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7 Ways to Maximize Your Affiliate Marketing Program ROI

If you are an entrepreneur who is looking for an alternate mode of revenue, then Affiliate marketing is a popular method of making money for digital marketers. Affiliate marketing is one of the oldest methods, and it started before the existence of the Internet to deal with the customers and to create products.

So what is Affiliate Marketing?

Affiliate marketing is a mutually beneficial business partnership between merchants and website publishers/owners whereby an affiliate is compensated (commission per sale) for every visitor or client provided through his effort. In other words, Affiliate marketing is simple and a quick way to offer products and services without creating them yourself.

“By introducing your customers to products or services from other companies or individuals and get a commission on any sales is Affiliate Marketing.”

Affiliate marketing is not an easy task for the marketers to market the affiliate products in a successful manner. But it’s also not as difficult as most of the affiliate marketers typically earn well over six figures a month.

The most important for every marketer is to build trust and relationship with the audience and consistently invest the time and effort. While traffic sources are a significant factor in affiliate marketing success, the relevancy of the traffic is applied to all digital marketing and sales personnel. The key traffic sources and lead generation techniques can be SEO, social networks, blogging, email marketing, etc.

Digital products pay higher commissions than physical products as it requires the least investment and effort to produce and distribute them. You can offer digital downloads to your readers like eBooks, audio/video files, software, etc. without any additional overhead cost of production or distribution. You can also provide online, hosted and professional services for your local audiences.

What are the Advantages of Affiliate Marketing?

Many online advertisers are looking for cost-effective ways to drive-in web traffic and secure their expenses. So, Affiliate Marketing has several advantages like :

Drive-in large volume of web traffic

Helps you reach new customers

Build the relationship with your audiences

Gains a wider marketplace to sell products

Can sell the products directly

Track and monitor the customer behavior

Easy to implement

Low effort and low risk

Doable by a single person

Affiliate Marketing Campaign

In 2017, affiliate marketing has expanded into a multi-billion dollar industry. Marketers around the world are using it as an effective digital marketing campaign for their business growth. It’s the right time to take action to grow your business and make money with affiliate marketing. There are some important tips to make your strategy more effective that would gain you more revenue with less investment.

Here are seven ways to maximize your perfect affiliate marketing program this year.

1) Identify your audience goals.

The first step for every marketer is to know their audience & goals, interests, behaviors, etc. By understanding your audience’s goals, you can find the products that will make them engaged or they want to achieve.

List your audiences emails and blog post comments

Send them emails and ask about their problems promptly

Look for solutions in public places like online forum sites to understand and assess the discussions on your topic.

2) Reach your audience goals

After identifying a desirable goal, you can gather some points to engage your readers and their needs for a specific product. It helps to coordinate your online marketing strategy.

Define your audience objectives

Select and find your target audience

Choose the right kind of platform that appeals to different audiences

3) Determine the tools and resources

There are several tools and resources that you can use to set up affiliate program partners and collect commissions. Some of the blogging and affiliate marketing tools can be used to sell your work and grow large audiences.

Collect emails to connect with your audience

Introduce your product or services

Find specific groups and list all the products that would help your audiences.

4) Select a product to promote

Research for the best products that have affiliate programs and also meet your audience requirements. It’s easy to promote those products that you know, so you can evaluate various issues from the users.

Promote a well-reviewed product

Connect with the influencers to sell their products

Get products through an affiliate network

5) Setup and manage your affiliate program

Affiliate programs are an opportunity for you to get hundreds, even thousands of websites all driving traffic to your site and making sales for you. It is based on your overall marketing strategy where you can set up an affiliate program, manage and track the sales performance and more.

Analyze your competitors with FREE SEO audit

Have a product that delivers promises

Provide affiliates with text links, banners, emails, articles, etc.

Track the sales

6) Promote your product

The fastest way to get quick results is to start promoting other people’s products in return for a commission. There are several affiliate marketing promotional methods like PPC, SEO, coupon, Content, Social media, etc., that can be used for promoting your product.

Add affiliate links to blogs, eBooks, etc.

Create and promote custom content (write reviews, guest posts, etc.)

Craft promotional emails for other users

7) Create an affiliate disclaimer page

Creating an affiliate disclaimer page on your website allows you to handle the commissions from products and services. So wherever you share an affiliate link, whether it’s in web pages, blog posts or emails, let your readers know that you stand to earn a small commission.

The disclaimer must appear on any page

Must be clearly mentioned that you receive compensation for any review or rating on your product

A disclaimer should be immediately evident to a typical visitor who views a review or rating on your site

Conclusion

Affiliate marketing is one of the best methods to start earning income immediately by promoting other people’s or company products. Simply identify the audience needs to reach their goals, and you can get started with affiliate marketing program. It can be a profitable venture as long as you put your effort into growing your business and solving people’s problems.

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How to Win Clients and Influence Markets with These 5 Winning Digital Marketing Components!

Creating a digital marketing strategy for your business is not only complex but also a regularly advancing endeavor. There are numerous digital marketing components that you can include in your business to get customers and also can influence a large market at your niche.

Digital marketing works differently for every business that provides opportunities for better online growth, helps reach a targeted audience, create strong relationships, affordable and even helps to generate some leads.

There are various digital marketing components that you can include in your business like SEO, affiliate marketing, paid social media ads, PPC advertising, Influencer posts, Twitter campaigns, etc. It all depends on the client’s goals and objectives from the digital marketing efforts.

As a marketer or a business owner, you are always ready to invest money to the digital side but don’t know where to begin or which components to choose from. This article profiles what we here at BOOSTrust believe are the five components of winning digital marketing strategy. Let’s have a look!

1) SEO (Search Engine Optimization)

SEO was and also is an important digital marketing component for your business if you have a website, blog or an e-commerce store. It increases your business visibility & credibility, online branding, drives web traffic, high returns, and insight into customer behavior.

Search Engine Optimization helps to improve your websites rankings and visibility on major search engines like Google, Yahoo, and Bing. Optimizing your website in all the areas for search engines will help to increase your website to rank on top of SERPs. But how do you do that?

Creating high-quality content with targeted keywords is the key factor in SEO strategy that can increase traffic by as much as 2,000%. You can use Google Adwords Keyword Planner tool to find relevant keywords that your customers might be searching for.

You can use these keywords for

Website optimization like title, Meta descriptions, alt text for images, etc.

Write a high-quality content/blog, use in e-mails, guest posting and much more

Optimize your social media profiles & pages with targeted keywords and phrases.

2) Search Engine Marketing

Search engine marketing (SEM) is another form of digital marketing that helps display your websites by increasing their visibility on search engines via paid advertising.

It uses paid advertising options like PPC (Pay per Click) by Google Adwords and social ads on Facebook, Twitter, etc. Search engine marketing helps to promote your business on Google,Bing, & Yahoo through different ads to generate more traffic and sales.

Investing in paid ads is an expensive but effective way to put your digital marketing strategy in a proper direction and get you quick results.

Define your target audience and set specific goals for the campaign

Choosing & optimize the right keywords to target your right audience, campaigns and ad groups

Writing compelling advertisements, create landing pages, text & image ads, etc.

3) Social Media Advertising

Social media advertising is a powerful digital marketing tool that allows businesses to reach their customers, enhancing their brands and expanding their customer base.

Social media advertising implements many social media networks to achieve marketing communication and branding goals. It primarily covers activities involving paid advertising, sharing contents, videos or images on Facebook, Twitter, Instagram, LinkedIn, and much more.

But using social media channels and marketing strategies, you can reach the audience to gain better ROI, lead generation, and market growth.

Research your audience and select the appropriate social media platform

Create and optimize your social media profiles

Create, promote and post engaging contents

Create ads using text and images

Design your ads to be mobile-friendly

4) E-mail Marketing

E-mail marketing is still a worthwhile tactic for small business owners, and marketers to pursue as it helps to reach their mobile consumers, keep their customers informed, and drive online sales.

Email marketing has become an effective way to reach your target markets as well as stay connected with your purchasing base. And with various email marketing software’s available in the market, it’s easy to retain current clients while targeting new markets.

It’s easy to customize and inexpensive for the marketers to reach a large number of customers without any huge investments. There are several e-mail marketing tools used by modern marketers to create and send beautifully branded e-mails like MailChimp, Active Campaign, Litmus, GetResponse, Aweber, etc.

Use newsletter service to create & send emails, manage e-mail lists, etc.

Personalize your emails to every single subscriber

Segment your e-mail subscribers by industry, company size and sales cycle

Test, design and optimize CTA buttons

Use trigger-based e-mails to send e-mails automatically

5) Content Marketing

Content marketing is a perfect fit for any business with lots of options to create diverse content and a tailored strategy. The main goal of content marketing is to optimize business value and audience by leveraging engaging content across the right channels.

Whether you want to enhance brand awareness, generate leads, drive traffic, gain more customers or build an online reputation, content marketing is a powerful component in every aspect.

More than 88% marketers are using content marketing efforts as a part of their marketing strategy. You can use several content marketing tools like BuzzSumo, Buffer, Klout, HubSpot, etc., to research, plan, create and distribute content on social media platforms.

Define your goal and your target audience’s

Run a content audit with performance

Generate content ideas using BuzzSumo, Quora, HubSpot, etc.

Create contents for your blog posts, e-book, infographics, and videos

Publish and manage your content on various social media channels

Conclusion

While these five digital marketing components are not the end but essential for your digital marketing strategy. There is influencer marketing, retargeting, marketing automation (autopilot), and much more that can maximize your original efforts. BOOSTrust is a creative marketing agency in New Jersey that helps you create a new website, improve your SEO, and create engaging content or set-up a new paid advertising channel. We can drive your business to greater digital efficiency.