zonkafeedback

[zonkafeedback]

4 Powerful Ways to Turn Customer Satisfaction Survey Results into Action

Regardless of what business you run, you need to continuously do significant efforts to provide your customers with a positive experience and satisfaction throughout their customer journey. Focus on delivering high customer satisfaction along with exceptional customer experience to your customers to achieve milestone business growth.

How? Whether you have a small, medium, or large business, a Customer Satisfaction Survey (CSAT) is the best way to find out what your customers really feel about your products, services, and brand experience. Are they satisfied, happy with your products, services, and customer experience?

Read more here @ https://www.zonkafeedback.com/blog/4-effective-ways-to-use-customer-satisfaction-survey-results

[zonkafeedback]

🌟 Join Zonka Feedback's Affiliate Program! 🌟

Are you ready to earn while promoting a powerful customer feedback tool? With our affiliate program, you can earn a 25% lifetime recurring commission for every referral!

✨ Why Join?

Free to join: No costs or obligations.

120-day cookie duration: Earn commissions on conversions for 120 days!

Easy-to-use dashboard: Track your performance effortlessly.

Become part of our mission to help businesses understand their customers better!

🔗 Sign up today and start earning: [https://www.zonkafeedback.com/partners]

[zonkafeedback]

In this article, we’ll explore the critical role of surveys in improving agent performance. We’ll look at practical examples, the types of surveys that yield the best insights, and how to turn feedback into meaningful action. The importance of feedback surveys in improving agent performance can be stated by the fact that 70% of companies that deliver superior customer service use customer feedback to do so, resulting in better business performance. 

[zonkafeedback]

In this article, we will guide you through mastering product experience from the moment of onboarding to the critical stage of customer advocacy. We'll explore the lifecycle of PX, share insights from successful companies, and discuss best practices to ensure your product not only meets but exceeds user expectations.

[zonkafeedback]

30 Health Survey Questions for Health Assessment & Patient Feedback

Providing exceptional patient care is crucial for the success of any healthcare organization. In this endeavour, healthcare surveys serve as a powerful tool. They not only evaluate patient health but also collect vital feedback on their healthcare experiences. According to a study by the American Hospital Association, hospitals that actively engage in patient feedback see a 16% increase in patient satisfaction scores. This valuable feedback allows you to customize care plans, improve patient outcomes, and build stronger patient relationships. A real-life example of this is the case of Mayo Clinic, which implemented comprehensive patient feedback surveys and subsequently saw a significant improvement in patient satisfaction and care quality. The insights gathered from these surveys enabled Mayo Clinic to address specific patient concerns promptly and enhance their overall healthcare experience. The key to unlocking these benefits lies in asking the right questions—those that yield meaningful insights without overwhelming patients. Crafting questions that are clear, concise, and relevant helps in gathering actionable feedback and assessing health effectively. In this article, we will present 30+ top patient feedback and healthcare assessment questions designed to evaluate patient health, capture their experiences, and empower you to provide outstanding care. Additionally, we will share expert tips on utilizing these questions efficiently and best practices for conducting surveys in your healthcare setting. Let’s dive in!

TL;DR

Health survey questions help gather data on patients' health and their feedback on their experiences with your healthcare facility.

You can include a range of questions in your healthcare surveys, covering questions on basic healthcare, health assessment, physical health, medical history, patient feedback and more.

We have included key things that you should consider while designing a health survey and the touchpoints in patient journey when you can ask them.

With Zonka Feedback, you can easily create health survey questions using survey templates or AI and share them across multiple channels including offline and kiosks. You can sign up for a 14-day free trial or schedule a demo to know more about its features. 

[zonkafeedback]

40+ Examples of Feedback Survey Questions

The success of your business depends on how the customers perceive their experiences with your products, services, and the overall business. The most efficient way to gauge customer experience and measure customer satisfaction is through a feedback survey. However, when creating feedback surveys, several factors need to be considered while deciding on the feedback survey questions.

What touch-points are you looking to collect customer feedback at? What feedback goal are you trying to achieve? How are you planning to use the feedback that your customers share? When you focus on finding the right answers to these questions, you can create the most accurate and effective feedback survey questionnaires. A paragraph writer can also help compose well-written questionnaires and introductions that engage respondents.

[zonkafeedback]

Collecting Feedback Using 1 to 5 Rating Scale Surveys

1-5 rating surveys are a type of customer feedback method where respondents are asked to rate something on a scale of 1 to 5 to capture customer opinion.

They are commonly used to quickly gather feedback on various aspects, such as customer satisfaction, product usability, employee engagement, event feedback, website user experience and more. 

In this blog, we will explore 1 to 5 rating surveys, their types, questions based on use cases, best practices, and survey distribution channels so that you can leverage their power to the fullest. 

TL;DR

1 to 5 rating scale surveys use a numeric scale from 1 to 5 to gauge customer sentiment, where 1 signifies strong disagreement or dissatisfaction, and 5 indicates strong agreement or satisfaction.

They provide a straightforward, quick and quantifiable method to measure customer satisfaction with products, services, or experiences due to which they have a higher response rate. 

1 to 5 rating surveys can be implemented in various formats like star rating, smiley face, likert scale and can be used across industries like healthcare, hospitality, technology, and more.  

With Zonka Feedback, you can choose from a variety of 1 to 5 rating surveys, measure feedback through different channels, and understand customer sentiment better. Sign up for a free trial or schedule a demo to create your own 1 to 5 rating scale survey. 

[zonkafeedback]

Leading Questions in Surveys: Definition, Types, Examples, and How to Avoid Them

As a survey creator or business owner it's important to not just collect data, but also make sure that it's accurate and unbiased. And therefore, it's crucial to avoid leading questions in your surveys.  In everyday conversation, we often ask questions to gather information, express interest, or engage with others. However, not all questions are created equal. Some questions can unintentionally lead people to answer in a certain way or influence their responses. These are known as leading questions, and they can have a significant impact on the accuracy and validity of the information we receive. Asking such questions in your survey lead to misleading data and bad business decisions from your survey programs. 

Leading questions can distort responses, undermine credibility, and ultimately lead to poor decision-making. In this blog, we'll discuss what leading questions are, why they're problematic, and provide practical tips for avoiding them while creating your surveys.

Read More @ https://www.zonkafeedback.com/blog/leading-questions

[zonkafeedback]

Product Market Fit Survey: Best Practices and Examples

Focus on what’s working and then move towards expanding the reach. Sounds pretty simple, right? Well, you should ask these questions to those companies that learned it the hard way.

Paypal, now a household name, didn’t have the best start. The billion-dollar company started out as “Confinity” which provided customers with a platform to do money exchange via PalmPilots (a former smartphone brand). The company faced a crisis when it realized that very few of its target customers actually owned PalmPilots, leading them to inevitable failure. But that changed when the company partnered with eBay and made PayPal the payment channel of choice for its eCommerce customers. That pivot actually helped in making the company a common name for secure online payments.

How does the Product Market Fit survey fit into this? For starters, the end customer can fluctuate. A brand needs to analyze, evolve, and adjust as it identifies the new target segment and what problems you’ll be solving for them. And what better way to know all this than by taking product feedback from the customers themselves?  

No matter how instrumental a company’s processes are or how motivated its team members show up to work every day, every effort goes in vain when a product doesn’t fit the market’s needs. History is a witness to such brands who undermined the value of PMF and tasted failure before vanishing forever while some made the right changes to create a product that customers would actually use and made it big.

In this article, we'll discuss how you can effectively conduct PMF surveys and what product feedback tool is best to get started. Read on. 

Table of Content

Product Market Fit Survey And That One Question That Made All The Difference

Other Important Product Market Fit Survey Questions to Ask and Why

Is there an Optimum Product Market Fit Survey Sample Size?

When to Send Product Market Fit Surveys?

How to Analyze the Product Market Fit Survey Results?

Things to Keep in Mind Before and After the PMF Surveys

Mistakes to Avoid After a PMF Survey

Understanding How to Scale Your Product

Conclusion

Product Market Fit Survey And That One Question That Made All The Difference

Sean Ellis Product Market survey is a tool that enables businesses to run a test to understand product market fit. It helps the companies get answers to a very important question - “How would you feel if you could no longer use the product?” and measure the percentage of respondents who will feel “very disappointed.”

The agenda behind measuring Product Market Fit is to create a solution for your customers problem at the right value and convenience and most importantly evaluate if that product is worth launching in the market.

Important Product Market Fit Survey Question

Now coming back to the question - “How would you feel if you could no longer use this product?”

A simple question, yet a powerful one that perfectly captures the emotions and needs of the customer in regard to your product and the potential problem it could solve. According to Sean Ellis, 40% is the magic percentage for product market fit.

He found out that companies struggling to grow almost always had <40% of users responding with “very disappointed” in their surveys. And companies that did manage to achieve growth almost always transcended those numbers.

Other Important Product Market Fit Survey Questions to Ask and Why?

The PMF survey also includes some other hard-hitting questions that can give you the much-needed insights you need to make your product ‘fit for the market.’

1. How did you discover/come across this product?

While almost all SaaS companies can make use of similar customer acquisition channels, the most effective ones depend highly on the buyer personas. The survey easily gives you access to those channels along with the idea about the buyer personas.

2. What would you likely use as an alternative if this product were no longer available?

Your product-driven customer-centric approach is as successful as your happy customers. No matter where you go with your product, what you do with it, and how useful you make it, there’s always an alternative available. And your customers know it!

Thinking about doing competitor analysis using platforms like Semrush, Ahrefs, G2, and whatnot? Why not just ask the customers? This question works as a perfect alternative to competitor analysis.

If the customers respond by saying- “They would choose an alternative,” you can present them with an open-ended question asking them directly about the alternative they already have in mind.

3. Open-Ended Question After the Main PMF Question

We mentioned the significance of open-ended questions in the previous point where we saw how the PMF survey is a potential alternative to competitor analysis. Open-ended questions can be rather rewarding for businesses looking for answers they might not get from anywhere else but the customers. If in doubt, you can always refer to our competitor survey template to get much-needed insights from your customers.

PMF surveys not only give customers options to choose from as an answer to a closed-ended question but also engage them with open-ended questions to know why they made that choice. Some of the examples would be:

- Have you recommended this product to anyone?

If a  respondent chooses to answer ‘Yes’- - You can easily identify their perception of your product with the open-ended question that follows and even explore more use cases than your initial product expectations. - You can also put those respondents on the early promoter list and take advantage by getting their positive testimonials to be showcased during the product/feature launch. Once the launch happens, you can reach out to the promoters and request them to write reviews about your product on online review platforms.

If a respondent chooses to answer ‘No’- - You can create a negative feedback loop to uncover the reason for their not promoting your product. - Put those contacts in a list of ‘Passives’ and try to convert them into promoters by closing the feedback loop.

If you want to perform elaborate segmentation and dig a bit deeper into your product’s feedback, you can replace this question with a  full-fledged NPS question followed by an open-ended question to get the desired response. You can always use our market research product survey questionnaire for reference. 

- What type of person do you think would benefit most from the product?

You can shape your product roadmap and marketing strategies along those lines.

Another benefit of asking this question is that you’d be able to do concept testing. Being part of early-stage market research, concept testing surveys provide crucial insights into your product’s market fit and tell you whether your product is really solving any problem of prospective customers.

- How can we improve the product to better meet your needs?

A simple question that may open doors to ideas that can possibly improve your product so it can match the customers’ expectations. At the end of the day, it’s the end customer who will be using your products. So it makes more sense to take their suggestions about possible product improvements.

4. Would it be okay if we followed up by email to request a clarification of one or more of your responses?

In case of negative feedback, you can create a loop by adding the customers and your team members into the equation and work on making improvements to the product thus improving customer satisfaction.

Whereas a positive feedback loop can be leveraged by sending appreciation messages to the respondents and as we mentioned before, asking them to give your product reviews on online review platforms.

With Zonka Feedback, you can easily conduct Sean Ellis Product with a pre-built survey template that will help you cover all the metrics that we discussed above. Check out the Sean Ellis Product Market Fit survey template here:

Is there an Optimum Product Market Fit Survey Sample Size?

Now that you know the significance of the Product Market Fit survey and its questions, you must be thinking - “What should be the right sample size to conduct a PMF survey?” 

If we follow the advice of Hiten Shah, the sample size need not be more than 40-50 responses. The key is to have a diverse set of respondents and to know who they are. You’d of course want to avoid wasting your time surveying customers who are not interested in your product at all.

To prevent skewed results, make sure that your feedback comes from users who are engaged in your product or company, have a bit of idea about your core features, and most importantly, have used your product within the last two weeks of conducting the survey for fresh insight.

Since Sean Ellis Product Market Fit Survey is also known as the ‘40% Test’, you should allow for a 40% response rate after sending the survey to the selected customer group.

When to Send Product Market Fit Surveys?

You are witnessing slow growth in your business

You want to scale your business and get crucial insights into interested customers before acquiring funding

There has been a significant change in your product or maybe you have introduced a new feature

You want to get the max output with Ad-hoc surveys during the A/B testing stage or for a moment marketing change

How to Analyze the Product Market Fit Survey Result?

- If you are above 40%

This signifies that you have already surpassed the biggest hurdle and you are sitting on a product that your target market actually wants. Just work on understanding what improvements you can make to their experience and mold your business around it.

- If you are below 40%

Not reached the 40% benchmark? Don’t worry, just focus on the actionable insights from customer feedback to improve your product. The fastest way to turn around your product’s demand is by repositioning your product around unique attributes that will contribute to solving the actual problems of your target market, thus creating a need for it.

Things to Keep in Mind Before and After the PMF Surveys

Now that you have come this far, it means that now you know the value of PMF surveys. Before you jump into it, here are a few things that you can keep in mind before and after you are done with PMF surveys.

Before PMF Survey

While planning to conduct PMF surveys, the first thing you need to figure out is what is it that you want to test.

Time Your Scaling

It is important to decide the right time to scale the idea as it can be the make or break factor for your product in the market.

Always Follow up

Make sure that you follow up with the qualitative questions or else it’d be difficult to understand the reason behind the score. 

After Product Market Fit Survey

Once you move forward to this stage, make a record of the insights you gained and what actions followed them. But that doesn’t mean that your work ends here because all of it was just a part of creating a bang-on product that can probably improve the life/working of your customers.

Even after conducting the PMF surveys, there are certain challenges that businesses face. But there’s always a way to avoid them.

Mistakes to Avoid After a PMF Survey

We have made a list of mistakes that you can avoid after successfully completing PMF surveys.

1. Underwhelming Response Leads to Disappointments

2. Overwhelming Responses May Invite Unfavorable Outcomes

3. Numbers May Direct Towards Scalability But No Proper Go-to-Market Strategy

Now that you know the value of PMF surveys and how to properly utilize them for creating a GTM, let's talk about the last and most important part - how to do proper scaling.

Understanding How to Scale Your Product

When it comes to scaling there are two types of models:

1. Low-Touch Model

Low-touch models are the ones that usually feature self-onboarding. Their production volume is high while their ticket size/cost is low. This model relies on digital engagement to promote product use and train customers. Companies like Slack, Atlassian, and Basecamp are a few examples of successful GTM strategies using the low-touch model. One can always look at the success story of VMware to get a better understanding of the significance of a low-touch model.

How VMware made its first billion by adopting a low-touch model

Businesses can learn a great deal from the evolution of the Go-To-Marketing strategy of VMware.

VMware was one of those brands that had a supposedly “transformative” product that skipped the Product Market Fit stage and started targeting its prospective customers. In early 2002, the company had been selling two server products - GSX Server and ESX Server.

While the GSX server was a solid success in terms of sales in the first year, the ESX server was not so much. The product went into the market as a High-Touch model and only earned the company disappointment and 70 customers. They soon changed their GTM to a low-touch model by changing the distribution strategy. They started smaller deals by HP and IBM channel partners as add-on in-progress server deals. This change actually paid off as VMware gained sales momentum and made its first $1 B sales as compared to $350,000 in the first year.

2. High-Touch Model

High touch models, also known as enterprise models, are those that create a low volume for a high ticket size. High-touch models are great for handling large accounts as many SaaS companies make 80% of their revenue through large and medium-sized companies.

Let’s understand how high-touch models have been effective for companies like Zendesk which started with a low-touch model but switched to the Enterprise model and witnessed growth. 

How Delphix switched to a high-touch model and increased direct sales

Delphix is a great success story of a High-Touch model.

As opposed to VMware which moved smaller deals through cheaper channels, Delphix entered the market with a low price and high volume strategy through self-service and channels. They provide a platform for data virtualization allowing their customers to take copies and transform any set of data for compliance, QA, development, and other purposes with ease. But they found that the minimum cost of adoption was high.

Their new database configurations required tweaks that escalated the overall value of the product. The company soon switched to a High-Touch model making direct sales and targeting substantial base deployments along with higher implementation support. This proved to be the right distribution fit and lead to rapid sales.

Conclusion

After Product Market Fit research, you can essentially make it easy for yourself by getting actionable data. On the basis of this data, you can make your product-driven company more customer-centric.

All this collected data works as an indicator of how well your product fits into the existing marketplace. If the result is positive, it means there’s a market out there for your product. If your product doesn’t achieve the desired Product Market Fit, you can make changes to your current approach and take the time to do more research.

Don’t forget to check out Zonka Feedback - Customer Satisfaction and Feedback Management Tool which essentially makes it easy for businesses to run Product Market Fit surveys.

[zonkafeedback]

Calculate NPS® using Excel, Online Tool & Survey Tool

The Net Promoter Score® is one of the world's leading and the most popular Customer Experience metric for measuring customer satisfaction and loyalty. It is a pivotal predictor of business growth since it determines how likely customers are to do business with you again and recommend you to others. The Net Promoter Score is measured using NPS surveys with a simple NPS question:

“On a scale of 0 to 10, how likely is it that you would recommend our organization to a friend or colleague?”

Based on the score given via an NPS survey, the customers are classified into three different categories. These NPS Categories are:

Detractors (0-6)

Detractors are considered to be very unsatisfied. They are less likely to repurchase and may speak negatively about the brand among other potential buyers.

Passives (7-8)

Passives are neither looking at speaking ill nor positively about your brand. They are likely to be swayed by better deals and offers by your competitors.

Promoters (9-10)

Promoters are brand loyalists, customers who are most likely to recommend your brand to others, as well as be your brand ambassadors.

The individual responses to your NPS surveys combined together form the overall Net Promoter Score. But now comes the important question – how to calculate NPS?

Here’s a simple formula to begin with:

Net Promoter Score Formula

To calculate NPS, we use a simple NPS formula where we subtract the total percentage of Detractors from the percentage of Promoters to determine your overall Net Promoter Score.

For example, if your % Promoters are 80% and % Detractors 30%, then your

Net Promoter Score = 80% - 30% = 50

NPS Score ranges from -100 to 100.

How to Calculate NPS?

There's only one standard (and right) formula to calculate the Net Promoter Score, as laid out by Bain & Co. Based on how you conduct the NPS Survey, you can use various methods to derive the Net Promoter Score. Let's explore them below. 

3 Methods to Calculate the Net Promoter Score  

Calculate NPS using Excel

Calculate NPS using Online Calculator

Calculate NPS using NPS Survey Tool 

How to Calculate Net Promoter Score in Excel?

Calculating the Net Promoter Score manually is a tedious and time-consuming task. But thanks to Excel since it has made NPS Calculation an easy task. You can calculate NPS by using the COUNTIF function. It is the statistical function that counts the number of cells that contain data (NPS Scores). Calculating the NPS via Excel is not rocket science, with just a few steps you can create your own NPS Calculator in Excel or Google Sheet.

Step 2 - Now separate the responses in each category (detractors, passives, and promoters) and count them. Say, the scores given by respondents are contained in Column C. So, the function for finding the number of responses for:

Step 3 - Now you can find the percentage of each category by using the simple formula: Number of Responses from (different NPS audience - Detractors, Passives, and Promoters) ÷ Total Number of Respondents x 100.

For  Example: Say, you've sent an NPS Survey with the NPS questions and you've received 40  responses from your customers:

10, 7, 5, 9, 9, 9, 6, 4, 9, 8, 9, 9, 9, 10, 10, 10, 4, 5, 5, 7, 7, 10, 10, 10, 5, 6, 10, 10, 9, 8, 10, 10, 8, 7, 9, 9, 9, 10, 9, 7

Now paste the score and arrange them in your Excel sheet.

Detractors - 8 responses

Passives - 8 responses

Promoters - 24 responses

When you calculate the percentages for each group, you get 20%, 20%, and 60% respectively.

In an excel sheet, you can get your NPS Score either by calculating manually or by using the simple Net Promoter Score formula: Net Promoter Score = % of Promoters - % of Detractors

NPS = 60% - 20% = 40

So, Your Net Promoter Score is 40

You can also use the COUNTIF functionality formula to find your net promoter score:

ROUNDUP((100*((COUNTIF(B:B,”>8″)-COUNTIF(B:B,”<7″))/COUNT(B:B))),0)

Note - Net Promoter Score is always shown as just an integer and not a percentage.

How to Calculate NPS using Online Calculator?

Calculating the Net Promoter Score is very easy by summing up all the responses and then subtracting the percentage of detractors (those who rated between 0-6) from the percentage of promoters (those who rated 9-10). The Net Promoter Score ranges from +100 to -100 and is a metric that tells you about the loyalty of your customers or employees. Use the free online NPS Calculator to know the Net Promoter Score. 

How to Calculate NPS using NPS Survey Tool?

An ideal way to measure Net Promoter Score is to use an NPS Survey App. With the help of NPS Software, you can conduct NPS surveys across various platforms like on-premises using tablets, iPads, and kiosks, or send email and SMS surveys with NPS questions or embed NPS Surveys on your website. These NPS Survey Tools also enable you to view scores and feedback responses in real-time to identify your detractors and take action. You can use Net Promoter Score Survey Templates with Comments, Net Promoter Score Survey Templates with Customer Information, Net Promoter Score Survey Templates with Follow up Questions, and so on. 

Conclusion

The Net Promoter Score gives you not only a number but an opportunity to improve your business along with the customer experience.  Thus, Net Promoter Score provides you with the privilege to focus on the ‘Why’ behind the ‘What’ for both promoters and detractors to augment the health of your customer experience. You can also create your customized Net Promoter Score report for different team members and share them to inspire action.

Ready to get started? We’ve got FREE Net Promoter Score Calculator (in excel) for you.

[zonkafeedback]

How to Use a Free Website Feedback Widget – Zonka Feedback

Have you ever visited a website, and while you’re scrolling through it, a survey pops up, prompting you to share feedback on, let’s say, your browsing experience? These pop-ups are website surveys that are added to business websites to collect visitor and customer feedback.

Feedback surveys are not built into the user interface of a website; you must use a survey tool to add a feedback widget to your website. And though it may sound complicated, creating and deploying website surveys is fairly easy. Plus, it isn't a costly affair; there are some outstanding, free survey tool that offer the free website feedback widget functionality to enable effective feedback collection. 

Zonka Feedback is known for its intelligent and attractive website surveys that you can create and deploy in a jiffy. In this article, we explore how you can use our free survey maker and make the best of Zonka Feedback’s free website feedback widget.

What is a Website Feedback Widget?

A feedback widget is a code snippet inserted into the website code in order to add a survey as a native element of the website UI. A widget is like a software miniature that adds survey functionality to the website.

Widgets create a deeper functionality for the user so they can have an enriched experience on your website. A website feedback widget is one such example. It helps in:

Collecting feedback on the service, product, or overall browsing experience.

Conducting market research to create a website (or product) more aligned with audiences’ interests.

Capturing leads.

Measuring the sentiment of your audience or customers towards your brand.

Learn more about your customers and target audience.

Here's a Zonka Feedback post-purchase survey template to help you better understand how you can add a feedback widget to your website with a readymade survey. That's right; no lengthy coding, no technical requirement, and no complicated deployment.

Using Zonka Feedback’s Free Website Feedback Widget

Zonka feedback offers different survey functionalities, including website surveys, in its free plan. It allows collecting feedback through its free website feedback widget that is easy to set up and deploy. We explore in detail how to get started with website surveys using our free survey tool.

Step 1: Create a Survey

As soon as you log in to Zonka Feedback, you will get access to our survey builder which is aimed at helping CX teams and managers create attractive and intelligent surveys without the need for coding or any technical knowledge.

Using our free survey tool, you can:

Select the CX metric (CSAT, NPS, and CES) that you wish to collect feedback across.

Choose from different question types like MCQs, open-ended questions, dropdown, Likert scale, emoji scale, rating scale, radio button, etc.

Explore from 100+ templates to find the most fitting surveys for your industry and brand.

Customize the survey to align its look and feel with your brand image. You can add a background image, a photo, survey details, survey time, etc.

Once you are done creating your survey, you can preview it to understand what it would look like.

Step 2: Select the Free Website Feedback Widget

Click on Distribute in the top menu and then select Web. On the next screen, select Widget.

Types of Website Feedback Widget

1. Feedback Button

A feedback button can be added to one or more of your website pages to collect generic feedback from visitors without any targeting. For example, if you add a feedback button to your home page, you can link it to a website design survey. Similarly, if you add a feedback button to the order confirmation page, your customers can click it to share their feedback on the purchase experience.

A feedback button constantly appears on the website and, therefore, encourages unsolicited feedback. It allows your visitors to share feedback instantly when they experience a problem, which saves them the time and effort of calling the support team.

2. Pop Up Survey

A website pop-up survey is used when you’re looking to collect specific feedback from specific audiences. For example, if you want feedback on your website’s UI only from people who have spent enough time on it to give you genuine feedback, you can set your pop-up survey to be triggered only when the user scrolls through more than 70% of the page.

Similarly, if some visitors exit your website without making a purchase, you can use Exit Intent Surveys to understand what stopped them from making their purchase. This way, you get feedback from people who can actually provide you with insightful data to enhance your offerings.

If you end up selecting a pop-up survey, you can further configure it to create a frictionless feedback experience for your audience. After setting up your survey, you can set its:

Appearance: Set when you want the survey to appear on the website.

Targeting: Define who you want to show your survey to.

Behavior: Configure your survey’s behavior in terms of how often the survey pops up or when it stops showing to the user.

Step 3: Deploy Your Survey

Though it may sound all technical, deploying a survey is fairly easy. Once you have set up your free website feedback widget using Zonka Feedback, you will see a code snippet appear on the screen. All you have to do is copy the code and paste it within your website code based on where you want the survey to appear. The survey will go live as soon as you save the changes.

Conclusion

In addition to free website feedback widgets, Zonka Feedback also allows embedding surveys directly into the website so you can collect feedback at every touchpoint on your website.

Moreover, through integration with customer servicing tools, for example, Intercom, your customer support agents can collect feedback while they are talking to the customers. As a result, they can resolve issues before the user exits the website.

Read on. https://www.zonkafeedback.com/blog/free-website-feedback-widget

[zonkafeedback]

Researches suggest that 96% of consumers consider customer service as an important factor in their choice of loyalty to a brand. In fact, customers may even be willing to pay more for a great service experience. Measuring Customer Effort Score is increasingly becoming an integral part of customer feedback programs across different industries.

Customer Effort Score is measured using CES surveys where customers can share how easy or difficult it was to do business with a brand. CES surveys also prompt customers to share the reason for a low score, for example, long waiting time, calls transferred multiple times, impolite support agents, lack of knowledge or self-servicing, etc.

[zonkafeedback]

Researches suggest that 74% of the customers make their purchasing decisions on the basis of word of mouth recommendations. 92% of buyers trust the recommendations of their family and friends to buy a product. And even if we talk about people other than family and friends, 70% of the global customers enquire about online reviews of a product before buying it. This proves how word of mouth is one of the most influencing factor that determines the buyers' decisions.

Word of mouth recommendations are given by your loyal customers. Therefore loyal customers are the greatest assets which you require for your business to grow. This creates a need for measuring Customer Loyalty, which can be effectively done with the help of NPS® Surveys.

[zonkafeedback]

Customer Satisfaction is the reason for survival and growth of any business, but if you want to attain an outstanding position in the market, it is important to delight your customers and improve Customer Experience. Researches suggest that 51% of consumers will stop shopping at a retailer after 1-2 poor in-store shopping trips.

Customer Delight is possible by exceeding your customers' expectations but how will you do so if you don't know what your customers percept about your brand and what they expect from you?

[zonkafeedback]

When it comes to measuring customer satisfaction and loyalty towards the brand, the Net Promoter Score is the most popular customer experience metric. NPS provides a reliable and authentic benchmark to measure customer satisfaction as well as loyalty. The significance of the NPS data is zero, until and unless it is not being converted into a proactive and the customer-driven approach. If you want to levitate the conversion rate of your business, then start using the Net Promoter Score to enhance your marketing strategies and product development potential.

[zonkafeedback]

Preparing a restaurant feedback form and survey to evaluate your guests' restaurant customer experience is a tricky affair. On the one hand, you need to keep the feedback form short and relevant so it doesn’t bore the guests. On the other hand, you need detailed customer feedback to know about their experience at your restaurant so you can improve service and connect with your guests better.