advanceddigitalmarketingcou-blog

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Our Proven 3 C’s Formula to Succeed in Digital Marketing (Without Wasting Time or Resources)

Are you somewhere stuck in the race of success in career?

Are you still puzzled in the flashy world of digital marketing and looking for the right way in?

Don’t worry, you are not alone here!

But chaos and confusions are never a solution for your career aspirations. Here, all you need is proper guidance on “what, when, how and where” to start with your handsome digital marketing career.

Beginners & people new to Digital Marketing lack complete clarity & direction. Without clarity & direction, it’s impossible to succeed in any field.

But is digital marketing career worth in the current job market?

The fact is that this industry is growing at an exponential rate and thus a job as a digital marketer is one of the potential fruitful career choices you can opt-in this modern digital era.

As a digital marketing agency with years of a proven track record of successful clients and successful workshops, we have decoded this process uniquely designed to take the process step by step to become a successful digital marketer.

We’ve decoded a uniquely designed process to become a successful Digital Marketer. Let’s have a look at here.

Step 1: Coaching

As a beginner in Digital Marketing, it’s advisable to gain surface-level knowledge of the various jargons, domains & subdomains such as concepts like Search Engine Optimisation (SEO), Google Ads, and Facebook Ads, etc.

When you know these, you will get a vague idea about how digital marketing works and how it is different from conventional marketing methods. The goal is to get a general idea about the industry.

After gaining the prerequisite knowledge & awareness, it’s time to choose the right mentor/institute to get coaching from. Make sure you do a thorough analysis & choose a credible mentor/institute that can give you the required knowledge to help you kickstart your career. When there are many digital marketing agencies are out there, choosing the best one that can show light on your journey of digital marketing career will be a tough one.

Now, how would you choose a good mentor?

Choose the Best Value, Not the Best Price when it comes to choosing a digital marketing agency that helps you to kick-start your career in the right direction.

Step 2: Community

Communities are where all the magic happens. Join the right communities like Facebook groups, online forums, offline meetups and filter the relevant information based on the quality of content shared, frequency of activity, etc.

This is where you can gather insights from the top minds in the industry. It helps you stay updated with the industry trends & opens up potential networking opportunities with the community members. Engage with the community, gather the necessary knowledge & implement your learning.

Thereby you can build your networks also by actively participating in these communities. The right set of communities & the right coaching will give you the ‘why’ & ‘how’ to do things in digital marketing.

Active interactions in communities equip you to gather the latest trends and most effective digital marketing tools through contacts with renowned digital gurus.

For instance, you can join digital marketing groups on Facebook, Instagram, etc to see what are the hot topics trending, daily posts, etc. Also constantly watch how business pages work based on their social media posts frequency, content formats, ads formats, which all groups they joined, their activeness in each group and how they market their products and services.

This idea will give a good idea on how social media marketing works normally and their number of shares, likes, and views on each video or post will help you to know whether their social media digital marketing strategy is working or not in that particular platform.

It will not only help you in choosing the best digital mentor but also, act as a great platform to update yourself every day with the happening digital marketing trends.

Step 3: Consistency

This is where you have to get your hands dirty & put in practical work. One of the effective ways is to join as an intern of reputed companies who has solid Digital Marketing Team or another way is to Grab projects from NGOs and run campaigns.

To evaluate the gained digital marketing knowledge, you can begin to serve NGO’s. You can get a Google Ads grant of $10,000. Using which you can master the SEM platform and run Facebook campaigns like “Celebrate your Birthday With our Kids” on Facebook and Instagram.

For Facebook Ads, either you can contribute and take Tax benefits or you can search for a Donor to provide funds for Facebook ads. In this way, you can get an initial hands-on experience on the different ways to create a successful campaign.

Well, a practical implementation of what you observed or learned would be even more promising for your better understanding of digital strategies and also in your career growth. It helps you know if your applied digital marketing techniques are working within the specific digital platform and on the selected target audiences.

Your focus on implementing the learned digital strategies should be on how to successfully optimize the sales funnel to convert prospects to loyal fans.

“Our Sincere Request, don’t burst out entrepreneurs money by running Digital Campaigns without appropriate experience”  

This will give you a fair idea on how to run campaigns for bigger clients. Keep in mind the digital marketing is a volatile industry & keeps changing at the blink of an eye. Rinse and repeat this three-step process & you’re on your way to becoming a Digital Marketing Ninja.

Observe, Serve and Succeed!

Let this be your secret mantra for success in your digital marketing career!

After all, you don’t want to be another ‘Tom, Dick and Harry’ in this ever-changing digital industry. Smart work is what takes you to heights of success and now you know exactly from where the real smart work starts in your digital marketing journey right? Yes, it starts with choosing the right mentor!

Join our hands to avail the most updated digital marketing training which you can’t access elsewhere. Digiteckniks, spearheaded by a well-experienced, expert digital marketing consultant and trainer, is one such premier digital marketing training agency in Bengaluru. The institute offers two courses Integrated Digital Marketing Certification Program and a certificate program in Social Media Marketing. With 66 hours of online training and 10 strategy templates, it is the ultimate course designed for anyone interested in exploring the power of digital marketing.

Do you want to learn Advanced Digital Marketing Strategies? Register for our FREE DEMO on Integrated Digital Marketing Certification Program.

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4 Proven Ways To Reduce Google Ads CPC

As complex and innovative technologies reshape the digital marketing platforms, advertisers are scrambling to remain significant and competing to find a top place in customer minds. In this shifting digital arena, paid search keeps on gaining relevance, unlike the traditional search patterns. The quality and placement of your ads have become an omnipresent influencing aspect all through the whole customer buying decisions. However, most marketers today believe that it is fundamental for a brand to show up at all phases of the funnel.

“On average, 41 percent of clicks go to the top 3 paid ads on the Google search results page.”- Word Stream

Paid ads simply gain momentum in this digital era. But how to optimize it and reduce Google ads CPC and achieve the highest traffic flow is a tricky question!

Unlike the traditional ways of approaching the shops directly, most of the customers in the present days search online for their purchase decisions. This trend is mainly due to the increased internet use by people. However, around 80-90% of people search and refer only to the 1st page of Google. Only the remaining 20-10% people click and navigate to the other Google pages. That too, most of the users only focus on Google’s top 3 search results.

The recent research study by Forrester shows that 71% of customers use a search engine to make a search of products or services as the initiation phase. 74% of customers consider using search engines for their research, comparison and final purchase transaction decisions.

Is this search trend a challenge for the businesses who are struggling to get increased visibility and traffic flow to their websites? In a way, yes it is!

So, it is necessary for a business to get into the top 3 search results to increase business revenue and get more traffic to their websites.

These days many competitors are focusing on the top search results and therefore the Google Ads CPC is high.

Do you know that PPC visitors are 50 per cent more likely to purchase something than organic visitors?

What happens if your business website is not on the Top 3 search results? You will lose high buying intent prospective audience and end up targeting the assumed audience who does not have buying intent.

Based on AccurCast data, the average click-through rate for an ad in the first position is 7.94 per cent. So, focusing on the top search result is the best solution for every business to reach the target customers and get higher conversion rates.

Now the question is how can you get top positions on Google Search engine results page?

As you know, there are 2 ways to rank your website on Google:

Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

SEO as a strategy to rank your website on top of the 1st page of Google SERP is ruled out as every competitor of yours wants to rank their website and also the top 3 results of Google Search engine results page is Search Engine Marketing Results (Google Ads Results).

Google’s Ad Revenue in 2019 is $116.32 Billion – Statista

Google’s ad revenue from 2001 to 2018 (in billion U.S. dollars)

So SEM is the only way to rank your website on top of the 1st page of Google SERP.  Since every business in your niche aims to rank on top of the Google’s 1st Search engine results page, the cost to rank on top of the Google’s 1st Search engine results page is increasing day by day.

The best SEM strategy is to know how with the Search Engine Marketing, you get on top search with reduced Google ads CPC (Cost Per Click).

Before we give you a strategy to rank your website on top of Google’s 1st Search engine results page at a reduced CPC, we want you to understand how the Google Ad auctioning Works.

From this we can understand, that your website ad position depends on a factor called Ad Rank.  Higher the Ad Rank, the higher will be your website’s ad position.

Ad Rank can be compared with the mysterious algorithm which helps the sites to rank in Google’s organic search results. However, Ad rank slightly differs from an algorithm that Ad rank decides the placement of your ads, whether in the sponsored results and also based on the amount the advertiser pays when the ad is clicked by the user.

Now you know how to optimize your ads and increase the Ad ranks so that you can receive a greater number of ad clicks.

So, you can improve the Ad rank by simply improving the ad quality score as well as the maximum CPC bids (the maximum money you paid for Pay per Click). Here’s the Ad rank calculation formula:

Ad Rank = Quality Score * CPC Bids

By bidding higher, you end paying more. So the SEM strategy to pay less and rank higher is by increasing the quality score.

If Quality Score weren’t focused till now, you are missing something huge in impressing the customer and rightly influence their purchase behaviour. What happens if you don’t increase Quality Score?

You end up paying more for the same ranking that can lead to you spend more money in the long term. You will also lose the high buying intended customers if you don’t target them rightly or find a position on the top 3 search results.

So, one of the success formulae for getting into the top 3 search results is to improve your ads Quality Score. Quality Score is nothing but scores given by Google to your ads and keywords with a measuring scale of 1-10 (from awful to amazing).

Quality Score is Google’s evaluation of the quality and significance of both your keywords and PPC ads. It is used to decide your Cost per Click (CPC) and increased by your most extreme offer to decide your Ad Rank. Your Quality Score can be based on many determinants like Expected CTR (Calculated by Google based on the keyword historical data), landing page experience and Relevance.

Nobody other than Google knows precisely how much each factor is prominent in the Quality Score algorithm, yet we do realize that active visitor clicking rate is the most significant part. At the point when more individuals who see your ad click it, that is a solid sign to Google that your promotions are important and useful to users. If you can achieve a higher Quality Score, Google rewards you with higher ad rankings and lower costs.

4 Factors to Increase the Quality Score to improve your Google paid rankings & eventually reduce the CPC.

Expected CTR

With regards to Google Quality Score, it’s not about CTR but rather the normal CTR. Google predicts whether the keywords you’re focusing on is probably going to be clicked when appeared for that keyword, without considering the ad position or other ad formats that may influence the quality of your Google ads.

What should you do increase the Expected CTR?

Segregate the Google ads targeting keywords into different groups (If you have identified 100 Targeting Keywords, Group into 5-10 groups in such a way where you can write relevant ad copy)

Write 3-5 ad copies for every ad group

Add keywords of the ad group in the Ad copy

Landing Page Experience

With an end goal to be progressively clear in your Google ads approach, Google presently makes an endeavour to reveal to you why your Quality Score for a given keyword is low. One reason may be due to the compromised quality of your landing page experience. If Google thinks your landing page experience is “below normal,” it could hurt your Quality Score.

As per Google, you should concentrate on three things if your focus is to improve the landing page experience. These three vital elements are Relevant and original content, transparency and easy to navigate web pages. You may also concentrate on the Ad scent, which helps you to boost conversions by ensuring consistent Ad experience.

What should you do to increase the landing Page Experience?

Optimize the landing page Load time (Should be below 3 seconds)

Give the information on the landing page that is required to convince themselves to buy from you

Use original Content

Appropriate contextual CTA’s

Relevancy

Looking at relevancy, there should be complete relevancy between ad group ad copy and landing page. When the user feels you give all relevant information based on his search query, user engagement will be higher on your web pages.

Ad Formats

In Search, we have two Ad formats. One is without Ad extension and another is with Ad extension.

Search ads with extensions will give you extra space to give more information to the users.

Some of the ad extension that will help you increase the Quality score is

Site link Extensions – With this you will get an opportunity to cross-promote other web pages of your site. For Eg: If you are promoting a particular product or service, using site links you can show Case studies page, About us Page and related services page

Callouts – With this extension, you can add multiple USP’s and offers in the Search Ad

Call extensions – With this extension, you can add your phone number in the ad

Price Extensions – With this extension, you can add the price of your product

Location Extensions– With this extension, you can add a business location

We have few more ad extensions like Structure Snippets, Message extensions and so on. All these extensions help us get more ad space and at the same, it will help us to give more information to the users.

These 4 factors help you to increase the Quality Score to improve your Google paid rankings & eventually reduce the CPC.

So what are you waiting for? Start Implementing and rank higher on Google SERP at a reduced CPC.

If you feel Google Ads CPC strategy is not your cup of tea or if you are already entangled in the loop of Google ads game, don’t lose hope as you have come to the right place!

We at Digitechniks, guide you with successful digital marketing strategies and programs so that you have a competitive edge in the industry. As they say, Success is not a forbidden fruit. All you have to do is aim it high and take the smartest strategic move. You will finally see it coming, it’s all yours!  We are here to throw light on your digital marketing dilemmas.

Subscribe to our messenger to get the freshest information & actionable content.

Make sure you resonate with what your prospect is looking, to eventually reduce the CPC & increase the quality score.

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How Digital Marketer can draw inspiration from a Cancer Survivor?

As a digital marketer, my life ends up being fascinating and disappointing at the same moment as two sides of a coin. With regards to marketing online, nothing is unsurprising.

You do what you need to do dependent on what you believe are the correct way, yet the outcomes will dependably amaze you. Life can end up disappointing if your marketing efforts are not working and until you discover why, you won’t get any rest.

Having said this, it feels like life of a Digital Marketer is no less than a cancer survivor. Being a struggling digital marketer, you may experience all the sufferings that of a cancer patient.

I have seen my mom’s initial cancer struck clueless days. Those uncertain days paved way to multiple times doctor consultation. It took 30 days to find the best Oncologist. We were seeking for right guidance and best treatment approach. So, basically the treatment is a process and so as to become a successful digital marketer, is also a step by step process.

Won’t you agree the same being a digital marketer?

Don’t you remember those endless opportunity doors you knocked for the right marketing guidance?

You may lose the battle soon if you don’t get the right digital Guru to guide. Sadly, that’s the bare truth in this competitive business world. In fact, both of it damage our cells have similar symptoms in the initial stages.

Same levels of uncertainty of survival in the competitive market you experience as a marketer, a cancer patient go through sleepless nights. The unpredictable tomorrow, never ending worries on reaching the right target customers are at some point triggers pain which literally needs something not just a temporary chemotherapy as given to a cancer patient, but a permanent digital marketing solution.

You may get tons of advice or refusals when you reach out to different amateur digital marketers. Is this what you aimed for? An aimless journey never leads to your dream destination. If no, know that you are stuck in a mess! Don’t you want to become a digital marketing survivor?

To become a Digital Marketing Survivor, you need to make a smart move. Here, no plot for aimless marketers. When you are in a competitive industry, you should act smartly. It’s all the end result of the right digital marketing mentor you approach and get the right guidance. Your purpose as a marketer is to get an end to end solution for your digital marketing problems. Now when you are in the right hands, you too are a digital marketing survivor!

Here are the 3 ways to become a Digital Marketing Survivor

A cancer patient may sometimes need to opt for either all of treatment methods like chemotherapy, radiology and surgery to cure completely and become a cancer survivor. It all depends on their severity of health problems. Sometimes, they may get cured just by several chemotherapies only or at times just with a chemo and radiology will cure. When the severity of problems is higher, they may even need to go for surgery.

Similarly, your exact cure to become a digital marketing survivor is based on the severity of your marketing problems.

You need to analyze your current marketing issues and how severely it currently affects your business performance and ROI.

So basically, the core idea is to identify your “problem areas and degree of improvement needed” in your online marketing efforts and take the right Survivor Strategy to smoothly achieve your business goals.

Based on the severity of your marketing issues, you may adopt the below “Three Survivor Strategies”:

Get quality Training: Like a cancer patient go for chemotherapy, as a digital marketer you can go for the best training wherein you get a good idea about the concepts and process of digital marketing which equip yourself to apply these techniques in your business.

If your current digital marketing problems are not that severe, like a chemo that gives proper results in a patient, same way attending any digital marketing training will find solution to your marketing problem areas.

You need to get quality training and advanced digital marketing strategies to successfully implement it on your business success. For that, approach the top digital marketing training which can help for your business success in the long run.

Go for Digital consulting: Once you feel you may need further digital marketing help apart from a formal training and struggling to increase ROI, you can then opt for digital consulting just like opting for radiology in a cancer patient who has not cured due to several rounds of chemotherapy.

This step you need to choose wisely and on the right time. You don’t want to be a failure in the market that missed to take the right step at the right time. A digital consultant helps organizations to leverage diverse online channels to more readily focus on their customers and prospective customers.

It unites the majority of the most recent marketing tools, innovation, and trends, and uses them to help businesses of every kind imaginable to successfully connect with their customers and prospective customers. Each channel is intended for various audiences and offer different targeting methods.

Hire an agency:

If you are a business firm, hiring an agency would be the best cure. Like a cancer patient who can survive only by surgery, sometimes your digital marketing strategies may be that much ineffective and your business problem areas are wide and need further improvement, this can be the right marketing strategy for you.

By hiring a right digital marketing agency, you will not only get end to end digital marketing solution but also a huge improvement in your ROI. With an enormous support of well experienced and passionate digital professionals who can deliver your marketing goals effortlessly, you gain in every way.

My mother had to ultimately seek surgery when every other way became hopeless. Likewise, when hope to succeed starting fading away; your ideal and right step is to seek an expert digital marketing agency who can find the perfect solution for your business dilemmas. Let’s see how you actually gain when you hire a digital agency:

 Expert professional support

It would be a tough and expensive process to build a successful in-house team for the entire digital marketing process, especially when you are a newbie in the market. A digital marketing agency has expert digital professionals who can be at your support any time to meet your campaign goals.

Optimize your budgets

When you do your marketing campaigns alone, it would be difficult and time consuming to track marketing expenses on multiple platforms like Google, Facebook, Twitter and Instagram. Hiring an expert digital agency would benefit you here. They can effectively track conversions and divert your budgets to the most effective campaigns. You don’t need to worry anything here as they handle it effectively. Just leave to them, they ensure higher ROI for your business.

 Wider business perspectives

Possibilities are that your in-house team may have only limited knowledge on the advanced digital marketing tools to set your business successful in online platforms. Digital agencies deal with multiple industries, business and marketing professionals. Hence, they are more exposed and well versed in innovative and effective marketing methods to boost your web traffic inflow and revenue.

 No more deadline pressure

When you have strong marketing strategies, you can’t afford of getting off track in your business game with minor mistakes. A well versed digital agency would be of great help with multi person team including SEO, PPC, Web design and many more specialists dedicated to serve on demand requests in your marketing campaigns and to deliver on time.

 Scale your business growth

When your business is in the growing stage, it would be even easier and economical for your business if your marketing activities are safe in the hands of a right and expert digital marketing agency. A digital agency can scale up your business by meeting the changing customer needs. With their enormous expertise and insights, your business can grow exponentially in no time.

Everything is curable if you take the right path. Despite all her struggles, now when my mom happily survived Cancer, she is my biggest inspiration in my struggling marketing journey. It is when seeing her recovery, I truly believe now that you may get stuck in the middle, lose the way, no matter what, if you intend to pursue this tougher journey, be it anything, you can see light at the end of the tunnel! Success can chase you only when you follow your dreams.

Once you identify your core digital marketing problems, you will easily know which above Digital Marketing Survivor Strategy (either one or all of them) would be the ideal cure for your business to make you a successful Digital Marketing Survivor.

The choice is yours whether to quit midway, or proudly earn that success and become a Digital Marketing Survivor!

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In this blog you will learn the Integrated digital marketing approach that is used by all the wildly successful Digital Marketers.

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8 Step approach of a Successful Digital Marketer

There has never been a more exciting time to be a digital marketer. But it’s also harder and more challenging than ever before.

Just ask yourself the following questions:

Can you accurately measure the ROI of your campaigns?

Did your ad on the internet lead to an increase in sales?

How many of those people who have shared your video or liked your Facebook posts have actually made purchases from your company?

Are you scratching your head trying to answer any of these? You’re not alone.

42% of marketers agree that proving the ROI of their marketing activities is one of the biggest challenges they face within their company.

Source: HubSpot’s State of Inbound Report, 2018

Only 1 out of 4 marketers are confident in their ability to accurately measure digital media ROI.

Source: The Nielsen CMO Report, 2018

The ever-evolving digital landscape, newly emerging technologies, and savvier consumers are constantly keeping marketers on their toes. And more importantly, there is an increasing pressure on them to show the financial returns of their marketing efforts. Why? Because now, it’s all about providing results. Gone are the days when a digital ad campaign could be measured by the sheer number of site visitors or page views.

With top management in more and more organizations equating performance with ROI, you need to be able to show the value you create for every marketing penny spent. But that’s where the biggest challenge lies.

This guide will highlight three major problems that are stopping you from becoming a successful digital marketer, what you should do and eight steps to get there. We’ll pair each step with a practical “to do” section and how professional guidance by Digitechniks can help you master the step.    

Problem 1: When you’re focused on the low-hanging fruit, you lose sight of the bigger picture

This is exactly what’s happening with a majority of digital marketers. They emphasize on generating more traffic and leads as a part of their digital marketing strategy, often ignoring the fact that these are low-hanging fruit that tell only part of the story.

67% of marketers consider increasing leads to be their top priority compared to 35% who prioritise converting leads into customers.

Source: 2019 B2B Marketing Mix Report, Sagefrog Marketing Group

In other words, most marketers are stuck at the top of the funnel and track their ROI in terms of the amount of traffic or leads they are getting.

The result? When their CEOs ask ��� “How does X video shares or X number of ‘likes’ tie directly back into our sales?” — they struggle to quantify these numbers.  

That’s because unless you know how to nurture and convert the ‘likes’ and ‘shares’ into buyers, those numbers don’t really mean anything.

Problem 2: Without proof of work, you may fail to make a business case for your marketing initiatives

Consider this. The average cost per 1000 impressions on Google, Facebook or other digital channels falls anywhere between Rs.50-1500, depending on the industry and the nature of the business. That’s how much a company has to pay for 1000 Impressions on their digital ads.

With more businesses going digital, these numbers are going to rise even further in the coming days. No wonder, the stakes for marketers are higher than ever and there’s a mounting pressure on them to optimize campaign performance to win more customers.

In such a situation, without a solid ROI, it will be difficult to convince those who control the budgets that you’ll need to implement your digital plans. And often, without the right budget, you won’t be able to explore the full potential of your marketing initiatives or their effectiveness may suffer.

Problem 3: The error of looking at only one part of the process leads to wasteful drainage of resources

The problem is with marketers who focus on only driving more and more traffic to their websites is that they are only concerned with the top of the sales funnel.

But, more traffic doesn’t automatically mean more conversions. The ideal conversion rate (from traffic to customer) is around 0.5-3%. So their ROI is dependent on just this tiny percentage of the converted traffic. This means that they are leaving a lot on the table by not creating multiple touch points for the non-action takers.

When you look at the bigger picture, that’s negative ROI for a company. In other words, the money you’re putting into such marketing efforts is complete waste and your ‘boss’ or your client would be better off without spending it at all.  

“What’s the ROI of a basketball? For me: A negative amount equal to the cost for repairing my torn meniscus. I have literally lost money playing basketball. For Kobe Bryant, on the other hand, the ROI is about $220 Million.” – Gary Vaynerchuk

Also, if you’re paying too much attention to generating new leads and sales, it’s time to think whether you’re ignoring your existing customer base. Are you nurturing the customer relationships that you’ve already formed?

A lot of studies across many different industries have pointed out that acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.

Source: Multiple studies & reports

Solution: Change your mindset and approach

Pump your digital marketing vehicles with the right fuel

Modern-era marketing demands strategies which involve more than just generating traffic and leads, and which have a direct correlation with sales and revenues. How to achieve this? The answer is, through a purpose-driven approach — something that we, here at Digitechniks, call “The Marketing Fuel”.

The Marketing Fuel – An arsenal of mindset, strategies, and tools to accomplish a marketing purpose that is in complete alignment with the company’s purpose.  

All marketing channels — SEO, Social media, PPC, email marketing, etc. — are vehicles, but they need the marketing fuel to run at peak performance. If you don’t fill enough fuel or the right type of fuel in your marketing vehicles, they won’t run as smoothly or as fast as you desire.

Many aspiring digital marketers — and even those who are in the industry for years — are often not fully aware of what marketing fuel to use and when. This is mainly because they lack the knowledge of the entire digital marketing spectrum. Some of them stick to just one or two areas of digital marketing, which ultimately restricts their growth and leads to mediocre results for their clients.

For example, someone who has the knowledge of search engine optimization but doesn’t know what type of content impacts the reader and gets the clicks will eventually fail to create an effective campaign.  

Therefore, in order to get your marketing fuel right, you need to gain a thorough understanding of digital marketing and the multiple niches and sub niches it includes. Specializing in one aspect of digital marketing is not enough.

Start thinking in terms of ‘value’

You are probably hearing the term “customer-centricity” a lot these days. Well, it’s not a buzzword. It’s a real change that’s happening across the business landscape.

Gone are the days when marketing was all about making the sale and closing the deal. Today it’s more about creating a relationship with a customer. Only when that relationship has been established, will they buy your product or service. For these reasons, customer care is being touted as the new marketing.

“Customer value creation is at the heart of every successful marketing plan.”

— Andrew Stephen, Professor, Oxford University.  

Therefore, as a marketer, it’s important that you have genuine interest in solving your customer’s problem as part of your marketing approach. Sales is the by-product of the care that you show for your customers.

Action: How to fire back your marketing vehicles with high-octane marketing fuel?

Too much noise on the web and social media leaves you with tonnes of plans and strategies but with very little to implement them. Let’s cut through the noise and get down to a practical action-plan that will bring some immediate changes in your digital marketing approach.

The following eight-step integrated digital marketing plan will allow you to make effective shifts in your approach and generate positive ROI for your campaigns, starting today.

Step 1: Define your Business Aspiration Goal

This first step sounds obvious but sadly it is not so. A lot of marketers, who are too eager to begin their campaign, often miss this point and launch their campaign without much of a practical plan, which is necessary for a productive outcome.

Besides determining who shall be your target customer and which market you plan to penetrate, it is important to set a goal that’s realistic. For example, you may want to gain 5000 new buyers by the end of a month-long campaign. But do you have enough resources and planning to reach this goal?

Starting with an unrealistic goal is setting yourself up for failure.

What to do

Evaluate your resources and decide on a revenue target that’s practically feasible. A good strategy is to work your way backwards from ROI to figure out what you need in order to bring the desired results. Also, take into account the problems you might encounter in achieving your revenue goals.

Don’t solely focus on your revenue goal. Business aspiration goal is divided into:

Revenue Goal

Customer-centric goals (The kind of value to be delivered to the clients in order to achieve the revenue goal)

Team Goal (The kind of team that is required & has the potential to deliver the value to the customers)

Team Learning Goals

How Digitechniks’s IDMCP can help

In our flagship Integrated Digital marketing certification program we have one complete module called Business Aspiration Goal Setting that will help you to set your Business aspiration goal.

Step 2: Build a business model to achieve your revenue goal

Stat:  “A Business Makes Money Only When Their Offerings And Passion Meets The Demand”

Having a business model is important to create a sustainable business plan which can effectively communicate the key features of the business to the partners inside the company. But it’s equally important to make sure your business model is capable of achieving the revenue goals you’re targeting. If not, it’s probably time to think about modifying your business model.

You could do this by exploring new markets and/or creating new product lines. Also, with rising competition, one of the smartest and most effective ways to stand out is to move away from what others in your industry are doing. Steer clear of copy-cat brand models and think of how you can be a differentiator in your industry.  

Can you please suggest an example that we can use here?

What to do

Build a magnetic brand to become a differentiator. A magnetic brand is one which fulfils the aspirations of the target audience and driven by purpose. In other words, your brand should offer unique services that your customers will get only from you and won’t turn to your competitors.

What if the heart of your business is in the right place and yet you’re struggling to grow your customer base? A simple way to get more customers for your products/services is to categorize them into three types:

1) Lead Magnets – Zero cost products/services that people won’t give a second thought before choosing. These are a great way to give your prospects a taste of your product/service. For example: Free sample-size products, a free webinar or a course etc.  

2) Trip Wires – These products/services should be priced in a way that customers don’t have to spend too much money, yet are encouraged to make low-priced purchases that doesn’t seem much of a risk for them. For example: Low-cost versions of your core products/services or core products/services with limited features.

3) Core Product or Premium Solutions – These are your full-featured core products that customers would gladly pay for.

How Digitechniks’s IDMCP can help

In our flagship we have one dedicated module that will teach you how to carry out competitor analysis, market research and help you to build a brand that fulfills the aspiration of your target market.

Step 3: Build a Magnetic Marketing Funnel

Simply having a magnetic business model is not enough. In order to act on such a business model, you need an equally robust marketing funnel. In my experience, 90% of digital marketing plans fail due to the lack of a definite digital marketing funnel to acquire customers.

A marketing funnel defines an entire customer journey, from the initial stages when someone learns about your business to the purchasing stage. A powerful funnel is key to generating leads, converting them into customers, keeping them engaged, and making them your loyal customers.

Building a marketing funnel may seem like a lot of work but the effort is really worth both the time and money, given the fact there are so many companies who are targeting the same customers for their products and services every day.

Essentially, this is the step where you put into practice everything you’ve theorized in the first two steps.

What to do

Build Lead Magnets

Nurture your leads

Engage leads with tripwire (irresistible offer which they cannot reject)

Sell your core product/service

Maximise your profits by upselling/down-selling/cross-selling

Turn your customers into loyal advocates

Read our 6-step Customer Acquisition Formula in-depth.

How Digitechniks’s IDMCP can help

In our flagship Integrated Digital marketing certification program we have one complete module that will help you to build a funnel from scratch. This funnel allows you to generate ROI across any Digital Marketing platform.

Step 4: Understand the Digital Ecosystem

New channels are constantly emerging in the digital landscape. For example, Snapchat and Instagram weren’t as popular a few years ago. But today, for certain types of businesses, these platforms are proving to be more effective than even Facebook or Twitter.

From SEO, SEM, to email and social media marketing initiatives, you’ll not only have to familiarize yourself with the entire digital ecosystem but also be on toes to keep up with the changes taking place.

At the same time, consumers are increasingly demanding a seamless and consistent experience across all these channels. This is also why in order to be successful as a digital marketers, you need to take a more strategic and integrated approach.

What to do

This step involves getting an in-depth understanding of all digital channels and platforms. Also, this is where you need to observe consumer behaviour, how they navigate the web, which platforms they frequently visit and when.

Understanding these behaviours can give you a ton of insights on the buying intent, purchase patterns, which messaging would work, and if the timing is right etc. For example, consumers on Google generally have a high buying intent, while those on Facebook may be simply browsing and don’t have a purchasing mentality right at that moment. By looking at the locations and hashtags of Instagram users you can tell if they are traveling — in that case, they may not be attentive towards a marketing message.  

How Digitechniks’s IDMCP can help

IDMCP makes you well-versed with all the niches and sub-niches of internet marketing and provides practical knowledge about applying these concepts to create cohesive strategies for your clients. Through practical templates and real-life scenarios, we help you understand how every aspect of digital marketing such as SEO, SEM, social media, email marketing, and marketing automation work together as one cohesive force.

Step 5: Identify all the ideal Digital channels for your business

According to a report by MarketingProfs, around 2 million blog posts are written every day and there are more than 350,000 tweets every minute. With such huge information overload, it is important to find the right marketing channels through which you can reach your customer.

What to do

You can figure out your ideal channels through competitor analysis. Create a list of your competitors, pick a high-level competitor who is generating good traffic, identify their traffic sources, and be where they are.  

Wondering if it’s a good idea to be where your competitors are already active? Imagine, how would it be to not enter a popular restaurant to enjoy their food just because it’s crowded? It’s almost similar.

Rather, think about how you can differentiate your existence on these platforms? High-quality content is your answer.

Tools for competitor analysis: SEMrush, Similarweb, Spyfu, Buzzsumo

How Digitechniks’s IDMCP can help

Our IDMCP program offers extensive competitor analysis guidance. We have competitor analysis templates that teaches you how to identify your ideal channels, how to build your presence through these channels, and the ways to set up a repeatable process to replicate your success.

Step 6: Build a process to use each of the digital marketing platforms efficiently

Every Digital Marketing platform has its own set of algorithms(rules). What works on one platform might not work on the other. Consider Google SERP as an example. Text based content performs (ranks) extremely well on Google search, whereas videos don’t. On Youtube however, it’s a completely different story.

Thus, it’s pivotal to understand each platform in detail & then decode it by building a process. This process can be used over & over again.  

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we follow an accelerated learning technique that will help you build successful processes for any platform.

Step 7: Build templates for to simplify the above process

Building templates for each platform can provide you with a solid framework for analysing your goals and activities across the web, social media, SEO, PPC, email marketing, and the entire digital ecosystem. The four important KPIs included in any template includes organic sessions, organic landing pages report, organic keywords and organic conversions.

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we give you tried & tested templates that will help in speeding up the process. These templates can be tweaked according to your objectives.

Step 8: Aggregate the data from multiple templates to create a successful digital campaign

The final step involves getting the relevant data & measuring key metrics. Based on the data collected, it’s essential to extract insights. Key decisions have to be taken based on the insights.

In a nutshell, the purpose of collecting & measuring data is to:

Know what’s working & what isn’t

Take key decisions to further improve your digital campaign

How Digitechniks’s IDMCP can help

In our Integrated Digital Marketing Certification Program we teach you how to effectively mine data from the templates & processes (created in the previous steps) in a matter of minutes. You will learn how to identify the metrics that matter for your digital campaigns, and then take decisions to take your campaign to the next level (scaling).

Become a digital marketing powerhouse in your organization with Digitechniks

Digitechniks was born to create employable and industry-ready digital marketing professionals. Our IDMCP training program is designed with this specific aim in mind.

This program gives you an in-depth understanding of digital marketing concepts through helpful tools, innovative learning techniques, and practical templates that will help you to not only capture and retain the information, but also apply it to real-world scenarios.

Our unique three-step teaching methodology:

A word from our trainer and mentor Sharan Kulkarni

Do your digital marketing strategies generate positive ROI? Well, mine certainly didn’t when I started out as a digital marketer. I slogged off hours creating campaigns that fell flat on face even before taking off. I was a failed marketer and a failed business owner, and didn’t really know what was tripping me over, again and again.  

I decided to begin with a blank canvas and started to read books and online resources on marketing. Over the next few months, I realized that there’s so much good information out there but most of it is so mixed up with not-so-good information that it’s hard (and time-consuming) to pick out the good stuff.  

I was actively reading blog posts, listening to podcasts, watching webinars and doing every imaginable thing to learn everything I could. What I also realized during this time is that most of the information available is great as theory but there’s very little guidance on practical applications.  

It took me a little over a year to really get into the trenches of this vast ocean called ‘digital marketing’. And, it was instantly clear to me why so many digital marketers fail — they don’t have that amount of time to spare while learning about digital marketing.  

Watching my career turn around inspired me to commit myself to transforming the life of marketers and business owners. The ‘Integrated Digital Marketing Certification Program’ (IDMCP) is the outcome of what I have learned through all these years.  

In fact, this course is my digital marketing knowledge presented to you in a simple-to-follow and easy-to-implement manner.

Because I believe that if I can do it, you can do it too!

Want to build a successful digital marketing career? Enrol in our comprehensive IDMCP today to supercharge your digital marketing skills and abilities for a highly rewarding career!

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Running a small business is no small feat. And, perhaps one of the most pressing challenges for SMEs and startups is marketing their business successfully while balancing budget constraints. Although digital marketing is a cost-effective and efficient way to generate brand awareness and sales leads, it has become somewhat of a battlefield with more companies than ever vying for customer attention online. Plus, digital marketing and SEO tactics, in order to produce the desired results, require time and resources — two things that most small businesses lack. This factor alone puts them on the backfoot, particularly when it comes to competing with enterprises with bigger teams and marketing budgets.

Besides, most SMBs are grappling to keep up with the constant challenges and changes in the business landscape. Many of them fail in the first year, while many others do not make it until the five year benchmark.

Despite these issues, the fact remains that if you’re a small business owner, you simply can’t ignore SEO. It’s still the best and the most economical marketing technique out there. And, because consumers inevitably search online before purchasing practically anything these days, you’ll lose out on opportunities if you turn a blind eye to SEO.

The question is, how to do it right? We’ll get to that but first, let’s get an idea of where most small business usually go wrong with their SEO efforts.

Common SEO Mistakes Small Businesses are Making

Failing to optimize the site for customers– Most small businesses end up optimizing their site for a search engine, rather than addressing the specific needs of their customers. A poor user experience affects the rank of a website in a big way.

Focusing on the wrong keywords – Many SMBs ignore long tail keywords. Instead, they focus on high-competition keywords — more than 90% of which are occupied by bigger brands.

Also, popular keywords can fetch you traffic but chances of them converting into real customers are pretty slim, as most of them only looking for general information. Failing to measure the results – It is not unlikely for small business to get caught up in the traffic loop. However, traffic is of no use unless it converts to some substantial sales. If you are a small business owner who is keen on getting genuine leads, it would be a good idea to buy an analytics package and set up conversion tracking for your website. This will help you see for yourself which strategies are generating ROI and which aren’t. Not focusing on link quality – Links from non-credible sources add no value to your website. Don’t feel worked up regarding the quantity of the links, instead focus on how relevant they are to your site and how valuable will the information be for your visitors. Forgetting to optimize your site for mobile and local search results – Mobile has replaced the PC as the preferred mode of browsing in the last couple of years. Additionally, people nowadays use more specific search terms which are area specific while looking for goods and services. Not optimizing your site for local customers and mobile phone users is setting yourself up for failure.

Steps to Grow Your Small Business with SEO

Know your competitors

Competitor analysis is often the first and a critical step to an effective SEO process as it provides data and insights about which tactics are being used by businesses in the industry you’re in and what’s working for them.

This analysis enables you to understand which tactics are effective and which aren’t — this knowledge helps shape your campaigns for best results. Also, this step can help you evaluate which competitors are strongest, so you can determine the strategies you would need to compete with them effectively and the amount of resources you’d require to do so.

Using proper competitor analysis tool is vital for this step. While SEMrush, Moz Pro, and Ahrefs are some of the most popular tools, SEOQuake, SpyFu, and WooRank are some decent free options for those who aren’t willing to spend money on a premium tool right away.

Do your keyword research

Keywords form the backbone of any SEO campaign. If you are looking to go organic in your marketing campaign, it is important to know how each search query on Google can help you to attract more traffic. Keywords can be broadly divided into three categories namely,

Navigational search queries

Informational search queries

Transactional search queries

In the domain of organic searches only informational or transactional keywords matter. So let us take a close look at what these two mean.

Informational keywords are used by people to find general information. These keywords usually start with words like “where” and “how”. Example – “how to use a paddle boat” or “simple breakfast recipes”

Transactional keywords are used to find a place where they can engage in a transaction. These keywords indicate an intent on the part of the customer to buy something. Example – “Best sports shoes under Rs.2000”

Marketers who are keen on using paid search usually target transactional keywords because they are the low-hanging fruit — easy to rank for and optimize cost-per-click (CPC).

Create high value content

If you are looking for organic way to increase traffic to your website, you should start creating high-quality content around informational keywords. Here are some ways in which you could lead traffic to your website through organic search by targeting informational queries

Write high quality content which provide genuine and helpful information against a relevant query.

Write a blog full of tips which could be useful for your prospective customers.

Create how-to videos which is relevant to your business. For example, if you are a seller of travelling accessories then you can create a video on How to pack your travel bag.

Write a detailed step-by-step guide on a topic relevant to your business.

There’s really no alternative to high value and well-crafted content when it comes to positioning yourself as an authoritative and trustworthy source of information and building awareness for your brand.

Collect customer data

Customer data is your biggest asset! Turning anonymous website visitors’ data into actionable insights can help you grow your business and sales. Facebook pixel code can help you with this.

Facebook pixel code is an analytics tool which helps you measure the effectiveness of your marketing campaigns by giving you a clearer idea of visitors’ activity on your website. Facebook Pixel collects data that can help you to optimize ads, track conversions from Facebook ads, remarket your ad to people who have already bought something from your website, and build targeted audiences for future ads. Facebook Pixel can help you to get better ROI and improve your conversion ratio.

Retarget with an enticing lead magnet

Most website visitors will hesitate to share their personal data. But with a lead magnet, it’s possible to convince them to do that. A lead magnet is an incentive that you can offer to potential customers in exchange for their email address or other contact information. It can be a resource such as a free ebook, webinar or demo that your prospects will find valuable enough to be willing to access it by submitting their email address.

Build and nurture your email list

It’s not enough to get your prospects to sign up. The key to getting the most out of your email list is to turn subscribers into loyal, paying customers. To accomplish this, you need to nurture your email list effectively. Here are some ways to do so:

Be consistent with your communication

Stay focused on adding value

Don’t be pushy or too sales-y

Deliver content that resonates with your audience

Rinse & repeat

To increase your number of customers and sales through your SEO process, it’s important to target those leads who have shown interest through the lead magnet. For this, you can push the tripwire once in 15 days to the leads. What’s a tripwire? It’s a low priced offer that leads find hard to resist and get converted into customers.

The trick here is to lure them with something of value (a demo, consultation, heavily discounted product or service etc.) that they can avail without spending a big amount. Because tripwires are low cost, people are more likely to try it out. Once they experience the benefits that the tripwire has offered, they are be more likely to purchase the core offer.

Following these steps, you can start seeing the benefits from SEO. While it’s not an overnight process, being consistent with it will show results in a few weeks’ time.

If you’d like to know where you stand with your current SEO efforts and whether your site’s SEO performance is up to the mark, then try our free SEO site audit. This can be a great way to identify and implement the SEO tactics and digital marketing strategies most effective in growing your small business.

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One of the most exciting as well as challenging aspects of digital marketing is that it’s analways-evolving industry which offers something new to learn every day.This means staying abreast with the latest trends and best practices in digital marketing is important. But, it’s equally important to understand that digital marketing, at its core, is marketing. Therefore, having a solid grip on the marketing basics is absolutely essential for the long term success in marketing and sales.

Why go back to basics?

According to Inc., nearly 80% of small businesses fail. Although there could be other reasons behind this, one factor is that many small business owners feel that using the latest tools and applications is their secret weapon to conquer the business landscape. Unfortunately, just relying on the latest tool scan never be enough to save your business. Digital marketing is one field where a few minor mistakes can easily throw you off your game. No wonder, a whopping 63% of marketers say their biggest challenge is to drive traffic to their websites and generate leads.

It’s interesting to note that 71% of small business owners are handling their own digital marketing and don’t prefer to hire experts. If you’re one of them, it’s critical to understand the basics of marketing.

While learning about marketing tools and how to use them is necessary, simply investing in tools will not fetch you the desired results and you’ll end up wasting your marketing budget. Unless you are able to develop a process or system that works and is scalable, it’s difficult to get consistent results from any kind of tool.

At the end of the day, there is no substitute for a thorough knowledge and understanding of marketing tactics. Books on marketing strategy are high-quality sources of information for you to build a highly effective and profitable marketing ecosystem for your brand.

Books are a marketer’s best friend

Marketing and management books are a great way to draw inspiration and gain incredible insights about marketing from experts and industry leaders. Not to forget,they offer tons of evergreen knowledge that can be replicated into processes and systems. And, the best part is, most of them can be purchased online. Some of them are even available on the internet for free.

But if you don’t know which books to get started with — or are simply overwhelmed by the amount of marketing books on the internet — we have compiled a list of books every digital marketer should read. Some of these are among the best digital marketing books for beginners. So if you’re new to digital marketing, these books can give your career the right turn.

Jab Jab Jab Right Hook By Gary Vaynerchuk

Gary Vaynerchuk is a social media expert and New York Times bestselling author. In this book,he highlights the art of winning the heart of a customer by mastering certain social media skills. This book contains over 80 details case studies from Twitter, Instagram, Facebook and Pinterest. So if you like the idea of getting a detailed blueprint of social media marketing strategies that are guaranteed to yield results, give it a read.

Permission Marketing by Seth Godin

Published in 1999, Permission Marketing remains of the bestselling books of Seth Godin, the former VP of direct marketing at Yahoo, and is hailed as one of the best books for marketing management written with excellent foresight.

In this book, Seth argues that an average customer is continuously bombarded with a lot of advertisement which has resulted in shrinking his average attention span. He advocates a strategy where a company should initiate a relationship with a customer by first asking for their permission and then providing them with something free of cost. As the relationship gets established, it becomes easier for the company to market more products to them.

Read it to gain a fresh perspective on marketing and how to gain your customer’s trust in today’s era of marketing overload.

Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne

The name of this bestselling book is used as a metaphor by the writers, where they use the term ‘Blue Ocean’ to denote uncontested market space. The authors claim that the dominant marketing strategies followed by most firms are based on competition. However, they believe if a company really wants to succeed they should look for new territories in terms of services and products or find new customers in unchartered territories.Again, this book is a goldmine of case studies.

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

This book by Al Rise and Jack Trout is often dubbed as one of the best digital marketing books available in the market. As the name suggests, this book contains 22 practical pieces of advice which are rooted in engaging storytelling techniques which are bound to evoke a sense of loyalty from the customers. This book is pretty concise consisting of only 143 pages and yet, manages to deliver some of the best marketing advice to any aspiring digital marketer.

Building a Story Brand by John Miller

This book speaks about how you can reframe your marketing message to give your brand a face lift and turn it into a customer magnet. This book is divided into three distinct sections. Part one deals with why most marketing strategies fail due to information overload. Part two speaks about the strategy of building a story brand. Part three deals with the implementation framework of the marketing strategy.

Purple Cow by Seth Godin

In this book, Godin explores the idea of how you can turn a boring and uninteresting idea on its head and make it brilliant with the help of a little innovation. Just like the purple cow, a wildly exciting idea would spark the imagination in our target customer and give you an edge over your competitors.

If you need more inspiration (or reasons) to think outside-the-box for your marketing strategies, pick this one for your next read.

Confessions of an Advertising Man by David Ogilvy

This is one of the oldest marketing management books in the list and still manages to entice readers almost seven decades after its publication. In this book — which is now considered a classic in the advertising industry —ad legend, David Ogilvy speaks about the principals which he used to take his advertising agency to the peak of its success. This book offers excellent insight into how a company should work, how employers can maintain a high level of motivation among employees and how they can lead by example.A great read, not only for its content but also for Ogilvy’s writing, which is refreshing and supremely entertaining.

The Tipping Point by Malcolm Gladwell

In this debut book of Malcolm Gladwell, he speaks about how little things end up having a great global impact and how you, as a company, can make profit from these “tipping points”. The storytelling, concepts and writing style make it an interesting read. Additionally, the book contains many great examples that are relevant in real life.

These books are ideal to add to your reading list, whether you’ve just started doing digital marketing or you’ve been doing it for years but are looking for fresh ideas. With some learning and mentoring, the knowledge you gain from reading these books can be applied to your best advantage. Marketing training delivered by a good mentor goes a long way in this regard. A comprehensive course like our Integrated Digital Marketing Certification Program (IDMCP)covers almost all the major areas of digital marketing, while helping you learn practical ways to implement the strategies through hands-on learning techniques.

Want to feel the difference that developing a marketing mindset can have on your marketing outcomes? Get enrolled in our IDMCP program led by digital marketing expert and mentor, Sharan Kulkarni. Read some of the testimonials we have received from business owners and marketers just like you who have derived value from this program: https://digitechniks.com/integrated-digital-marketing-certification-program/

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Best Digital Marketing Training Institute in Bangalore

The world is indeed going digital with Artificial Intelligence, Internet of Things, Cloud Computing, Data Analytics, 3D printing and what not. Digital transformation is being supported by governments all over the world. In this kind of demanding situation, it becomes essential to equip oneself with the latest new age technical skills. One such skill that has changed the face of marketing is Digital marketing – a skill to behold, especially by the new age entrepreneurs and businessmen. The only platform which allows businessmen to approach their customers rather than wait for the customers is to reach is via the digital platform – website, social media platforms, search engines, all platforms where one can target their relevant set of audience easily

But how does one acquire these skills and to what extent are the courses that are offered reliable, given the fact that everyday several such institutes mushroom at every  nook and corner of the city.

Given below are a list of basic hygiene factors that are to be kept in mind in selecting the Institute if one wants to reap good benefits out of a digital marketing course:

Renowned or Well Known – The extent to which the institute is easily recalled and recognized by people is the first step to begin with. An institute or a brand should become the face of the industry. Like Xerox or Google, which have become generic for the type of product. Similarly, the place with whose help, one wants to gain mastery over a skill should be a leader in the category

Course Structure – the next step is to make sure that the content being provided as part of the course material is relevant and matching the expectations. This depends on why one wants to pursue digital marketing. Picking up skills that may not be of any use for one’s growth is a sheer waste of time, efforts and money. It is also essential to make sure that structure being provided are of industry standard

Pedagogy – How will the course be delivered? Would be a classroom teaching or complete on-line learning. There is no best way of deciding which is more efficient per se. A more logical approach on this factor is to take into account if one can dedicate the required time. If so, classroom learning is suitable, if not, an interactive, live, online session is the next best alternative.

Faculty – Has to be someone who has carved a niche for himself or herself by exploring 360 degrees about the topic and has been able to successfully implement the same. Their background, skill set, experience are all important factors to consider. Reading up about the faculty and perhaps even browsing through their LinkedIn profiles or social media pages provides a good understanding on the extent to which they are well-versed.

Certifications – the institute must help obtain certifications that are demanded by the industry such as Google AdWords – AdWords search certification, AdWords video certification, AdWords display, Analytics certification,  Facebook Blueprint Certification, Hootsuite Social Marketing certification and many more

Reviews & Testimonials – despite all the publicity and advertising, word of mouth is one of the popular ways of judging the worth. On digital platforms, reviews play the role of conveying the customer satisfaction. Take time to read them in detail to understand the personalized value that is being delivered. Articles and blogs are other good sources of information to evaluate a place of learning

Practical Application – Marketing as a skill requires human interaction. Therefore, theoretical knowledge of concepts without practical application does not yield any results. So choose an institute which is willing to handhold for at least a certain duration of time. It is also a plus point if the institute is able to provide internships post the course

Course Fees and Other Financial Aspects – last but not the least is to check if the fees of the course suits one’s budget. Some institutes also offer financial assistance or flexibility with the payment.

Digiteckniks, spearheaded by a well-experienced, expert digital marketing consultant and trainer, is one such premier digital marketing training agency in Bengaluru. The institute offers two courses on Integrated Digital Marketing Certification Program and certificate program in Social Media Marketing. With 66 hours of online training and 10 strategy templates, it is the ultimate course designed for anyone interested in exploring the power of digital marketing. The practical approach of imparting proven strategies along with strong foundations of the basic concepts is a distinguishing feature offered in comparison to other centers. Also the 75-80% practical approach with opportunities of internships lives up to the institute’s objective of creating employable and industry-ready digital marketing professionals.

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6 Steps Customer Acquisition Formula

Irrespective of the Digital Marketing platform you choose, you should remodel the business to adhere to the 5 step customer acquisition process in order to make Digital Marketing work for you.

STEP 1: DEFINE A LEAD MAGNET

First step of your customer acquisition process is defining a lead Magnet. Before selling a product/service, it’s important to identify who your ideal customers are, where they are and what they will buy.

Lead magnet is an appealing offer provided to your prospect in exchange of their Email id and Contact number.

The goal of the lead magnet is to build your prospect database.

Some of the Example of Lead Magnets

1. Free Webinars

   2.Free PDF or Ebook Downloads

  3. Subscribe to the blog list

Note:

Your investment in creating a lead magnets should be your skillset and Time.

Assign minimum Marketing budget to Make prospect consume your lead magnets

100 website visits should consume 5 lead Magnets

STEP 2: EMAIL NURTURING THROUGH AUTORESPONDERS

“DON’T BE A HUNTER, BE A FARMER”

Integrate landing page with Email Marketing CRM’s like Get Response, Mail Chimp etc and design autoresponder nurturing sequence.

In the step 1, you have identified who your ideal customers are. Now in the step 2 you have to nurture and make them part of sales funnel. Create immense value to your prospect database by sending them timely Emails.

You autoresponders sequence can have below content:

Welcome Email and Brief description of your product/service

Success Stories and Testimonials

Blogs

Company Recent Achievements

Expert Advice

Promotional Mailer to Sell TripWire which will be explained in the Step 3

“EMAIL MARKETING TO THIS DATABASE WILL BE THE HIGHEST CONVERTING TRAFFIC”

The Primary Goal of Email Nurturing campaigns is to get prospects who have consumed lead magnets to the sales funnel and make them experience your product/service.

Note:

Monthly investment for Email CRM based on the number of subscribers and one time investment on Email Autoresponder content.

10 prospects who have consumed lead magnets should lead to 1 tripwire purchase at the end step 2

STEP 3: TRIPWIRE

“10% OF THE PROSPECTS WHO CONSUMED LEAD MAGNETS SHOULD BUY THE TRIPWIRE AT THE END OF STEP 2”

In this step, You define an irresistible offer which your prospects can’t reject and make them part of your sales funnel to experience your Product/service.

Some of the Tripwire Examples:

1$ Trial from Whatrunswhere.com

Paid 1/2/3 days Workshops

Linkedin’s free One Month Trial for Premium Membership

Step 1 and step 2 are the automated process, you actually start engaging with your customer after they buy Trip. At this step you need to build trust and make them comfortable to buy your higher value products/Services.

Tips for the Tripwire:

It should be an irresistible offer

Don’t charge more for the Tripwire.

By Selling you make lesser or no profit. But don’t go into losses.

30% of the prospects who bought your tripwires should buy your higher value offerings.

STEP 4: SELLING CORE PRODUCT OR SERVICE

“30% OF THE PROSPECTS WHO BOUGHT YOUR TRIPWIRES SHOULD BUY YOUR HIGHER VALUE OFFERINGS”

From above nurturing process, cold prospects have become warm and they are comfortable buying your higher value products. At the end of the step 4, sell your core product/service.

Core product/service is your actual core offering.

Some Examples of Core product/service:

6 Month Digital Marketing Service offering

Linkedin Annual Premium Membership ( Sales navigator, Talent Solution and Learning Solutions)

Annual Subscription to your Tool

STEP 5:

PROFIT

MAXIMIZER

“IT IS EASY TO GET MORE MONEY FROM YOUR EXISTING CUSTOMER THAN ACQUIRING NEW CUSTOMER”

In this Step, you upsell/downsell/cross sell the customers who has bought core product with the products/service which has high profit margins.

Some of the profit Maximizers examples are :

Linkedin: Up Selling Linkedin Sales navigator to the customer who has bought learning solution/Talent Solution)

Digital Marketing Services company : Upselling Website solution for the customers who has bought Digital marketing services

E-commerce: Selling Mac book Accessories to customers who has bought Mac book

Training Firm: Upselling Mentorship programs for the customer who have purchased training programs.

Step 6: Create a Return Path

Up until now, we have taken the consumer from a stranger to a paying customer. Now it’s time to convert this paying customer into our loyal fan & make him/her our brand advocate.

To achieve this objective, we must keep in touch with our customers constantly. This can be done via email marketing, SMS marketing, retargeting ads on facebook & google

The goal here is to delight the customers by making them feel extra special. Shooting out an email wishing them on their birthdays, anniversaries or any special occasions will ensure that your brand name remains on top of your Customer’s minds

In other words, the brand recall value increases.

At this point, you might be wondering “Why should I go the extra mile in wooing my customers?”.

Remember this: Acquiring new customers is far more difficult than retaining your existing ones.

The amount of time, money & resources required to acquire new customers is a whole lot more in contrast to customer retention. Extra points if you’re doing both successfully.

]Plus, you don’t need to spend money on ads, create lead magnets/tripwires to sell products to your existing buyers. This makes things a whole lot easier & simpler.

Your existing customers tend to trust you, at least to a certain degree

Creating a return path ensures that they don’t think twice before swiping their cards to purchase your products. In simple words, the customer lifetime value (LTV) increases drastically.

Once it’s confirmed that a customer has repeatedly purchased you, it’s clearly evident that he/she is a loyal fan who loves the products/services you offer.

Now it’s time to step up your game by making your loyal fan/customer into your brand advocate.

Give them exclusive deals, bonuses & offers. Also, make them your affiliates. Doing so will expand your brand reach even further, while they earn a commission. A win-win for both the parties!

If you’ve managed to reach this stage after building & implementing your funnel ,Kudos.

Having a bunch of happy, satisfied customers can pay huge dividends in the long run. The ultimate goal should be all about delivering value. Money is just a byproduct.

All that’s left for you to do now is get creative with your offers, make minors tweaks to your funnel & keep testing.

Rinsing & repeating these six steps will ensure that the revenue keeps flowing in for years to come. Also, remember that “Systems don’t fail, people do.”

CONCLUSION:

Brand is a promise. At every stage of marketing, build trust and thought leadership to make your prospects comfortable to write pay cheques to avail your services.

If you want to build online presence for your brand, make sure you remodel your business using the above 5 step advance customer acquisition formula.

To know more on Advanced Digital Marketing Strategies, Request a call back for our Free Demo on Integrated Digital Marketing Certification Program.

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Digitechniks offers digital marketing insights and trains you to be an efficient and employable digital marketer. We offer the right blend of technical and marketing skills that will prepare you for the current needs of your business or that of your clients as well as the future of digital marketing.

To know more on Advanced Digital Marketing Strategies, Request a call back for our Free Demo on Integrated Digital Marketing Certification Program.

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Digital Marketing Training in Bangalore

1 out of 3 Indians is already online. By 2025, this figure is likely to reach 55%. Millennials today purchase more products online than they do offline, and trust brands referred to them by their friends on social media. As more and more of our needs are being met online, the lines between our online and offline lives are blurring.

Businesses don’t just need an online presence today. They need to advertise effectively as well to reach their customers digitally. Within a short span of 3 years, it is estimated that brand awareness and digital advertising spends could reach almost 19,000 crores — almost the size of the print media advertising industry today.

Despite its phenomenal growth, digital marketing is still a growing industry with enormous scope. If you’re spending money on digital advertising but still not seeing valuable returns, you probably need to rethink your digital marketing strategies.

When you enrol for Digital Marketing Training in Bangalore, you get equipped with everything you need to make your business flourish and build your career as a Digital Marketing expert.

What is Digital Marketing?

Digital Marketing is the promotion of products and brands on electronic media. This means capturing the eye of an audience interested in your product or service.

Traditional marketing skills don’t always transfer to online advertising, and this is where a Digital Marketing course comes in handy — to help you hone your skills and tailor them for online platforms.

 You need all-round skills to perform well as a digital marketer and cater to an online audience. From building a website with good SEO and writing regular blogs that provide valuable content to effective and timely social media campaigns, our Advanced Digital Marketing courses are designed to help you learn the ropes in all aspects of digital marketing.

We help you understand the digital marketing ecosystem and focus on an effective ROI (return on investment). We will guide you when it comes to pay-per-click campaigns that work in addition to helping you with social media marketing, content marketing and web analytics as well.

 Is Digital Marketing Training Important?

There are many resources on digital marketing available online. But just like any other skill, classroom trainings and face-to-face interactions are the most effective ways to learn digital marketing. And the Digitechniks digital marketing course equips you to learn everything you need to about Digital marketing.

Many businesses learn from trial and error methods, but with a Digital Marketing certificate programs backing you up, your strategies will visibly bring you returns. Our focus is on increasing your customer base, building online brand awareness and having maximum conversions for the minimum amount of money that can be spent.

Why Trust Digitechniks to Carve Your Success in Digital Marketing?

Whether you are a student, job seeker, marketing professional or entrepreneur, the Digitechniks digital marketing course can work for you. We provide expertise with analytics that assist you in targeting the right audience and help establish your calibre in terms of quality and meaningful content.

We offer a Complete Digital Marketing course as well as courses on Email Marketing, Search Engine Optimisation, Social Media Management and Web Analytics. Along with the course content, you will also get live project experience and become an expert in Google Analytics and AdWords.

Keep Learning, Keep Growing

The web is constantly evolving, with Google rolling out updates to its algorithms each year. When you enrol at Digitechniks, along with new skills you also gain access to our network of professionals and experts who are well versed with these crucial changes in the digital world.

With training and guidance from Digitechniks led by award-winning mentor and trainer, Sharan Kulkarni, you will be able to analyse digital platforms, learn effective marketing strategies, and implement them in real-life scenarios — everything you need you build a successful online presence. We have received positive response and glorious reviews from many aspiring digital marketers just like you who have trained with us. Here’s one of them:

“Sharan Kulkarni is a thoroughbred digital marketing trainer. His classes are interesting and fast-paced making the learning process interesting. Exhibits thorough knowledge of the social media. Great guy to be a professional partner.”

 — Thomas Sampathraj, Lead Media Associate at FeederFox Media

If you’re interested in getting digital marketing training in Bangalore, our blog is a great resource for you. Subscribe to our Best Digital marketing blog and get access to our handpicked digital marketing tips and strategies today!  

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