architechsfortheweb

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SEO Experts and Affordable Web Design

Are you looking to create a website, improve your SEO rank, generate new leads, or increase traffic to your website? If you answered yes to one or all of those attainable goals when using an effective online marketing company, then you are in the right place. Architechs for the Web can take care of all of your small and large business needs for companies in any industry at an affordable rate. Here are some of the top reasons you should begin your online marketing journey with us.

When One Size Does NOT Fit All We feel very fortunate to have the experienced staff to meet the needs of clientele of any size across all industry types. While they may be small, medium or large companies with vastly different services and products, our clients do share a vision of significant growth as they find betters ways to attract and communicate with their customers, present their product or service highlights, and showcase their competitive differences. That said, at Architechs for the Web, we understand the needs of each company are unique for its field, size, secondary objectives, and management policies.

Since the idea of expanding one's profits and online marketing presence are two common goals of our clients, it would be easy to believe SEO companies can treat each client the same way. In fact, many SEO companies try to fit everyone into the same mold. However, CPA firms, toy manufacturers, and medical clinics, to name a few, all have distinct marketing needs with each requiring a SEO company that addresses the challenges they face as an industry. We take that industry-level service even further to use our own powerful content management system (CMS) called Fanspike for added flexibility you cannot find in a typical CMS. When you couple our individualistic approach for each company with our flexibility to meet your vision for your online marketing strategy, you find a SEO company like no other. But, our commitment to you does not stop there.

The Team Approach Tired of being handed off to different departments or having to say the same thing over and over again to your web development or marketing company? Your time is too valuable to be placed on hold while moving from one representative to the next in search of answers to your questions. Where many SEO companies may throw up websites as fast as they can and hand you off to another department with yet another person who handles only that one part of the website you have a question about, we give our clients access to all our departments with one phone call or email.

That's right, one call or email is all it takes to gain access to everyone working on your website, blog articles, social media postings, or reports. This is possible because we work as a team communicating with one another about your account. While you may receive your response from a different team member with the answer to your question, your time will not be wasted on hold trying to reach the correct department. However, there is still more we can offer you!

We Get Results Ultimately, choosing your SEO company comes down to who can get the results you want for the price you can afford. Our clients rank top in Google and get tons of leads, which is why we have earned both five-star reviews along with the trust of hundreds of clients. They will all tell you we are willing to go out of our way to make you happy, and we guarantee you achieve positive results with our services.

Experience Counts! Earlier, we briefly mentioned our experienced staff. But, what does that mean for you? We have proven website examples of companies from many industry types in our online portfolio. With so many clients to choose from, it may be difficult to select your favorites. Attorney firms may enjoy reviewing the Harr Law Firm site, medical supply companies might like the Scooter Link site, nonprofits may wish to visit the Sophie's Circle site, restauarant managers will likely flip over Agave Fresh Mex and Cantina's site, and ecommerce companies should definitely check out our License 2 Play site. There are too many industry types to list, so be sure to visit our portfolio for a more expansive selection. As with all websites we create, the design you see online is the direct result of working with our clients' own vision of their affordable, ease-to-use, customizable, Google friendly, and mobile responsive site that fits.

Bottom line, save your time, effort and money! Don't waste another minute being frustrated with your DIY website or a company that passes you off from one department to the next. Whatever your online marketing needs, we will work as a team to help get the job done and achieve the results you want. Get started with our client-centered process today by contact us online or via phone at (386) 951-4770.

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Affordable Nonprofit Website Design

Do you know of a nonprofit in need of a website grant or an individual working on a special event to raise awareness and funds for a nonprofit? If so, we want to help! We offer many not-for-profit organizations affordable ways to enjoy their own custom-built website through our matching grant and discount programs. Not sure yet if you want to invest in a website? Let's discuss some of the reasons our high performing sites assist in achieving your company vision.

SEO Optimized In addition to our results-driven marketing team services that put you at the top of keyword search returns, we are able to offer our clients SEO optimized websites. This means you get more traffic coming to your site from keyword searches. An increase of people clicking on your site translates into more interest in your organization being generated. Your new audience, along with a boost in brand recognition from the surge in users viewing and discussing your site, can then equate to more funding, volunteers, and overall support for your cause.

Mobile Friendly But, what about those potential donors who are always on-the-go? All of the websites we design have mobile responsive capabilities for devices of all sizes. Whether the user is accessing your site on a smartphone, tablet, laptop or desktop, the screen size will not determine the information found on the site. All aspects of each web page will be available to be viewed on every screen.

Secure Best of all, we craft secure sites that encrypt contact information and other personal data. This ensures people looking to donate are not frightened off by visiting an exposed site to third party viewing. A secure data exchange also adds a level of professionalism and promotes confidence in your organization.

Website Grants for Nonprofits By now, you might be asking, "How much will all of this cost?" While all our websites are always competitively priced, we do offer grants for nonprofits and partial grants for specific qualifying projects. Through our grant and discount program, you could have a $5,000 website that is engaging and custom-built with you in mind for $2,000 or less! The cost will depend on many factors, including the degree of complexity, grant funds available, and the needs of the organization.

Examples of Nonprofit Websites If you are uncertain about how you want your site to look or what you want it to do for your investors and supporters, you may find inspiration from visiting these websites we have crafted. The Women's Fund of Rhode Island, for instance, is our latest not-for-profit site. This organization encourages and empowers women to use their talent and skills both in the workplace and community through leadership training, partnerships, a grant program, and special events. You can view it here: WFRI.ORG. For those dog lovers out there, Sophie's Circle Pet Food Pantry and Dog Rescue is Volusia County's only dog pet food pantry. Their mission is to provide pet food to families who cannot afford to care for their dogs. This kindness enables the dogs to stay with their families where they are loved. But, we also gave them an easy to navigate secure site for promoting special events, tips on caring for pets, rescues in the area, their foster program, and other related information. Visit them at this link: sophiescircle.com. Some of our grant funds are awarded for special events. The Dodge Demon Charity Drawing provides funding support to three nonprofit children's charities by allowing the public to purchase tickets in hopes of winning the grand prize. This year's grand prize is a special edition supercharged Roberto Clemente Dodge Demon valued at over $100,000! We feel proud to work with this drawing that serves so many families in our area, and we invite you to see their striking design at dodgedemoncharitydrawing.com. Volusia County Association for Responsible Development (VCARD) is another grant recipient. They wanted a way to educate communities and companies about ways to grow and develop more efficiently and without causing unnecessary harm to the social, economic or physical surroundings. Learn more about our work with VCARD here.

Ready to apply for a grant to help fund your trendy and powerful new website? We would advise getting started with your application as quickly as possible. While we enjoy helping nonprofits and individuals who are looking to make a huge impact in their communities by expanding their reach online to a greater audience using one of our robust sites, our grant matching program and discounts are in high demand. Apply today before we exhaust this year's budget for your website grant! Contact us using our website form or call us at (386) 951-4770 for your free no-obligation consultation to find out if you qualify for our popular grant assistance program.

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Making Facebook Advertising Successful

For those looking to capitalize on the 70% of social media users in the United States and 42% of social media users globally, choosing the best Facebook ad format can be critical to the success of your advertising campaign. With the wrong ad style, you could be overspending on your budget while falling short of your expected return, despite more people being on Facebook daily than watching television. Explore Facebook ad formats in this article to find the right one for your campaign goals.

Technically Challenging yet Effective Ads Going beyond the image ads we are all accustomed to seeing yet are still highly effective, video ads are able to bring more engaging insight into your unique factors and competitive differences. Producing your own content, called native videos, to upload using the Facebook video ads, you can reach 16% of the total page audience. Facebook's tip for success with videos? Keep the ad shorter than 3:48 minutes to retain your audience's attention, and be sure your content is both informative and interesting.

Easier said than done for those who have tried. Creating made-from-scratch witty, informative, engaging and short videos is a challenge for most of us. This is where hiring a pro may be worth the extra expense or you can utilize the Facebook tools provided. Plus, if your campaign is a success, you can save money by using the first ad as the basis for a series of ads.

Ads that Benefit Everybody Have a set of videos or images ready to launch in one campaign? Slideshows act like videos, but they tell your message through a series of images or videos. Again, we advise these videos and images to collectively stay under the 3:48 target. However, where one can say so much, three may say it better! The best benefit of the slideshow is you don't have to be a phenomenal videographer or script writer. You can get the same message across using only images and text.

Reach and Brand Awareness Ads If your goal is to briefly introduce highlighted products and services or facts about your cause to as many people as you can within your targeted audience, Carousel ads might be your best option. Still highly engaging with the multiple images, carousel ads attract the user's attention with the added benefit of a link on each image. Therefore, the user can learn more about the individual product by clicking on that image. Pretty cool, right? Even better, you can load up to 10 images and links!

Warm Sales Ads Often, customers shop for a product, select the product, and then leave the cart without purchasing. The Lead ad format helps retailers reach those interested users by placing the image of the item in the user's Facebook feed. With the reminder of the visited product in their feed, users still interested in the item may then complete the purchase with ease.

Mobile Only Ads Ecommerce businesses may want to take advantage of Collections ads. Use videos, slideshows and images in combination with product pics from your catalog with this advertising format to promote those items while allowing users to learn more about them without having to leave Facebook. This format also is great for conversion and website traffic goals. What users love about this form of ad is the incredible speed at which it loads and they can become informed about the products.

In the mood for something bigger? Instant Experience ads can get more attention faster in a quick load cinematic campaign. You are allowed to use most of the ad formats for this campaign, and your ad can be expanded to full screen.

Messenger Ads Facebook's instant messenger app can reach more of your targeted audience than you might think with nearly 100 billion messages being sent through WhatsApp and Messenger! With Messenger ads, you gain access to these users plus the ability for them to instantly ask questions about your products and services thereby increasing your odds of a sales transaction. This option is great for both smaller budgets as well as those companies who see the enormous potential of engaging more directly with the public.

With this many ad formats, it can be confusing to embark on a new advertising platform. However, the level of success dramatically increases with selecting the correct format while providing informative content. Still unclear of how to get started? Contact our experienced social media team here to begin unlocking the reach of Facebook for your business.

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7 Reasons Website Marketing is Important for your Business

Are you looking to increase your sales, generated new leads, highlight your latest product line, or introduce your company to a larger customer base? If you have been contemplating getting a website and using it to promote your products and services online, this article may help you see how website marketing brings you the best return for your investment. Here, we will review the top seven reasons marketing online is beneficial for most, if not all, industries, no matter the business goals you are trying to accomplish.

1) Website Marketing is Affordable and Essential First, let's explore the brass tax. Building an online presence has never been easier or more affordable! Meanwhile, with television advertising, your costs are largely dependent upon the customer viewing percentage, whether the customers reached are interested in your products or not. While it may only seem like a 30 second ad, you are paying for the number of audience members reached. This can add up to $17,000 or more quickly! Plus, your commercial is being viewed by many people who are not members of your targeted audience yet you are paying for their viewing the ad just the same.

Billboard advertising can cost you between $250 and over $15,000 per month. True, this is typically a less costly option than a television commercial. However, your audience reach is limited to the number of cars driving by the billboard minus those who drove by without paying attention to the ad. Also, there is here again no way to limit the viewers to your intended audience. If you are looking purely at the bottom line, you will likely be paying a minimum estimate of $3,000 per year for a rural less visible ad.

Even if your money was well spent with the above types of advertising because enough viewers are interested in your products and services to make the advertising campaign profitable, many will still look for your website to learn more or place an order in this digital age. The days of quickly writing down a phone number or address are all but gone.

It is estimated 96% of Americans use a cell phone and 81% of those phones are smartphones. This means anyone seeing your billboard or television commercial who is interested in buying your products or learning about them is likely to look up your website and Google reviews before visiting your physical location or calling your business number. When they enter your company name in the search, a list of your competition will be returned without a SEO friendly website. Additionally, if you do not have an online presence through marketing your website, your competitor may still reap the rewards of your advertising campaign. In other words, website marketing is the most affordable option since without a properly built and marketed website, your other advertising efforts may be in vain.

2) Target Your Potential and Current Customers Reach the customers who are online looking for your products and services using website marketing. Unlike other advertising methods, you can narrow down the audience demographics that view your shared blog articles and posts as well as your paid online ads. This increases the likelihood of completing sales, generating fresh leads, or reach any marketing goal because the people viewing your product and service information are those who are at least interested in learning more, if not buying.

3) Get Measurable Results There is nothing that comes close to tracking interest and demographics like online marketing! If you want to see the numbers, online marketing is the way to go. You can even list polls on your website to engage your audience for more statistical data. Whether you want to record the number of new viewers of your website or the length of time they stay on the site, website marketing affords you the chance to be a rockstar at the share holders' meeting.

4) Your Competition is Taking Your Customers If you are not already creating your online presence, then your competition is likely stealing the customer base that could be yours. New customers and current customers alike may check out the competition with five star reviews when your business does not pop up high in the SEO rankings. In fact, there are so many business websites online now that when customers learn about your company and find out that you do not have a website or reviews to read, they may be concerned about the legitimacy of your business at this point. This is especially true if other businesses offering similar products have great reviews and a high ranking website.

5) Expand your Brand while Driving Leads and Sales By creating a monthly or bi-monthly blog on your website and linking those articles with Facebook, Instagram, and Google My Business posts, you can expand your brand recognition and generate leads and sales. Facebook alone has 1.56 million active daily users! Consider the unlimited potential your business can unlock with such an extensive daily audience.

6) Websites Improve Communication Websites are easy to update so that your most recent content is readily available for all viewers. Promote your latest products or sales on your website and with social media posts and online ads that link back to your website. Your website is the central location for both your employees and customers alike to find information on your products and services.

7) Meet your Clientele Websites and social media pages also offer customers a forum to give immediate feedback and ask questions. This is their chance to get to know more about what makes your company different. Moreover, this is an opportunity for you to read what needs to be improved upon or what you should highlight that people love.

Therefore, with so many reasons to create a website and utilize website marketing, this form of advertising can work for any business size, industry, or expansion goal. Website marketing is more affordable than other forms of advertising and it is essential to reaching your targeted audience before your competitor does. Do not miss another lead, sale, or donation opportunity. Contact us today to find out more about just how easy it is to use website marketing for your business needs.

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Reasons Metadata Generates Leads

Web page metadata is often overlooked when posting content because it is not directly related to your Google ranking. That said, metadata is more important than you might think with increasing website overall activity. For example, it acts as a tool to help the bots find keywords on your page that consumers are searching. Read on to learn more about why metadata matters and how you can put it to work for your website to get the click results you want.

What is Metadata? In a nutshell, any information on your website that is used to describe what is happening on that particular page is considered metadata. Everything from your name as the author and the publishing date to the title of your article and your listed keywords falls into this category. But, why does that matter to you and why should you be selective in how you enter this data? To answer these questions, let's take a closer look at two types of metadata, the meta title tag, and the meta description.

Attract Clicks with Title Tags A HTML element that specifies the title of the web page is called a meta title tag. These elements are seen on the search engine results page (SERP) as the clickable headliner link. It is critical to use words in your title tag that summarize what the content on the page is about. In other words, if your blog article is about selecting the right foundation makeup for your skin tone, you would type a title tag that would naturally appear in a user's search when looking for the information found in your article such as "How to Choose the Right Foundation for your Skin Type". This 53 character title explains what users will find on your page by clicking the headliner link. Generally, 50 to 60 characters are the sweet spot for making sure your complete title is shown. Just be sure to remove the caps lock before typing to maximize your clickability.

Going Beyond the Singular User Since you used keywords that are hopefully either found in a large number of searches or are similar enough to the top searched keywords, your well-written meta title tag can now grab the attention of the user who wants to learn more information on that topic from your article resulting in a higher click and share rate as opposed to merely viewing the link, not finding the keywords he or she is looking for and then scrolling down to someone else's link. This clicking action affects the click-through rate (CTR), which, to the search bots that determine your SEO ranking, is an indicator of a more popular link for those keywords. What that means to the bots is people really like your meta title tag. What that means to you is more traffic is coming to your site, you are securing more appearances in prominent positions for organic keyword search returns known as SEO rankings, and you have achieved a higher potential for the user sharing the link with others.

Get Noticed with Keywords We cannot say enough about the value of the right keywords. Try using words that vary slightly from those most commonly used to stand out. Adding your brand can even be useful when it is well-known. Here, you can get creative and come up with unique descriptive words as well as commonly searched terms. However, we recommend taking into account the audience, the page content and early keyword placement in the titles for best results. If your title is not reflective of your user's interest or what you wrote on your page, you will miss out on a great and we might add free opportunity to be seen by the right people.

Draw Them In With Your Meta Description You have piqued the user's interest with the meta title tag. He or she wants to know a little more about the content found on your page. The meta description is a summary of your web page. It does not impact your Google search rank directly. On the other hand, just like the meta title tag, the description entices users to click on the link and follow through to your website or share your link with others. Your result is a better CTR that then could raise your standing in the Google rankings.

Meta descriptions are typically longer than the title tag and contain between 50 and 160 characters. Wider characters like "W" count as two. Too many characters may cause Google to write a shorter description. Therefore, by keeping it brief, you have a better chance of having your phrasing seen by users.

From generate more leads and sales to increasing brand awareness and engaging a broader online community, any online marketing strategy can benefit from properly utilizing your metadata options. Barring any odd fitting keywords in which case it is best to leave them out, users will not be able to resist clicking on and sharing your witty and/or informative link keeping you a step ahead of the competition.

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ASD Trade Show 2019 Recap

Whether you are looking to buy top brand merchandise at amazing prices, sell your services to company representatives with substantial buying power or you want to meet the experts promoting their latest products, ASD Market Week in Las Vegas is the place to be! We were thrilled to have been a part of another exciting event week as we watched buyers and sellers from around the globe participate in the many shows and interactive booth displays. If you were unable to experience this year's ASD Market Week, this is what you missed.

What we Love about ASD Market Week

ASD stands for Affordable Shopping Destination, and you can bet it lives up to its name! Every year, with over 45,000 buyers collectively spending an average of $2.8 billion (or $82,500 each), 100 trade shows, and 2,700 exhibitor booths, we honestly can't think of a reason not to go! Picutre meeting the industry best in each retail category, generating leads with serious buyers, and showcasing your own creative genius during your live demonstrations or booth displays all within the same week at one location. No lengthy drives to client sites or cold calls required. One site has all you need to boost sales while gleaming inspiration from crowd participation.

We could get used to this Premier Status! Talk about your VIP treatment! Companies we have the priveledge of working with such as L2P toys, Awesome Perfumes, Scooterlink, and Totalshopper have all joined the ranks of those like us making the most of this extreme trade show opportunity. So, walking down the aisles and seeing familiar faces everywhere is a bit like celebrities must feel at an awards ceremony. For us, ASD is a week of revving up our passion for delivering high performance guaranteed services when we see both current clients and new prospective shoppers. In fact, we dig the vibe so much that we have become the premier vendor for exhibitors and attendees!

What we Offer at ASD Many people know about our flexible custom-made websites that offer user friendly navigation and fast load times across multiple devices. But, we are so much more than just a great web design firm. Your business is one-of-a-kind, and we think your website should be too! Our websites are made-to-order with our client's vision in mind. With a website from Architechs for the Web, you are in control of managing your content without ever needing to take a class on HTML or JavaScript.

The flexibility we offer is one reason our website services are such a huge hit at ASD Market Week, and it all stems from our content management system (CMS) we call Fanspike. Unlike pre-constructed website themes that are built on a shared CMS without client input, our websites are specifically tailored to each industry we service in addition to the different needs or requests of the individual company. Plus, we back our products and services with a satisfaction guarantee. These advantages plus our streamlined customer service approach make every client feel as if their company is our only account.

The proof is in the pudding. View our web design company portfolio and see how we use Fanspike to help small, mid-size and large companies alike. Fanspike powers hundreds of company websites from around the U.S. with ease!

Another Big Reason Clients look Forward to Seeing Us at ASD Manufacturers come to us during ASD to help create a SEO-ready website to get the word out about their products and services. However, they also quickly discover that a website is just the start of what we can do to increase web traffic, improve brand or cause awareness, generate leads, and boost sales. We take care of all your SEO, content marketing, social platform marketing and email marketing needs! No more dealing with multiple companies looking for one to write posts on Facebook and Instagram while another writes blog articles, creates an ad for Google, or builds the website. Our clients have enjoyed the luxury of having a full array of online affordable marketing services available within the same company that has been offering superior results for over ten years and counting!

That said, just because you missed us at ASD Market Week does not mean you have to pass up the discounted savings on your website or online marketing needs. We provide competitive pricing for all our clients as well as a website grant program for a limited number of nonprofit events and organizations. Call us anytime for a free quote to see how we can take your business to new heights online!

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10 Tips for Making the Most of ASD Market Week

Attending ASD Market Week can feel a bit like walking around a major theme park in that this trade show boasts over 2,700 exhibitors and 100 educational seminars given by the experts. Where else can you find this array of high margin products and services being sold at wholesale pricing? But, with so much to see and do in one week, we thought it might be helpful to share these 10 tips for saving you time and money as ASD.

Set The Pace If you have ever been to a Disney theme park in the summer, you know how quickly the pace can go from a comfortable stroll to a sprint through the thick crowds in an effort to reach the next fast pass ride. At ASD, it might be a seminar or educational session you are hurrying to catch. Therefore, selecting the educational presentations you would like to see ahead of Market Week on your the downloaded map can help you plan out your days.

Locate your Vendors While examining the map, it is also helpful to highlight the booth number for the primary vendors you want to visit. Once you find them on the map, you can schedule your shopping with those merchants around the educational seminars. It is also useful to have a back up plan to come back to that section on the last day as you may find great deals you did not expect that take up your time.

Identify Markup Opportunities Seasoned buyers know to come to ASD prepared with their targeted products' market retail value. Since many vendors offer items that have over a 300% markup, this research pays off with amazing deals! In fact, this may be your favorite part of the trip. If you do your due diligence, the markups alone could justify your week in Vegas!

Network Often underappreciated, networking is a crucial component to becoming successful in any field of business. As a buyer, you can discover the latest products, glean from the industry best, and forge new relationships with vendors who can take your business' revenue to the next level. Best of all, you have more than 2,700 chances to network in one location!

Take Advantage of Educational Opportunities Listen to seminars that cover topics that enhance your business and provide strategies for growth. Want a better website to market your products and services? Maybe you are hoping for a way to reduce your shipping costs. Whatever you are looking to learn more about, you can make an appointment to discuss it with the best in the business.

Matchmaking Services Having trouble figuring out where to start with so many exhibitors? Sometimes, we could all use a little matchmaking assistance. Wait. We meant pairing buyers with the products and vendors they might be interested in. What did you mean? ASD Market Week offers an Attendee Concierge service where you fill out a form online to make an appointment to meet with your team member at the Matchmaking Services desk on the show floor. During your appointment, your team member will point out where all your favorite products and services are located along with other products you may find interesting. You can also set appointments with those vendors using this service.

Speak with the Top Tech Solution Providers ASD Market Week in Las Vegas is the perfect time to have all your tech questions answered with no wait times on the phone or wasted afternoons searching the Internet. Companies like Capital One, T-Mobile, A & A Global Industries, Inc., and, of course, Architechs for the Web. With Fanspike, our own flexible content management system, we power hundreds of custom websites around the U.S. We enjoy sharing our proven success with new attendees as well as catch up with some of our vendor and returning attendee clients at ASD each year.

Stay Hydrated and Eat Well Whether you are attending Market Week to meet with us or you are searching for merchandise to purchase at the lowest wholesale prices, the food in Vegas is second to none and it can be tempting to skip breakfast and lunch to make room for those evening artisan meals. Unfortunately, there is so much excitement in the air, you may not notice warning signs of dehydration and fatigue. We suggest keeping water with you to stay hydrated along with fueling your body at breakfast and lunch with the good nutrition your body will need as you cover plenty of mileage walking from booths to seminars to more booths.

Use your Hotel Discount to get a Good Night's Rest Did you know attendees of ASD Market Week receive a discount at some of the area hotels? Simply go onto the ASD Market Week website and click on "Book Hotel" under "Plan Your Trip" to view available hotel rooms and pricing. You can then use those great room rates to find the perfect night's rest.

Rent a Scooter or Wheelchair in Advance For those with mobility issues, there are scooters and wheelchairs available for rent as this market's physical span is extensive. If possible, it is best to reserve your mobility wheels well in advance to secure your reservation. However, they do rent them at the FedEx Office in the Central and South Hall of the Las Vegas Convention Center.

Grab your re-sale certificate, tax ID, and walking shoes because this week is going to get your steps in! But, the contacts, business services, and unbelievable deals like a 300% markup will make all the planning and running around worth every bit of effort. After one visit to ASD Market Week using the above tips plus the map and advice you can find on the ASD Market Week website, you will be walking the floors and rows like you do this every week!

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Our SEO Services Generate Leads

What magnetic tool can attract users who are shopping online to come to your website and store to find the items they want? Search Engine Optimization (SEO) attracts leads for boosting your sales goals and growing your company in a way that is unlike any other marketing technique. Read on to explore some of the many reasons SEO should be an integral part of your marketing strategy, and how Architechs for the Web effectively uses this tool to set your company on the path to generated leads.

How Search Engine Optimization Works When your marketing goal is to generate leads, you want a website that tells search engines such as Google, Yahoo or Bing you have useful and interesting information that users will want to know about when they search for specific keywords. If you have an SEO optimized friendly website, that means the search engines can easily and quickly find the keywords users are searching. The more trusted your site becomes with updated content, links to your website content people post on their own sites, and other key indicators of a useful site to the search engine bots, the higher your website's ranking will be on the organic list of website links for that search. Organic rankings mean you are listed for that keyword search return without having to pay for the listing. This free form of advertising is why SEO is critical to master for any business, especially when attracting fresh leads.

Google My Business and SEO Speaking of free, about 90 percent of the user searchers happen in Google. It makes sense you would want your company information high ranking in Google's Search Engine Results Page (SERP). The best way to start is to fully embrace all that Google My Business has to offer. This is a free and often underused resource for creating the information Google needs to promote your site content, let users find your physical location on their Google Maps app, track and report your online traffic statistics, communicate efficiently with customers, announce your latest happenings, post or reply to reviews, and much more. Logging into Google My Business is like the home office for most of your digital marketing strategies.

Take Demian & Company, Certified Public Accountants for example. If you search "Demian CPA", you will see a couple returned listings for their website and few listings for their social media pages on the left plus a featured snippet on the right of their firm's name, address, phone number, website, reviews, business hours, and other useful information. Our marketing team at Architechs for the Web uses both an SEO oriented website and Google My Business to ensure potential clients can both find their website using keywords in their search and view important information about Demian to further generate client leads.  

Social Media Platforms and SEO Another way we ensure Demian & Company stays at the top of the rankings is by writing blog articles often containing highly searched keywords and posting these articles plus sharing other related content on Facebook. Social media platforms such as Facebook and Instagram are additional free off-site methods of reaching potential customers and creating more leads as your posts are then hopefully shared with the friends of your followers. If you look back at the search return for "Demian CPA", you will find a link to Demian & Company's Facebook page. This means users can easily see from the high SEO ranking of the Facebook link that this CPA firm has an active Facebook page they can follow with posts they can click on or share much like an emailed newsletter but with a far greater reach potential.

How does Email work with SEO? Speaking of email, sending eblasts is another cost-effective way to create interest in your products and services. These targeted emails can contain information like promotions or highlighted products with an eye-catching display that your audience will want to click on to learn more. Each time the receiving party clicks on the image or link, your website will receive credit for the increase in traffic. After all, the best way for the search bots to know your website holds enough value for a high rank in the search return is to produce an interest from the public in what you have to say on that site. Soon, your many efforts from Google My Business and blog articles to social media posts and eblasts begin paying off with your content reaching more users resulting in a higher number of visits to your site, a jump in clicks, likes and shares, and more creditability to support a higher SEO ranking.

Paid Advertising and SEO We would be remiss if we did not mention a slightly faster way to get a higher search return ranking thereby generating more leads that can turn into sales is by using paid advertising through such platforms as Google and Facebook. Although taking advantage of as many free posting opportunities as possible is a step in the right direction, building a significant following will take time with each avenue you pursue. Paid ads, on the other hand, will pop up in at the front of the line for returned searches instantly as they are listed above the organic links.

Now that we have your attention, two of our favorite paid advertising campaigns that are surprisingly affordable are Google Adwords and Facebook Ads. Why? They have the greatest reach for potential clients with 1.32 billion active Facebook users and 1 billion active Google service users. If you are looking to skip straight to the top of the results page when users search for specific keywords, these are most likely your best digital options, depending on your business services, budget, and goals.

In short, SEO is like an ecosystem where one action can impact all the other players. The more seeds you plant with the right amount of care and attention the more fruit it will produce for you. But, also like an ecosystem, a new planting takes time, dedication and lots of nurturing. There are ways to increase your fruit supply by purchasing full-grown plants, which is the paid ad campaign in your digital ecosystem. However, all of your digital ecosystems will need quite a bit of time and experienced cultivating to measure up to your expectations. This is where Architechs for the Web comes in. When you want to make the most of your online presence to acquire the leads you need, you want to hire a company that knows how to grab the attention of your online audience through using the aforementioned and other SEO rank boosting techniques. We work everyone from local companies like Demian & Company to national companies like License 2 Play. Hundreds of companies of all sizes and industry types are powered by our flexible content management system. Contact us today for a free quote and find out more about how our results-driven marketing team can help you use digital marketing to bring in the leads to take your business to the next level!

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How to Rank Top on Google with Affordable Search Engine Optimization (SEO) Services

The Internet is packed with fiercely competitive businesses that have established brand awareness and large social media followings. Needless to say, that kind of online attention often translates into top SEO rankings! Such results may leave you wondering if it is possible for a new or growing company to find leverage on Google that earns a top-ranking position in the keyword search returns. The great news is the search engine bots are not bias and Architechs for the Web can help any business rank well using such search engine optimization techniques like those listed below.  

Optimize your Site for Mobile Devices Today's media world is heavily saturated with mobile device users. In fact, it may even be hard to recall a time when people were not looking at their phones while waiting in long lines. People use their phones to connect with friends and family, stay up on the latest happenings, and search for business locations, products or services, and reviews. What does this mean for your business and your SEO ranking? Simply put, your rankings will increase as the number of users viewing your website goes up in search of interesting and relatable content. This increase in viewers can be achieved using a variety of strategies. However, before jumping to digital marketing, your website must be built with a mobile-first process to make it easy to navigate on smaller smartphone devices.

Understand How Users Search Sometimes, with all this talk about SEO and rankings, it can be hard to make your website and social media posting content flow naturally in a way that offers value. While the search engines are not necessarily biased towards a specific company or industry, they are calculating viewer interest in terms of click volume and the length of time users spend looking at your content. To engage your users, try using the following tips our marketing team suggests to maximize each opportunity to engage users.

Analyze your Existing Search Traffic - Google Analytics is a reporting tool you can use to learn helpful data such as user demographics, the number of new users who have clicked on your website in the past month, and the number of mobile devices, tablets and desktop computers that were used to view your website. This data is critical to uncovering how to approach your content. Let's say you own a medical supply company and you learn from Google Analytics your products primarily appeal to senior citizens. Your product descriptions, frequently asked questions page, blog articles and social media posts would be worded differently than a gaming company with a high teen click rate.

Get to Know your Audience - What are potential buyers are hoping to find on your website? This should be the first question on your mind when creating content. For example, if you are a CPA, you may want to write about your streamlined tax filing process, your quality bookkeeping services, and what sets you apart from other CPA firms. Hotels may want to talk about things to do in the hotel area, highlighted hotel features, and how they go the extra step in customer service for their guests. In other words, if you were not the business owner or manager, what would you want to know about your products and services.

Write for Humans -  Now that you have an idea of what to write about and who you are writing it for, give your content an interesting flow. We will come back to the keywords in the editing stage because search engines are smarter than a bunch of keywords thrown together. Aim instead for your content to be useful and engaging. The two goals in writing the initial draft are to (1) Connect with viewers in a fun and/or informative way to receive more clicks on your link, and (2) Write about something that your audience will want to know so they remain viewing your page. Here is where you can have fun sharing your product and industry knowledge with your current and potential consumers. You can express your own storytelling style as long as the content meets these two goals.

Edit to Optimize for Search Engines - After writing your content, it is time to do a little more digging. At this point, you are looking for commonly searched industry keywords. Finding these keywords is easy. Simply type your title into the search box to see what Google returns as related topic links and popular related searches noted in bold lettering at the bottom of the page. Additionally, you can use keyword search apps, such as Keyword Tool to see how your keywords are ranking. Once you have the primary keywords you want to use in your content, go back to your rough draft and insert a few of these words in your title and throughout the article or page while being careful not to interrupt the reading flow or article intent.

Stay up-to-date with the latest changes in SEO with Pubcon Another step Architechs for the Web takes to ensure clients receive better rankings is to attend Pubcon Full-Stack Marketing Conference. By attending Pubcon each year, we stay current on all the latest web development services and learn the most important ranking factors for our clients. This is a trade show like no other for those of us with a passion for digital marketing, and we cannot emphasize enough how critical it is to helping SEO companies stay on top of advances in the field.

Never Underestimate UX What is UX? This is where the web developer creates a site with the user experience aspect in mind. All our designs offer easy navigation and quick loading images designed to catch the attention of the user. The faster loading times will ensure the viewers do not switch to another link while waiting for your site to load, and the intuitive navigation will help users find what they are looking for on your site. Thus, UX is crucial to building interest in your site, which results in higher SEO rankings.

In short, while established competitors may have the upper hand in SEO rankings currently, there are things you can do to achieve a better listing location. Applying the above strategies can help your company receive the recognition it deserves online with new users. If you would like to discuss these and other affordable SEO services found at Architechs for the Web, contact us today. We look forward to helping you take your business to the next level!

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How to Generate Leads with Internet Marketing

You want to increase your Internet traffic to your website in order to attract more consumers. But, you don't know where to start to find the most leads. While putting your marketing strategy together, it may be difficult to know how much to budget or which campaign to focus on first. Currently, there are 360 million active Facebook users and 2 billion active Google users! This means there are over 2 million possible leads on Google alone waiting to hear from you. If you are looking to generate leads on the Internet to take your business to the next level, below are five online marketing strategies that all business owners should be utilizing each year to convert these active platform users into potential customers.

Build a Mobile & SEO-Friendly Website Can you remember a time when you did not check your smartphone for a business address or phone number? Most consumers are away from their desktops and PCs when they look up business contact information. The same goes for searching for specific products to buy. If you are out running errands, for example, you will likely want to find the local stores that carry the item you need while you are shopping as opposed to waiting until you get home to search. This is not to say desktops and PCs are being replaced by phones. However, the number of mobile users is increasing around the world, and you will need a website that is quick-loading and easy to navigate across all devices to stay competitive and not lose the mobile user leads to another store.

In addition, Search Engine Optimized (SEO) websites will help your business site be listed at the top of the free "organic" search return listings. This means users searching for information about your products and services will more likely notice and click on your business link than your competitor's link listed below or worse- on the next page over. In other words, to get noticed by the user, you want to be ranked at the top using your SEO-ready site coupled with a few more marketing strategies such as an active site blog.

Keep an Active Blog Your website blog is a critical component of your website. It tells the Google search bots that your site contains valid and current information along with specific keywords users are searching for when your blog is updated regularly. As a bonus, your blog when properly marketed on social media platforms like Facebook and Instagram is yet another method of generating new leads via both your followers and those who see your shared posts. The key is to create interesting and useful content in your blog about topics that are related to your products and services.

Use Google My Business Google My Business is a powerful management tool and social media platform that can be used to post articles and announcements, highlight product features, convey business contact information, improve communication with customers and much more! By completing your profile in Google My Business and posting your blog articles regularly, you are telling the Google bots that your business is legitimate and Google will respond by featuring your business information in a snippet for current and potential customers to view when they search for your company name.

Invest in Google Organic and Paid Advertising The business featured snippet and organic Google top rankings you can get primarily from an SEO-friendly site containing an updated properly written blog are two ways Google can attract users to click on your website link. For many companies trying to generate leads, getting a ranking above the other organic competitor listings is equally important to securing a top organic listing. To increase their chances of being seen first by the consumer, these companies use pay-per-click (PPC) advertising with Google AdWords. With this budget-conscious strategy, business owners and managers are in control of the amount spent on the ads. Plus, the amount owed for the ad is based on results! In other words, if no one clicks on the ad, no payment is required. Beyond the allure of 2 billion potential customers being active on Google and the ability to stay within budget, Google ads offer more control over who sees the ad than traditional advertising methods. Go global or stay local, the audience demographics can be applied for a more directed marketing campaign with a greater click-through rate.

Try Social Media Organic and Paid Advertising Not to be outdone by Google, Facebook and Instagram have a lot to offer for generating leads. While the viewers are not necessarily shopping for products, your article posts, product highlights, and images are viewed by your followers and any friends with whom they share your posts. Moreover, with paid ads, they can get your products and services in front of the social media crowd and track shopping with certain ad campaigns so your products are seen by active shoppers who are already looking for similar items to purchase online.  

In short, after crafting an SEO and mobile capable website, posting informative and interesting articles from your blog and other related industry blogs on Instagram, Facebook, and Google My Business is a start for gaining some ground on brand awareness and highlighting products for viewers. Add a couple of paid ad campaigns using both Google AdWords and Facebook to your consistent postings, and you will be seeing the results significantly faster while keeping your marketing budget in check. For more information about how to improve your SEO ranking, starting a blog, or launching a social or search ad campaign, contact us for a free consultation and begin your journey to attracting new leads today!

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Best Proven Online Fundraising Consultant

Architechs for the Web is the premier web design and online marketing company for nonprofits and charity events. Fundraising has never been easier nor more effective than working with our experienced staff. We provide everything you need to build awareness and achieve your goals from start to finish on the Internet. Read on to discover how Architechs for the Web has been helping make awareness and fundraising campaigns a success for over 15 years!

What Does Achitechs for the Web Do for Charities? Simply put, we are a one-stop-shop for building and managing online awareness and fundraising campaigns. Since no two charities are exactly alike, we are best known for our one-of-a-kind websites and online campaign strategies that work for your goals and budget. But, the most exciting thing about working us is the freedom and flexibility you gain from using our own content management system (CMS) called Fanspike.

Website Management Made Simple Why settle for a third party CMS that was created with someone else's needs in mind? We built Fanspike so you can have the ability to see your website vision fully realized. Plus, unlike your typical CMS, we built Fanspike from the ground up to enable you to simply enter changes without requiring any coding or web design knowledge. Editing your website will be a breeze!

Fanspike Can Do It All!   While Fanspike works like a dream for managing a website, it does not stop there. Our built-in Fanspike Fundraising System can send and re-send certificates, track available and sold tickets, auto-update your bi-weekly status to a group of stakeholders, upload bulk ticket orders from Excel, and so much more! This robust system is PCI compliant for secure payment collections that will put donors' minds at ease. Moreover, the Fanspike Fundraising System integrates with Authorize.net for a seamless user donation experience.

Demonstrated Reliability for Your Peace of Mind Fanspike powers hundreds of websites all over the United States. With our custom content management system, we are able to build unique sites for small, medium, large, and multiple location companies across all industry types. Our clients love the ease with which they can enter and alter their website content. If you do have a question, our online ticket system contacts the assigned team members and eliminates the need for hold times. In other words, you will receive all the benefits of working with a leading search engine optimization (SEO) company with the individualized customer-centered attention of a small business.

Our Staff and Services are at Your Disposal Use our web design services to create an attention-grabbing website that looks amazing on your phone! Since over 50% of user traffic on your website will come from mobile, your site should be readily accessible to view and intuitive to navigate on screens of all sizes. Our web development team will implement a Mobile-First design technique that will result in faster download times, streamlined navigation, higher Google rankings, and eye-catching displays across all screen sizes.

If you are new to campaigning and are unsure of where to begin, we can be as involved as you need us to be. Our results-driven marketing team is always ready to assist with an array of affordable services. Posting on social media platforms like Google My Business, Facebook, and Instagram are just some of the services our team can offer. When meeting with our team, be sure to ask for more information about email campaigns geared towards current and past donors.

Experience Makes All the Difference Newcomers to fundraising may be tempted to build a free or inexpensive template website or work with a young start-up. However, these websites will not come with the rewards of working with an experienced staff who have spent over 15 years of successfully managing drawings-for-donations. We will walk you through what we have learned about following state guidelines and share marketing tips about what works and what does not. It is this knowledge combined with our own touted content management system that sets us apart from other online campaign consultant companies.

Get Noticed With Your SEO-Compatible Site Whatever your objectives are for building a website, a high ranking on the search engine listings based on specific keywords found in your website is a primary way for users who are unfamiliar with your organization to find your link. When a user types those keywords and your website link is listed towards the top of the search return, your link is more visible and is much more likely to attract clicks than if your website is listed further down. Plus, all websites built by our web developers are designed with SEO as well as mobile devices in mind.

Examples of Our Work We are proud to have worked with so many amazing charity events that have consistently been able to raise more than they expected. Seeing our five-star reviews and speaking with our happy clients let us know we have something unique to offer. That's why we go the extra step in every design we create and all the services we provide. Below are a few examples from this year for you to check out:

Dodge Demon Charity Drawing This was a first-time limited ticket drawing that was held by Randy Dye of Daytona Chrysler, Dodge, Jeep, RAM & FIAT and his team in conjunction with 71 MVP, Inc. The goal was to aid three local children's charities that included The Boys & Girls Club of Volusia/ Flagler Counties, Volusia School Fuel and the Childhood Cancer Foundation. A custom-built supercharged fully loaded Roberto Clemente Dodge Demon was the grand prize. Being a rare specialty vehicle, this car was last estimated to be valued in the mid $100,000 range! Our web development team built a stunning one-of-a-kind website worthy of showcasing this generous grand prize. In addition to placing eye-catching beautiful images throughout the site, we used our Fanspike CMS to make sure this site was as easy to view on a user's phone as it is on a desktop. Our online marketing team used Facebook posts to further promote the event and drive more traffic to the site. When that last ticket was sold this past month, over $413,000 had been raised during their first year hosting the Dodge Demon Charity Drawing event! Not bad for a dry run campaign!

Official Bike Week The Daytona Regional Chamber of Commerce also uses our design team at Architechs for the Web to create and manage a drawing by donation website designed to raise funds for hosting the world's largest motorcycle event. Daytona's Bike Week attracts hundreds of thousands of participants from all over the globe. Each year, a selected Official Bike Week Motorcycle is given away to one lucky recipient in this limited 4,500 ticket drawing where tickets are only $50 each. In March, the motorcycle chosen was crafted by none other than Brian Klock from Klock Werks Kustom Cycles who is best known as the originator of the polycarbonite curved shield. This past March marked the 25th anniversary for the motorcycle giveaway event with the first one being held in 1994. Our design team at Architechs for the Web has been consistently providing an informative yet striking website that promotes the annual motorcycle drawing, collects donations safely, and tracks both sold and available tickets for over 15 years. Annually, the Official Bike Week Drawing results in raising an average of nearly $200,000 for a grand total of over $3,000,000 to date!

Get More Donations With Our Facebook Services

Facebook Advertising is one technique we used to help garner donations. On the right is an example of a $230 Facebook ad campaign that generated over 50,000 ad views called impressions, reached over 32,000 viewers, and resulted in 832 clicks. In other words, this ad campaign turned an investment of $230 into $1,470 in donations or a return of $6.39 for every dollar spent. This successful ad campaign started with targeting potential donors using key demographics. Facebook allows organizations to select basic demographics such as age ranges and physical location as well as more specific preferences. For this example, the charity event drawing was for a special edition Dodge Demon, so we limited the ad reach to those individuals who have an interest in such things as Dodge and auto racing.

Perhaps more important than those we can target by launching a Facebook ad campaign, we have the ability to exclude interest groups that are not likely to participate in the event. In keeping with the Dodge Demon giveaway example, we excluded those who showed little to no interest in fast cars. When this exclusion is done correctly, your ad will reach a more precise viewership and have a greater chance of attracting donors. In other words, the more targeted your reach becomes, the less the ad will end up costing per donation.

As you can see, Architechs for the Web has more to offer nonprofits and charity event hosts than the average SEO company. Our design and marketing teams are at your service to attract the attention of online users and build awareness with your targeted audience. Your website will be powered by our flexible Fanspike content management system that lets you be in control of your content without any coding experience required while our Fanspike Fundraising System will make managing your drawing seem like child's play. With 15 years of experience and over $5,000,000 and counting raised for worthy causes like yours, we look forward to putting our experience to work for you!

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Social Media Advertising vs Search Advertising, Which is Best for You?

Many people may not realize social media advertising and search advertising are two different styles of promoting your services and products. Both are equally effective at reaching your targetted audience, so how do you know which is best for your advertising campaign? Discover five questions you should be asking to find out where your advertising budget would be best spent online.

Do you Have a Passive or Active Audience? You may be thinking this seems like an odd thing to ask. However, this may be the most important of all five questions. If your audience is actively searching for specific products or services you sell, then placing an ad based on those specific keywords using search engine advertising like Google Ads would be a more effective route to go. Then again, if you are more interested in showing your products in a slide show or video format to a passive audience that may not be presently looking to make a purchase, then social media platforms like Facebook and Instagram are ideal methods of getting your promoted items in front of a potentially larger number of people.

Are you Interested in Brand Awareness or Immediate Action? This brings us to the purpose of your advertising campaign. Let's say you would like to tell as many people as possible about a new product you sell or you would like to increase the association between certain products on the market and your brand name. With both of these goals, you are focusing more on building your brand than prompting immediate action. Therefore, using a Facebook ad or an Instagram ad may be more suited to your goal because people do not need to search for those products to learn about them or see your brand name and website connected with them. On the other hand, if you are hoping to boost immediate sales with your advertising campaign, then a keyword-based ad using search engine advertising could be more effective in the short term. This is because, as stated above, you are setting your ad in front of an audience that is likely already looking to buy products matching those keywords. It may be helpful to think of your own online shopping habits. When you are looking for a product like pianos and you are unsure of where to go to buy that item, you probably will enter it by name into Google. This keyword search will return a number of listings for companies that sell pianos or talk about pianos in an article or video. At the top of those listed will be the companies that paid for their ads to be shown in front of users searching for the keyword "pianos". Unless you have a specific company in mind, you will likely click on one of those paid ads to find more information about their pianos. Plus, you will have Google reviews handy to learn more about what customers have to say about the company's products. At this point, you may be asking, "But, doesn't Facebook let you target an audience's interests? How is that different?"

Is it Important to Appeal Your Audience's Interests? We're glad you asked. Audience interest and keyword searches are different in that one suggests viewers may be interested in products like the ones you sell where the other is placing your ad in front of a user who may be searching for your product to buy right now. This takes us back to your primary goal for your advertising campaign as you can target the interest of your audience using both social media platforms and search engines. Social Media Platforms like Facebook and Instagram allow companies to select a viewership with a common age, gender, location, and interest. This is an excellent tool for introduction purposes if you are looking to attract people to your website who may not have heard about your company. Keep in mind, Google Ads will allow you to add audiences with specific interests in some of the campaign types. However, if your products are useful to everyone, such as with a pharmacy, and your goal is to drive active shoppers who fall into key demographics like age range and location to your website or store to boost immediate sales, then Google Ads would be a great choice of advertising formats. Conversely, if you are trying to tell people about your brand of non-toxic candles that may be sold in several pharmacies and a number of other stores, you may want to explore the social media ads and use related interests as a means of reaching your targeted audience.

What is Your Budget? Sometimes, it comes down to how much you want to spend. Luckily, both forms of advertising can reach a significant number of active users relatively inexpensively compared to other forms of marketing. If you want to start out with a smaller budget and your goal is to introduce your brand or products to more online users, we recommend using social media advertising since Google ads can be a bit more costly upfront.

Should you use Both? For those with a bit more padding in your marketing budget, using both forms of advertising is the perfect balanced solution to meet all your business advertising goals. By advertising on social media platforms such as Facebook and Instagram, you will have the chance to win over an audience that is already sharing and liking interesting ads. Then, jump over to Google Ads and utilize keywords to entice active shoppers to click on your website link to learn more about your products and where to buy them.

Of course, at the end of the day, you should see an increase in sales and brand awareness from both search engine campaigns and social media platform campaigns with any interesting and engaging ad that is correctly targetted. The ultimate decision comes down to how much you budgeted for the campaign, along with whether you are looking for improved sales or you would like to spread the word about your brand. If you would like more information on these great forms of advertising, fill out our form online or call us at (386) 951-4770 today for a free consultation.

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Use These SEO Strategies Put Your Business on the Map

Search Engine Optimization (SEO) rankings may seem like a frustrating and never-ending battle for that top spot. After all, everyone is actively pursuing that fist location on the return list for their specific keywords. This means the competition is fierce for grabbing the active shopper's attention, and business owners have to learn new ways to take the lead when it comes to search engine rankings. Never fear. Read on to learn common SEO challenges and simple things you can do to climb the rankings and reach your audience without spending any money!

What do you Mean by SEO Ranking? Before we cover the SEO ranking challenges, you may be wondering what we mean by SEO ranking. If you type the keywords "photographer near me" into Google, you will likely see a lengthy listing of photographers in your area and a few national photography studios. You should also see a map of nearby photographers. The order of the photography studios listed in both the website listings and the map has to do with Google's algorithm for scouring the Internet to find the best matches for what you are searching to find.

Ranking Challenges In keeping with the example of the photography studio, let's say you own one of the studios that is listed on page 3 of the SEO rankings and is number 12 on the map. Since the user is much more likely to click on one of the top five photography studios, many businesses will buy pay-per-click ads that rank above the free "organic" listings that Google's algorithm provides. The great news is you have some free options to try out before you have to reach into or expand your marketing budget.  

Free Effective Ranking Strategies Although no one can fully predict which sites will be listed at the top of either of these helpful listings, there are some ways to ensure Google tags your website as something people will want to see. Google is looking for signs your business' website is current or updated recently, trusted, and popular. Some of the ways to let Google know your site is all of those things include listing your business with Google My Business, joining social media platforms and writing frequent posts that link back to your website, obtaining backlinks on popular and trusted sites like the one for your area's Chamber of Commerce or your industry's professional guild, and getting 5-star Google reviews from customers. Ture, the backlinks to the Chamber of Commerce come with a membership which costs money. However, if you were planning to join for other reasons, the backlinking and other marketing services the Chamber provides are included at no additional cost.

Adding Interest Another easy way to increase your good standing with Google and get the search bots to notice your website is to post interesting and informative information related to your products and services in a blog. You do not have to be the best writer, and tools like Grammarly make correcting any typos and grammatical errors a breeze! Blog articles and videos that you share in posts on social media will show Google that you are updating your site frequently and more traffic is visiting and staying on your site. These are two indicators users will want to visit your site when keywords from your articles are listed. Plus, even if your website is not listed towards the top of the search return, you may get a top spot for your article's webpage.

Finding the ROI with SEO Balance Of course, money is not the only cost involved in engaging these strategies. No one wants to spend too much of their valuable time investing in the SEO ranking game. That said, how do you know when you are getting a proper return on your time investment? Your free Google My Business service and Google Analytics reporting make it easy to analyze traffic to your site and decide if your marketing efforts are paying off. In addition to a myriad of other data, you can see how many clicks your website is getting from Google and how many new users are visiting. There is even a way to chat with your consumers using Google My Business.

In conclusion, today's businesses can no longer afford to avoid implementing these easy SEO ranking strategies. After you add a blog, join Google My Business and social media platforms, acquire some prominent backlinks, and receive several 5-star reviews, you will be doing all you can to organically be linked to the top of the search return. Moreover, you can track your success using Google's free reporting tools. Best of all, if you need a greater ROI or if you would like to learn more about how to increase your SEO ranking, get in touch with us using our online form and find out just how affordable and effective outsourcing your marketing needs to an experienced SEO company can be!

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How to Increase Your Sales with Online Marketing

Are you searching for ways to generate sales leads and increase the number of consumers who shop at your store or use your services? Try applying these five proven tips to grow your brand online while engaging a larger number of consumers and make more sales. You might find it can be easier than you think.

Increase Ranking Your road to more sales leads online starts with a powerful fast-loading website that is built for search engine optimization (SEO), contains related keywords to your products and services while offering an eye-catching display of professional images coupled with engaging videos and content that is both helpful and interesting to read. Next, place your commonly searched keywords in a natural flow manner throughout your website and add a blog article monthly or more frequently that also contains some of the keywords. The goal of the articles, images, and website content is to grab the attention of online shoppers and hold their attention long enough to learn about your business and the products or services you sell. As a bonus, the more consumers you attract to your site and the longer they linger on your site, the better chance you have of Google ranking you higher than your competitors. Better rankings mean more traffic to your website which then translates to sales leads.

Google My Business and Organic Postings It used to be updating your SEO-friendly website was enough to get noticed online. However, with so much competition on the Internet, getting a top spot in the Google ranking for keyword searches can be more challenging. Therefore, it is imperative you complete your Google My Business profile for Google and consumers to find your website online. You will be rewarded with many reporting and communication benefits this free service provides along with the ability to show your customers how to find your store location, post your hours, get reviews, and promote your blog articles and sales deals. While you are in the mood for posting, be sure to set up an account with the different social media platforms and post your articles, product highlights, sales, community events, and interesting related content your consumers would find helpful to spread the word further about your business to these online communities.

Join the Chamber of Commerce Did you know that your local Chamber of Commerce gives you free marketing perks and networking events with your membership? This organization is all about assisting the area's business communities, and its members are warm sales leads with each activity. However, for online marketing purposes, your website being linked to this nationally recognized and well-reputed organization's site in their directory gives you a healthy leap over your competition in the Google algorithm for search rankings. Why? In an effort to provide the information search users are seeking, Google scours the Internet looking for keywords on pages as it checks for sites that can boast three things: (1) current with frequent updates and postings, (2) popular with online users clicking on your site links, and (3) recommended by other long-standing renowned sites with large volumes of active visitors. Hence, if for no other reason, joining the Chamber of Commerce is an excellent way to boost your Google rankings and tell more people about your products.

Google Ads If you are already performing the above-recommended actions and you are not in the top three businesses listed for the Google keyword searches or you are a new business owner and you wish to create a larger splash within the Google rankings and social media scene, try placing a paid ad. There are two methods of pay per click (PPC) advertising that are highly effective at generating interest for your products, services, or cause. The first is advertising on a search engine like Google. These ads are shown above the free listings Google finds for the keywords you specify, which works phenomenally for putting your website in front of those already shopping for what you are selling.

Social Media Ads The second online PPC advertising method is launching a social media ad campaign. Let's say you own a jewelry store and you want anyone within your physical area who is interested in fashion and accessories to see your ad showcasing a designer's latest line of jewelry that you have in stock. By placing an ad through Facebook, for example, you can specify your audience's interests along with the location and age demographics. Keep in mind, social media ads are usually targetting a more passive user who is catching up with friends and family members instead of shopping. That said, anytime you can get your website, brand name, and/or products in the viewing space of a potential consumer with an ad that encourages people to click on it, you are creating interest in what you sell.

Thus, there are several things every business owner should be doing online to increase sales revenue. Start with a website that stands out to online shoppers and Google, then build your blog with informative articles that are shared on Google My Business and social media platforms. Next, join communities like the Chamber of Commerce that will post your website in their directory for those coveted backlinks that tell Google your site is worthy of spotlighting for their search users. Don't forget to launch a couple of PPC ad campaigns that are tailored to reach your potential customers. When you find yourself in need of assistance, contact our experienced results-driven web development and online marketing team using our online form or by calling (386) 951-4770 and get the results you seek!

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DME Website Design and Marketing

Are you in need of a custom-built durable medical equipment (DME) website or help with getting the word out about your business using social media marketing? Our experienced web development and online marketing team has a proven success rate with helping hundreds of companies like yours. Read on to learn how we can help you get started growing your DME business today!

Stand out From the Competition While the rest of your competition uses a limited capability template that may not fit the full breadth of their online business needs, your site could be powerful, quick-loading, flexible, and a breeze to navigate! The aesthetic beauty of a custom-built site enables you to look like no other and show your customers you run a professional and organized company they can trust. Take control of what you want the public to see about your business' image as well as how you want your content to be presented with a custom-built site.

Skip the Limited CMS Frustrations Speaking of restrictions, make sure you hire a team that owns their content management system (CMS). The CMS is what supports and powers your site both with your online shoppers and your employees. This is also where you will upload and edit your content as well as perform other management related tasks. Sites built using someone else's CMS will be forced to conform to the restraints of that application. On the other hand, our Fanspike CMS was created specifically for our clients and powers hundreds of sites all over the U.S. Plus, since we own Fanspike, we have far more capabilities than our competitors to build the website that meets your company needs. Best of all, there are no HTML coding classes required to manage your site's content because it's as simple as 1-2-3 to use!

Get Ranked Higher! When people search for durable medical equipment (DME) or home medical equipment (HME) products and services, you need a website and marketing team that will give your company a top-ranking spot on search engines like Google for your area or specified keywords. Think of this as a search you are entering for an auto mechanic. You may enter in the keywords "car repair", "vehicle repair shop", or "auto mechanic near me". Then, the Google search bots scour the Internet looking for active sites that are popular and contain your keywords to give you the best-matched website listing based on what Google's algorithm believes will be the most helpful. Of course, if it was that easy, anyone would be able to find a way to the top of the list. Building your one-of-a-kind website to contain the most common keywords that are related to your DME business and using the latest in search engine optimized (SEO) coding is imperative to helping Google see your website as somewhere to find current, interesting, and engaging content.

Grow Your Brand With Social Media With so much competition online these days, a first-rate SEO website is sometimes not enough to increase your presence online and become a top-ranking business. Fortunately, you can utilize our expert marketing staff to write a blog for your rockin' new website to be shared on Google My Business and social media platforms like Facebook and Instagram. You can also ask us to make regular posts about your highlighted products and promotions, launch social media ad campaigns, send customized reports, and much more!

Enjoy Better Customer Service Have you ever spent the better part of an hour on hold for customer service only to have to go through the process of explaining the services you use and who you spoke with previously about this question you have? Yeh, we've all been there. Although we know you'll love our website and marketing services, we also think you will appreciate our take on customer service. At Architechs for the Web, we believe your time is valuable and your questions should be answered promptly by a knowledgable team member who is familiar with your business relationship with us. In other words, we enjoy forming a relationship with our clients. When you submit your question by email to us, our team members who are working on your services will be able to see your post and respond. This means you will be able to reach someone who understands what stage of the website development process you are in currently or which social media marketing plan you are on.

Thus, whether your DME business is brand new to the world of online marketing or you have an established online presence, we can help you reach that next level with our proven website and marketing techniques.  We offer custom professional websites built for your unique business needs, stress-free content management, better Google rankings, and increased visibility online coupled with superior customer service. Contact us today using our online form or call us at (386) 951-4770 for your free consultation and let's build something amazing together.

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Where to Find Quality Backlinks to Rank Higher

Have you noticed some competitors receiving higher Google rankings? If you have checked all the marketing strategy boxes such as frequently updating your SEO-ready website content, adding informative blog articles periodically, and making social media posts at least weekly, then getting noticed could be as simple as acquiring more backlinks. Find your way to better rankings by linking with these five sites.

The Local Chamber of Commerce The Chamber of Commerce has the best opportunities for networking, gleaning wisdom from mentors, making a difference for businesses in politics, and gaining the trust of consumers. But, it has another powerful incentive to attract business owners - the website itself. Google loves to see your website linked with popular websites that have a consistently large presence online. Therefore, as a well-established national organization dating back to 1768, your Chamber does much more than connect people through social events and political agenda. By joining the local Chamber of Commerce, your website is posted on their membership directory online. Since there are over 4,000 Chambers around the U.S. and all are linked together on a national level through the parent entity, this is exactly the sort of backlinking Google is known to reward.

The Local Visitor's Bureau Speaking of websites that get a lot of traffic online, your city's Visitor's Bureau provides information about the latest happenings nearby, news stories, suggested places to stay or activities to try, and, of course, a listing of businesses owned by people that call the area home. Best of all, much like the Chamber of Commerce, the site admin for the Visitor's Bureau is always on the lookout for more interesting and relevant content to post that newcomers will appreciate. This translates to a chance to both have your website link added to the business listing and ask them to post an informative story you write about your business that may also be found in your blog on your site.

Local Newspapers In addition to the Chamber and Visitor's Bureau backlinks, if it's a higher ranking within a set location you are after, then you will want your blog article or site link posted on the local newspaper's website. This may be achieved by placing an ad or writing an article about an event you are hosting or a unique quality about your services or products that is helpful or fun. As a bonus, if you joined the Chamber of Commerce, chances are your website will already be linked because many Chambers post their member directory in the newspaper.

Trade-Related Websites Most business leaders are members of an organization that is associated with their industry, which makes those trade sites fit the criteria of being trustworthy and visited often. Much like the Chamber of Commerce, these trade organizations help businesses grow and develop. One way they do this is by placing your backlink on their site for being a member. In doing so, the organization not only encourages other members to explore your site, but it also lets Google know your company is valid and current. In other words, Google wants to list the most active, popular, and credible businesses that have the information users are seeking on their sites and trade organization backlinks further support all of these descriptives about your business.

Compatible Businesses Asking for every business to post your link on their site may backfire. Google is smarter than that and may think you are playing the system. Instead, search for related businesses. For example, if you own a store that sells kitchenware, you could write and donate a hit recipe to be posted on a caterer's or restaurant's website. Most businesses appreciate receiving good content that is related to their trade that they did not have to take the time to produce. They may, in return, request a backlink for their site. This works to your favor since like industries working together is a good thing for driving traffic to your site and achieving a higher ranking.

Therefore, when you devise a plan to reach that number one spot in the Google keyword search return, backlinks to your site that are strategically placed on compatible sites that already have a stronghold online is an easy way to work towards that goal. The main thing to remember is anything that links back to your site should be natural and helpful to users who normally browse your website. After your backlinks are established, contact us using our online form to see how our proven marketing techniques can take your business to new heights. Your digital audience awaits!

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Write Content That Matters and Improve Your Google Ranking

Learning to write content for your website in a way that boosts your rankings on Google and attracts more online traffic is easy when you apply these six tips. From grammar to selected subjects, we're exploring the content components that Google wants to show users. Plus, we're sharing some of our favorite ingredients in our recipe for blog success!

Grammar Matters Even the best writers often overlook their typos and grammatical errors, not to mention the vast majority of the content creators on the web who post more for Search Engine Optimization (SEO) and generating interest in their products and services as opposed to seeking a forum to showcase their writing talents. That said, when it comes to rankings on Google, your content should flow naturally without spelling errors and demonstrate appropriate punctuation. But, for those who do not have a passion for pursuing a writing career and want a top spot in the search returns, never fear because apps like Grammarly will highlight your errors and can even assist you with your content's overall tone.

Be in the Know Know that you have the tools to catch your mistakes, what do you write about? The short answer is anything that people who visit your site or store would find interesting. Start with the top keyword searches for your products and services by typing a product name and letting Google show you related searches to that item. You could also write about how your company or product stands out from the rest. Such topics are relatable, informative, and helpful. On the other hand, if you are a CPA, writing about your grandmother's cooking may not hold the interest of your site visitors. As Google wants to list the sites that will most likely answer the user's question or give the user more knowledge about the searched keyword, your cooking article will not likely assist you with getting higher rankings for CPA related keywords. An article accurately answering common tax questions, on the other hand, in a way most consumers can understand would be exactly the sort of information Google is seeking as it scours the Internet for relevant content.

Grab Their Attention Think of what you like to spend time doing online. Some people enjoy catching up on the latest trends or news stories. Others check in with friends or click on hilarious videos and memes. Now, consider your targeted audience's age, location, and what may entice them to click on your website link. Your articles and website content style should show the user something new, creative, eye-catching, or useful. Make it interesting to keep them engaged and curious about your other website pages.

Add Powerful Images and Videos In this day of constant professional-grade entertainment in everyone's hand 24x7, your audience will likely gravitate towards articles, websites, and ads with eye-catching pics and videos. Unless you have a gift for graphic design or comedy skits, investing in striking photos and memorable videos will help your content stand out from other blogs, sites, or ad campaigns. Therefore, Google rewards such content additions, especially when those uploads receive a large volume of clicks online.  

Include Alt Text and Meta Data A ground-breaking article that shares the freshly discovered key to ageless beauty while demonstrating this fact with stunning imagery and videos will still have to compete with all the other beauty-related articles online for the top Google rankings. One tip every SEO company applies when uploading images and posting content is to incorporate the built-in tools of the webpage, such as the alternative (alt) text and metadata features. This may seem going beyond the necessary steps to posting your content. However, by explaining what the image illustrates or noting the keywords found on the page, you are giving Google a summary map to your site while quickly highlighting important terms related to or found in the Google user's search.  

Make it a Breeze to Find Taking advantage of site tools like the alt text and metadata is not the only way to ensure your content is a cinch to locate. Since Google has the enormous task of instantaneously pulling together a list of trusted and current sites with the user's keywords and related words from all available websites, a simplified website design with fast loading pages and intuitive navigation is critical to attaining a higher rank in the algorithm. Hence, treat your site and articles like your closet and clear the clutter to let Google search your content effortlessly.

As you can tell from the above tips, what you say on your site or in your ad does have a significant impact on your click-through rate (CTR), but how the content is presented and designed is equally weighted in Google terms. As you write your material, be sure to check for grammar mistakes and spelling errors with an app like Grammarly, try letting your friends and family read it before you post live to test out the level of engagement, add vivid imagery, and be aware of all the tools in your toolkit, such as the alt text and metadata features. After applying tips like the above, you'll be able to write content that makes an impact, increases your website traffic, and generates leads while your rankings improve. No English degree required!