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FMP evaluation

Approaching the global warming issue has been a research challenge as well as a design challenge. Starting off with trying to tackle climate change felt as broad as 'trying to save the world'. Therefore, a large part of this project was to carefully analyse this huge topic to find design opportunities and create a positive change in society. Since the beginning, I was attracted to the critical importance of the oceans. During that time, I researched plankton and phytoplankton. These tiny creatures and their enormous impact on Earth was something that attempted to bring forward with the idea of developing a mobile phone animated lock screen. Further in the project, I felt that the illustrations weren't effective in communicating the beauty of phytoplankton and make people care about them. Since photography wasn't an option as the range of pictures available wasn't satisfactory, I moved on to the electronic waste issue and researched it thoroughly after finding out that the average replacement cycle of a phone is 22 months. My research developed into mobile phone recycling, currently at 10%, and the number of unused devices in our homes. The final outcome is an advertising campaign which touches three different points: a prototype of a physical mobile phone recycling container, an animated Instagram Story advert and a poster. The bold typeface aims to grab the viewer's attention on social media and supports the use of a catchy fast tempo. With the choice of the colour blue, I'm hoping to shift the association of "good to the environment"/eco-friendly away from the green to reflect the colour of our planet and the low global temperature that we should be committed to maintaining. I feel that this aspect of the project could be further explored to implement the use of the colour red in the campaign. The animated advert starts with phones piling up on top of each other which communicates the build-up of unused devices. People emotionally attached to their previous phones would be more keen to donate a phone with sentimental value to charity rather than a recycling company directly. By establishing a clear and organised recycling system in charity shops, disposing of unused mobile devices becomes easier even for the busiest people because it's common to find them in every area of a city.

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in the UK alone, people are holding on to an estimated 76.8 million unused phones.

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I like how this app creates another level of engagement with the brand. It’d be useful to start thinking about smartphones features and how they can aid in communicating the message. Could I take advantage on the microphone? Speakers, camera?

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This app doesn’t really try to sell a product but promotes the Audi start-stop technology by allowing the user to close (stop) unused apps on the user’s phone. 

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UK residents own more than 76.8 million unused handsets worth a whopping £9.4 billion, according to research from CompareMyMobile.com