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DOES DIGITAL MARKETING BENEFIT CONSUMERS?

As mentioned before, there are a significant amount of people using the internet nowadays, therefore a plethora of online business offering multiple services. But does it actually benefit consumers?

Indeed, in fact, since the world and business are constantly changing, needs and wants emerge every day to satisfy these common issues. Consumers usually expect to find a solution immediately while new trends and determinate information emerge. It enables consumers to keep up-to-date with new trends and changes worldwide. It also convenient for people since they can have quick and reliable services. Consumers can easily access a specific web of their choice and purchase items with an exceptional facility. In addition, the possibility of being able to buy products online at any time without worrying about location or hour can be helpful since the consumer can manage their own time.

(Shastri, 2017)

Consumers can buy any product at any time considering the fact that quick transactions have been developed taking no more than 10 minutes to make an online purchase whereas having to visit a store can sometimes waste time and also, to highlight, consumers, can easily contact companies through online chats or email in case of needing assistance.

Moreover, consumers can get diverse opinions of certain brands in order to build relationships between consumers and companies which can be excellent since they can get information with important details such as the quality that a company can offer and therefore, being able to be more critical and selective with brands. Furthermore, digital marketing can create a personalized experience to give consumers relevant products of their personal interest and hence, making them feel valued. (Webfx, 2016) Since People prefer to see relevant products that adjust to their interest and meet their needs, digital marketing developed a system capable of analyzing every consumer shopping behavior providing them with potential products that meet their interests facilitating consumers when it comes to browsing in web pages searching for specific products.

In conclusion, digital marketing has brought numerous benefits to consumers, being able to identify their personal interest with patterns making the online experience much faster and comfortable avoiding numerous issues such as traffic jams and daily complications.

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THE BENEFIT OF DIGITAL MARKETING IN ONLINE BUSINESSES

Since the constant evolution of technology, our daily living has been facilitated by meeting our needs with more simplicity. It has brought advancements on every daily aspect. The implementation as such has been also able to simplify the workplace. In fact, the implementation of this tool in the workplace has delivered diverse benefits such as:

1.    The increase in efficiency.

2.    Resources that can significantly improve a business.

3.    Facilitate tasks

4.    Saves money and time. (Holyoak, 2017).

https://www.internetworldstats.com/stats.htm

(Internet World stats, 2019)

Considering the outstanding fact of 8,625,964,540 internet users and increasing, let digital marketing to do what is intended to do. Satisfy and simplify people’s desires, without having to do much effort into their task and necessities and meet their personal interests. Digital marketing took advantage of the technology revolution, therefore, many people nowadays prefer to stay at home enjoying their own personal space without having to actually go out in order to meet a desire, many products can now be found on the internet by just typing and clicking. Shopping online saves a significant amount of time for those who don’t have time to visit stores or just don’t want to go out. Same reason why digital marketing has played an important role. Since actually many people prefer to stay at home and recur to online shopping, digital marketing provides a better sight of products for everyone trying to gain a new customer depending on their needs. However, having thousands of products and a wide range of brands, this is where digital marketing has to take action providing a good online experience for internet users by creating smart websites that depict security, trusty content, products and services that can be done efficiently, also providing important information of why a customer should choose a specific brand.

In addition, all the benefits that digital marketing brought are endless. Services have been facilitated making people life easier and also, creating numerous opportunities for jobs. YouTube can be a platform where everyone can access it and upload content without too many restrictions or requirements. A platform where you can find numerous helpful things, from tutorials to a very wide range of services, online mentoring, learning, motivation, transport services and more.  

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CURRENT ISSUES IN DIGITAL MARKETING

Since times had evolved, every aspect of everydayness has changed. Technology has integrated into people loves more than ever before. Is now pretty common to have numerous devices which can introduce us into the online world. Having said that is important for a business to be able to take their selling product to this online world in order to keep growing. Nevertheless, since there are many people inside online platforms, also a business. All of them trying to sell using a different type of resources such as videos, images, and campaigns.

There are a lot of challenges that a marketer can have a time of creating digital content. Since digital marketing is presented on every page a user visits in order to convince them to get or at least consider any product that is being marketed sometimes can be significantly competitive to standout on the vast diverse adds presented.  One of the most relevant things in order to create content and that many people struggle with is the quality of their creation. Many people believe that while they produce more and create with more frequency content will automatically make their business growth. And this can be true to a certain point. Since many people believe that more is better the strategy used is obviously inaccurate and their content is just not relevant. Is significantly important to be able to analyze other’s people content considering the fact that there are many competitors out there. Some will use leverage with their brand and name recognition creating poor quality content whilst others will create excellent content. Consistency is key. When a person creates an excellent marketing content is more likely to be valuable from others so is also essential to make better content every time in order to stay relevant.  

How can I possibly create good content? After mentioning consistency how can I eradicate this issue? Well, what a marketer needs to do is to be able to create unique content, a unique style to be able to differentiate from others. Also, considering the fact that Digital marketing can be one of the most effective methods to grow audience engagement making a determinate brand more visible which can lead to the increase of sales and more importantly,  credibility and trust for customers or niche aimed.