it is a great avenue to explore your creative skills in the field of writing. So, if you have a creative streak in you and you think you can craft engaging copy, copy that sells or persuades, then it is the right career option for…

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An Interview with Dr. Sanjay Runwal - Understanding the Mindset and Motive behind 'SBOP Living' in his Latest Book

Dr. Sanjay Runwal is a seasoned business strategist, humanologist, educator, and author with expertise in retail, real estate, and hospitality. After a 32-year career, he shifted focus to mentoring and consulting, promoting his 5E principles. A sought-after speaker, he inspires individuals over 55 to lead purposeful lives, with his books exploring strategy and post-retirement transformation. We…

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'Almost Perfect, But Mostly Not' Captures the Beauty of Life's Imperfections and Uncertainties Poignantly

Short-stories can be riveting; when done right. Stephen King said, “A short story is like a kiss in the dark by a stranger.” Whether a reader is looking to immerse in love, loss, mystery, or humor, short stories provide instant gratification while leaving room for introspection, reflection, and thrill making it worth their time in just a handful of pages. One such book is Vasudha Sahgal’s debut…

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Understanding Authoritarianism through 'Perestroika', A Historical-fiction Masterpiece by João Cerqueira

‘Perestroika: Eye for an Eye; Tooth for a Tooth’ by João Cerqueira is a compelling historical fiction novel that delves into the transformative period of the late Communist era in Eastern Europe. Set in the fictional nation of Slavia, the narrative spans from 1978 to 1989, capturing the societal upheavals and personal struggles during the decline of a totalitarian regime. Winner of the Historical…

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Unearth the Secret to Holistic Post-retirement Living in Dr. Sanjay Runwal's Latest Book

‘How to Live life? SBOP Living: For Life After 55/60’ authored by Dr. Sanjay Runwal, introduces readers to SBOP (Systematic Blow Out Plan) Living, a philosophy designed to promote a happy and meaningful life for those above 55 as this period of life signifies closing the curtain on professional duties and living life for yourself. This brings unique challenges—personal, financial, familial,…

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Bulgakov's Masterpiece 'The Master and Margarita' is a Rare Blend of Magic, Morality, and Madness

In Soviet Moscow, God is dead, but the devil – to say nothing of his retinue of demons, from a loudmouthed, gun-toting tomcat, to the fanged fallen angel Koroviev – is very much alive. As death and destruction spread through the city like wildfire, condemning Moscow’s cultural elite to prison cells and body bags, only a madman, the Master, and Margarita, his beautiful, courageous lover, can hope…

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Pravin Sankhwar's 'Electric Vehicle Charging Stations' is an Encyclopedia on Empowering EV Future

‘Electric Vehicle Charging Stations: Design Guide and Industry Challenges’ sheds light on the Electric Vehicle (EV) ecosystem encompassing types of EVs, Design technology, EV charging stations and its infrastructure needs, recent developments in growing markets, its co-relation with environment sustainability, usage and applications, international challenges, marketing and distribution…